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Amazon alerts customers about impersonation scams

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Amazon alerts customers about impersonation scams

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Think twice before clicking that email from Amazon. The company has sent out emails to hundreds of millions of customers warning about phishing scams that are tricking people into giving up their login credentials. The fake messages look real, and they use scare tactics to get you to act fast. Here’s how the scam works, how Amazon is responding, and what you can do to protect yourself.

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Amazon boxes. (Kurt “CyberGuy” Knutsson)

Amazon phishing scam: What you need to know 

Amazon confirmed that fake emails are circulating. One of the scammers’ tactics is falsely claiming that a customer’s membership will soon renew at a higher-than-expected rate. These emails often include a “cancel subscription” link. When clicked, the link redirects users to a fake Amazon login page designed to harvest account credentials. Once entered, the scammers can access the user’s actual Amazon account, make unauthorized purchases, or exploit the credentials on other platforms where the same login information is used.

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In some cases, the fake websites also prompt users to enter credit card details and personal information. This data is immediately captured and can be used or sold by the scammers. According to Amazon, these emails may appear convincing because they often contain real personal details obtained from earlier data leaks or breaches.

Amazon app on a phone. (Kurt “CyberGuy” Knutsson)

How Amazon is fighting back against prime scam emails

Amazon has taken steps to shut down tens of thousands of phishing websites and phone numbers linked to these scams. The company says it has adopted a secure email capability to make it easier for customers to identify authentic emails from Amazon.

Cyberguy reached out to Amazon for comment, and a spokesperson clarified that the emails were sent to educate people about the impersonation scam tactics the company is increasingly seeing.

“Amazon regularly educates our hundreds of millions of customers about scam prevention best practices to keep them safe from scams,” a spokesperson noted. “Our team is diligently working to protect consumers from scammers, including actively sharing information on common scams to avoid and preventative measures every consumer should know.”

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The company stressed that it never asks customers to share sensitive information over email. All legitimate communications regarding account status or membership renewals are directed through Amazon’s secure Message Centre or official website. 

Amazon app on a phone. (Kurt “CyberGuy” Knutsson)

How to spot fake Amazon emails and protect your account

1) Ignore suspicious emails

If you receive an unexpected message from Amazon, don’t click any links. Go directly to Amazon’s website or app to check your account status.

2) Never enter credentials on unfamiliar websites

Always double-check the website address before logging in. Fake login pages often look convincing but have slight differences in the URL.

3) Enable two-factor authentication

Turn on two-step verification for your Amazon account. This adds an extra layer of protection even if your password is compromised.

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4) Use unique passwords

Avoid using the same login credentials across multiple platforms. Use a secure password manager to generate and save strong passwords. Consider using a password manager to generate and store complex passwords.

Get more details about my best expert-reviewed Password Managers of 2025 at Cyberguy.com/Passwords. 

5) Install strong antivirus software

Use a strong antivirus program that can detect phishing attempts, block fake websites, and alert you to potential threats before you fall for them. The best way to safeguard yourself from malicious links that install malware, potentially accessing your private information, is to have antivirus software installed on all your devices. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe. 

Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android & iOS devices at CyberGuy.com/LockUpYourTech.

6) Remove your personal info from data broker sites

Scammers often use personal details, like your name, phone number, or home address, to craft more convincing phishing emails. That information usually comes from data broker websites that collect and sell your data. A personal data removal service can help automatically scrub this information from dozens or even hundreds of these sites. Reducing your digital footprint makes it harder for scammers to target you in the first place.

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Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com/Delete.

Get a free scan to find out if your personal information is already out on the web: Cyberguy.com/FreeScan.

7) Report something suspicious

If you receive correspondence that you think may not be from Amazon, report it immediately. If you are a customer, you can use the Amazon self-service tool to report something suspicious in just a few quick steps. If you are not a customer, you can still report a suspicious message to us at reportascam@amazon.com. These reports provide Amazon with the information it needs to identify bad actors and take action against them, enabling the company to stop scams before they occur.

Kurt’s key takeaway

Impersonation scams are very common, and this isn’t a problem unique to Amazon. You must be cautious with every email you receive, as it can be difficult to distinguish what’s real from what’s fake at first glance. Take a moment to review the contents carefully and watch out for anything suspicious, such as a wrong domain name, spelling mistakes, or unusual language

Do you think scam messages are getting harder to spot, or are people just not paying attention?  Let us know by writing us at Cyberguy.com/Contact.

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Copyright 2025 CyberGuy.com. All rights reserved.

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Defense secretary Pete Hegseth designates Anthropic a supply chain risk

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Defense secretary Pete Hegseth designates Anthropic a supply chain risk

This week, Anthropic delivered a master class in arrogance and betrayal as well as a textbook case of how not to do business with the United States Government or the Pentagon.

Our position has never wavered and will never waver: the Department of War must have full, unrestricted access to Anthropic’s models for every LAWFUL purpose in defense of the Republic.

Instead, @AnthropicAI and its CEO @DarioAmodei, have chosen duplicity. Cloaked in the sanctimonious rhetoric of “effective altruism,” they have attempted to strong-arm the United States military into submission – a cowardly act of corporate virtue-signaling that places Silicon Valley ideology above American lives.

The Terms of Service of Anthropic’s defective altruism will never outweigh the safety, the readiness, or the lives of American troops on the battlefield.

Their true objective is unmistakable: to seize veto power over the operational decisions of the United States military. That is unacceptable.

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As President Trump stated on Truth Social, the Commander-in-Chief and the American people alone will determine the destiny of our armed forces, not unelected tech executives.

Anthropic’s stance is fundamentally incompatible with American principles. Their relationship with the United States Armed Forces and the Federal Government has therefore been permanently altered.

In conjunction with the President’s directive for the Federal Government to cease all use of Anthropic’s technology, I am directing the Department of War to designate Anthropic a Supply-Chain Risk to National Security. Effective immediately, no contractor, supplier, or partner that does business with the United States military may conduct any commercial activity with Anthropic. Anthropic will continue to provide the Department of War its services for a period of no more than six months to allow for a seamless transition to a better and more patriotic service.

America’s warfighters will never be held hostage by the ideological whims of Big Tech. This decision is final.

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What Trump’s ‘ratepayer protection pledge’ means for you

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What Trump’s ‘ratepayer protection pledge’ means for you

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When you open a chatbot, stream a show or back up photos to the cloud, you are tapping into a vast network of data centers. These facilities power artificial intelligence, search engines and online services we use every day. Now there is a growing debate over who should pay for the electricity those data centers consume.

During President Trump’s State of the Union address this week, he introduced a new initiative called the “ratepayer protection pledge” to shift AI-driven electricity costs away from consumers. The core idea is simple. 

Tech companies that run energy-intensive AI data centers should cover the cost of the extra electricity they require rather than passing those costs on to everyday customers through higher utility rates.

It sounds simple. The hard part is what happens next.

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At the State of the Union address Feb. 24, 2026, President Trump unveiled the “ratepayer protection pledge” aimed at shielding consumers from rising electricity costs tied to AI data centers. (Nathan Posner/Anadolu via Getty Images)

Why AI is driving a surge in electricity demand

AI systems require enormous computing power. That computing power requires enormous electricity. Today’s data centers can consume as much power as a small city. As AI tools expand across business, healthcare, finance and consumer apps, energy demand has risen sharply in certain regions.

Utilities have warned that the current grid in many parts of the country was not built for this level of concentrated demand. Upgrading substations, transmission lines and generation capacity costs money. Traditionally, those costs can influence rates paid by homes and small businesses. That is where the pledge comes in.

What the ratepayer protection pledge is designed to do

Under the ratepayer protection pledge, large technology companies would:

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  • Cover the full cost of additional electricity tied to their data centers
  • Build their own on-site power generation to reduce strain on the public grid

Supporters say this approach separates residential energy costs from large-scale AI expansion. In other words, your household bill should not rise simply because a new AI data center opens nearby. So far, Anthropic is the clearest public backer. CyberGuy reached out to Anthropic for a comment on its role in the pledge. A company spokesperson referred us to a tweet from Anthropic Head of External Affairs Sarah Heck.

“American families shouldn’t pick up the tab for AI,” Heck wrote in a post on X. “In support of the White House ratepayer protection pledge, Anthropic has committed to covering 100% of electricity price increases that consumers face from our data centers.”

That makes Anthropic one of the first major AI companies to publicly state it will absorb consumer electricity price increases tied to its data center operations. Other major firms may be close behind. The White House reportedly plans to host Microsoft, Meta and Anthropic in early March to discuss formalizing a broader deal, though attendance and final terms have not been confirmed publicly.

Microsoft also expressed support for the initiative. 

“The ratepayer protection pledge is an important step,” Brad Smith, Microsoft vice chair and president, said in a statement to CyberGuy. “We appreciate the administration’s work to ensure that data centers don’t contribute to higher electricity prices for consumers.”  

Industry groups also point to companies such as Google and utilities including Duke Energy and Georgia Power as making consumer-focused commitments tied to data center growth. However, enforcement mechanisms and long-term regulatory details remain unclear.

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CHINA VS SPACEX IN RACE FOR SPACE AI DATA CENTERS

The White House plans talks with Microsoft, Meta and Anthropic about shifting AI energy costs away from consumers. (Eli Hiller/For The Washington Post via Getty Images)

How this could change the economics of AI

AI infrastructure is already one of the most expensive technology buildouts in history. Companies are investing billions in chips, servers and real estate. If firms must also finance dedicated power plants or pay premium rates for grid upgrades, the cost of running AI systems increases further. That could lead to:

  • Slower expansion in some markets
  • Greater investment in renewable energy and storage
  • More partnerships between tech firms and utilities

Energy strategy may become just as important as computing strategy. For consumers, this shift signals that electricity is now a central part of the AI conversation. AI is no longer only about software. It is also about infrastructure.

The bigger consumer tech picture

AI is becoming embedded in smartphones, search engines, office software and home devices. As adoption grows, so does the hidden infrastructure supporting it. Energy is now part of the conversation around everyday technology. Every AI-generated image, voice command or cloud backup depends on a power-hungry network of servers.

By asking companies to account more directly for their electricity use, policymakers are acknowledging a new reality. The digital world runs on very physical resources. For you, that shift could mean more transparency. It also raises new questions about sustainability, local impact and long-term costs.

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ARTIFICIAL INTELLIGENCE HELPS FUEL NEW ENERGY SOURCES

As AI expansion strains the grid, a new proposal would require tech firms to fund their own power needs. (Sameer Al-Doumy/AFP via Getty Images)

What this means for you

If you are a homeowner or renter, the practical question is simple. Will this protect my electric bill? In theory, separating data center energy costs from residential rates could reduce the risk of price spikes tied to AI growth. If companies fund their own generation or grid upgrades, utilities may have less reason to spread those costs among all customers.

That said, utility pricing is complex. It depends on state regulators, long-term planning and local energy markets.

Here is what you can watch for in your area:

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  • New data center construction announcements
  • Utility filings that mention large commercial load growth
  • Public service commission decisions on rate adjustments

Even if you rarely use AI tools, your community could feel the effects of a nearby data center. The pledge is intended to keep those large-scale power demands from showing up in your monthly bill.

Take my quiz: How safe is your online security?

Think your devices and data are truly protected? Take this quick quiz to see where your digital habits stand. From passwords to Wi-Fi settings, you’ll get a personalized breakdown of what you’re doing right and what needs improvement. Take my Quiz here: Cyberguy.com.

Kurt’s key takeaways

The ratepayer protection pledge highlights an important turning point. AI is no longer only about innovation and speed. It is also about energy and accountability. If tech companies truly absorb the cost of their expanding power needs, households may avoid some of the financial strain tied to rapid AI growth. If not, utility bills could become an unexpected front line in the AI era.

As AI tools become part of daily life, how much extra power are you willing to support to keep them running? Let us know by writing to us at Cyberguy.com.

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Copyright 2026 CyberGuy.com. All rights reserved.

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Here’s your first look at Kratos in Amazon’s God of War show

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Here’s your first look at Kratos in Amazon’s God of War show

Amazon has slowly been teasing out casting details for its live-action adaptation of God of War, and now we have our first look at the show. It’s a single image but a notable one showing protagonist Kratos and his son Atreus. The characters are played by Ryan Hurst and Callum Vinson, respectively, and they look relatively close to their video game counterparts.

There aren’t a lot of other details about the show just yet, but this is Amazon’s official description:

The God of War series storyline follows father and son Kratos and Atreus as they embark on a journey to spread the ashes of their wife and mother, Faye. Through their adventures, Kratos tries to teach his son to be a better god, while Atreus tries to teach his father how to be a better human.

That sounds a lot like the recent soft reboot of the franchise, which started with 2018’s God of War and continued through Ragnarök in 2022. For the Amazon series, Ronald D. Moore, best-known for his work on For All Mankind and Battlestar Galactica, will serve as showrunner. The rest of the cast includes: Mandy Patinkin (Odin), Ed Skrein (Baldur), Max Parker (Heimdall), Ólafur Darri Ólafsson (Thor), Teresa Palmer (Sif), Alastair Duncan (Mimir), Jeff Gulka (Sindri), and Danny Woodburn (Brok).

While production is underway on the God of War series, there’s no word on when it might start streaming.

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