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Are Copa America's $200 tickets and empty seats a missed opportunity ahead of the World Cup?

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Are Copa America's 0 tickets and empty seats a missed opportunity ahead of the World Cup?

When Argentina returns to MetLife Stadium to face Canada on Tuesday, they will likely do so before a soldout crowd. When they faced Chile in East Rutherford, it was the highest-attended match this Copa America so far.

It’s the norm at major tournaments: wherever the Argentina national team goes, fans follow.

This summer, they have gone from Atlanta to New Jersey to Miami to Houston and now back to New Jersey. The demand to catch Argentina and captain Lionel Messi has meant tickets to watch the world champions have been the most expensive. Yet fans have shown their willingness to pay hundreds of dollars for a single match ticket, if not more.

The average cost per ticket at Copa America is high anyway, however; estimated at more than $200 (£160), per multiple accounts. As we enter the final stages of the tournament, ticket prices are only getting higher.


Argentina fans at Hard Rock Stadium (Carmen Mandato/Getty Images)

For organizers CONMEBOL, attendance at this year’s Copa America may be considered a resounding success. Eight days before the tournament, officials boasted how more than one million tickets had already sold for the first 32 games. Alejandro Domínguez, president of South American football’s governing body, said officials were “filled with excitement and enthusiasm”.

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Yet there have also been less-than-spectacular crowds at several group-stage matches, with every empty seat in cavernous NFL stadiums representing a missed opportunity to attract a fan who could have been enthralled by the growth of soccer in the United States. Never mind the impact on players or how poor those empty seats look to those watching at home on television.

While Copa America began with a reported sellout of just over 70,000 fans at Mercedes-Benz Stadium in Atlanta when Argentina were in town, the following five fixtures drew crowds that were tens of thousands of fans below each stadium’s capacity.

It wasn’t until the fifth day of competition, Colombia-Paraguay at NRG Stadium in Houston on June 24, that we saw another full stadium, as the table below shows. (Green indicates matches which were considered sold out, while red was below 66 per cent of capacity — and note that Levi’s Stadium has an expandable capacity.)

CONMEBOL said it consider nine of the 24 group-stage matches as sellouts. Copa America Centenario in 2016 — which also took place in the United States — sold more than 1.5 million tickets and has served as a benchmark for organizers this summers. By the conclusion of the group stage, sales were on track to reach similar figures to 2016, according to Ruben Olavarrieta, CONMEBOL’s commercial manager in charge of ticketing.

Before the tournament, Nery Pumpido, CONMEBOL’s deputy secretary general of soccer, told The Athletic that tickets were “set at a price that I think has been important, because people have come to buy a lot”.

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Overpriced tickets were out of the confederation’s control, he continued, because the dynamic ticket pricing that determines those figures is handled by the ticketing partners at each stadium.

“From what has been demonstrated so far,” Pumpido said last month, “the price has been correct.”

Dynamic pricing has the potential to price out fans from some nations competing in the tournament. Not only are tickets costly, but any tourist attending matches would also have to account for hotels and flights in the United States — and also the travel between stadiums if they want to catch multiple matches.

Average net salaries in many of the competing Latin American nations fall below $900 (£700) per month. In Argentina, where inflation is among the highest in the world, the average monthly net salary was estimated at $423.32 last year, per Statista.

In many ways, dynamic ticketing favors American buyers with higher incomes and lower travel costs. The large diasporas of Latino communities across the U.S, coupled with the popularity of some tournament favorites, means Argentina, Brazil and Colombia have drawn the biggest crowds, but not in every market. When Colombia and Costa Rica battled it out in Glendale, Arizona, only 27,386 filled the 63,400-capacity State Farm Stadium.

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For the July 4 quarterfinal match at NRG Stadium, where Argentina ousted Ecuador after a painstaking penalty shootout, the cost for a single resale ticket on Ticketmaster started at $176 on match day. Even eight minutes into play, tickets on StubHub were still going for $120.


Panama vs Bolivia in Orlando drew a crowd of 12,933, when the stadium capacity is 25,500 (Leonardo Fernandez/Getty Images)

Tickets for the remaining quarterfinals were still pricey, by soccer’s standards, but lower than Argentina-Ecuador. On Thursday, a single ticket for Venezuela-Canada at AT&T Stadium was $107, $132 for Brazil-Uruguay at Allegiant Stadium, and $70 for Colombia-Panama at State Farm Stadium in Arizona. That is likely due to the low turnout for Colombia in that market during the group stage.

All these prices do not include the service and processing fees, taxes and public transportation or parking that might be needed to get to a match. Parking cost up to $132 for Argentina’s quarterfinal in Houston.

But prices alone are not solely to blame for lackluster crowds at some of the tournament’s group-stage fixtures. Better marketing around matches could have raised the profile of some matches, especially those that included the United States. The team’s tournament opener against Bolivia at AT&T Stadium in Arlington, Texas, only drew 47,873 fans to the 80,000-capacity stadium.

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UMSNT’s second match against Panama in Atlanta only featured 59,145 fans in a 71,000-capacity venue. And when the U.S. fell to Uruguay 1-0 at Arrowhead Stadium in Kansas City and exited the competition, only 55,460 fans filled the 76,400-capacity venue, with half of the upper bowl appearing empty on television. Blistering temperatures, and the team’s shocking fall to Panama the match prior, could have also been a deterrent.

Originally, the tournament was set to be played in Ecuador, but almost everyone involved considered the relocation to the United States last year as a win — except those in Latin America who considered it an unpopular decision. For CONCACAF (the confederation for North and Central America and the Caribbean), it gave its member nations a chance to shine on South America’s biggest stage.

It also gave the United States, Mexico and Canada, co-hosts of the 2026 World Cup, a chance to capture fans’ interest ahead of the main event. Few South American nations have venues with such large capacities as the U.S, which is filled with massive NFL stadiums at the ready (even if that has brought its own issues with some of the fields), which was a prospective win for CONMEBOL. Would it have been prudent, however, to host games at smaller Major League Soccer stadiums with bigger pitches in more established markets for soccer fans?

While unsold tickets mean missed revenue for the South American federation and other stakeholders, the missed opportunity is more of an issue for those who want to grow the game in North America. Mexico and the United States failing to advance beyond the group stage has been viewed as an utter failure for both nations. Instead of captivating audiences with deep runs in the tournament and preparing markets for 2026, the conversation is squarely focused on the crisis each nation’s men’s soccer team now finds itself in.

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While Canada’s run to the semifinals no doubt helps, the CONCACAF nation has played in front of some of the smallest crowds in the tournament, such as the 11,622 fans who braved the heat to watch their 1-0 win against Peru at Children’s Mercy Park in Kansas City. That match, in which an assistant referee collapsed from heat exhaustion due to the high temperatures, was the lowest-attended fixture all summer.

Canada has also had the misfortune of playing against teams with clear home-field advantages in every match.

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“With how our fanbase works, and how diverse Canada is, even our home games (in Canada) have been really difficult,” said defender Alistair Johnston.

“And so I think that most of our matches with the national team have always been in these kinds of environments, and I think that has helped us in the long run so that when you do come and play the Argentinas, Peru, Chile, whoever it is, and probably again here against Venezuela as well, we are ready for that because it’s almost become the norm to us.”


Empty seats at the quarterfinal between Colombia and Panama at State Farm Stadium, Arizona (Ezra Shaw/Getty Images)

The real crown jewel of the competition remains the final game at Hard Rock Stadium in Miami Gardens, Florida. Its more limited capacity of 65,300 only pushes demand even higher. Tickets for sporting events and other entertainment in Florida as of July 1 are, however, tax-exempt through the end of the month thanks to local law.

As of Friday morning, a single resale ticket in the upper bowl at Hard Rock started at $1,369. That drops to $1,292 each when you buy two tickets together. That number will continue to rise and fall, with those same tickets going for $1,350 each just an hour earlier. The service fee for these tickets (an additional cost) was an estimated $271 each.

It’s why there will likely be several fans sprinkled around the outskirts of the stadiums hosting these last few rounds of Copa America, hoping to catch a glimpse of the madness while watching the match from the comfort of their phones or tablets. Of course, tickets for the remaining matches will continue to fluctuate depending on demand. So, one fan seated in the same section who purchased tickets weeks prior may end up paying hundreds more than a fan who bought a ticket hours before kick-off.

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While the forensic accounting over the attendance and ticket sales will continue after the tournament’s final whistle, CONMEBOL has made one thing clear: the U.S. market is one it wants to continue exploring.

“It’s a place to look at, especially as hosts of the World Cup in 2026. That’s important to take into account,” Pumpido said.

“We believe the United States has also made great progress at the soccer level… (and) it has advanced a lot with the arrival of Messi. Of course, CONMEBOL will always have the United States in mind for tournaments in the future.”

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USMNT had questions before its Copa America exit. Now those get even louder

(Top photo: Empty seats for Costa Rica v Paraguay in Texas; by Buda Mendes via Getty Images)

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ESPN analyst Paul Finebaum questions Trump’s college sports reform meeting as potential ‘circus’

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ESPN analyst Paul Finebaum questions Trump’s college sports reform meeting as potential ‘circus’

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President Donald Trump will host a White House roundtable regarding college athletics reform later this week.

The panel is expected to include prominent coaches, college sports and pro sports league commissioners, and other professional athletes, according to OutKick.

The group will meet March 6 to examine solutions to key challenges, including NCAA authority; name, image and likeness issues (NIL); collective bargaining; and governance concerns. 

 

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President Donald Trump holds a football presented to him during a ceremony to present the Commander-in-Chief’s Trophy to the US Naval Academy football team, the Navy Midshipmen, in the East Room of the White House on April 15, 2025 in Washington, D.C. (BRENDAN SMIALOWSKI/AFP via Getty Images)

The meeting Friday will include big names like Nick Saban, Urban Meyer, Adam Silver and Tiger Woods. Trump has been adamant about “saving college sports,” even signing an executive order setting new restrictions on payments to college athletes back in July.

However, ESPN college analyst Paul Finebaum, who has previously hinted at a congressional run as a Republican, remains a bit skeptical.

“The easiest thing, guys, is just to say this is ridiculous,” Finebaum said to Greg McElroy and Cole Cubelic on WJOX. “And I read the other day, ‘Why is Nick Saban going?’ Why is anybody going? The bottom line is this. If something doesn’t happen very quickly, and I mean in the next short period of time, we’re talking about weeks, not years, then this thing could blow up.

“However it came about, I’m in favor of. The question now becomes, with some of the most powerful people in Washington in the same room, including the most powerful person in the country, can anything get done, or will it be a circus? Will it be just another show?”

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U.S. President Donald Trump shakes hands with former Alabama Crimson Tide football coach Nick Saban as Trump takes the stage to address graduating students at Coleman Coliseum at the University of Alabama on May 01, 2025 in Tuscaloosa, Alabama. (Anna Moneymaker/Getty Images)

Trump’s order prohibits athletes from receiving pay-to-play payments from third-party sources. However, the order did not impose any restrictions on NIL payments to college athletes by third-party sources.

A House vote on the SCORE Act (Student Compensation and Opportunity through Rights and Endorsements), which would regulate name, image, and likeness deals, was canceled shortly before it was set to be brought to the floor in December.

The White House endorsed the act, but three Republicans, Byron Donalds, Fla., Scott Perry, Pa., and Chip Roy, Texas, voted with Democrats not to bring the act to the floor. Democrats have largely opposed the bill, urging members of the House to vote “no.”

President Donald Trump looks on before the college football game between the US Army and Navy at the M&T Bank Stadium in Baltimore, Maryland, on Dec. 13, 2025.  (Alex WROBLEWSKI / AFP via Getty Images)

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The SCORE Act would give the NCAA a limited antitrust exemption in hopes of protecting the NCAA from potential lawsuits over eligibility rules and would prohibit athletes from becoming employees of their schools. It prohibits schools from using student fees to fund NIL payments.

Fox News’ Chantz Martin and Ryan Gaydos contributed to this report.

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Lakers hope comeback win over Pelicans gives the team a timely boost

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Lakers hope comeback win over Pelicans gives the team a timely boost
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Lakers center Jaxson Hayes falls after Pelicans forward Zion Williamson commits an offensive foul as Lakers guard Austin Reaves watches at at Crypto.com Arena on Tuesday.

(Allen J. Schaben/Los Angeles Times)

Matching the physicality of Pelicans forwards Zion Williamson and Saddiq Bey was on the top of the Lakers’ scouting report. But the task is easier said than done.

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Reaves admitted to being “terrified” of stepping in front of a driving Williamson to draw a charge. The 6-foot-6, 284-pound Pelicans forward is just as physical as he is athletic, creating a fearsome combination for defenders. Healthy for the first time in two seasons, Williamson led the Pelicans with 24 points on 10-for-18 shooting.

“We haven’t seen somebody like that in a long time, right?” Smart said. “[With] his ability. But [being] willing to put your body there, take a charge, take an elbow to the face, box him out, go vertical, is definitely something that you got to be willing to do, and not everybody’s willing to do it. And that’s the difference in the game.”

Center Jaxson Hayes was up to the task. He absorbed a Williamson elbow in the fourth quarter and ended up in the front row of the stands holding his jaw. But the knock was worth it for the offensive foul that helped maintain the Lakers’ 14-0 run that quickly erased the Pelicans’ eight-point lead. The scoring streak started immediately after Hayes subbed back into the game with 7:20 remaining after he scored on his first possession, cutting to the basket for a dunk off an assist from Doncic.

Hayes had eight points, six rebounds and two blocks, playing nearly 23 minutes off the bench in his biggest workload as a substitute since Jan. 20 against Denver. After playing with Hayes in New Orleans during the center’s first two years in the league, Redick lauded the seven-year pro’s improvement. Hayes is sinking touch shots around the rim now. He has improved his decision making in the pocket. After getting benched for his defensive lapses last season, Hayes has impressed coaches with his consistent ability to stay vertical while protecting the rim. And he still brings the same trademark athleticism that made him the eighth overall pick in 2019.

“He consistently injects energy into the group when he runs the floor, blocks a shot, or he gets those dunks,” Redick said.

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Eileen Gu reflects on decision to leave Team USA for China: ‘A lot of people just don’t understand’

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Eileen Gu reflects on decision to leave Team USA for China: ‘A lot of people just don’t understand’

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Eileen Gu released a statement on social media Monday, reflecting on her controversial decision to compete for Team China despite being born and raised in the U.S. 

Gu’s statement tied the decision back to her passion for promoting women’s sports, and encouraging young girls to pursue sports. 

“I gave my first speech on women in sports and title IX when I was 11 years old. I talked about being the only girl on my ski team, and, despite attending an all-girls’ school from Monday through Friday, becoming best friends with my teammates on the weekends through the common language of sport,” Gu wrote on Instagram. 

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Silver medalist Eileen Gu of China poses for photos after the awarding ceremony of the freestyle skiing women’s freeski big air event at the Milan-Cortina 2026 Olympic Winter Games in Livigno, Italy, Feb. 16, 2026. (Photo by Wang Peng/Xinhua via Getty Images) (Wang Peng/Xinhua via Getty Images)

“At the same time, I was made painfully aware of the lack of representation – at age 9, I felt that I was somehow representing all women every time I stepped in the terrain park. Landing tricks was about more than progression … it was about disproving the derisive implication of what it meant to ‘ski like a girl.’”

Gu went on to express gratitude for the one season in which she did compete for the U.S. 

“When I was 15, I announced my decision to compete for China. At the time, I had spent one season on the US team, and had been lucky enough to meet my heroes in person. I am forever grateful for that season, and continue to maintain a close relationship with the team. I had spent every summer in China since I was 8 setting up summer camps on trampoline and dry slope for kids and adults, ranging from 7 to 47 years old, so I knew the industry was tiny. I felt like I knew everyone,” she added. 

“Skiing for Team China meant the opportunity to uplift others through the universal culture of sport, and to introduce freeskiing to hundreds of millions of people who had never heard of it, especially with the Beijing 2022 Winter Olympics around the corner.”

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Gu’s statement concluded by acknowledging that certain people “don’t understand” her decision to compete for China over the U.S., while insisting the choice maximized the impact she would have. 

“I can look back now, at 22, and tell 12 year old Eileen that there are now terrain parks full of little girls, who will never doubt their place in the sport. I can tell 15 year old me that there are now millions of girls who have started skiing since then, in China and worldwide,” Gu wrote. 

“A lot of people won’t understand or believe that I made a decision to create the greatest amount of positive impact on the world stage that I could, at this age, given my interests and passions. Three golds and six medals later, I can confidently say was once a dream is now a reality.”

Gu has become a target for global criticism this Olympics for her decision to represent China while remaining silent on the country’s alleged human rights abuses.

In an interview with Time magazine, Gu was asked her thoughts on China’s alleged persecution of Uyghurs and other Turkic Muslim minorities in Xinjiang. 

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“I haven’t done the research. I don’t think it’s my business. I’m not going to make big claims on my social media,” Gu answered.

“I’m just more of a skeptic when it comes to data in general. … So, it’s not like I can read an article and be like, ‘Oh, well, this must be the truth.’ I need to have a ton of evidence. I need to maybe go to the place, maybe talk to 10 primary source people who are in a location and have experienced life there.

“Then I need to go see images. I need to listen to recordings. I need to think about how history affects it. Then I need to read books on how politics affects it. This is a lifelong search. It’s irresponsible to ask me to be the mouthpiece for any agenda.”

More controversy surrounding Gu erupted after The Wall Street Journal reported that Gu and another American-born athlete who now competes for China, were paid a combined $6.6 million by the Beijing Municipal Sports Bureau in 2025.

Gu is the highest-paid Winter Olympics athlete in the world, making an estimated $23 million in 2025 alone due to partnerships with Chinese companies, including the Bank of China and western companies. 

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Her alignment with China prompted criticism from many Americans this Olympics, including Vice President J.D. Vance. 

“I certainly think that someone who grew up in the United States of America who benefited from our education system, from the freedoms and liberties that makes this country a great place, I would hope they want to compete with the United States of America,” Vance said in an interview on Fox News’ “The Story with Martha MacCallum.”

Later, when Gu was asked if she feels “like a bit of a punching bag for a certain strand of American politics at the moment,” she said she does. 

“I do,” she said. “So many athletes compete for a different country. … People only have a problem with me doing it because they kind of lump China into this monolithic entity, and they just hate China. So, it’s not really about what they think it’s about.

“And, also, because I win. Like, if I wasn’t doing well, I think that they probably wouldn’t care as much, and that’s OK for me. People are entitled to their opinions.”

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Silver medalist Eileen Gu of China attends the awarding ceremony of the freestyle skiing women’s freeski big air event at the Milan-Cortina 2026 Olympic Winter Games in Livigno, Italy, Feb. 16, 2026.  (Hongxiang/Xinhua via Getty Images)

Gu has claimed she was “physically assaulted” for the decision.  

“The police were called. I’ve had death threats. I’ve had my dorm robbed,” Gu told The Athletic

“I’ve gone through some things as a 22-year-old that I really think no one should ever have to endure, ever.”

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