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Steve Salis is bullish on growth in the Washington, D.C. area under platform company Catalogue

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Steve Salis is bullish on growth in the Washington, D.C. area under platform company Catalogue


With an eye out for “lightning-in-a-bottle” dining establishment ideas that fulfill the differing demands of modern-day customers, Steve Salis’ system firm Brochure is preparing both for natural development and also critical financial investment.

The founder of &pizza and also proprietor of Salis Holdings is expanding his network of brand names under the Brochure umbrella, consisting of the brunch-all-day principle Ted’s Publication, which is quickly to get to 8 systems, along with the bbq dining establishment Federalist Pig and also a flex-casual poultry principle Honeymoon Hen.

Brochure is additionally aiming to generate much more dining establishment brand names, either via purchase or financial investment, to utilize shared ideologies, effectiveness and also ideal methods, he stated. The firm is positioned to include a 7th brand name soon, though he might not yet divulge information.

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Salis is additionally recognized for developing an unique function purchase firm, or SPAC, called Sizzle Purchase Corp. in 2015 that increased $155 million with a going public. A different entity from the independently held Brochure, Sizzle is additionally trying to find purchase targets in the dining establishment, innovation and also retail globe. 

Salis stated Sizzle is discussing several offers and also he intends to make a statement in the future — yet on that particular, additionally, he might not use information right now.

In the meanwhile, Salis is expanding the 6 brand names under the Brochure umbrella throughout the higher D.C. location while putting on several hats as a creator, business owner, financier and also driver. “I use those hats, I believe, along with any person in the area,” he stated.

He was 25 years of ages when he co-founded the fast-casual &Pizza with existing chief executive officer Michael Lastoria, though Salis left that firm in 2019.

Currently with Brochure, he is changing right into development setting with its existing brand names. Below’s what is prepared:

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Ted’s Publication.

Ted’s Publication was gotten from previous proprietor Matchbox Food Team in 2017 when the casual-dining chain had 5 systems. The previous proprietors had actually “gone out over their skiis,” Salis stated, defining the chain as “stressed out, not troubled.” He sees the morning meal daypart as underserved and also a “significant factor of distinction.”

Salis’ financial investments in the brand name have actually obtained the focus of proprietors. Salis stated more recent second-generation systems have actually intensified supper alternatives and also dramatically enhanced bar sales. Initial generation shops had a food/liquor proportion of regarding 91%/9%, for instance, while brand-new systems are 75%/25%, which has actually increased margins.

By following year, the chain will certainly increase in dimension to 10 systems.

Brochure is additionally considering development chances for a specifically prominent baked great product from Ted’s, which are called Ted’s Tarts. The wonderful reward was at first called Pop Tarts by the previous proprietor, till they obtained a cease-and-desist letter from Kellogg’s, Salis stated.

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Ted’s Tarts alone are a seven-figure service, Salis stated, so the firm is considering just how to scale that profits stream, whether via direct-to-consumer or wholesale chances, or something in the center, he stated.

Partner Pastry Shop.

Out of Ted’s additionally comes a limited-service pastry shop and also coffeeshop principle called Partner Pastry shop, which runs out of Ted’s systems in some places, yet the firm is examining stand-alone systems also. “It will certainly be a stand-alone brand name,” stated Salis. “The inquiry is to what prolong do we intend to scale it up.”

Federalist Pig.

Likewise expanding under the Brochure system is Federalist Pig, a flex-casual local bbq principle with an ordinary check of $25 and also a complete bar. Established with cook Rob Sonderman, Federalist Pig initially opened up 5 years earlier. 

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Chosen for its 3rd Michelin Bib Gastronomist detailing this year, Federalist Pig has 2 even more brick-and-mortar places in the operate in the higher D.C. location. Salis stated the firm is waiting on authorizations, yet a mobile kitchen area is offering the community at one area out of the parking area.

Honeymoon Hen.

This year, Sonderman additionally co-developed an additional flex-casual brand name called Honeymoon Hen. Called “elegant satisfies cool,” this principle uses deep-fried poultry with a complete bar, with promos around pairings like a container of poultry with sparkling wine. “We market even more Veuve Clicquot than I ever before assumed we would certainly,” Salis stated, including that Honeymoon Hen is “doing worldwide phone number” in sales (describing included absolutely nos). “This point is a complete handgun.”

Presently, Brochure is discussing 2 even more places of Honeymoon Hen, which he anticipates to open up within the following twelve month.

Set Kitchen Area.

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In the D.C. suburban area of Bethesda, Md., Brochure is additionally examining an electronic food hall called Set Kitchen area, which uses the food selections of the 4 brand names out of one kitchen area, for distribution or takeout. 

A year in, the experiment has actually provided the firm a great deal of information on customer habits, he stated. Salis sees possible for utilizing Set as an incubation center, to check brand-new items or ideas, yet he is not presently trying to find even more Set places.

Kramers Book Shop.

Under Brochure is additionally the legendary D.C. one-off principle Kramers Book shop, a coffee shop, bar and also book shop established in 1976 that has actually come to be globally recognized. Salis stated the book shop’s lease will go out in 2019 and also creators attempted to market it to team, yet they couldn’t generate funding. Salis got it and also had actually prepared to buy remodellings, today he stated the property manager will certainly not restore.

For the very first time in near to half a century, Kramers Book shop will certainly need to relocate when the lease is up in 26 months, stated Salis. He is trying to find an area near to the existing Dupont Circle area, where the dining establishment and also store has actually been an essential. 

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“I identify that a great deal of unique sauce is undoubtedly the area, yet due to what we intend to perform with it, and also where it might go, we will certainly do something really amazing,” stated Salis.

Just Like all the Brochure ideas, the objective will certainly be to bring Kramers up to speed up as a contemporary principle developed to offer the differing demands of customers today.

Salis stated Brochure is distinctively placed as a possible critical companion for “change-agent” business owners that are trying to find range that doesn’t always rely on device development alone.

“I identify that device development is a substantial means to expand companies,” stated Salis. “It’s a method, not the means.”

Where private-equity financiers may normally use financing and also anticipate a chief executive officer to strike specific device landmarks and also rois within a particular duration, Brochure sees points in a different way, he stated.

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“We understand just how to acquire, we understand just how to construct, we understand just how to range, we understand just how to develop,” stated Salis. “Therefore what we’re efficiently doing is, we intend to construct a best-in-class system of customer brand names that sustains the modern-day customer’s needs and also demands. And also we intend to do it in a set apart fashion.

“My idea is that this requires time,” he included. “The &pizzas, the Cavas, the Sweetgreens of the globe, they’re not constructed in 5 years. This takes a long period of time.”

Get In Touch With Lisa Jennings at [email protected]

Follow her on Twitter: @livetodineout

 

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An 'Ode to the Women in D.C': 'THROUGHLINE VOL. II' Honors Local Changemakers With Multidisciplinary Art Exhibit

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An 'Ode to the Women in D.C': 'THROUGHLINE VOL. II' Honors Local Changemakers With Multidisciplinary Art Exhibit


If a picture is worth a thousand words, how much would it amount to when fused with original poetry, vibrant artwork, and themed cuisine?

California natives Xavier Renard Cunningham and Taylor Smalls offer insight to this question in Northwest D.C., with “THROUGHLINE: VOLUME II (VOL. II),” an exclusive multisensory art exhibition that leverages photography, painting, performance art, and culinary craft to champion 16 of the District’s Black unsung heroines. 

“[‘THROUGHLINE’] was always about, how do we celebrate something, and how do you do that through art,” said Cunningham, creative producer of “THROUGHLINE.” “The cheeky answer is, why not Black women, who are – for us – the foundation, not only of what runs our [cities], but we think the world.”

Through Dec. 22, art connoisseurs can indulge in an immersive experience of culture and ambiguity, as Autoshop at Union Market hosts “THROUGHLINE’S” second iteration and first-ever in D.C.

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Ashley Etienne, renowned communications strategist and CBS political commentator stands next to her mocha-based portrait with exhibit painter, Taylor Smalls (right) on Sunday, Dec. 15. (Jada Ingleton/The Washington Informer)

The interdisciplinary exhibit combines poetry, music, and visual and culinary art to honor the breadth of women trailblazers across various platforms, from education and activism to entrepreneurship and wellness.  

“[This] was created deeply starting with that fundamental purpose of unearthing those change makers, those change agents who are sometimes and more often than not, uncelebrated … even though they are shifting and shaping culture as we know in every city,” Cunningham explained.

District honorees such as Ashley Etienne and Alencia Johnson have fearlessly shaped the local political landscape, while other heavy-hitters like Kelsye Adams, Sister Mary Brown and Chloe Dulce Louvouezo — the latter two present for a “VOL. II” display on Dec. 15 — redefine social narratives and advocate for underserved groups locally and nationally. 

Other celebrated recipients include: Ayo Tometi; Dionna Dorsey; Christine Platt; Rhea Combs; and Carla L. Sims, to name a few. 

“Too often, we walk through this life doing extraordinary things, but going unseen,” Etienne, who was also in attendance on Sunday, told The Informer. “So to be seen and then to have it … for people like my daughter and others to see it and to admire the beauty, the essence and the work of Black women is just incredible.” 

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Imitation: The Sincerest Form of Flattery

Dozens of spectators gathered on Dec. 15 to witness the virtuosity and impact of “THROUGHLINE VOL. II,” which features breakout artists: Adedayo Kosoko (photographer); Gabrielle Hights (musician); Smalls (painter); as well as Chef Keem Hughley of Bronze DC, and award-winning poet Michael Wayne Turner III. 

The collaborative exhibit is a powerful demonstration of nesting beauty in the eye of the beholder, with two levels of subject-based illustrations and individualized food dishes contingent on artistic ambiguity and perception. 

As the lamented poetry explores themes of introspection and endurance, the visuals emulate the honorees’ pride and potency; Meanwhile, Chef Hughley’s paired custom entrees provide flavor to the textures and colors of the distinct images, culminating in a celebration for all the senses. 

“Sitting with each of these women, taking time to really respect who they are, what they have come to be and how they stand in this exact moment … this is an ode. It’s a love letter to the women in D.C.,” said Smalls.

Turner brought the stilled images and deep-colored portraits to life as the classically trained thespian led guests on a theatrical tour through Autoshop — his voice commanding the room with a spiritual cadence as he recited each of his poems to the soulful refrain:Maybe, you’ll join me down by the river, so I may wash away all of my pride. 

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Darlene Brown, CEO of Divine Empowerment, appreciated the reflective aspect of the interdisciplinary exhibition, which she described as: “cathartic,” “inspirational,” and “a catapult” to empowerment. 

“As I walked through, reading the poetry, examining the photos, the entire experience, I felt seen as a Black woman in America,” Brown told The Informer. “I felt validated, I felt heard, I felt valued … in a way that I can’t say that I’ve ever experienced coming to [an] exhibit [for] art and poetry.” 

According to Smalls, who crafted all 18 paintings in the exhibit, the collaborative approach of artistic practices serves as what she calls a throughline to creatively “pass the baton” of culture preservation and diasporic solidarity. 

The Oakland-based painter boasted one particular example: “Young Saffron,” a canvas painting of local entrepreneur and honoree Angel Gregorio with a saffron-colored base. 

Since Gregorio travels internationally, particularly to Africa, to collect unique spices, Hughley made her personal dish a wagyu hot dog topped with Mambo Sauce — a D.C. speciality — and infused it with saffron spices from her spice boutique, The Spice Suite, located in the city’s Langdon Park community.

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“It’s this really beautiful storytelling working together on so many different levels of artistry, but also across the diaspora … to hold what we know culturally, and specifically, in this city,” Smalls told The Informer. 

But, the power of artistic exploration shone beyond connections to D.C. culture. 

For Felicia Allen, a Florida-based grief counselor who flew to D.C. for the Dec. 15 showcase, the artists proved to encapsulate not only the spirit of the champions on the walls, but the resilience of Black women throughout African American history.

“This show is a culmination of who [Black women] are as people. Our strength, our intellect, our creativity, our innovation,” Allen told The Informer. “There is truth in these writings, in these pictures. We know who we are and what we’ve done, and this is a space of empowerment.”

Championing Prosperity, Representation Through the Arts

The shared project upholds a deeper purpose of centering what Cunningham considers “the core and foundation” of the Black community: mutual support and collaboration.

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“[‘THROUGHLINE’] is about fighting against that notion that everything we do must be in silence, that we must pull ourselves up by our own bootstraps,” said Cunningham. “We truly believe it’s through community that you get ahead, that each person in this room has their own throughlines and connective tissue that can unlock their deepest dream.”  

In addition to championing local changemaking, creative spaces like “THROUGHLINE” act to preserve the future of cultural arts–an industry where Black people are disproportionately outnumbered.  

Data from a Burns Halperin Report shows that between 2008 and 2020, Black American artists only represented approximately 2% of museum acquisitions and 6% of exhibits, despite Black Americans making up 13.6% of the entire United States population. 

With the methodic integration of various modalities, Allen said “THROUGHLINE” underscores the value of diversity in the arts and opens doors that could catapult creativity and innovation.

“We speak through the arts. [It’s] deeply rooted in our culture…[and] opens up that venue for us to be demonstrative, to have exploration and teach at the same time,” she explained. “I think now more than ever, that’s what we need.” 

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As “THROUGHLINE VOL. III” prepares to host its third installation in Detroit, Michigan, honoree Etienne commends the institute’s commitment to Black women inclusion, emphasizing the gravity of uplifting vulnerable communities–especially given recent political cycles.

“There are a lot of Black women that are feeling dejected, betrayed and undervalued after the election,” said the CBS News political contributor. “An exhibit like this that puts on display the finest of Black women and the humanity of Black women, I think, is not only timely, but it is priceless, and it is invaluable to our spirits right now.”

This story is part of the Digital Equity Local Voices Fellowship Lab. The Lab initiative is made possible with support from Comcast NBCUniversal.



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Senate passes separate RFK stadium site bill after removal from federal spending bill

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Senate passes separate RFK stadium site bill after removal from federal spending bill


The U.S. Senate has passed a bill granting control of the old RFK Stadium site to the District of Columbia, a last-minute passage that helps clear the way for the Washington Commanders to potentially move back to the city.

The passage early Saturday comes after a provision to transfer control of the land from the federal government to D.C. was removed from Congress’ slimmed-down, short-term spending bill as lawmakers raced to pass it before a government shutdown.

Washington Commanders owner Josh Harris praised the passage, saying in a statement: “We are extremely grateful that our elected officials have come together on a bipartisan basis to give Washington D.C. the opportunity to decide on the future of the RFK stadium site. This bill will create an even playing field so that all potential future locations for the home of the Washington Commanders can be fairly considered and give our franchise the opportunity to provide the best experience for all of our fans.”

The Commanders are considering locations in the District, Maryland and Virginia to build a stadium in the coming years. Their lease at Northwest Stadium in Landover, Maryland, runs through 2027, and Harris called 2030 a “reasonable target” for a new one.

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The team played at RFK Stadium two miles east of the Capitol from 1961 to 1996 before moving to Maryland. Harris and several co-owners, including Mitch Rales and Mark Ein, grew up as Washington football fans during that era, which included the glory days of three Super Bowl championships between 1982 and 1991.

The bill will transfer administrative jurisdiction of the RFK site from the Secretary of the Interior to the D.C. government. While the federal government will still own the land, D.C. will be able to redevelop the land for a stadium, commercial and residential development and other public purposes, according to the office of U.S. Rep. James Comer, R-Kentucky, who introduced the bill.

“The Senate’s passage of the D.C. RFK Stadium Campus Revitalization Act is a historic moment for our nation’s capital,” Comer said in a statement Saturday. “If Congress failed to act today, this decaying land in Washington would continue to cost taxpayers a fortune to maintain. Revitalizing this RFK Memorial Stadium site has been a top economic priority for the city, and I am proud to have partnered with D.C. Mayor Muriel Bowser to get this bill across the finish line and to the President’s desk.”

The U.S. House passed the bill in February. With the bill’s passage in the Senate as well, it now heads to President Joe Biden to be signed into law.

“This is a win for DC, for our region, and for America,” Bowser wrote in a social media post Saturday morning. “Everybody loves a good comeback story — and that’s DC’s story.”

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News4 is awaiting comment from D.C. Del. Eleanor Holmes Norton.



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Jewish communities consider security as Hanukkah approaches

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Jewish communities consider security as Hanukkah approaches


As Hanukkah celebrations approach, security at synagogues, community centers and schools in the D.C. area is a concern.

“Something we always say: Security is a process, not a product,” said Rusty Rosenthal, director of community security with JShield, the in-house security department of the Jewish Federation of Greater Washington.

That JShield exists speaks volumes.

Houses of worship try to maintain an open-door policy, mindful, though, of how those with ill intent can exploit such a policy.

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“Now, the institutions have better doors, and they keep the doors closed, and there’s locks and there’s cameras keeping an eye on things,” Rosenthal said.

JShield has been around for about a year and is responsible for community security throughout the greater D.C. area.

“We have an intelligence analyst that helps monitor all of the various incidents and any nefarious chatter that might be out there targeting our events, or our facilities or our people. And obviously, there’s plenty of that these days,” Rosenthal said.

He said he believes American Jews are having to cope with security considerations already familiar to some Jewish communities abroad.

“You see institutions and synagogues in Europe or South America, and they look a lot differently than they do here,” he said. “I mean they’re in walled-in compounds with locked gates. So, it’s really not new generally, but it’s a little bit more of a culture shift here in the United States.”

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Communities are trying to respond to difficult times without overshadowing a season of celebration.



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