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Pumpkin bread crushes the competition as fall favorites are revealed across America

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Pumpkin bread crushes the competition as fall favorites are revealed across America

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It’s finally starting to feel like fall in much of the country, and as people break out their sweaters and tune in to football, another festive favorite is returning.

“Every year there’s arguing over whether pumpkin as a fall flavor is dying or at least plateauing,” said Mike Kostyo, a Chicago food “trendologist” and vice president at food industry consulting company Menu Matters. “Overall, pumpkin and pumpkin spice are here to stay. It’s a seasonal favorite in the same way peppermint is for winter.”

‘Tis the season for pumpkin-flavored everything, but while demand is nearly universal, what people prefer it in depends on where in the U.S. they live.

COSTCO SHOPPERS RAVE OVER SEASONAL PIE THAT’S NEARLY 4 POUNDS AND LESS THAN $6

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From breads and cookies to soup and seeds, pumpkin favorites vary state by state, according to an analysis of Google Trends by the blog Coffeeness.

The company analyzed more than 30 different pumpkin-based foods and drinks — including pumpkin ravioli and curry — comparing search interest across all 50 states over the past year. While tastes vary by region, a few items clearly dominate. In the Northeast, for example, pumpkin purveyors favor muffins, cookies and other seasonal sweets.

Pumpkin bread, muffins and cookies dominate kitchens nationwide as fall flavors return. (iStock)

Pumpkin bread was the No. 1 searched item in 20 states, particularly across the South and Midwest: Alabama, Alaska, Arkansas, Colorado, Georgia, Idaho, Indiana, Iowa, Kansas, Montana, Nebraska, New Mexico, Oklahoma, Oregon, Rhode Island, South Carolina, Tennessee, Vermont, Washington and West Virginia.

IS EATING BREAD THAT’S BEEN FROZEN FIRST AND THEN TOASTED BETTER FOR YOU?

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Recipes for pumpkin bread date back to the 1830s, and experts trace its roots to early American settlers who adapted European spice breads and puddings using the gourd popular among Native American tribes.

Pumpkin bread is rising as the season’s star, while spiced lattes quietly keep their crown, the analysis found. (iStock)

Convenient, on-the-go pumpkin muffins followed as the top search in 11 states, including California, Connecticut, Maryland, Massachusetts, Minnesota, Missouri, New Jersey, North Carolina, Ohio, Virginia and Wisconsin.

Pumpkin cookies were the favorite in Arizona, Delaware, Illinois, Kentucky, Maine, Nevada, New Hampshire, Pennsylvania and Utah, the analysis found.

COFFEE CRAZE HITS HOME AS MORE AMERICANS EMBRACE IN-HOUSE CAFÉ CULTURE

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“Some of what you’re seeing in the search trends reflect that people are cooking at home more,” Kostyo said. “That is partly because of pricing pressures, and it’s much cheaper to cook at home, but also because we’ve seen a general shift towards people cooking at home since the pandemic.” 

He added that social media recipe sharing has boosted interest in homemade treats like breads and muffins.

Pumpkin soup was the top search term in Florida, Texas, New York and Michigan. (iStock)

A few states, however, prefer their pumpkin blended into a cozy soup. 

Florida, Texas, New York and Michigan all favor the savory option. In some parts of the Lone Star State, recipes even include citrus zest for a Southwestern twist.

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In warmer climates such as Hawaii, Louisiana and Mississippi, nutrient-packed pumpkin seeds were the top searched item, beating out heavier baked goods.

Over the years, interest in savory pumpkin items has surged, according to Kostyo. 

“It was a natural white space opportunity for pumpkin after every sweet beverage and dessert was pumpkin-ified,” he said. “It also reflected the fact that consumers kept asking for real pumpkin, not just pumpkin flavor, and real pumpkin on its own is actually savory.”

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Pumpkin pie topped the list in only North Dakota and Wyoming, while the iconic pumpkin spice latte was No. 1 in just South Dakota.

Starbucks introduced the Pumpkin Spice Latte in 2003, and it remains a top seller. (Christina Tkacik/Baltimore Sun/Tribune News Service)

Nonetheless, Starbucks announced that it saw its best Tuesday sales ever this year when it brought back the Pumpkin Spice Latte, Kostyo noted, proving that the seasonal favorite is far from fading. He said people likely aren’t searching for “pumpkin spice latte” because they already know where to find one.

Consumer psychology expert Matt Johnson noted that pumpkin’s appeal persists even in regions without a traditional fall season, like his home state of California. 

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“We’re dealing with something primarily psychological and cultural rather than environmental,” he told Fox News Digital.

“We’re not talking about a seasonal flavor preference, but rather a culturally constructed vibe that’s become deeply embedded in how Americans conceptualize autumn itself.”

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Los Angeles, Ca

Water main break floods West Hollywood streets, traps cars

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Water main break floods West Hollywood streets, traps cars

A broken water main sent water gushing from an apartment building and turned nearby streets into rivers in West Hollywood early Thursday morning. The break was reported around 3 a.m. near Holloway Drive and Sunset Boulevard. “It’s a rupture of one of the significant mains that goes through here. West Hollywood, as it turns out, […]

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Los Angeles, Ca

Remains of murder victim identified as missing Southern California millionaire 

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Remains of murder victim identified as missing Southern California millionaire 

After more than four decades, the remains of a woman who was found buried in the mountains of Riverside County were identified as a multi-millionaire who went missing in 1981.

The body of Thelma Gaston was discovered by a person gathering firewood in a mountainous area near Sugar Loaf Mountain and the Pinyon Crest community on Nov. 28, 1981.

After experiencing a series of heartbreaking life events, including the death of her husband and her 32-year-old son in the same year in 1957, Gaston continued forging ahead, focusing on her business of buying repossessed properties and selling them. 

By 1980, she had amassed a fortune estimated to be over $20 million, SFGATE reported.

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On June 28, 1981, a note was left on the front door of her home near Century City, saying she was out searching for her cat. However, she never returned home and her loved ones did not hear from her.

By then, Gaston was 80 years old. As Los Angeles Police Department detectives investigated her disappearance, they discovered a younger man, Lawrence Remsen, then 39, had recently entered her life and was the woman’s romantic companion, SFGATE reported.

At one point, the woman’s friends said Gaston had wondered about Remsen’s motives in being with her.

Police eventually found letters and documents reportedly signed by Gaston that gave Remsen power of attorney. Another letter allegedly written by the woman claimed she had run away “to have some fun in life.” However, her friends said the move was completely out of character.

Detectives later confirmed the letters were certified with a stolen notary stamp and her signatures were believed to be forged. 

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Remsen had tried selling some of Gaston’s properties and attempted to withdraw more than $100,000 from her bank accounts. Remsen eventually fled the Southern California area.

A few months later, he was arrested by border agents when he tried to enter the U.S. from Mexico. He was charged with Gaston’s murder even though the woman’s body had not been found.

During a trial hearing, Remsen later claimed he found the woman dead of natural causes in her home and, attempting to take her fortune, had disposed of her body in the ocean.

The judge disagreed and later ruled that Remsen had killed the woman “intentionally and with malice.” He was convicted of murder and sentenced to life in prison.

Gaston’s body was later discovered buried in a shallow grave in the mountains. However, due to the poor condition of the remains, investigators were unable to narrow down an identity.

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A breakthrough occurred in 2022 when the Riverside County Sheriff’s Coroner’s Bureau received new funding to reexamine long-standing unidentified cases. 

“Combined with significant advances in forensic science, this funding opened new avenues for identification,” the sheriff’s office said.

In May 2026, utilizing investigative genetic genealogy and dental records, the remains were positively identified as Gaston’s.

“The Riverside Sheriff’s Coroner’s Bureau extends its sincere appreciation to everyone whose dedication, expertise, and perseverance made this identification possible,” officials said in a statement. “Together, these efforts have ensured that Ms. Gaston has her name—and her story—returned to her.”

Remsen, who is now 83 years old, continues serving his life sentence at the California Institution for Men in Chino.

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Los Angeles, Ca

Southern California hits hottest day of its extreme heat warning

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Southern California hits hottest day of its extreme heat warning

Southern California remains under an extreme heat warning as residents brace for the hottest day of the week on Wednesday.

“It will be roasty toasty in the valleys, lower mountain elevations and far interior, with highs ranging from 100 to 110 degrees,” the National Weather Service said. The warmest conditions are expected in the western San Fernando Valley.

An extreme heat warning remains in effect for much of Southern California until 8 p.m. Thursday. Forecasters say there is a high risk of heat-related illness for anyone outdoors for extended periods. Heat advisories are also in place for areas along the coast.

“Highs for today: 98 in Ojai, 100 in Ontario. Temecula, good morning to you, 100 degrees expected there. 112 in Palm Springs. Unbelievably hot,” KTLA’s Kirk Hawkins said Wednesday morning.

Southern California will be under an extreme heat warning from July 14-16, 2026. (National Weather Service)

Residents are urged to adjust their afternoon plans to limit strenuous outdoor activities during the heat of the day, stay hydrated and check in on elderly neighbors and loved ones.

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The Weather Service said record highs are slightly warmer than those forecast for Wednesday. As a result, despite the extremely hot conditions, few, if any, temperature records are expected to be broken.

A few degrees of cooling are expected Thursday, but a more significant cooldown will arrive Friday as onshore winds increase.

Afternoon highs are expected to cool even more over the weekend, with below-average temperatures possible in some areas.

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