Red Sanders, the legendary UCLA football coach, once said the rivalry with USC wasn’t life or death, it was more important than that.

Now, some 70 years later, almost half the Bruins roster needed a primer on what it means to play the Trojans.

“We have so many transfers and things,” interim coach Tim Skipper said, “so I wanted to make sure everybody knew how significant this game was.”

That could make Ciaran Dooley, the team’s creative content producer, a rivalry hero rivaling John Barnes, Anthony Barr and Dorian Thompson-Robinson. Dooley produced a video that tried to pack the essence of a nearly century-old rivalry into about five minutes.

Putting aside any worries about where college sports are headed when one needs to explain anything about his biggest rival, the video had its intended effect, sparking cheers nearly a week before kickoff.

Starting with a minutelong hype reel narrated by Barr, the video explained some of the rivalry basics, such as both teams wearing their home uniforms and the winner getting to take possession of the 295-pound Victory Bell before painting it in their primary school color — preferably blue.

“A lot of it was like clips I’ve already seen being from L.A. and around the game,” freshman linebacker Scott Taylor said, “but a lot of the guys who haven’t been here don’t understand how big a deal this is to L.A. and how special this win can be.”

Rivalry lexicon such as “It’s always 8:47 in Westwood” — a reference to the Bruins’ 13-9 upset of No. 2 USC in 2006 — and “Eight more years!” — a chant that broke out at the Rose Bowl in 1998 at the end of the Bruins’ eighth consecutive victory over the Trojans — might need some explaining to a roster that includes 57 newcomers, 52 transfers and 42 players from out of state.

“I made this video to show what the rivalry is really about — the history, the passion, the bragging rights,” Dooley told The Times. “I know everyone on the team already knows what it is, but if there’s anything that I can do to motivate the guys just that much more for the game, I’m going to do it every time.”

Linebacker Isaiah Chisom, a transfer from Oregon State, said the coaching staff also brought in several former players to explain the significance of the rivalry before the Bruins (3-8 overall, 3-5 Big Ten) face the No. 17 Trojans (8-3, 6-2) on Saturday afternoon at the Coliseum. Veteran offensive lineman Garrett DiGiorgio and defensive back Cole Martin also talked about what the rivalry meant to them.

“I think they’ve done a pretty good job at kind of bringing everybody together,” Chisom said, “so we all know how important this game is.”

Chisom didn’t need a refresher, having grown up in Southern California and played for Bishop Allemany High and Chaminade College Prep. He said he’s already attended a rivalry game and learned about the Bruins’ hatred for the Trojans from Chaminade assistant coach Reggie Carter, a former Bruins linebacker.

“He didn’t like anybody wearing any red,” Chisom said of Carter. “It’s been something I’ve been told for a long time.”

Skipper said he grew up watching the rivalry no matter where he lived — his father, Jim, was a coaching lifer who moved from one city to another and his older brother, Kelly, was DeShaun Foster’s running backs coach at UCLA.

“It’s awesome to finally be part of this thing,” Tim Skipper said. “You watch it so much, I’ve never been to one of these games, and to be able to work it and coach it is going to be awesome.”

Signs of rivalry week have greeted anyone who walked past the boarded-up John Wooden and bear statues on campus, though it’s been a little quieter than the Bruins would have preferred. That’s because they haven’t been able to ring the Victory Bell that’s residing across town after USC won last year’s game, 19-13, at the Rose Bowl.

“We want to get it back, we want to ring it after the game,” DiGiorgio said. “The [USC] guys, they planted flags on our field last year. I don’t know if we’re going to reciprocate that energy because I don’t know if that’s going to start anything, but we’re definitely looking forward to getting that bell back.”

The Bruins have won their last two trips to the Coliseum, giving DiGiorgio motivation to make it three in a row and end his college career 3-2 against the Trojans. There was a consensus at the team meeting Sunday that a victory over USC would make up for all the frustrations the team has endured during a season in which Foster was fired after only three games.

UCLA offensive lineman Garrett DiGiorgio (72) is confident a video the Bruins’ staff produced helped his teammates understand the importance of winning the USC rivalry game.

(John McCoy / Associated Press)

“Beating ‘SC would undo every wrong that has happened this season — that and the Penn State win [over the then-No. 7 Nittany Lions],” Chisom said. “I don’t think we could ask for anything more.”

Even those making their rivalry debut will know what they’re getting into thanks to the handiwork of a content creator whose video might help produce an upset.

“I believe that it enlightened, lit a fire under the guys,” DiGiorgio said, “to be a little excited for this week.”

The Cincinnati Bengals didn’t have a great start to their Thanksgiving Day.

The team’s flight on Wednesday night from Cincinnati/Northern Kentucky International Airport was scheduled for 5 p.m. ET, but they weren’t able to get into the air for their trip to Baltimore until 10:32 p.m. ET, according to FlightAware.

As a result, the Bengals, who play their AFC North rival Ravens on Thanksgiving night, didn’t get to their hotel until after midnight.

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The team was supposed to land in Baltimore at 6:19 p.m. ET, but they technically landed on Thanksgiving, arriving at Baltimore/Washington International Airport at 12:03 a.m.

WLWT in Cincinnati also reported the Bengals had to switch planes, though there was no word on why they were forced to change.

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It wasn’t an ideal situation for the Bengals; however, it could’ve been worse if the flight had been delayed any later. If the game were played earlier in the day, it certainly would have been more of an issue.

The Green Bay Packers and Detroit Lions had the first game on Thanksgiving Day, while the Dallas Cowboys hosted the Kansas City Chiefs for the 4:25 p.m. ET start.

While the Bengals are 3-8, this is a massive game for the franchise as they welcome back starting quarterback Joe Burrow, who recovered from toe surgery after an injury in Week 2 this season.

Burrow didn’t play this past Sunday despite being a full practice participant, but head coach Zac Taylor made the call with the short week ahead and the Thursday night matchup in mind.

Cincinnati has lost its last four games. However, Burrow hasn’t lost a game since December 2024, going 7-0 in his last seven starts.

Burrow also had qualms about playing the Ravens for the fourth straight year in prime time on the road.

“Maybe we can get one of those in Cincinnati next year, please,” Burrow said back in May.

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Meanwhile, Lamar Jackson and the Ravens are winners of their last five games after starting the season 1-5 in shocking fashion. They share the AFC North lead with the Pittsburgh Steelers, making this another crucial game for the franchise’s playoff hopes.

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During each of his last two Decembers at USC, Lincoln Riley faced a critical decision at quarterback: Pursue a new passer in the portal or trust the one who’s next in line?

In each case, Riley has opted to keep the known quantity. But as his fourth regular season at USC comes to a close Saturday against UCLA, the coach could face a more complicated conundrum at the position this offseason.

Run it back with Jayden Maiava, who statistically has been one of the more accomplished passers in college football this season? Or turn the page to electric five-star freshman Husan Longstreet, who might not be willing to wait much longer for his shot as USC’s starting quarterback?

It’s a question that has confounded many college football coaches during the transfer portal era, as the notion of a top quarterback prospect patiently waiting his turn to be named a starter has become increasingly rare. Of the top dozen quarterbacks in the class of 2024, six have already transferred. From 2023, it’s seven of the top 12. From 2022, it’s eight. And of those who do stay, only a handful were still waiting to start as sophomores.

It’s not clear yet if that’ll be the case with Longstreet. But this week, Riley made a clear plea for the young passer’s patience when asked about the challenge of convincing a top prospect to stick around in a reserve role.

“For any player, especially a quarterback, I don’t know if this would be the right time to leave this place,” Riley said. “This thing is getting pretty good. And I think a lot of people recognize that, both in what we have now and what we’re bringing in, where this thing is going.”

Speaking to Longstreet’s situation, Riley pointed to his track record with quarterbacks who waited their turn.

“Other than Jalen Hurts, we haven’t had any quarterback that’s come in and was the guy right away,” Riley said. “Every one of them, all the guys that did all the things, they all had that time. And if you ask them now, maybe then they wanted to be playing of course, the competitor in them. But if you ask them now, they’re all damn happy they had time and it made a big difference. Because when it became their time, they were ready.”

USC quarterback Husan Longstreet scores a touchdown against the Missouri State at the Coliseum on Aug. 30.

(Luke Hales/Getty Images)

Maiava, of course, has been more than just a mere caretaker. After all, he leads the Big Ten in passing yards per game this season (3,174), while also leading USC in rushing touchdowns (6). With Maiava and his cannon arm at the helm, USC’s offense has returned to its right place as one of college football’s most explosive outfits, producing 51 plays of 20-plus yards this season, fourth-most in the nation.

On paper, there’s no reason to think Riley would be eager to replace Maiava, who has rejuvenated both the read-option game and the downfield aspect of his offense since taking over for Miller Moss last season. But the conversation about USC’s future at the position was complicated by the second half of the season, during which Maiava stumbled against stiffer competition.

During the Trojans’ first six games, Maiava appeared to have taken a major step forward. He was completing 72% of his passes, up 12% from the previous year. He was averaging an eye-popping 11 yards per attempt, two yards better than Caleb Williams in his Heisman-winning season. Plus, after vowing to cut down on turnovers, Maiava had only thrown two interceptions over those six games, showcasing a much better grasp of the game and Riley’s offense.

“A very high percentage of our plays, he knows what to do and where to go with the ball,” Riley said. “He’s very comfortable with what we’re doing. Very focused, confident on his reads. That’s why he’s been so efficient all year.”

The strong start garnered serious NFL interest. Pro Football Focus just recently ranked Maiava as the No. 5 draft-eligible quarterback in the upcoming draft. But his second half of the season has begged some questions — not just about whether Maiava is ready to declare for the draft, but whether he’s the right quarterback for Riley to prioritize heading into next season.

Up against three of the nation’s top 11 defenses in pass yards allowed — Oregon, Iowa and Nebraska — Maiava keeps up the same consistency from the season’s first half. His completion rate, through his last five outings, sits just above 59% — lower than it was during his 2024 stint as USC’s starter. Maiava’s turnovers have also tripled during that stretch (6), while he’s averaging more than three yards fewer per attempt (7.64)

Riley said Tuesday that Maiava’s inconsistencies of late were due to the caliber of defenses he’s faced — and circumstances that forced USC’s offense to be aggressive downfield.

“We’ve continued to score points and win games and have one of the best offenses in the country, and he’s been a big part of that,” Riley said. “He’s still learning. He can play better. But he’s continuing to give us chances to win every week.”

USC quarterback Jayden Maiava gestures to teammates during a win over Iowa on Nov. 15.

(Mark J. Terrill / Associated Press)

He’ll also have the chance in the coming weeks to consider if he wants to enter the NFL draft.

In the meantime, Longstreet will continue to watch dutifully as the No. 2 quarterback. He’s appeared in four games, completing 13 of 15 passes, on his way to a redshirt season. That time waiting, Riley said, has been essential.

“This has been such a valuable year for him — to serve as a backup quarterback, to learn, to just kind of be there to see all of these things transpire,” Riley said. “These are just things you can’t simulate. It gives you an opportunity to watch these different situations, how they happen, be able to go back, like, ‘What would you do? How would you handle it?’

“The hope is maybe you learn, ‘All right, I wasn’t the one playing, but when I am, I know exactly what I need to do or what I don’t need to do.’ It might be about on the field. It might be about leadership. It might be about a number of different things.”

USC quarterback Husan Longstreet is pushed out of bounds by Illinois’ Miles Scott at Memorial Stadium on Sept. 27 in Champaign, Ill.

(Justin Casterline / Getty Images)

When Longstreet will get a chance to put that knowledge to use remains to be seen. But his teammates at USC have been impressed so far by what they’ve seen from the freshman.

“Husan is a machine, for real,” said freshman Tanook Hines. “He throwing that thing about 80 [yards], then turn around and run 4.3, 4.2.”

Others were even more encouraging of the quarterback they hope stays a part of USC’s plans.

“He’s destined for greatness,” guard Kaylon Miller said of Longstreet. “Every single time I see him out there, I tell him, keep doing your thing. You keep going on the route you are right now, you’re going to be great.”