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Texas Tech student operates 3 businesses in Lubbock. Here’s her inspiring story

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Texas Tech student operates 3 businesses in Lubbock. Here’s her inspiring story


“What is embedded in your DNA?”

That is the first question Natalie Snow, a full-time first-generation Texas Tech student, asks her employees at Lubbock’s HTeaO stores.

“What is in my DNA is taking care of people, and having a passion to serve something greater than me,” Snow said. “Putting a smile on people’s faces has always been something that I’ve been, probably, an advocate for, for so long.”

Snow manages to serve her passion for people as the head of operations for HTeaO in Lubbock, and recently opened the third location. Her job description consists of payroll and back-end business, but she also trains her managers and helps in every aspect from cleaning to making tea alongside her team.

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“I’m never going to ask (my team) to do something if I can’t do it myself,” Snow said. “I think there’s not many managers nowadays who have that mindset.”

Snow, who graduated from Monterey High School in 2020, has become an inspiration to her team, and both her current and former educators. She started working when she was 15, became an HTeaO manager at 19, then took over as head of operations at 21, all while attending classes.

“If you were to ask me when I was in high school, I would have never thought that I’d be doing this,” Snow said.

Snow’s success is not unexpected, according to one of her Texas Tech instructors and her Monterey orchestra director.

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“She’s just like her grades in my class – straight A’s,” said Jazmine Brantley, a lecturer at Texas Tech. “Hustling to take notes, Natalie shows an eagerness to learn, but it’s not to just pass the course. It’s to perfect her own skillsets so she’s an unstoppable leader as she embarks on her journey.”

Brett Berridge, Monterey orchestra director, felt that even in high school, Snow would become an inspiring leader.

“Whether it was in class or in small ensembles, she showed she wasn’t going to ever give less than her best – so she proved every day how she had the will to never give up,” Berridge said. “To see the way Natalie has stepped back in to help support Lubbock ISD at every turn has been something pretty special. Any time I’ve asked for help, she not only says, “YES!”, but she asks about the next step and how we can go even bigger to get even more bang from her support.”

From groceries to leading operations: Here’s how Snow’s path to leadership began at age 15

Snow started working when she was 15 years old, first at Market Street, then Chick-Fil-A, while also attending Monterey High School.  

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“I got exposed to tons of leaders and managers, and that’s where my leadership grew,” Snow said. “I loved (HTeaO) as a customer. I looked around and thought, ‘I could work here.’ At the time, I never imagined this is what it would come to in a short two-and-a-half years.” 

By 19, she interviewed for the assistant manager position at HTeaO on Milwaukee Avenue. Two weeks later, the general manager quit, and her superior asked Snow if she wanted to move up. 

“It put me in a really difficult spot, but I’m always up for a challenge,” Snow said. “I was kind of nervous, but I took it on and excelled up. It kind of came to luck for me, but it was the hard work that I put in to get where I’m at now.”

She continued to take the initiative, creating her own position as the marketing director for Lubbock’s operations. When her superior stepped down, Snow moved up once more to become the area’s head of operations. 

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“He said ‘the only person I trust is you with this business,’” Snow said. “I was 21 when I took it on, so it’s been a wild ride.” 

Part of that wild ride caused her to change her former STEM major to business in her junior year of college.

“After getting the marketing director position, I found a niche for digital marketing, community involvement, donation, everything that goes into marketing,” Snow said. “It took a couple tears to have to switch my major as a junior out of the blue, but I’ve loved it. It was probably one of the best decisions I’ve made.”  

The decision also continues to improve her HTeaO team, as she can take what she learns at Tech and share it with her employees.

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“When we have our management meetings, I’m able to tell them about what we’re learning,” Snow said. “And I use it in what we’re talking about, and what we’re going through. It provides a knowledge base, and adds more of that education to people who wouldn’t normally get it.”

Trailblazing a path for women leaders

Her experience as a young leader has encouraged her to give other women the same opportunities. All of her managers are women under the age of 25, and Snow trains them by using information she continues to learn at Texas Tech. 

“Some people will say (19-year-olds), they’re not ready to handle a business,” Snow said. “We like to break those standards and say any 19-year-old can do it. I’m a believer in growing the future of young female leaders and business leaders.” 

Customers often see these leaders-in-training behind the counter at Lubbock’s HTeaO locations – 6704 Milwaukee Ave., 2616 50th St., and 5105 98th Street. Two of those leaders include General Manager Kayden Crawford, who has been friends with Snow since middle school, and Assistant Manager Jadyn Morris.

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“She really is inspiring, and she showed us that it is possible for women to get up there in business,” Crawford said. “She’s actually the reason I transferred to the business major as well.”

Morris agreed that Snow is an inspiration, and attributed Snow with helping her come out of her shell.

“I started building those relationships with my coworkers, and I feel like it was really because she got me out of my shell, make me more susceptible to seeing myself in a management position,” Morris said. “I want to be a good manager and leader like her.”

Snow’s advice for upcoming leaders and managers: ‘Go for it.’

“My advice, especially management majors that I’ve met along my way, is to go out there and get the experience,” Snow said. “Make sure you know how to treat people, how to talk to people, and what’s in the best interest for (your employees), not just yourself or your business.”

Snow’s advice also included:

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  • Have confidence. 
  • Prove why you are the one for the position. 
  • Do the not-so-fun things. 
  • Treat people right. 
  • Network. 
  • Go for the big position.  
  • Follow your passion. 
  • Find a company that aligns with your values. 
  • Be ethical. 

“If you’re feeling the same way that I did when I was younger and you want to make an impact but don’t know where to start, start with what’s embedded in your DNA,” Snow said. “We need more leaders in this world, especially strong female leaders.”



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Cal Pulls Young Linebacker From Texas A&M Out of the Portal

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Cal Pulls Young Linebacker From Texas A&M Out of the Portal


Tristan Jernigan, a Texas A&M sophomore linebacker who was a four-star prospect in high school, has signed with Cal out of the transfer portal.

Jernigan comes to Berkeley with three years of eligibility after seeing action in just two games this season. He played against Notre Dame without any stats and had three tackles, including one tackle for loss, against Samford.

He is the second members of the Aggies’ squad to join the Bears, following defensive end Solomon Williams, who signed last Sunday.

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The 6-foot-1, 230-pounder from Tupelo, Miss., also drew interest from Tennessee, Memphis, Louisville, Ole Miss, Arizona State, Baylor and San Diego State.

Jernigan played eight games as a true freshman in 2024, primarily on special teams. He had 11 tackles, including five against McNeese State, and was named the team’s defensive scout team player of the year.

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At Tupelo High School, Jernigan had 177 tackles with 11.5 sacks his final two seasons. Those teams compiled a  two-year record of 22-4 with a Class 6A state semifinal appearance as a junior in 2022.

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He was rated by 247 Sports as the No. 28 linebacker prospect in the class and the No. 9 recruit in the state of Mississippi.

He is not related to former Cal linebacker Myles Jernigan, who was from Grand Prairie, Texas, and spent five years in Berkeley through the 2023 season.

Follow Jeff Faraudo on Twitter, Facebook and Bluesky

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American Airlines to start serving Texas BBQ on select flights

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American Airlines to start serving Texas BBQ on select flights


Starting in February, some American Airlines passengers will have the option of eating authentic Texas barbecue as their in-flight meal.

The airline said they’ll be partnering with Pecan Lodge restaurant to serve Texas barbecue on board.

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American Airlines to serve Texas BBQ

The meals will be available to first-class passengers on flights from DFW International Airport to LaGuardia Airport and John F. Kennedy International Airport.

The meals will be available for preorder starting on Jan. 11 through aa.com or American’s mobile app.

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What they’re saying:

“As we celebrate American’s centennial anniversary in 2026, we’re looking forward to delighting our customers in new ways that honor unique regional tastes, beginning right here in our home state through one of the most beloved barbecue restaurants in Texas,” said Rhonda Crawford, American’s SVP of Customer Experience Design and Strategy. “Our customers deserve nothing but the best, and Pecan Lodge is certainly that.”

Pecan Lodge meals

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February offering: Pecan Lodge barbecue platter

Smoked brisket and smoked sausage, paired with creamy mac and cheese, crisp coleslaw and a side of pickles, onions and barbecue sauce

March offering: Smoked chopped brisket sandwich

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Chopped brisket on a fresh brioche bun, served with roasted green beans, creamy potato salad and a side of pickles, onions and barbecue sauce

The Source: Information in this article comes from American Airlines. 

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John Cornyn makes campaign stop at Texas-Mexico border

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John Cornyn makes campaign stop at Texas-Mexico border

HIDALGO — During a visit to the border Friday, U.S. Sen. John Cornyn said changes in immigration laws should wait until the border is completely secure, a contrast from Republican lawmakers who are willing to explore legal status for immigrant workers to address labor shortages prompted by enforcement efforts at work sites.

Cornyn was part of a group of Republican U.S. senators and Senate hopefuls who flocked to the Rio Grande Valley to praise President Donald Trump’s border policies as they attempt to promote their achievements and shape political narratives ahead of November’s midterm elections.

Aggressive enforcement by U.S. Immigration and Customs Enforcement has prompted some unauthorized workers to stay clear of job sites, leading to labor shortages in construction and restaurants. The Valley has been among the areas hardest hit by the worker shortage, prompting a group of local builders to call for solutions to economic struggles in their industry.

U.S. Rep. Monica De La Cruz, an Edinburg Republican, met with the group and expressed support for a visa program for construction workers, akin to the H-2A visa program that allows foreign nationals to work in the agriculture sector.

Cornyn, though, said it was too early to consider such an option.

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“The first thing we need to do is secure the border,” Coryn said during a news conference along the border in the city of Hidalgo. “There is no way that the American people, and certainly my constituents in Texas, would allow us to take another stab at reforming our immigration laws until we’ve got the border secure.”

After securing the border, he said, the next step would be to remove people who “never should have been here in the first place.” Only after that had been accomplished, Cornyn said, should lawmakers delve into changing immigration laws.

Much of Trump’s border policy has been set by executive action. The Republican Congress passed $170 billion in funding for immigration and border enforcement through 2029, making ICE the best-funded law enforcement agency in the country and giving the agency unprecedented recruitment, enforcement, deportation and detention powers. But the effort did not codify many of Trump’s changes to border practices.

Senate Majority Leader John Thune, who stood beside Cornyn during Friday’s news conference, said he was open to legislation that would address the need for qualified workers but also said the first priority was to secure the border.

“I think we can work in a constructive way on how we come up with a mechanism whereby people who come to this country legally can contribute and be members of our work force,” said Thune, R-South Dakota.

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ICE activity at construction sites has intimidated workers — those unauthorized to live in the U.S. and those with legal authorization — from accepting work, builders say. This labor shortage has prompted construction delays that economists suggest will drive up housing costs.

Absent a change in immigration laws, Cornyn suggested job sectors would benefit from cuts to assistance like the Supplemental Nutrition Assistance Program and Medicaid, saying it would encourage people to work.

“If you are an able-bodied young adult, you can’t qualify for food stamps, you can’t qualify for welfare benefits like Medicaid and the like, in order to encourage more people to get off the couch,” Cornyn said. “That’s good for them, good for their families, good for their communities.”

For Cornyn, who is locked in an expensive primary race with Attorney General Ken Paxton and U.S. Rep. Wesley Hunt of Houston, the news conference was also an opportunity to tout a major provision from Republicans’ 2025 mega-bill — reimbursement for Operation Lone Star.

Cornyn publicly stated during spring negotiations that his vote in support of the package was contingent on reimbursing Texas for Gov. Greg Abbott’s border security initiative. Ultimately, the One Big Beautiful Bill Act, passed in July with support from nearly all Republicans and no Democrats, included $13.5 billion in two funds to reimburse states for border security spending.

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Abbott had requested $11.1 billion, and the vast majority of the bill’s money is expected to go to Texas. But six months after the bill’s passage, the Trump administration has yet to allocate funding. State Republicans, led by Cornyn, U.S. Sen. Ted Cruz and U.S. Rep. August Pfluger, sent a December letter asking the departments of Homeland Security and Justice to prioritize Texas in the disbursement.

“That money will now soon be flowing into the coffers of the state of Texas, to the tune of roughly $11 billion, to do justice — which is to reimburse Texas taxpayers for stepping up and filling the gap when the federal government simply refused to do so,” Cornyn said Friday. “That would not have happened without the leadership of the majority leader and the whip and the direction of the president of the United States, to whom I am very grateful.”

The Cornyn campaign and allied groups have spent more than $40 million in advertising, helping to close Paxton’s initial polling lead. Polls have shown no candidate close to the 50% threshold needed to avoid a runoff in the March 3 primary.

Cornyn has the backing of Thune and OneNation, a group aligned with the Senate Republican leader that organized Friday’s border trip after spending millions in pro-Cornyn advertising.

Thune on Friday praised Cornyn, whom he beat out to become majority leader in 2024.

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“He has been such an advocate through the years on the issue of border security — foremost expert on it,” Thune said. “Most of us, what we know about the border, we know from him.”

Part of Cornyn’s campaign strategy has been to emphasize his support for Trump in ads and on social media. Thune, Cornyn, other Republican senators and Senate hopeful Michael Whatley, former chair of the Republican National Committee from North Carolina, praised Trump’s border actions, with Cornyn expressing his gratitude for Trump’s leadership in getting the One Big Beautiful Bill passed and for his Border Patrol leadership appointments.

The president’s endorsement — or lack of, thus far — has factored heavily into the state’s Senate primary. It is one of a handful of Republican contests for Senate where Trump has yet to put his thumb on the scale, and the president has said that he likes both Cornyn and Paxton.

Cornyn and Thune have appealed to Trump for his endorsement.

The border trip was also an opportunity for Cornyn’s opponents to press their cases.

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Paxton preemptively criticized Cornyn’s visit in a Thursday statement that noted the senator said a border wall “makes no sense” in a February 2017 speech in Weslaco, among other instances of wall skepticism in early 2017. At the time, Cornyn said technology and personnel are more effective than physical barriers in some areas. On Friday, Cornyn praised the border wall and its outfitting with cameras, sensors and other technology.

“His 40-plus year career has been spent fighting for amnesty for illegals, cutting deals with Democrats, trying to stop President Trump, and standing in the way of building the wall,” Paxton said in the statement. “Texans aren’t going to forget how Cornyn’s betrayed our country, and no last minute trip to the border to try and act tough is going to change that.”

Hunt posted an ad on X criticizing Cornyn’s previous apprehension for a border wall.

“Now that Trump’s secured our border, John Cornyn wants to take the credit for the wall he tried to block,” the ad said.

Reporting in the Rio Grande Valley is supported in part by the Methodist Healthcare Ministries of South Texas, Inc.

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Disclosure: Methodist Healthcare Ministries of South Texas, Inc. has been a financial supporter of The Texas Tribune, a nonprofit, nonpartisan news organization that is funded in part by donations from members, foundations and corporate sponsors. Financial supporters play no role in the Tribune’s journalism. Find a complete list of them here.



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