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Are Copa America's $200 tickets and empty seats a missed opportunity ahead of the World Cup?

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Are Copa America's 0 tickets and empty seats a missed opportunity ahead of the World Cup?

When Argentina returns to MetLife Stadium to face Canada on Tuesday, they will likely do so before a soldout crowd. When they faced Chile in East Rutherford, it was the highest-attended match this Copa America so far.

It’s the norm at major tournaments: wherever the Argentina national team goes, fans follow.

This summer, they have gone from Atlanta to New Jersey to Miami to Houston and now back to New Jersey. The demand to catch Argentina and captain Lionel Messi has meant tickets to watch the world champions have been the most expensive. Yet fans have shown their willingness to pay hundreds of dollars for a single match ticket, if not more.

The average cost per ticket at Copa America is high anyway, however; estimated at more than $200 (£160), per multiple accounts. As we enter the final stages of the tournament, ticket prices are only getting higher.


Argentina fans at Hard Rock Stadium (Carmen Mandato/Getty Images)

For organizers CONMEBOL, attendance at this year’s Copa America may be considered a resounding success. Eight days before the tournament, officials boasted how more than one million tickets had already sold for the first 32 games. Alejandro Domínguez, president of South American football’s governing body, said officials were “filled with excitement and enthusiasm”.

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Yet there have also been less-than-spectacular crowds at several group-stage matches, with every empty seat in cavernous NFL stadiums representing a missed opportunity to attract a fan who could have been enthralled by the growth of soccer in the United States. Never mind the impact on players or how poor those empty seats look to those watching at home on television.

While Copa America began with a reported sellout of just over 70,000 fans at Mercedes-Benz Stadium in Atlanta when Argentina were in town, the following five fixtures drew crowds that were tens of thousands of fans below each stadium’s capacity.

It wasn’t until the fifth day of competition, Colombia-Paraguay at NRG Stadium in Houston on June 24, that we saw another full stadium, as the table below shows. (Green indicates matches which were considered sold out, while red was below 66 per cent of capacity — and note that Levi’s Stadium has an expandable capacity.)

CONMEBOL said it consider nine of the 24 group-stage matches as sellouts. Copa America Centenario in 2016 — which also took place in the United States — sold more than 1.5 million tickets and has served as a benchmark for organizers this summers. By the conclusion of the group stage, sales were on track to reach similar figures to 2016, according to Ruben Olavarrieta, CONMEBOL’s commercial manager in charge of ticketing.

Before the tournament, Nery Pumpido, CONMEBOL’s deputy secretary general of soccer, told The Athletic that tickets were “set at a price that I think has been important, because people have come to buy a lot”.

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Overpriced tickets were out of the confederation’s control, he continued, because the dynamic ticket pricing that determines those figures is handled by the ticketing partners at each stadium.

“From what has been demonstrated so far,” Pumpido said last month, “the price has been correct.”

Dynamic pricing has the potential to price out fans from some nations competing in the tournament. Not only are tickets costly, but any tourist attending matches would also have to account for hotels and flights in the United States — and also the travel between stadiums if they want to catch multiple matches.

Average net salaries in many of the competing Latin American nations fall below $900 (£700) per month. In Argentina, where inflation is among the highest in the world, the average monthly net salary was estimated at $423.32 last year, per Statista.

In many ways, dynamic ticketing favors American buyers with higher incomes and lower travel costs. The large diasporas of Latino communities across the U.S, coupled with the popularity of some tournament favorites, means Argentina, Brazil and Colombia have drawn the biggest crowds, but not in every market. When Colombia and Costa Rica battled it out in Glendale, Arizona, only 27,386 filled the 63,400-capacity State Farm Stadium.

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For the July 4 quarterfinal match at NRG Stadium, where Argentina ousted Ecuador after a painstaking penalty shootout, the cost for a single resale ticket on Ticketmaster started at $176 on match day. Even eight minutes into play, tickets on StubHub were still going for $120.


Panama vs Bolivia in Orlando drew a crowd of 12,933, when the stadium capacity is 25,500 (Leonardo Fernandez/Getty Images)

Tickets for the remaining quarterfinals were still pricey, by soccer’s standards, but lower than Argentina-Ecuador. On Thursday, a single ticket for Venezuela-Canada at AT&T Stadium was $107, $132 for Brazil-Uruguay at Allegiant Stadium, and $70 for Colombia-Panama at State Farm Stadium in Arizona. That is likely due to the low turnout for Colombia in that market during the group stage.

All these prices do not include the service and processing fees, taxes and public transportation or parking that might be needed to get to a match. Parking cost up to $132 for Argentina’s quarterfinal in Houston.

But prices alone are not solely to blame for lackluster crowds at some of the tournament’s group-stage fixtures. Better marketing around matches could have raised the profile of some matches, especially those that included the United States. The team’s tournament opener against Bolivia at AT&T Stadium in Arlington, Texas, only drew 47,873 fans to the 80,000-capacity stadium.

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UMSNT’s second match against Panama in Atlanta only featured 59,145 fans in a 71,000-capacity venue. And when the U.S. fell to Uruguay 1-0 at Arrowhead Stadium in Kansas City and exited the competition, only 55,460 fans filled the 76,400-capacity venue, with half of the upper bowl appearing empty on television. Blistering temperatures, and the team’s shocking fall to Panama the match prior, could have also been a deterrent.

Originally, the tournament was set to be played in Ecuador, but almost everyone involved considered the relocation to the United States last year as a win — except those in Latin America who considered it an unpopular decision. For CONCACAF (the confederation for North and Central America and the Caribbean), it gave its member nations a chance to shine on South America’s biggest stage.

It also gave the United States, Mexico and Canada, co-hosts of the 2026 World Cup, a chance to capture fans’ interest ahead of the main event. Few South American nations have venues with such large capacities as the U.S, which is filled with massive NFL stadiums at the ready (even if that has brought its own issues with some of the fields), which was a prospective win for CONMEBOL. Would it have been prudent, however, to host games at smaller Major League Soccer stadiums with bigger pitches in more established markets for soccer fans?

While unsold tickets mean missed revenue for the South American federation and other stakeholders, the missed opportunity is more of an issue for those who want to grow the game in North America. Mexico and the United States failing to advance beyond the group stage has been viewed as an utter failure for both nations. Instead of captivating audiences with deep runs in the tournament and preparing markets for 2026, the conversation is squarely focused on the crisis each nation’s men’s soccer team now finds itself in.

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While Canada’s run to the semifinals no doubt helps, the CONCACAF nation has played in front of some of the smallest crowds in the tournament, such as the 11,622 fans who braved the heat to watch their 1-0 win against Peru at Children’s Mercy Park in Kansas City. That match, in which an assistant referee collapsed from heat exhaustion due to the high temperatures, was the lowest-attended fixture all summer.

Canada has also had the misfortune of playing against teams with clear home-field advantages in every match.

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“With how our fanbase works, and how diverse Canada is, even our home games (in Canada) have been really difficult,” said defender Alistair Johnston.

“And so I think that most of our matches with the national team have always been in these kinds of environments, and I think that has helped us in the long run so that when you do come and play the Argentinas, Peru, Chile, whoever it is, and probably again here against Venezuela as well, we are ready for that because it’s almost become the norm to us.”


Empty seats at the quarterfinal between Colombia and Panama at State Farm Stadium, Arizona (Ezra Shaw/Getty Images)

The real crown jewel of the competition remains the final game at Hard Rock Stadium in Miami Gardens, Florida. Its more limited capacity of 65,300 only pushes demand even higher. Tickets for sporting events and other entertainment in Florida as of July 1 are, however, tax-exempt through the end of the month thanks to local law.

As of Friday morning, a single resale ticket in the upper bowl at Hard Rock started at $1,369. That drops to $1,292 each when you buy two tickets together. That number will continue to rise and fall, with those same tickets going for $1,350 each just an hour earlier. The service fee for these tickets (an additional cost) was an estimated $271 each.

It’s why there will likely be several fans sprinkled around the outskirts of the stadiums hosting these last few rounds of Copa America, hoping to catch a glimpse of the madness while watching the match from the comfort of their phones or tablets. Of course, tickets for the remaining matches will continue to fluctuate depending on demand. So, one fan seated in the same section who purchased tickets weeks prior may end up paying hundreds more than a fan who bought a ticket hours before kick-off.

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While the forensic accounting over the attendance and ticket sales will continue after the tournament’s final whistle, CONMEBOL has made one thing clear: the U.S. market is one it wants to continue exploring.

“It’s a place to look at, especially as hosts of the World Cup in 2026. That’s important to take into account,” Pumpido said.

“We believe the United States has also made great progress at the soccer level… (and) it has advanced a lot with the arrival of Messi. Of course, CONMEBOL will always have the United States in mind for tournaments in the future.”

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USMNT had questions before its Copa America exit. Now those get even louder

(Top photo: Empty seats for Costa Rica v Paraguay in Texas; by Buda Mendes via Getty Images)

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Transgender Jurupa Valley senior AB Hernandez wins state track medal amid muted protest

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Transgender Jurupa Valley senior AB Hernandez wins state track medal amid muted protest

Jurupa Valley senior AB Hernandez placed third in the CIF state championship long jump on Saturday, medaling in the event for the second consecutive year.

Hernandez, who is transgender, has faced harassment and ire from anti-trans protesters and conservative pundits during the past two years. She jumped 20 feet, 2 1/4 inches on Saturday, behind first-place finisher Ellie McCuskey-Hay of St. Ignatius (20-3½) and Gianna Gonzalez of Moorpark (20-3½).

Under CIF policy, transgender athletes who place at the state championships receive medals but do not displace cisgender girls in the final standings. The federation announced last year that the policy would apply specifically to the long jump, triple jump and high jump — the three events Hernandez competed in — and the rule remained in effect for her three events this weekend.

Hernandez shared her third-place podium with St. Mary’s Berkeley jumper Corrine Jones, who reached 19-9 ½.

Hernandez secured her place in Saturday’s finals on her opening long jump attempt Friday, posting a mark strong enough to hold the top qualifying position. She passed on her remaining two attempts after safely locking up advancement.

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The atmosphere surrounding the state championships was notably calmer than a year ago, when demonstrations over Hernandez’s participation drew national attention. On Friday, the most visible protest activity came before the meet, when Republican California gubernatorial candidate Steve Hilton held a news conference outside Veterans Memorial Stadium, noting that the primary election was just four days away.

Standing before signs reading “Hey, CIF: Girls’ Sports Girls Only” on Friday, Hilton criticized the California Interscholastic Federation’s policies governing transgender athletes.

On Saturday, the Rainbow Families Action group hosted a news conference outside in support of Hernandez. Counter-protesters showed up toward the end and shouted toward the Hernandez supporters and the two sides exchanged some words before dispersing.

Inside the stadium, however, the focus largely remained on the competition. Spectators cheered as Hernandez began her long-jump approach, and some fans wore bracelets bearing the message “We Stand With AB.”

Event organizers prohibited signs inside the venue. Unlike last year, when advocacy groups on both sides staged more visible demonstrations, the off-track theatrics were largely absent.

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Meanwhile, Democrat Tom Steyer released a video on X on Friday featuring a previous conversation with Hernandez, in which he expressed support for her participation in high school athletics.

The 17-year-old arrived in Clovis after sweeping all three of her events at the Southern Section championships.

Entering the state meet, Hernandez ranked among the nation’s top 10 performers in all three events. She shared California’s best high jump mark, was tied for second in the long jump and ranked second in the triple jump. She will compete in the high jump and triple jump later Saturday.

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Dispatch audio reveals what was heard inside Josh Jacobs’ home before alleged domestic violence arrest

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Dispatch audio reveals what was heard inside Josh Jacobs’ home before alleged domestic violence arrest

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Released dispatch audio has added some context to the alleged domestic violence incident involving Green Bay Packers running back Josh Jacobs, one of which came from inside his Wisconsin residence.

The audio, obtained by TMJ 4, reveals a dispatcher speaking with a police officer about the “yelling and screaming” she could hear on an open line within Jacobs’ home.

“Things being thrown, open line,” the dispatcher tells the officer. “…Possibly a male and female.”

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Josh Jacobs of the Green Bay Packers jogs off the field after a 26-34 loss to the Denver Broncos at Empower Field at Mile High in Denver, Colo., on Dec. 14, 2025. (Justin Edmonds/Getty Images)

Then, a second call’s audio was added, as a dispatcher describes a neighbor calling about what they can hear from Jacobs’ home.

“The neighbor is calling now, saying that her neighbor was assaulted,” dispatch called out.

BROWNS ROOKIE QUINSHON JUDKINS ARRESTED IN FLORIDA FOR ALLEGED DOMESTIC VIOLENCE

When authorities arrived at Jacobs’ residence, he wasn’t there. He left the scene in his Mercedes G-Wagon, though police tracked his license plate readers. A call went out to stop the vehicle if it was seen on the road.

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Jacobs was arrested on Tuesday following an investigation by the Hobart-Lawrence Police Department, and he was booked on five domestic abuse-related charges.

The department said in the statement that Jacobs was booked into Brown County Jail on charges of domestic abuse battery, domestic abuse criminal damage to property, domestic abuse disorderly conduct, strangulation and suffocation, and intimidation of a victim. According to Brown County Jail records, strangulation and suffocation is a felony, while the other four are misdemeanors.

Green Bay Packers running back Josh Jacobs runs the ball and stiff arms Dallas Cowboys cornerback Trikweze Bridges during the second half of an NFL game in Arlington, Texas, on Sept. 28, 2025. (AP Photo/Jessica Tobias)

The investigation remains active and ongoing, the statement added.

Jacobs’ attorneys, David Z. Chesnoff and Clarence Duchac, say the 28-year-old denies all charges.

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“Josh vehemently denies the allegations, and this matter is in the early stages of investigation with important evidence that has not yet been made public,” the attorneys’ statement read.

“We ask for fairness and restraint while the judicial process takes its course.”

The NFL was made aware of the situation and has contacted the Packers. Green Bay also told The Athletic that it wouldn’t make comment due to the ongoing investigation on the matter.

Josh Jacobs of the Green Bay Packers stands for the National Anthem before an NFL wild card playoff game against the Chicago Bears at Soldier Field in Chicago, Ill., on Jan. 10, 2026. (Todd Rosenberg/Getty Images)

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Jacobs finished his second season with the Packers, tallying 929 rushing yards and 13 touchdowns on 1,234 carries in 2025. In 2024, he racked up 1,329 yards on 301 attempts with 15 touchdowns to lead the way for the Packers’ ground game in his inaugural season up north.

Jacobs, who spent five seasons with the Las Vegas Raiders prior to his time in Green Bay, has led the league in the past with rushing yards. His 2022 campaign saw 1,653 yards and 12 touchdowns across a full 17-game slate.

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Alyssa and Gisele Thompson joined NWSL in high school. Their younger sister might be better

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Alyssa and Gisele Thompson joined NWSL in high school. Their younger sister might be better

Few players are driven to club soccer practice by a national team player. But then few players have two sisters who play for the U.S. women’s team.

Also Zoe Thompson is just 14, so you can’t expect her to drive herself.

But here’s the thing that truly sets Zoe Thompson apart. Although eldest sister Alyssa, 21, has already played in a World Cup and middle sister Gisele made 38 NWSL appearances and played four times for the national team before her 20th birthday, Zoe may actually be the best of the three.

“She’s better technically,” said her father Mario Thompson, who coached all three.

“I think she’s the combination between Alyssa and Gisele,” said Carlos Marroquin, owner of the pre-professional women’s team that gave Alyssa and Gisele their start.

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So maybe there should be a line of coaches, teammates and family members waiting to drive her to practice or to her debut with Marroquin’s team, the Santa Clarita Blue Heat, on Saturday evening at The Master’s University.

The Santa Clarita Blue Heat coach Leonardo Neveleff, center, talks to his team before a practice at Valencia High. Zoe Thompson makes her debut with the team Saturday.

The team, which competes in USL W league, has long been a summer proving ground for elite college players and aspiring pros with alumni that includes Venezuela’s Deyna Castellanos, once a finalist for FIFA’s world player of the year award; World Cup veterans Savannah DeMelo and Ashley Sanchez; former Chelsea and Atlético Madrid star Ana Borges of Portugal; and Natalia Kuikka, a five-time Finnish player of the year.

This year’s roster includes more than two dozen Division I college players, meaning Zoe Thompson will be playing with and against women much older than her.

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Did we mention she’s still in middle school?

“She’s always having to get out of her comfort zone, no matter what,” said Mario Thompson, whose job as Zoe’s father is to both nurture and protect his daughter’s talent.

Zoe has followed a different path than her sisters. Alyssa and Gisele were born less than 13 months apart and grew up playing together, practicing together and pushing each other. Zoe, born seven years later, grew up watching them, imitating them and wanting to be them.

But she had to do the work alone.

“It’s a unique dynamic where Alyssa and Gisele had each other,” their father said. “It wasn’t just Alyssa by herself. She always had a partner.”

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Zoe, however, observed a lot by watching.

“I feel like their mistakes helped me,” she said. “But at the same time, there are some mistakes that I’ve made that they haven’t. I’m learning differently, but I’m more learning from them.”

Zoe Thompson hugs her father Mario Thompson after practice.

Zoe Thompson hugs her father Mario Thompson after practice at Valencia High.

Still, this is uncharted territory. No family has ever had a trio of siblings play for the women’s national team, and the pressure of having to match the success her sisters have had will be inescapable, if unfair, for Zoe.

It’s a level of pressure that has the potential to be crushing.

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“She kind of has this expectation that’s put upon her already that ‘oh, she’s going to be like her sister,’” Gisele said. “But it’s her own life.”

And Mario Thompson, an elementary school principal who has been intimately involved in all his daughters’ careers, is having to negotiate all this on the fly.

“Everyone sees the glam and the glitz of Alyssa and Giselle, but people don’t really understand it’s a lot of pressure,” he said of the sisters, who will both be heading to Brazil with the national team next week. “They see all the great stuff, but it’s also their job.”

Mario Thompson faced some of the same issues with Alyssa, the second-youngest U.S. woman to play in a World Cup, so he limited her media interviews and tried to let her be a teenager — albeit it an exceptionally talented one. Zoe faces the additional burden of having do all that while following in her sisters’ footsteps.

“I’m very mindful and aware of that,” he said. “She’s already in the spotlight without having to be in the spotlight. It’s that pressure. I want her to love the sport, love this journey. That’s kind of how I raised all three of them.”

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Zoe Thompson during a practice session in preparation for her debut with the Santa Clarita Blue Heat.

Zoe Thompson during a practice session in preparation for her debut with the Santa Clarita Blue Heat soccer team.

For her part Zoe, mature well beyond her tender age, dismisses the hype with a shrug.

“There are going to be comparisons,” she said. “But we’re such different people that I think it’s unfair. At the same time, they can have those comparisons, they can have those opinions, but I’m not them. So it’s not going to be any different, how I play.”

Plus, having two accomplished sisters has its advantages. In the spring Zoe trained with the youth teams at Chelsea, where Alyssa now plays, and this summer she says she’ll train with Angel City, Gisele’s team. But the drawback of being a (much) younger sister is Alyssa and Gisele had each other to lean on growing up. Zoe has had to go it alone and that, she said, has made her stronger.

“Mentally, it is harder. But seeing my sisters and where they are, it’s kind of a motivation for me,” said Zoe, who has already been called in three times by the U-14 national team. “They were kind of at the same place I am. And it’s just very motivating to see them where they are. That’s just kind of where I want to be.”

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If there’s been one constant in the girls’ soccer careers it’s been their dad, who has been intimately involved in with all three, drilling them in the backyard of their Studio City home or walking them down the street to a park, where they shared the lumpy grass with softball players and unleashed dogs.

They were often, but not always, willing participants since the family didn’t have a TV when the girls were growing up.

Zoe Thompson drives the ball past a teammate during a training session.

Zoe Thompson controls the ball during a training session in preparation for her debut with the Santa Clarita Blue Heat soccer team.

And while the hours and hours of practice certainly honed the sisters’ skills, their parents can’t explain where the girls got their immense physical gifts. Mario played football and basketball and ran track at Occidental College with modest success while his wife, Karen, an occupational therapist, played basketball and ran cross-country in high school, hardly the pedigree that could be expected to produce three world-class soccer players.

Perhaps part of the answer lies in their unique DNA, a mix of Mario’s Black and Filipino background and Karen’s Italian and Peruvian roots.

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“It was never the plan, ‘Hey, let’s have some soccer players’,” Mario said.

But once the sisters decided that was their plan, the parents had to adjust. The girls had rare talent, Mario Thompson quickly realized, and it had to be developed. So Alyssa and Gisele began playing with an elite boys’ team while they were still in high school and passed up scholarships to Stanford to sign lucrative contracts with Angel City while their were teenagers.

Zoe has chosen another way, playing with Tudela FC, an all-girls team that practices near her home, and with the Blue Heat, where she’ll be facing stronger, more mature players for the first time. Mario Thompson hopes those aren’t the only differences, although he said the road his youngest daughter takes will ultimately be up to her.

“My hope is she goes through college and just goes a different pathway, different journey,” Mario Thompson said. “It’s a roller-coaster ride and so for [Zoe], I think she sees that roller-coaster ride and I don’t know if it’s a rush to let me get to that. She wants to eventually be a pro, but I don’t think it’s ‘I need to get there as soon as possible.’”

“It’s Zoe, what do you want?” he added. “It’s not like you have to be here, you have to do this. It’s none of that. It’s about, ‘Hey, Zoe, this is your journey.’ We want you to enjoy it, have fun with it, be happy with it.”

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She appears to be accomplishing all three of those goals. She’s also both confident and comfortable in her abilities and believes she’s already ahead of both her sisters despite the weight of expectation.

Zoe Thompson with head coach Leonardo Neveleff at the conclusion of a training session.

Zoe Thompson with head coach Leonardo Neveleff at the conclusion of a training session in preparation for her debut with the Santa Clarita Blue Heat soccer team. Thompson, 14, is the younger sister of U.S. women’s soccer players Gisele and Alyssa Thompson.

But she’s also well aware of the pitfalls ahead, having seen Alyssa and Gisele occasionally stumble into them.

“Yeah, it is a lot of pressure but I feel like we just had different paths,” she said. “They didn’t really know they were going to do soccer. They didn’t know that was their sport. But I feel like that path was set for me.

“It was just like I grew faster. I kind of took the understanding of what they were doing, and then I did it a little faster.”

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There are other differences as well. Gisele is a defender and Alyssa a forward, but Zoe plays in the midfield. And while it was sometimes difficult to get anything more than a giggle from Alyssa in an interview even after she turned pro, Zoe already gives complete, thoughtful answers to most questions.

Zoe’s game is also different; while Alyssa and Gisele are both exceptionally fast, Zoe relies more on her skill.

“Zoe’s more technical than her sisters at this stage,” her father said. “She’s better on the ball, she has a better understanding of the game. A lot of their game was because of speed. Hers is more thinking, hers is more of the ball on her feet.

“Technically, she’s better and understands the game at this age.”

Gisele, the sister who chauffeurs Zoe to practice in Santa Clarita, agrees. But, she adds, Zoe’s greatest strength may actually be her desire.

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“She just has so many great qualities that me and Alyssa don’t have,” she said. “At her age, she wants it way more than we did. She loves soccer with a passion. Me and Alyssa didn’t love it as much as she does.”

And if that passion translates to performance, Zoe will someday join her sisters on the national team. By then she may even be in the driver’s seat.

Team owner Carlos Marroquin talks to Zoe Thompson after a training session.

Santa Clarita Blue Heat team owner Carlos Marroquin talks to Zoe Thompson after a training session at Valencia High.

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