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Beer, Euro 2024, and all those cups – what's going on?

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Beer, Euro 2024, and all those cups – what's going on?

The European Championship has been drenched in beer. In the fan zones and outside the stadiums. On the concourses and in the stands.

Everyone has been drenched. Fans, players and, much to the amusement of everyone not wearing a lanyard, journalists, who have been sheltering laptops and walking into press conferences dripping with booze.

Get the tiny violins. Possibly a towel.

We do need to talk about the plastic cups, which have been cascading down from the stands towards anyone taking a corner or goal kick.

The beer first, though.

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The official sponsor of the tournament is Bitburger, the German brewer, and the concourse bars are exclusively stocked with their products. For matches at the Allianz Arena, for instance, Pils, Radler and an alcohol-free beer are €7 for 500ml. For games in Cologne, at the RheinEnergieStadion, they have been pouring Kolsch, the sweet beer usually served in small, cylindrical glasses. There are no limits on how much people can buy and fans are able to drink anywhere inside the stadium.

With exceptions.

For England’s group game against Serbia in Gelsenkirchen, only beer with two per cent alcohol was served, compared with the usual 4.8 per cent. The fixture was deemed high-risk. Other special measures were employed, too, including a ban on drinking in the stands. It is unclear at this stage whether England’s last-16 game against Slovakia on Sunday, back in Gelsenkirchen, will be subject to the same restrictions.

Yet even with that lower alcohol content, most travelling supporters are, where drinking is concerned, enjoying a different level of freedom to that experienced back home.


Reduced-alcohol beer on sale at Serbia v England (Matthias Hangst/Getty Images)

Since 1985 in England, supporters attending matches across the Football League have been prevented from drinking alcohol “in sight of the pitch”. In Scotland, the rules are even stricter: no drinking in stadiums at all.

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In Spain, only non-alcoholic beer is allowed. In France, there are no in-stadium alcohol sales for Ligue 1 games. In Serbia, bars around stadiums are only allowed to serve until two hours before kick-off.

Then there is Germany.

UEFA’s approach when staging tournaments is to adapt their rules for food and drink around local legislation and in Germany, alcohol is very much a part of Bundesliga matchdays. There can, as has happened at Euro 2024, be restrictions during high-risk games, that is not unheard of, but there would be something fundamentally un-German about not being able to watch the football with a drink in hand.

Naturally, clubs make a lot of money from beer sales; almost all in the top two divisions have a brewery as a sponsor. Famously, Schalke’s Veltins Arena has a 5km pipeline that connects the stadium with a local brewery. So, on any given weekend, beer sprays out from German terraces. Watch Borussia Dortmund’s Yellow Wall when a goal is scored; in the right light and at the right angle, it can look like the whole stand is weeping with joy.

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There was trepidation about this. For instance, before England fans travelled to Germany, the UK’s Foreign Office issued a warning about the strength of German lager. But concerns about over-consumption have not really materialised so far. There have been few arrests and while many supporters have enjoyed long days in sun-drenched beer gardens, there has been very little trouble.

The Athletic spoke to a steward at Allianz Arena on Tuesday night. He said he and his team had experienced few problems with behaviour so far during the tournament. They had been watchful. So far, so good, despite full-strength alcohol being served at the games hosted in Munich, none of which have been deemed high-risk.

The plastic cups are a nuisance, though, and they are everywhere — including in press conferences. On Tuesday night, Dragan Stojkovic was asked whether Serbian fans throwing them at Danish goalkeeper Kasper Schmeichel had created an unnecessary distraction, contributing to his side’s elimination after a goalless draw.

“Please, ask me about the football,” Stojkovic pleaded.


A cup of beer arrives as Schmeichel takes a goal kick against Serbia (Carl Recine/Getty Images)

Three nations have been fined for fans throwing objects onto the pitch so far — Croatia, Scotland, and Albania — and more are coming. When France played the Netherlands in the group stages, Antoine Griezmann had to evade a hail of beer cups when taking a corner. Against Switzerland, Germany’s Toni Kroos was similarly bombarded in the first half in Frankfurt, as was Italy’s Lorenzo Pellegrini against Croatia.

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Before that game in Leipzig, a few fans and journalists in the lower tiers were struck by plastic cups from above. Later on, the ball actually struck one that had landed on the pitch. When Schmeichel was a target on Tuesday night, in the incident Stojkovic was asked about, substitute Yussuf Poulsen had to help clear the penalty box.

After England’s 0-0 draw with Slovenia, when Gareth Southgate approached the fans at full time, they responded with jeers and plastic; the English Football Association can expect a fine in the post.

Are UEFA planning action?

When asked about the beer cups by The Athletic on Tuesday, a spokesman said they would be awaiting full reports before making any decisions. Something is stirring, but we are not quite sure what yet.

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Plastic cups are not usually such a nuisance in Germany. In March 2022, a game between Bochum and Borussia Monchengladbach was abandoned after an assistant referee was struck on the head by a beer cup. In 2023, a 3.Liga game between Zwickau and Rot-Weiss Essen was abandoned at half-time when a referee had a beer thrown in his face. But such incidents are rare, which might partly be because of legislative change.

In 2023, many German stadiums began a drive towards using reusable cups. At participating stadiums, fans pay a deposit for a cup outside the stadium and can claim it back by returning their cup after the game. Bayern Munich have had such a policy since 2018-19, but many other clubs have adopted it in the years since. The environmental impact is one consequence. Fans’ eagerness to keep hold of their cups and their deposit is another.

The atmosphere during Euro 2024 games so far has been excellent, with supporters — other than in a few cases — enjoying being together. They have filled the stadiums and town centres with noise and joviality and, while there have been flashes of antagonism, the prevailing mood has been benevolent and full of friendly rivalry.


A Belgium fan prefers a helmet to the tournament’s plastic cups (Stu Forster/Getty Images)

Given it has been many years since a football tournament took place in mainland Europe without Covid-19 restrictions, that makes tenuous sense. Many seem to be treating the tournament as they would a holiday, with a determination to make the best of the experience despite, certainly in the opening days, some wearying organisational issues.

Supporters tend only to make headlines when they behave badly. At this tournament, where there have been dramatic improvements but at which there are still queues and delays, they deserve to be recognised for what they have allowed Euro 2024 to become. Colourful, atmospheric, festival-like.

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The freedom to enjoy themselves has been part of that, too.

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GO DEEPER

When the Balkans came to Euro 2024: Chanting, flags and why Serbia threatened to quit

(Top photo: A plastic cup on the pitch at Slovenia vs Serbia; by Clive Mason via Getty Images)

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ESPN’s Stephen A Smith hears boos from WrestleMania 42 crowd

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ESPN’s Stephen A Smith hears boos from WrestleMania 42 crowd

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Danhausen’s curse may be real after all – just ask Stephen A. Smith and the New York Mets.

While the latter dropped their 10th game in a row, Smith got his share of the curse on Saturday night during Night 1 of WrestleMania 42. Smith was in attendance for WWE’s premier event of the year and heard massive boos from the crowd.

Stephen A. Smith attends WrestleMania 42: Night 1 at Allegiant Stadium in Las Vegas, Nevada, on April 18, 2026. (Andrew Timms/WWE)

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Smith was sitting ringside to watch the action. The ESPN star appeared on the videoboard above the ring at Allegiant Stadium in Las Vegas. He appeared to embrace the reaction and smiled through it.

The boos came after Danhausen appeared on “First Take” on Friday – much to the chagrin of the sports pundit. Smith appeared perplexed by Danhausen’s appearance. Smith said he heard about Danhausen and called him a “bad luck charm.”

Danhausen said Smith had been “rude” to him and put the dreaded “curse” on the commentator.

WWE STAR DANHAUSEN SAYS METS ‘CURSE’ ISN’T EXACTLY LIFTED AS TEAM DROPS NINTH STRAIGHT GAME

Stephen A. Smith attends WrestleMania 42: Night 1 at Allegiant Stadium in Las Vegas, Nevada, on April 18, 2026. (Andrew Timms/WWE)

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Smith is far from the only one dealing with the effects of the “curse.”

Danhausen agreed to “un-curse” the Mets during their losing streak. However, he told Fox News Digital earlier this week that there was a reason why the curse’s removal didn’t take full effect.

“I did un-curse the Mets. But it didn’t work because, I believe it was Brian Gewirtz who did not pay Danhausen. He did not send me my money so it did not take full effect,” Danhausen said. “Once I have the money, perhaps it will actually work because right now it’s probably about a half of an un-cursing. It’s like a layaway situation.”

Danhausen enters the arena before his match against Kit Wilson during SmackDown at SAP Center in San Jose, Calif., on April 10, 2026. (Eakin Howard/Getty Images)

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On “Friday Night SmackDown,” WWE stars like The Miz and Kit Wilson were also targets of Danhausen’s curse.

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After 55 years as a broadcaster in L.A., Randy Rosenbloom is leaving town

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After 55 years as a broadcaster in L.A., Randy Rosenbloom is leaving town

It’s time to reveal memories, laughs and crazy times from Randy Rosenbloom’s 55 years as a TV/radio broadcaster in Los Angeles. He’s hopping in a car next Sunday with his wife, saying goodbye to a North Hollywood house that’s been in his family since 1952 and driving 3,300 miles to his new home in Greenville, S.C.

“When I walk out, I’ll probably break down,” he said.

He graduated from North Hollywood High in 1969. He got his first paid job in 1971 calling Hart basketball games for NBC Cable Newhall for $10 a game. It began an adventure of a lifetime.

“I never knew if I overachieved or underachieved. I just did what I loved,” he said.

Randy Rosenbloom (left) used to work with former UCLA coach John Wooden for TV games.

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(Randy Rosenbloom)

John Wooden, Jerry Tarkanian and Jim Harrick were among his expert commentators when he did play by play for college basketball games. He called volleyball at the 1992 and 1996 Olympic Games for NBC and rowing in 2004. He’s worked more than 100 championship high school events. He did play by play for the first and only Reebok Bowl at Angel Stadium in 1994 won by Bishop Amat over Sylmar, 35-14.

“There were about 5,000, 6,000 people there and I remember thinking nobody watched the game. We ended up with a 5.7 TV rating on Channel 13 in Los Angeles, which is higher than most Lakers games.”

He conducted interviews with NFL Hall of Famers Gale Sayers and Johnny Unitas and boxing greats Robert Duran, Thomas Hearn and Sugar Ray Leonard. He’s worked with baseball greats Steve Garvey and Doug DeCinces. He called games with former USC coach Rod Dedeaux. He was in the radio booth for Bret Saberhagen’s 1982 no-hitter in the City Section championship game at Dodger Stadium. He was a nightly sportscaster for KADY in Ventura.

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Randy Rosenbloom, left, with his volleyball broadcast partners, Kirk Kilgour and Bill Walton.

Randy Rosenbloom, left, with his volleyball broadcast partners, Kirk Kilgour and Bill Walton.

(Randy Rosenbloom)

He was the voice of Fresno State football and basketball. He also did Nevada Las Vegas football and basketball games. He called bowl games and Little League games. He was a public address announcer for basketball at the 1984 Olympic Games with Michael Jordan the star and did the P.A. for Toluca Little League.

Nothing was too small or too big for him.

“I loved everything,” he said.

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He called at least 10 East L.A. Classic football games between Garfield and Roosevelt. He was there when Narbonne and San Pedro tied 21-21 in the 2008 City championship game at the Coliseum on a San Pedro touchdown with one second left.

Probably his most notable tale came when he was doing radio play-by-play at a 1998 college bowl game in Montgomery, Ala.

“I look down and a giant tarantula is crawling up my pants,” he said. “My color man took all the press notes, wadded them up and hit the tarantula like swinging a bat.”

Did Rosenbloom tell the audience what was happening?

“I stayed calm,” he said.

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Then there was the time he was in the press box at Sam Boyd Stadium and a bat flew in and attached itself to the wooden press box right next to him before flying away after he said, “UNLV wins.”

Recently, he’s been putting together high school TV packages for LA36 and calling travel ball basketball games. He’ll still keep doing a radio gambling show from his new home, but he’s cutting ties to Los Angeles to move closer to grandchildren.

“I’m retiring from Los Angeles. I’m leaving the market,” he said.

Hopefully he’ll continue via Zoom to do a weekly podcast with me for The Times.

He’s a true professional who’s versatility and work ethic made him a reliable hire from the age of 18 through his current age of 74.

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He’s a member of the City Section Hall of Fame and the Southern California Jewish Sports Hall of Fame. He once threw the shot put 51 feet, 7 1/2 inches, which is his claim to fame at North Hollywood High.

One time an ESPN graphic before a show spelled his name “Rosenbloom” then changed it to “Rosenblum” for postgame. It was worth a good laugh.

He always adjusts, improvises and ad-libs. He expects to enjoy his time in South Carolina, but he better watch out for tarantulas. They seem to like him.

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Becky Lynch enters exclusive WWE club with Women’s Intercontinental Championship win at WrestleMania 42

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Becky Lynch enters exclusive WWE club with Women’s Intercontinental Championship win at WrestleMania 42

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Becky Lynch entered an atmosphere no other WWE women’s superstar has ever reached as she won the Women’s Intercontinental Championship over AJ Lee on Saturday night at WrestleMania 42.

Lynch became the first person to hold the Women’s Intercontinental Championship three times after she pinned Lee. She first won the title against Lyra Valkyria in June 2025 and then again against Maxxine Dupri in November.

Becky Lynch celebrates with the belt after defeating AJ Lee during their women’s Intercontinental Championship match at WrestleMania 42 in Las Vegas, Nev., on April 18, 2026. (Ethan Miller/Getty Images)

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She dropped the belt to Lee at the Elimination Chamber, sparking a monthslong feud with her.

Lee gave Lynch the chance at the title in the weeks prior to WrestleMania 42. But it appeared Lee played right into Lynch’s plans. Despite arguing with referee Jessica Carr for most of the match, Lynch was able to tactfully tear down a rope buckle and use it to her advantage.

Lynch hit Lee with a Manhandle Slam and pinned her for the win.

WWE STARS REVEAL WHAT MAKES WRESTLEMANIA SO SPECIAL: ‘IT’S THE SUPER BOWL OF PRO WRESTLING’

AJ Lee reacts after losing to Becky Lynch in their Women’s Intercontinental Championship match at WrestleMania 42 at Allegiant Stadium in Las Vegas on April 18, 2026. (Ethan Miller/Getty Images)

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It’s the second straight year Lynch will leave Las Vegas as champion. She returned to WWE at WrestleMania 41, teaming with Valkyria, to win the women’s tag titles. She will now leave Allegiant Stadium as the women’s intercontinental champion.

Lynch is now a seven-time women’s champion, three-time women’s intercontinental champion and two-time tag team champion.

Becky Lynch withstands AJ Lee during their Women’s Intercontinental Championship match on night one of WrestleMania 42 at Allegiant Stadium in Las Vegas, Nev., on April 18, 2026. (Ethan Miller/Getty Images)

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Lee’s reign as champion ended really before it could really begin. WrestleMania 42 was her first appearance at the event in 11 years. It’s unclear where Lee will go from here.

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