Sports
Are Copa America's $200 tickets and empty seats a missed opportunity ahead of the World Cup?
When Argentina returns to MetLife Stadium to face Canada on Tuesday, they will likely do so before a soldout crowd. When they faced Chile in East Rutherford, it was the highest-attended match this Copa America so far.
It’s the norm at major tournaments: wherever the Argentina national team goes, fans follow.
This summer, they have gone from Atlanta to New Jersey to Miami to Houston and now back to New Jersey. The demand to catch Argentina and captain Lionel Messi has meant tickets to watch the world champions have been the most expensive. Yet fans have shown their willingness to pay hundreds of dollars for a single match ticket, if not more.
The average cost per ticket at Copa America is high anyway, however; estimated at more than $200 (£160), per multiple accounts. As we enter the final stages of the tournament, ticket prices are only getting higher.
For organizers CONMEBOL, attendance at this year’s Copa America may be considered a resounding success. Eight days before the tournament, officials boasted how more than one million tickets had already sold for the first 32 games. Alejandro Domínguez, president of South American football’s governing body, said officials were “filled with excitement and enthusiasm”.
Yet there have also been less-than-spectacular crowds at several group-stage matches, with every empty seat in cavernous NFL stadiums representing a missed opportunity to attract a fan who could have been enthralled by the growth of soccer in the United States. Never mind the impact on players or how poor those empty seats look to those watching at home on television.
While Copa America began with a reported sellout of just over 70,000 fans at Mercedes-Benz Stadium in Atlanta when Argentina were in town, the following five fixtures drew crowds that were tens of thousands of fans below each stadium’s capacity.
It wasn’t until the fifth day of competition, Colombia-Paraguay at NRG Stadium in Houston on June 24, that we saw another full stadium, as the table below shows. (Green indicates matches which were considered sold out, while red was below 66 per cent of capacity — and note that Levi’s Stadium has an expandable capacity.)
CONMEBOL said it consider nine of the 24 group-stage matches as sellouts. Copa America Centenario in 2016 — which also took place in the United States — sold more than 1.5 million tickets and has served as a benchmark for organizers this summers. By the conclusion of the group stage, sales were on track to reach similar figures to 2016, according to Ruben Olavarrieta, CONMEBOL’s commercial manager in charge of ticketing.
Before the tournament, Nery Pumpido, CONMEBOL’s deputy secretary general of soccer, told The Athletic that tickets were “set at a price that I think has been important, because people have come to buy a lot”.
Overpriced tickets were out of the confederation’s control, he continued, because the dynamic ticket pricing that determines those figures is handled by the ticketing partners at each stadium.
“From what has been demonstrated so far,” Pumpido said last month, “the price has been correct.”
Dynamic pricing has the potential to price out fans from some nations competing in the tournament. Not only are tickets costly, but any tourist attending matches would also have to account for hotels and flights in the United States — and also the travel between stadiums if they want to catch multiple matches.
Average net salaries in many of the competing Latin American nations fall below $900 (£700) per month. In Argentina, where inflation is among the highest in the world, the average monthly net salary was estimated at $423.32 last year, per Statista.
In many ways, dynamic ticketing favors American buyers with higher incomes and lower travel costs. The large diasporas of Latino communities across the U.S, coupled with the popularity of some tournament favorites, means Argentina, Brazil and Colombia have drawn the biggest crowds, but not in every market. When Colombia and Costa Rica battled it out in Glendale, Arizona, only 27,386 filled the 63,400-capacity State Farm Stadium.
For the July 4 quarterfinal match at NRG Stadium, where Argentina ousted Ecuador after a painstaking penalty shootout, the cost for a single resale ticket on Ticketmaster started at $176 on match day. Even eight minutes into play, tickets on StubHub were still going for $120.
Tickets for the remaining quarterfinals were still pricey, by soccer’s standards, but lower than Argentina-Ecuador. On Thursday, a single ticket for Venezuela-Canada at AT&T Stadium was $107, $132 for Brazil-Uruguay at Allegiant Stadium, and $70 for Colombia-Panama at State Farm Stadium in Arizona. That is likely due to the low turnout for Colombia in that market during the group stage.
All these prices do not include the service and processing fees, taxes and public transportation or parking that might be needed to get to a match. Parking cost up to $132 for Argentina’s quarterfinal in Houston.
But prices alone are not solely to blame for lackluster crowds at some of the tournament’s group-stage fixtures. Better marketing around matches could have raised the profile of some matches, especially those that included the United States. The team’s tournament opener against Bolivia at AT&T Stadium in Arlington, Texas, only drew 47,873 fans to the 80,000-capacity stadium.
GO DEEPER
How Uruguay v Brazil became this Copa America’s dirtiest match
UMSNT’s second match against Panama in Atlanta only featured 59,145 fans in a 71,000-capacity venue. And when the U.S. fell to Uruguay 1-0 at Arrowhead Stadium in Kansas City and exited the competition, only 55,460 fans filled the 76,400-capacity venue, with half of the upper bowl appearing empty on television. Blistering temperatures, and the team’s shocking fall to Panama the match prior, could have also been a deterrent.
Originally, the tournament was set to be played in Ecuador, but almost everyone involved considered the relocation to the United States last year as a win — except those in Latin America who considered it an unpopular decision. For CONCACAF (the confederation for North and Central America and the Caribbean), it gave its member nations a chance to shine on South America’s biggest stage.
It also gave the United States, Mexico and Canada, co-hosts of the 2026 World Cup, a chance to capture fans’ interest ahead of the main event. Few South American nations have venues with such large capacities as the U.S, which is filled with massive NFL stadiums at the ready (even if that has brought its own issues with some of the fields), which was a prospective win for CONMEBOL. Would it have been prudent, however, to host games at smaller Major League Soccer stadiums with bigger pitches in more established markets for soccer fans?
While unsold tickets mean missed revenue for the South American federation and other stakeholders, the missed opportunity is more of an issue for those who want to grow the game in North America. Mexico and the United States failing to advance beyond the group stage has been viewed as an utter failure for both nations. Instead of captivating audiences with deep runs in the tournament and preparing markets for 2026, the conversation is squarely focused on the crisis each nation’s men’s soccer team now finds itself in.
While Canada’s run to the semifinals no doubt helps, the CONCACAF nation has played in front of some of the smallest crowds in the tournament, such as the 11,622 fans who braved the heat to watch their 1-0 win against Peru at Children’s Mercy Park in Kansas City. That match, in which an assistant referee collapsed from heat exhaustion due to the high temperatures, was the lowest-attended fixture all summer.
Canada has also had the misfortune of playing against teams with clear home-field advantages in every match.
“With how our fanbase works, and how diverse Canada is, even our home games (in Canada) have been really difficult,” said defender Alistair Johnston.
“And so I think that most of our matches with the national team have always been in these kinds of environments, and I think that has helped us in the long run so that when you do come and play the Argentinas, Peru, Chile, whoever it is, and probably again here against Venezuela as well, we are ready for that because it’s almost become the norm to us.”
The real crown jewel of the competition remains the final game at Hard Rock Stadium in Miami Gardens, Florida. Its more limited capacity of 65,300 only pushes demand even higher. Tickets for sporting events and other entertainment in Florida as of July 1 are, however, tax-exempt through the end of the month thanks to local law.
As of Friday morning, a single resale ticket in the upper bowl at Hard Rock started at $1,369. That drops to $1,292 each when you buy two tickets together. That number will continue to rise and fall, with those same tickets going for $1,350 each just an hour earlier. The service fee for these tickets (an additional cost) was an estimated $271 each.
It’s why there will likely be several fans sprinkled around the outskirts of the stadiums hosting these last few rounds of Copa America, hoping to catch a glimpse of the madness while watching the match from the comfort of their phones or tablets. Of course, tickets for the remaining matches will continue to fluctuate depending on demand. So, one fan seated in the same section who purchased tickets weeks prior may end up paying hundreds more than a fan who bought a ticket hours before kick-off.
While the forensic accounting over the attendance and ticket sales will continue after the tournament’s final whistle, CONMEBOL has made one thing clear: the U.S. market is one it wants to continue exploring.
“It’s a place to look at, especially as hosts of the World Cup in 2026. That’s important to take into account,” Pumpido said.
“We believe the United States has also made great progress at the soccer level… (and) it has advanced a lot with the arrival of Messi. Of course, CONMEBOL will always have the United States in mind for tournaments in the future.”
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USMNT had questions before its Copa America exit. Now those get even louder
(Top photo: Empty seats for Costa Rica v Paraguay in Texas; by Buda Mendes via Getty Images)
Sports
How Unrivaled became a welcome alternative for WNBA players’ overseas offseasons
Chelsea Gray has made a habit of competing internationally during her WNBA offseasons. For nearly a decade, the Las Vegas Aces star would pack her bags after the W season concluded and fly to compete for teams in Israel, Spain and Turkey as a way to work on her game, travel the world and supplement her income during the winter.
A few years ago, away from the spotlight while playing in Turkey, she started wondering what was next in her career and her life. She had just turned 30, had won championships and established herself as one of the best in the game. Playing overseas every winter meant months away from some of her family and friends, and a risk that she was missing opportunities to grow her brand.
So when she was approached two years ago by executives creating a new U.S. women’s basketball league, Gray was intrigued, and she became the first non-founding player selected for the league.
“(Unrivaled) changes the game, being able to make money while still being here, being with our family,” she said. “It’s been really, really cool that it’s come to be what it is.”
Co-founded by WNBA stars Napheesa Collier and Breanna Stewart, the new modified full-court 3×3 league has attracted many of the sport’s top players, such as Gray, who have opted against overseas competition this winter in hopes of establishing a new winter home for women’s basketball. The league debuts Friday in Miami, with six teams who boast some of the most notable names in the sport such as Angel Reese, Sabrina Ionescu, Jewell Loyd and Brittney Griner.
The First 36 are Unrivaled 👑
Watch them on TNT, TruTV and Max all season long. pic.twitter.com/RNbSFwuXK4
— Unrivaled Basketball (@Unrivaledwbb) January 16, 2025
For decades, American women’s basketball players have wrestled with career decisions every winter: Stay home to recuperate, work on marketing deals and spend time with family or spend winters abroad in Russia, China, Turkey, Italy, Israel and Spain. Many of the world’s best followed Gray’s routine of overseas play.
Now, with the launch of Unrivaled, more top-tier WNBA players than ever have elected to stay in the U.S. this offseason. Unrivaled’s goal isn’t to stop international leagues from signing top American players, but it’s a trend many involved believe will continue if the league is successful.
Collier, a star for the Minnesota Lynx, and Stewart, an MVP for the New York Liberty, aim to offer comparable domestic offseason competition and compensation to their colleagues.
“I think overseas is still a great option,” Collier said. “We just think it shouldn’t be your only option, so we wanted to give players other things that they could do in their home (country). … We’re not trying to take away any other option that you had before. We’re trying to expand upon that.”
They said that keeping many of the world’s best players in the U.S. during the WNBA offseason will help grow the sport more broadly. While formulating the idea during a discussion about Collier’s year-round basketball experience, she and her husband, Alex Bazzell, who is also the league president, talked about wanting to optimize player experiences. Unrivaled executives describe that aspect as its “North Star.”
“(We were) trying to make women’s basketball continue to be relevant in the offseason from a professional standpoint,” Stewart said, “and be a way where people are able to build their brands.”
Playing internationally significantly supplements the income of WNBA players, whose seasonal salaries range from around $60,000 to nearly $250,000. Overseas contracts can sometimes double that, if not pay even more.
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Unrivaled promises to pay players the highest average salary in American women’s sports league history. Players earn an average salary of more than $200,000 for the 10-week season, and participants in its inaugural campaign also receive equity.
Unrivaled, Collier said, was founded on the principle that WNBA players “deserve compensation and ownership that reflect their value.” They understood player development and high-quality amenities like a sauna, cold tub and weight room were central to piquing players’ interest and support.
“We’re not playing for anybody because we’re all owners of this,” said Unrivaled wing Rhyne Howard, who’s played three seasons for the Atlanta Dream. “The equity in this, that’s something that’s definitely different but also is very helpful in the long run.”
Despite the many benefits of Unrivaled, Connecticut Sun guard Marina Mabrey still wrestled with her options. She had largely positive, career-altering experiences overseas while competing in Latvia, Israel, Australia, Italy and Turkey. She credits her time in Latvia in 2019 for her weight loss, more dedicated work ethic and skills development. She has appreciated the cultural experiences and the work-life balance abroad.
“I learned to love myself,” she said. “I had to love myself again and my whole career changed after that.”
So while some of her peers jumped at the opportunity to play in Unrivaled, Mabrey’s decision was more difficult. She considered playing this offseason in China and Turkey, two countries that have historically compensated top WNBA players well. She weighed another seven-month season abroad against the 10-week Unrivaled calendar. Travel was another consideration: Unrivaled will occur at a single site in Miami, and Mabrey wanted a break from the long flights and bus rides that can come with international competition.
Salary was important, too, but it wasn’t everything to her. She wanted to compete against top competition, have access to the amenities and training resources Unrivaled offered, receive equity in the league and also support Unrivaled as a new venture created by her colleagues.
“Having Unrivaled give that opportunity to play 3×3 and … only be 10 weeks, and obviously the financial part of it is great,” Mabrey said. “It’s about what do I need right now? And this is exactly what I needed.”
For other veteran players, the overseas calendar, which caused them to miss winter holidays, became a breaking point.
“Stay with our families for the holidays but still be able to hoop with some of the best in the world: It was kinda a no-brainer for this point in my career,” said 11-year WNBA veteran Kayla McBride, who had played abroad since her rookie season. She carved out one of the most prolific EuroLeague careers in recent seasons with the Turkish powerhouse Fenerbahçe but will compete for Unrivaled this winter.
Brand-building was another appeal of the new league. Unrivaled has partnered with high-profile companies (Under Armour, Samsung Galaxy, State Farm, Wilson and Sephora), and games will air on TNT and stream on Max. Players recognized the opportunity to form new relationships with some of the sponsors.
“Different brands and partnerships (came) in that are different from the WNBA, and hopefully (they will) continue to expand their reach to other players,” Stewart said.
Plus, by remaining in the U.S., players can still make endorsement appearances and maintain broader relevance. Guard Natasha Cloud said players typically leave and go overseas and it’s “blackout season.” But now?
“I can be here and fulfill marketing deals and compete against other women who are the best in the league,” said Unrivaled big Satou Sabally, who has spent her first five WNBA seasons with the Dallas Wings.
Stewart traveled to Istanbul for a partial season with Fenerbahçe in 2022. (She did not compete last season largely for family reasons.) She said that was likely her last time playing professionally abroad.
“I think that overseas door is kinda closed (for me),” said Stewart, who has played more than a half-decade at top clubs in China, Turkey and Russia. “Especially with the way that we’ve set things up. What we’re doing here is really, really special. I think there’s so many things that I love about it, but the fact that we have the top people here, that was the missing thing when we played overseas.”
GO DEEPER
Can Unrivaled’s 3×3 style benefit WNBA players?
Not all of the WNBA’s best players are in Unrivaled. Three-time WNBA MVP A’ja Wilson and rookie sensation Caitlin Clark are among the league’s notable absences, opting to take time away from formal competition while also training privately.
International leagues still drew some top WNBA players who likely would have been offered spots on Unrivaled teams. Kamilla Cardoso and Kelsey Mitchell, for instance, are playing in China, while Tina Charles, Ariel Atkins and Natasha Howard are in Turkey. But of last year’s 24 WNBA All-Stars, only three are scheduled to play abroad this winter. (Jonquel Jones said in October she planned to play in China this offseason, but she has yet to debut. Mitchell is in China while Brionna Jones is playing in Prague.)
Considering Unrivaled’s calendar, it’s possible that in future seasons the league’s players could still compete internationally in the fall (or even in the waning weeks of EuroLeague competition at the end of March and into April before WNBA training camps begin). But even if some of the original Unrivaled 36 play abroad again, the number of WNBA stars choosing to do so seems likely to diminish if the league thrives.
Collier had two stints with Fenerbahçe last season, and though she doesn’t officially rule out a return to an international club, she said it would be “really hard” for her to do so for family reasons. (Collier’s daughter turns 3 in May.) Aliyah Boston, who will be in her third season with the Fever this spring, said that as a self-described homebody, she recognized years ago that she wanted to spend her offseason in the U.S., not playing time zones apart from those she’s closest with. Not surprisingly, she is excited for Unrivaled’s present and future — one that she expects to feature a next generation of women’s basketball stars.
“People not only dream of being in the W, but they’re like now I want to be one of the top players to get in Unrivaled (too),” Boston said.
Of course, players have yet to record any Unrivaled statistics, and the first game, let alone the first season, has yet to be completed. Still, those involved are optimistic about how Unrivaled could change offseason routines for the better.
“Five years from now,” Reese said, “this thing is going to be bigger than ever.”
(Illustration: Will Tullos / The Athletic; Photos: Courtesy of Unrivaled)
Sports
Saquon Barkley defends Eagle fans against 'hate' from Rams player amid controversy over fan abusing woman
As Philadelphia Eagle fans face national scrutiny following a viral video of one verbally assaulting a woman, star running back Saquon Barkley has come to their defense.
With the Eagles set to face the Los Angeles Rams in a divisional playoff game on Sunday, Rams player Jared Verse expressed his hatred for Eagles fans in an interview with the Los Angeles Times. Verse’s comments came days after Eagles fan Ryan Caldwell was fired from his job when the video of him insulting a female Green Bay Packers fan at a playoff game last Sunday went viral.
“I hate Eagles fans,” Verse said. “They’re so annoying. I hate Eagles fans.”
Barkley was asked by reporters about Verse’s comments ahead of the game, and suggested that the Rams rookie’s decision to say those things was “not smart.”
“Probably not the smartest thing to say if you’re coming to Philadelphia,” Barkley told reporters on Friday.
Barkley cited his previous experience coming to play in Philadelphia as an opponent when he was with the New York Giants from 2018-23.
“I’ve been on the other side, I’ve felt some type of way,” Barkley said. “I probably wouldn’t give them any extra fuel.”
Barkley expects Verse will receive an especially rude greeting when he takes the field on Sunday.
“I’m pretty sure Philly fans have seen that comment. It was already going to be loud and rocking, so it’s just only going to add to it,” Barkley said.
Eagles defensive back Darius Slay also weighed in on Verse’s comments and warned that snow in the forecast could result in fans throwing snowballs.
“He ain’t the first person to hate Eagles fans. There’s a lot of folks who don’t like Eagles fans. There’s some people that played for the Eagles that don’t like Eagles fans,” Slay told reporters Fridat. “That just comes with the sport.
“I think Eagles fans are fired up regardless. They [don’t] have to say another word. And if there’s snow out there, I won’t be surprised if snowballs get thrown on the sideline.”
Verse is just one of the harsh vocal critics of Eagles fans in the aftermath of the viral footage of Caldwell. Verse said even though the game was in Los Angeles, he heard heckling Eagles fans, despite wearing headphones.
“I didn’t even do nothing to em. It was my first time playing. Oh, I hate Eagles fans,” Verse said.
The Eagles won that game 37-20, and Barkley ran wild, amassing 302 scrimmage yards, including 255 rushing yards with two touchdowns.
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Meanwhile, Caldwell was fired from his job as a project manager at BCT Partners after a video of his insults went viral. He has apologized but also defended himself by insisting his actions “were not without provocation” and that the viral video “does not show the full context” of what happened.
“While attending an NFL game last Sunday to support my beloved Philadelphia Eagles, an incident occurred that I deeply regret,” Caldwell said in a statement.
“What began as banter with two Packers fans sitting near me escalated to something more serious, and I said things that were unacceptable. In the heat of the moment, I chose unforgiving words to address one of the fans, Ms. Ally Keller.
“I want to sincerely apologize to Ms. Keller for those words, and to my wife, family, and friends, my former employer and colleagues, Packer fans, Eagle fans, the Philadelphia Eagles, the City of Philadelphia, and all who were offended. That said, there are two sides to every story.
“The video clip circulating online does not reflect the full context of what transpired, and my actions were not without provocation. I will live with this experience, and I am certainly paying a personal price. For those who don’t know me, this incident does not reflect my values or the respect I have for others and is not indicative of the person I am.”
The viral video was filmed by Keller’s fiancé, Alexander Basara, and spread rapidly across the internet in the days after the Eagles’ 22-10 win.
Caldwell’s apology and news of his firing prompted a wave of celebration and mockery by sports fans on social media.
Eagles fans have a long history of unruly behavior.
The franchise’s former home, Veterans Stadium, had an on-site judicial court and jail cells to deal with law-breaking fans.
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Sports
Rams more concerned with Saquon Barkley and Eagles' versatile offense than bad weather
The Rams weathered a soggy downpour and won in Santa Clara. They played in a freezing windchill and won in New Jersey.
On Sunday in Philadelphia, the forecast calls for temperatures in the low 30s and a chance of snow for the NFC divisional-round game between the Rams and the Philadelphia Eagles at Lincoln Financial Field.
Rams coach Sean McVay is not concerned.
“If it does snow or if it does rain, we have to be mindful of what we need to do to adjust and adapt,” McVay said this week, “but there’s no way it can be as cold as it was at the Jets game.”
But are the Rams well suited for a game in the snow?
“We can’t simulate what that weather is like out here,” McVay said Friday after practice, “but that’s not going to be an excuse for us to not be locked in.”
When it comes to adjustments, the biggest will be how the Rams attempt to slow Eagles running back Saquon Barkley.
On Nov. 24, Barkley rushed for 255 yards and two long touchdowns in a 37-20 victory over the Rams at SoFi Stadium.
First-year defensive coordinator Chris Shula, echoing McVay, described it Friday as a “humbling” night.
So Shula must devise a scheme to keep Barkley under control, while also taking into account quarterback Jalen Hurts, receivers A.J. Brown and DeVonta Smith and tight end Dallas Goedert.
Shula showed an ability to adapt in last Monday’s wild-card victory over the Minnesota Vikings, scheming a blitzing pass-rush plan that netted nine sacks. One caused a fumble that edge rusher Jared Verse returned for a touchdown.
Is there an equivalent schematic adjustment to slow Barkley?
“There’s no perfect defense,” Shula said, adding, “so if you want to devote a lot of resources to the run, they obviously have some really good receivers and a really good quarterback.”
Eagles offensive coordinator Kellen Moore also has the benefit of one of the NFL’s biggest and best offensive lines.
But the Rams showed against the Vikings that they are “playing as well as any defense in the league right now,” Moore said.
“You could tell just every phase of that defense is tied together, and the front is doing an excellent job getting pressure,” Moore told reporters in Philadelphia. “The challenge when you get in obvious passing situations, those guys are as good as it gets in this league collectively .”
The Eagles’ defense, under coordinator Vic Fangio, once again offers McVay one of his greatest challenges.
Fangio was the architect of the 2018 Chicago Bears’ defense that limited a high-powered Rams offense to six points. Former New England Patriots coach Bill Belichick borrowed heavily from that scheme and limited the Rams to three points in Super Bowl LIII.
In the November loss to the Eagles, the Rams totaled 290 yards and failed to convert all eight third-down opportunities.
Fangio’s defenses reveal “an identity and a philosophy, but I think there’s a flexibility” that enables him to adapt to his personnel, McVay said.
“They’re obviously at the top of the charts in every single metric that really matters,” McVay said, adding, “We know what a great challenge it’s going to be, and how little margin for error you have if you expect to consistently move the ball and ultimately finish drives.”
Fangio also respects McVay.
“He’s got a great offense that he has great command of,” Fangio told Philadelphia reporters this week. “And he’s a really good play-caller.
“During the game he can change gears on you at a moment’s notice. He’s one of the top play-callers in this league, for sure, without a doubt.”
Etc.
Cornerback Ahkello Witherspoon (thigh) was limited and defensive lineman Bobby Brown III (shoulder) and offensive linemen tackle Alaric Jackson (chest/knee) and Justin Dedich (illness) did not practice. All are listed as questionable, but McVay said he expected all would be available to play against the Eagles. Inside linebacker Troy Reeder and defensive lineman Larrell Murchison, who returned Thursday from injured reserve to practice, are out.
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