Sports
Are Copa America's $200 tickets and empty seats a missed opportunity ahead of the World Cup?
When Argentina returns to MetLife Stadium to face Canada on Tuesday, they will likely do so before a soldout crowd. When they faced Chile in East Rutherford, it was the highest-attended match this Copa America so far.
It’s the norm at major tournaments: wherever the Argentina national team goes, fans follow.
This summer, they have gone from Atlanta to New Jersey to Miami to Houston and now back to New Jersey. The demand to catch Argentina and captain Lionel Messi has meant tickets to watch the world champions have been the most expensive. Yet fans have shown their willingness to pay hundreds of dollars for a single match ticket, if not more.
The average cost per ticket at Copa America is high anyway, however; estimated at more than $200 (£160), per multiple accounts. As we enter the final stages of the tournament, ticket prices are only getting higher.
Argentina fans at Hard Rock Stadium (Carmen Mandato/Getty Images)
For organizers CONMEBOL, attendance at this year’s Copa America may be considered a resounding success. Eight days before the tournament, officials boasted how more than one million tickets had already sold for the first 32 games. Alejandro Domínguez, president of South American football’s governing body, said officials were “filled with excitement and enthusiasm”.
Yet there have also been less-than-spectacular crowds at several group-stage matches, with every empty seat in cavernous NFL stadiums representing a missed opportunity to attract a fan who could have been enthralled by the growth of soccer in the United States. Never mind the impact on players or how poor those empty seats look to those watching at home on television.
While Copa America began with a reported sellout of just over 70,000 fans at Mercedes-Benz Stadium in Atlanta when Argentina were in town, the following five fixtures drew crowds that were tens of thousands of fans below each stadium’s capacity.
It wasn’t until the fifth day of competition, Colombia-Paraguay at NRG Stadium in Houston on June 24, that we saw another full stadium, as the table below shows. (Green indicates matches which were considered sold out, while red was below 66 per cent of capacity — and note that Levi’s Stadium has an expandable capacity.)

CONMEBOL said it consider nine of the 24 group-stage matches as sellouts. Copa America Centenario in 2016 — which also took place in the United States — sold more than 1.5 million tickets and has served as a benchmark for organizers this summers. By the conclusion of the group stage, sales were on track to reach similar figures to 2016, according to Ruben Olavarrieta, CONMEBOL’s commercial manager in charge of ticketing.
Before the tournament, Nery Pumpido, CONMEBOL’s deputy secretary general of soccer, told The Athletic that tickets were “set at a price that I think has been important, because people have come to buy a lot”.
Overpriced tickets were out of the confederation’s control, he continued, because the dynamic ticket pricing that determines those figures is handled by the ticketing partners at each stadium.
“From what has been demonstrated so far,” Pumpido said last month, “the price has been correct.”
Dynamic pricing has the potential to price out fans from some nations competing in the tournament. Not only are tickets costly, but any tourist attending matches would also have to account for hotels and flights in the United States — and also the travel between stadiums if they want to catch multiple matches.
Average net salaries in many of the competing Latin American nations fall below $900 (£700) per month. In Argentina, where inflation is among the highest in the world, the average monthly net salary was estimated at $423.32 last year, per Statista.
In many ways, dynamic ticketing favors American buyers with higher incomes and lower travel costs. The large diasporas of Latino communities across the U.S, coupled with the popularity of some tournament favorites, means Argentina, Brazil and Colombia have drawn the biggest crowds, but not in every market. When Colombia and Costa Rica battled it out in Glendale, Arizona, only 27,386 filled the 63,400-capacity State Farm Stadium.
For the July 4 quarterfinal match at NRG Stadium, where Argentina ousted Ecuador after a painstaking penalty shootout, the cost for a single resale ticket on Ticketmaster started at $176 on match day. Even eight minutes into play, tickets on StubHub were still going for $120.
Panama vs Bolivia in Orlando drew a crowd of 12,933, when the stadium capacity is 25,500 (Leonardo Fernandez/Getty Images)
Tickets for the remaining quarterfinals were still pricey, by soccer’s standards, but lower than Argentina-Ecuador. On Thursday, a single ticket for Venezuela-Canada at AT&T Stadium was $107, $132 for Brazil-Uruguay at Allegiant Stadium, and $70 for Colombia-Panama at State Farm Stadium in Arizona. That is likely due to the low turnout for Colombia in that market during the group stage.
All these prices do not include the service and processing fees, taxes and public transportation or parking that might be needed to get to a match. Parking cost up to $132 for Argentina’s quarterfinal in Houston.
But prices alone are not solely to blame for lackluster crowds at some of the tournament’s group-stage fixtures. Better marketing around matches could have raised the profile of some matches, especially those that included the United States. The team’s tournament opener against Bolivia at AT&T Stadium in Arlington, Texas, only drew 47,873 fans to the 80,000-capacity stadium.
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How Uruguay v Brazil became this Copa America’s dirtiest match
UMSNT’s second match against Panama in Atlanta only featured 59,145 fans in a 71,000-capacity venue. And when the U.S. fell to Uruguay 1-0 at Arrowhead Stadium in Kansas City and exited the competition, only 55,460 fans filled the 76,400-capacity venue, with half of the upper bowl appearing empty on television. Blistering temperatures, and the team’s shocking fall to Panama the match prior, could have also been a deterrent.
Originally, the tournament was set to be played in Ecuador, but almost everyone involved considered the relocation to the United States last year as a win — except those in Latin America who considered it an unpopular decision. For CONCACAF (the confederation for North and Central America and the Caribbean), it gave its member nations a chance to shine on South America’s biggest stage.
It also gave the United States, Mexico and Canada, co-hosts of the 2026 World Cup, a chance to capture fans’ interest ahead of the main event. Few South American nations have venues with such large capacities as the U.S, which is filled with massive NFL stadiums at the ready (even if that has brought its own issues with some of the fields), which was a prospective win for CONMEBOL. Would it have been prudent, however, to host games at smaller Major League Soccer stadiums with bigger pitches in more established markets for soccer fans?

While unsold tickets mean missed revenue for the South American federation and other stakeholders, the missed opportunity is more of an issue for those who want to grow the game in North America. Mexico and the United States failing to advance beyond the group stage has been viewed as an utter failure for both nations. Instead of captivating audiences with deep runs in the tournament and preparing markets for 2026, the conversation is squarely focused on the crisis each nation’s men’s soccer team now finds itself in.
While Canada’s run to the semifinals no doubt helps, the CONCACAF nation has played in front of some of the smallest crowds in the tournament, such as the 11,622 fans who braved the heat to watch their 1-0 win against Peru at Children’s Mercy Park in Kansas City. That match, in which an assistant referee collapsed from heat exhaustion due to the high temperatures, was the lowest-attended fixture all summer.
Canada has also had the misfortune of playing against teams with clear home-field advantages in every match.
“With how our fanbase works, and how diverse Canada is, even our home games (in Canada) have been really difficult,” said defender Alistair Johnston.
“And so I think that most of our matches with the national team have always been in these kinds of environments, and I think that has helped us in the long run so that when you do come and play the Argentinas, Peru, Chile, whoever it is, and probably again here against Venezuela as well, we are ready for that because it’s almost become the norm to us.”
Empty seats at the quarterfinal between Colombia and Panama at State Farm Stadium, Arizona (Ezra Shaw/Getty Images)
The real crown jewel of the competition remains the final game at Hard Rock Stadium in Miami Gardens, Florida. Its more limited capacity of 65,300 only pushes demand even higher. Tickets for sporting events and other entertainment in Florida as of July 1 are, however, tax-exempt through the end of the month thanks to local law.
As of Friday morning, a single resale ticket in the upper bowl at Hard Rock started at $1,369. That drops to $1,292 each when you buy two tickets together. That number will continue to rise and fall, with those same tickets going for $1,350 each just an hour earlier. The service fee for these tickets (an additional cost) was an estimated $271 each.
It’s why there will likely be several fans sprinkled around the outskirts of the stadiums hosting these last few rounds of Copa America, hoping to catch a glimpse of the madness while watching the match from the comfort of their phones or tablets. Of course, tickets for the remaining matches will continue to fluctuate depending on demand. So, one fan seated in the same section who purchased tickets weeks prior may end up paying hundreds more than a fan who bought a ticket hours before kick-off.
While the forensic accounting over the attendance and ticket sales will continue after the tournament’s final whistle, CONMEBOL has made one thing clear: the U.S. market is one it wants to continue exploring.
“It’s a place to look at, especially as hosts of the World Cup in 2026. That’s important to take into account,” Pumpido said.
“We believe the United States has also made great progress at the soccer level… (and) it has advanced a lot with the arrival of Messi. Of course, CONMEBOL will always have the United States in mind for tournaments in the future.”
GO DEEPER
USMNT had questions before its Copa America exit. Now those get even louder
(Top photo: Empty seats for Costa Rica v Paraguay in Texas; by Buda Mendes via Getty Images)
Sports
Russell Wilson escalates feud with Sean Payton, labels Broncos coach ‘classless’
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Russell Wilson and Sean Payton spent just one NFL season together, but tension lingered after a rocky year.
And it appears the tension that built up from that tumultuous stretch continues to linger.
Wilson’s interview on the “Bussin’ With the Boys” podcast, recorded before last month’s Super Bowl between Seattle and New England, recently resurfaced.
In the interview, Wilson doubled down on his October comment labeling Payton “classless,” saying he felt slighted by his former coach’s remarks.
Head coach Sean Payton of the Denver Broncos talks to quarterback Russell Wilson on the sideline during an NFL preseason football game against the Arizona Cardinals at State Farm Stadium Aug. 11, 2023, in Glendale, Ariz. (Ryan Kang/Getty Images)
“[When] you’ve been on the same side or this and that, and I got the same amount of rings as you got, meaning Sean, right?” said Wilson, who won a Super Bowl with the Seattle Seahawks as Payton did coaching for the New Orleans Saints.
“I got a lot of respect for him as a play-caller, this and that, but to take a shot, I don’t like. I don’t think it’s necessary, you know, I mean, especially when I’m not even on your own team anymore. So, for me, there’s a point in time where you have to, I’ve realized, I’ve stayed quiet for so long. There’s a there’s a time and place where I’m not.
“I know who I am as a competitor, as a warrior, as a champion, too, and, you know, I’ve beaten Sean, too. You know, like we’ve been on the same place and the same thing. And so, it’s not a matter of disrespect. Just don’t disrespect me.”
Sean Payton and Russell Wilson of the Denver Broncos during an a game against the Minnesota Vikings at Empower Field at Mile High Nov. 19, 2023, in Denver, Colo. (Ryan Kang/Getty Images)
After a rocky one-year stint with the Pittsburgh Steelers in 2024, Wilson joined the New York Giants last offseason. However, he was relegated to a backup role after just three games.
Rookie Jaxson Dart quickly showed promise once he had the chance to start, but his season was briefly derailed by injury. Jameis Winston — not Wilson — stepped in for Dart in a handful of games. Dart threw three touchdowns in a Week 7 matchup with the Broncos, nearly pulling off an upset in what was eventually a close loss.
After the game, Payton said Dart provided a “spark” to the Giants’ offense.
“I was talking to [Giants owner] John Mara not too long ago, and I said, ‘We were hoping that that change would have happened long after our game,’” Payton said.
The New York Giants’ Russell Wilson attempts to escape a sack by Dallas Cowboys defensive end James Houston (53) in the first half of a game Sept. 14, 2025, in Arlington, Texas. (AP Photo/Julio Cortez)
Payton also said the Broncos would have faced less of a challenge had Wilson been under center.
“Classless … but not surprised,” Wilson responded in a social media post. “Didn’t realize you’re still bounty hunting 15+ years later though the media.”
Despite last season’s struggles and chatter about his football future, Wilson does not appear ready to call it quits in 2026.
“I wanna play a few more years for sure,” he said. “I think, for me, I’ve always had the vision of getting to 40, at least. I think the game is different. Quarterbacks, we get hit. It’s not, you know, we get hit hard, but … there’s certain rules. I mean, back in the day when I started, bro, it was you just get [clobbered].
“I mean, so I feel like the game allows you to, you know, live a little longer, I guess. I feel healthy. I feel great. But I think, more than anything else is, do you love the game? Do you love studying? Do you love the passion for it all? Do you love the process? Do you love the practice? Do you love — everybody loves the winning part of it, but it’s process. There’s a journey that you got to be obsessed with. And that part I’m obsessed with.”
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Sports
Fatigue a factor as early matches begin at Indian Wells
The early rounds of the BNP Paribas Open began Wednesday, with top seeds slated to start play Friday during the 12-day ATP and WTPA Master 1000 tournament.
A busy stretch of the tennis season reaches another gear at Indian Wells Tennis Garden, the second largest outdoor tennis stadium in the world.
While many consider it the “fifth Grand Slam” because of its elite player field, amenities and equal prize money for men and women, professionals acknowledge the tournament is part of a stressful stretch on the tennis calendar.
Indian Wells is followed by the Miami Open, another two-week Master 1000 tournament. The tour stops are known as the “Sunshine Double.”
Some players made the short trip from Indian Wells to Las Vegas this past weekend to participate in the MGM Grand Slam, an exhibition designed to help players ramp up for back-to-back tournaments.
American Reilly Opelka, a 6-foot–11 pro, said managing fatigue after a series of tournaments before hitting Indian Wells has altered his practice and play in exhibition matches, including a loss to 19-year-old Brazilian Joao Fonseca in Las Vegas.
“Normally in any kind of competition, you get excited and play with a pressure point … but you don’t feel this when you are practicing,” Opelka said.
“I was trying to feel like this a few days ago while practicing with … [Tommy Paul,] but instead we got tired and hungry. … That usually doesn’t happen. We just decided to stop and go to eat somewhere.”
Paul said despite the decision to cut practice short, he feels fresh for the upcoming events.
“I started the year pretty well and for Americans, we are excited for the Sunshine Double,” Paul said.
Casper Rudd lost to Opelka during the first round of the Las Vegas exhibition. The Norwegian also lost a week ago during the first round of the Acapulco Open, falling to Chinese qualifier Yibing Wu in straight sets.
Rudd said he felt “extremely tired” after the Australian Open in January.
Rancho Palo Verdes resident Taylor Fritz, ranked No. 7 in the world, said the best way to prepare yourself for grueling tour schedule is “putting [in] the time, work and repetition.”
“… Be there, be focused on the quality that you are doing,” said Fritz, a 28-year-old who won the Indian Wells title in 2022.
While some players are guarding against burnout, others struggled to even reach California. Some players who live in Dubai, including Russians Daniil Medvedev and Andrey Rublev, have to contend with closed airspace triggered by the U.S. and Israel bombing Iran.
The ATP announced Wednesday that, “the vast majority of players who were in Dubai have successfully departed today on selected flights.”
Sports
Law firm fighting for women’s sports in SCOTUS battle comments on ruling possibly impacting SJSU trans lawsuit
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A law firm leading the charge in the ongoing Supreme Court case over trans athletes in women’s sports has responded after a federal judge suggested the case’s ruling could impact a separate case involving a similar issue.
Colorado District Judge Kato Crews deferred ruling in motions to dismiss former San Jose State volleyball co-captain Brooke Slusser’s lawsuit against the California State University (CSU) system until after a ruling in the B.P.J. v. West Virginia Supreme Court case, which is expected to come in June.
Slusser filed the lawsuit against representatives of her school and the Mountain West Conference in fall 2024 after she allegedly was made to share bedrooms and changing spaces with trans teammate Blaire Fleming for a whole season without being informed that Fleming is a biological male.
Meanwhile, the B.P.J. case went to the Supreme Court after a trans teen sued West Virginia to block the state’s law that prevents males from competing in girls’ high school sports.
The Alliance Defending Freedom (ADF) is the primary law firm defending West Virginia in that case at the Supreme Court, and has now responded to news that Slusser’s lawsuit could be affected by the SCOTUS ruling.
“We hope the ruling from the Supreme Court will affirm that Title IX was designed to guarantee equal opportunity for women, not to let male athletes displace women and girl in competition. It is crucial that sports be separated by sex for not only the equal opportunity of women but for safety and privacy. Title IX should protect women’s right to compete in their own sports. Allowing men to compete in the female category reverses 50 years of advancement for women,” ADF Vice President of Litigation Strategies Jonathan Scruggs said.
Slusser’s attorney, Bill Bock of the Independent Council on Women’s Sports, expects a Supreme Court ruling in favor of the legal defense representing West Virginia, thus helping his case.
(Left) Brooke Slusser (10) of the San Jose State Spartans serves the ball during the first set against the Air Force Falcons at Falcon Court at East Gym in Colorado Springs, Colorado, on Oct. 19, 2024. (Right) Blaire Fleming #3 of the San Jose State Spartans looks on during the third set against the Air Force Falcons at Falcon Court at East Gym on October 19, 2024 in Colorado Springs, Colorado. ( Andrew Wevers/Getty Images; Andrew Wevers/Getty Images)
“We’re looking forward to the case going forward,” Bock told Fox News Digital.
“I believe that the court is going to find that Title IX operates on the basis of biological sex, without regard to an assumed or professed gender, and so just like the congress and the members of congress that passed Title IX in 1972, allowed this specifically provided for in the regulations that there had to be separate men’s and women’s teams based on biological sex, I think the court is going to see that is the original meaning of the statute and apply it in that way, and I think it’s going to be a big win in women’s sports.”
The Supreme Court’s conservative majority appeared prepared to rule in favor of West Virginia after oral arguments on Jan. 13.
Slusser spoke on the steps of the Supreme Court on Jan. 13 while oral arguments took place inside, sharing her experience with a divided crowd of opposing protesters.
With Fleming on its roster, SJSU reached the 2024 conference final by virtue of a forfeit by Boise State in the semifinal round. SJSU lost in the final to Colorado State.
Slusser went on to develop an eating disorder due to the anxiety and trauma from the scandal and dropped out of her classes the following semester. The eating disorder became so severe, that Slusser said she lost her menstrual cycle for nine months. Her decision to drop her classes resulted in the loss of her scholarship, and her parents said they had to foot the bill out of pocket for an unfinished final semester of college.
President Donald Trump’s Department of Education determined in January that SJSU violated Title IX in its handling of the situation involving Fleming, and has given the university an ultimatum to agree to a series of resolutions or face a referral to the Department of Justice.
Among the department’s findings, it determined that a female athlete discovered that the trans student allegedly conspired to have a member of an opposing team spike her in the face during a match. ED claims that “SJSU did not investigate the conspiracy, but later subjected the female athlete to a Title IX complaint for ‘misgendering’ the male athlete in online videos and interviews.”
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SJSU trans player Blaire Fleming and teammate Brooke Slusser went to a magic show and had Thanksgiving together in Las Vegas despite an ongoing lawsuit over Fleming being transgender. (Thien-An Truong/San Jose State Athletics)
SJSU Athletic Director Jeff Konya told Fox News Digital in a July interview that he was satisfied with how the university handled the situation involving Fleming.
“I think everybody acted in the best possible way they could, given the circumstances,” Konya said.
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