Sports
Beer, Euro 2024, and all those cups – what's going on?
The European Championship has been drenched in beer. In the fan zones and outside the stadiums. On the concourses and in the stands.
Everyone has been drenched. Fans, players and, much to the amusement of everyone not wearing a lanyard, journalists, who have been sheltering laptops and walking into press conferences dripping with booze.
Get the tiny violins. Possibly a towel.
We do need to talk about the plastic cups, which have been cascading down from the stands towards anyone taking a corner or goal kick.
The beer first, though.
The official sponsor of the tournament is Bitburger, the German brewer, and the concourse bars are exclusively stocked with their products. For matches at the Allianz Arena, for instance, Pils, Radler and an alcohol-free beer are €7 for 500ml. For games in Cologne, at the RheinEnergieStadion, they have been pouring Kolsch, the sweet beer usually served in small, cylindrical glasses. There are no limits on how much people can buy and fans are able to drink anywhere inside the stadium.
With exceptions.
For England’s group game against Serbia in Gelsenkirchen, only beer with two per cent alcohol was served, compared with the usual 4.8 per cent. The fixture was deemed high-risk. Other special measures were employed, too, including a ban on drinking in the stands. It is unclear at this stage whether England’s last-16 game against Slovakia on Sunday, back in Gelsenkirchen, will be subject to the same restrictions.
Yet even with that lower alcohol content, most travelling supporters are, where drinking is concerned, enjoying a different level of freedom to that experienced back home.
Reduced-alcohol beer on sale at Serbia v England (Matthias Hangst/Getty Images)
Since 1985 in England, supporters attending matches across the Football League have been prevented from drinking alcohol “in sight of the pitch”. In Scotland, the rules are even stricter: no drinking in stadiums at all.
In Spain, only non-alcoholic beer is allowed. In France, there are no in-stadium alcohol sales for Ligue 1 games. In Serbia, bars around stadiums are only allowed to serve until two hours before kick-off.
Then there is Germany.
UEFA’s approach when staging tournaments is to adapt their rules for food and drink around local legislation and in Germany, alcohol is very much a part of Bundesliga matchdays. There can, as has happened at Euro 2024, be restrictions during high-risk games, that is not unheard of, but there would be something fundamentally un-German about not being able to watch the football with a drink in hand.
Naturally, clubs make a lot of money from beer sales; almost all in the top two divisions have a brewery as a sponsor. Famously, Schalke’s Veltins Arena has a 5km pipeline that connects the stadium with a local brewery. So, on any given weekend, beer sprays out from German terraces. Watch Borussia Dortmund’s Yellow Wall when a goal is scored; in the right light and at the right angle, it can look like the whole stand is weeping with joy.
There was trepidation about this. For instance, before England fans travelled to Germany, the UK’s Foreign Office issued a warning about the strength of German lager. But concerns about over-consumption have not really materialised so far. There have been few arrests and while many supporters have enjoyed long days in sun-drenched beer gardens, there has been very little trouble.
The Athletic spoke to a steward at Allianz Arena on Tuesday night. He said he and his team had experienced few problems with behaviour so far during the tournament. They had been watchful. So far, so good, despite full-strength alcohol being served at the games hosted in Munich, none of which have been deemed high-risk.
The plastic cups are a nuisance, though, and they are everywhere — including in press conferences. On Tuesday night, Dragan Stojkovic was asked whether Serbian fans throwing them at Danish goalkeeper Kasper Schmeichel had created an unnecessary distraction, contributing to his side’s elimination after a goalless draw.
“Please, ask me about the football,” Stojkovic pleaded.
A cup of beer arrives as Schmeichel takes a goal kick against Serbia (Carl Recine/Getty Images)
Three nations have been fined for fans throwing objects onto the pitch so far — Croatia, Scotland, and Albania — and more are coming. When France played the Netherlands in the group stages, Antoine Griezmann had to evade a hail of beer cups when taking a corner. Against Switzerland, Germany’s Toni Kroos was similarly bombarded in the first half in Frankfurt, as was Italy’s Lorenzo Pellegrini against Croatia.
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Before that game in Leipzig, a few fans and journalists in the lower tiers were struck by plastic cups from above. Later on, the ball actually struck one that had landed on the pitch. When Schmeichel was a target on Tuesday night, in the incident Stojkovic was asked about, substitute Yussuf Poulsen had to help clear the penalty box.
After England’s 0-0 draw with Slovenia, when Gareth Southgate approached the fans at full time, they responded with jeers and plastic; the English Football Association can expect a fine in the post.
Are UEFA planning action?
When asked about the beer cups by The Athletic on Tuesday, a spokesman said they would be awaiting full reports before making any decisions. Something is stirring, but we are not quite sure what yet.
Plastic cups are not usually such a nuisance in Germany. In March 2022, a game between Bochum and Borussia Monchengladbach was abandoned after an assistant referee was struck on the head by a beer cup. In 2023, a 3.Liga game between Zwickau and Rot-Weiss Essen was abandoned at half-time when a referee had a beer thrown in his face. But such incidents are rare, which might partly be because of legislative change.
In 2023, many German stadiums began a drive towards using reusable cups. At participating stadiums, fans pay a deposit for a cup outside the stadium and can claim it back by returning their cup after the game. Bayern Munich have had such a policy since 2018-19, but many other clubs have adopted it in the years since. The environmental impact is one consequence. Fans’ eagerness to keep hold of their cups and their deposit is another.
The atmosphere during Euro 2024 games so far has been excellent, with supporters — other than in a few cases — enjoying being together. They have filled the stadiums and town centres with noise and joviality and, while there have been flashes of antagonism, the prevailing mood has been benevolent and full of friendly rivalry.
A Belgium fan prefers a helmet to the tournament’s plastic cups (Stu Forster/Getty Images)
Given it has been many years since a football tournament took place in mainland Europe without Covid-19 restrictions, that makes tenuous sense. Many seem to be treating the tournament as they would a holiday, with a determination to make the best of the experience despite, certainly in the opening days, some wearying organisational issues.
Supporters tend only to make headlines when they behave badly. At this tournament, where there have been dramatic improvements but at which there are still queues and delays, they deserve to be recognised for what they have allowed Euro 2024 to become. Colourful, atmospheric, festival-like.
The freedom to enjoy themselves has been part of that, too.
GO DEEPER
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(Top photo: A plastic cup on the pitch at Slovenia vs Serbia; by Clive Mason via Getty Images)
Sports
World Cup teams finalize US base camps as host cities prepare for global crowds
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Kansas City, KS – With the 2026 FIFA World Cup just three months away, cities across the United States are racing to finalize training facilities that national teams will call home during the global tournament.
Among them is Kansas City, which will serve as the base camp for defending champion Argentina national football team, a major win for the region as it prepares to welcome both players and tens of thousands of international fans.
Base camps are critical to World Cup operations. They serve as home headquarters where teams live, train and recover while traveling between match sites throughout the competition.
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World Cup 2026 signage is displayed in Kansas City, one of the tournament’s host cities. (Olivianna Calmes)
“From private practice fields to player recovery rooms, these facilities are designed to support some of the biggest names in soccer,” said Alan Dietrich, who has worked closely with organizers.
Local leaders have spent more than a year pitching their cities to international teams, hoping to showcase not just athletic facilities but the broader community.
“We started actually over a year ago with countries beginning to visit,” Dietrich said.
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Tourism officials say the opportunity extends far beyond the sport itself. Hosting a base camp allows cities to introduce themselves to global audiences and build long-term international relationships.
To show support for Kansas City’s bid for the men’s 2026 FIFA World Cup, the KC2026 Bid Committee and Outfront media installed a 90×90-foot banner on Main Street in Kansas City, Missouri. (Jill Toyoshiba/The Kansas City Star/Tribune News Service via Getty Images)
“We knew that the World Cup was going to be kind of our first chance and probably our biggest chance to be engaging these international markets,” said Devin Aaron with Visit KC.
A locker room shows the “We are FIFA 2026 Kansas City” sign in Sporting KC training facility (Olivianna Calmes)
Early expectations had Argentina basing in Miami, but Kansas City ultimately stood out during the selection process.
“When Argentina visited, they really loved it here,” Dietrich said. “They loved our facilities, they loved our people.”
The team will train at Sporting Kansas City’s Compass Minerals National Performance Center, a state-of-the-art facility in Kansas City, Kansas that will serve as Argentina’s training home base during the tournament.
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The complex features multiple professional grade fields and elite level training amenities designed for international competition.
Inside, players will have access to private dining areas, meeting rooms and dedicated recovery spaces designed to help them rest between matches.
A resting room for World Cup players (Olivianna Calmes)
“If they’ve traveled a lot and they’re tired, they can come in here, turn the lights out and get a nice nap,” Dietrich added.
Up to 100,000 Argentine fans are expected to travel to Kansas City during the tournament, a preview of the global crowds set to flood World Cup host cities across the U.S.
Across the U.S., cities selected as host sites and base camps are preparing for similar surges, as teams finalize training locations and fans follow their national squads.
Cities across the US which are hosting World Cup games (Fox News)
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The 2026 World Cup will be the largest in history, expanding from 32 to 48 teams and spanning host cities across the United States, Canada and Mexico, with each location competing for global visibility and long-term economic impact.
Sports
UCLA’s Sweet 16 ambitions thwarted in season-ending loss to Connecticut
PHILADELPHIA — The question will remain unanswered.
Would UCLA have beaten Connecticut if Tyler Bilodeau was healthy? That’s what will haunt the Bruins and their fans for the rest of March Madness.
Even without their leading scorer the seventh-seeded Bruins battled valiantly, briefly taking the lead in the second half. But in the end they simply didn’t have enough firepower to knock off No. 2 Connecticut, which surged late in its 73-57 win in the second round of the NCAA tournament on Sunday.
“My message to our team is no excuses,” UCLA coach Mick Cronin said. “Somebody brought up Tyler. We didn’t bring it up. It’s five-on-five. Sadly, I’ve got a lot of practice in dealing with that in NCAA tournament play, but it sucks for him.
“At the end of the day, someone said to me what would have happened if you had your guy? You never know. But I thought the bottom line was they played harder than us. Their defense was better than our offense, and I take responsibility for that.”
UCLA (24-12) failed to reach the Sweet 16 for the third consecutive season. The Bruins struggled with their shooting most of the night, going 19 for 49 (39%) in comparison to Connecticut’s 23 for 49 (47%). Both teams had the same number of free-throw attempts (21), but the Bruins made just 67% of their shots and the Huskies made 90%.
Connecticut’s Tarris Reed Jr., center, tries to work past (from left) UCLA’s Trent Perry, Donovan Dent and Eric Dailey Jr. during the first half Sunday.
(Matt Rourke / Associated Press)
“We could not finish at the rim,” Cronin said. “You’re not going to score 57 points and beat anybody in this tournament, let alone UConn. That’s because we didn’t finish at the rim.”
Cronin blamed himself for not finding a way to stop Connecticut forward Alex Karaban, who scored 27 points and helped fuel two decisive runs for the Huskies. He scored 10 points during a 14-0 run in the second half. Then, after UCLA closed the gap to 56-52, Karaban and freshman guard Braylon Mullins (17 points) keyed another 9-0 Connecticut run that effectively sealed the win.
“He was a tough matchup for us,” said Cronin, who was hit with a technical foul after objecting to a non-call during the Huskies’ 14-0 run. “If I had to do it over again, I probably would have put a guard on him and try to have our guy that started off on him guard somebody else on the wing.”
Four players scored in double figures for UCLA. Xavier Booker finished with 13 points, Eric Dailey Jr. had 12 points and Donovan Dent and Skyy Clark each finished with 11.
“I just wanted to comfort my teammates,” Dailey said. “Those guys are crying in the locker room right now. It’s not a good feeling.”
Cronin understood the pain. “Right now is not the time to coach,” he said. “Right now is the time to try to be a father figure for those guys.
“It’s tough on them.”
Sports
Legendary sports agent Leigh Steinberg slams notion of overseas Super Bowl: ‘Convention of Americana’
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It’s no secret one of the NFL’s top priorities is continuing to build its brand globally.
But with the addition of more international games in different countries, including the NFL season reportedly kicking off on a Wednesday with a game in Melbourne, Australia in 2026 (it will technically be Thursday for Australians), the question must be asked: Will the Super Bowl end up overseas?
Legendary sports agent Leigh Steinberg can’t see it happening despite all the international momentum.
A wide view of play in the first half during an NFL International Series game at Wembley Stadium. (Peter van den Berg-Imagn Images)
“The Super Bowl has become a convention of Americana,” Steinberg told Fox News Digital during a recent phone call. “So, it’s not just an entertainment event – it’s a cultural event. Big business, big politics, big entertainment and big sports, along with fans, all coalesce in the city. To take that overseas, I think would be difficult.”
The NFL’s first regular-season game in its history was 2005, when the Arizona Cardinals and San Francisco 49ers traveled to Mexico City to play. But two years later, the league launched its “International Series,” a game between the New York Giants and Miami Dolphins at Wembley Stadium in London, England that kickstarted the push to continue bringing NFL games to overseas fans.
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Of course, every league wants to expand its reach, and the NFL has done a tremendous job of scheduling more games by the year, while also interacting in different ways with those fans, whether it’s through the NFL Draft or other activations.
In 2026, there will be a record nine international regular-season games played, spanning across four different continents and seven different locations.
Leigh Steinberg attends the 39th Annual Leigh Steinberg Super Bowl Party at Storek on Feb. 7, 2026 in San Francisco, California. (Jesse Grant/Getty Images)
Other than Melbourne and London, where there will be three games, Paris, Rio de Janeiro, Munich, Madrid and Mexico City will all be host sites for the NFL in 2026.
But while fans continue to consume these games, some marking it on their calendars to travel to watch their favorite teams, do the teams themselves like it?
“They have mixed feelings,” Steinberg said. “They actually like the travel aspect of it, seeing different cultures and other things. But it takes a physical toll. I mean, to fly from [the West Coast] to London is 12 hours. Then, to fly back, it’s 14 hours. When you start moving east in Europe, it gets longer than that. So, it takes a physical toll.
“I think that if you ask the coaches, they don’t love international games, because it takes them out of the routine and schedule.”
Steinberg believes there needs to be more research done on the effects that jetlag and travel have on the human body, and whether it’s impacting the quality of play as well.
There’s no stopping the global push by the league, but will there come a point where it’s too much, especially for players and coaches to handle during a grueling season?
STEINBERG’S COMEBACK
While talking all things football, Steinberg also discussed life and how his fight through adversity led to him writing “The Comeback: A Playbook for Turning Life’s Setbacks into Victories.”
Leigh Steinberg speaks onstage during the 39th Annual Leigh Steinberg Super Bowl Party at Storek on Feb. 7, 2026 in San Francisco, California. (Jesse Grant/Getty Images)
Steinberg had built an empire by representing the best athletes in the world, but he also dealt with alcoholism and financial struggles, ultimately bringing him to rock bottom. But he rebuilt himself through those hard times, and with this book, he’s hoping to help others do the same.
Also sharing stories of athletes dealing with similar adversities, Steinberg believes all readers should come away with this lesson learned.
“Internal introspection,” he said. “A realistic understanding of your own values and priorities, whether it’s short-term economic gain, long-term economic security, spiritual values, family. It’s to have clarity internally in terms of what really constitutes a fulfilling life. Then, coming up with a plan to get back to that.”
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