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How Two Sisters From Texas Bootstrapped A Luxury Cowboy Boot Brand, Miron Crosby

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How Two Sisters From Texas Bootstrapped A Luxury Cowboy Boot Brand, Miron Crosby


There’s a certain class of ultra-luxury brands that only a select few know about. These cognoscenti brands are ultra-exclusive, ultra-authentic and often ultra-expensive but also handcrafted for those who value ultra-quality.

That was the original definition of “quiet luxury,” until it morphed into a no-logos fashion look that everybody seems to be wearing these days.

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Miron Crosby is such an original “quiet luxury” brand, but the product it makes is anything but quiet – bespoke, luxury cowboy boots. Miron Crosby serves a narrow niche within the wider luxury boot market, but that’s the thing about ultra-niche luxury brands. Its niche clientele pull others who want to be in the know into the brand’s orbit.

In true “quiet luxury” fashion, Miron Crosby whispers, it doesn’t shout. It’s become a thriving business that has grown into three stores, called studios, since its founding in 2017.

Its flagship studio is located in Dallas’ exclusive Highland Park Village. Houston opened last year in historic Lamar River Oaks center and in its first venture outside Texas, it has a studio in Aspen, CO where the quiet-luxury crowd flocks in the winter. Miron Crosby also has a thriving e-commerce business where you can design-your-own boots in your private jet.

“We are a fashion brand that makes cowboy boots and the fashion component is what really differentiates us,” shared co-founder Lizzie Means Duplantis with me.

“There was a total void in the market for handmade, hand lasted cowboy boots that were really ‘luxe’ and fashion forward, particularly for women,” though the company also offers boots for men and kids too.

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Boots In The Blood

Lizzie is joined by her younger sister Sarah Means in the Miron Crosby adventure. They grew up on a far-flung cattle ranch outside Marfa, TX, which their family has run since 1884 – just a year after the fictional Yellowstone Dutton family set off from Texas to Montana, but I digress.

The company name is a take on their great-grandfather’s, Marian Otis Means, with Crosby coming from the name of a pasture on the ranch and it’s also their favorite street in SoHo.

Growing up, cowboy boots were part of the sisters’ ranch uniform, but being girls with an interest in fashion, they never settled for standard styles. They had a special insiders’ connection where cowboy boots were concerned.

Their cousins owned the Rios of Mercedes Boot Company in South Texas and the girls were able to design their own boots and play with colors and materials at an early age.

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Rios remains one of Miron Crosby’s three valued manufacturing partners operating on both sides of the Rio Grande.

Winding Road Back To Texas

After attending an Austin boarding school, both sisters graduated from Texas Christian University in Fort Worth, then headed to New York City to make their way.

Lizzie’s first gig was as an intern in the marketing department at Forbes, which she turned into a full-time gig for five years. After that, she moved into finance at Goldman Sachs. Sarah followed a path in fashion, working for Loeffler Randall, which specializes in footwear.

But both women brought their cowboy boots along to NYC. “I was kind of Uptown and Sarah, as the creative one, was more Downtown, but we both wore our cowboy boots to work,” Lizzie said. “So I’d go to Goldman in my pencil skirts with my cowboy boots and Sarah did the same. Always people would stop us on the street and ask where they could get a pair.”

That early market research sat idle for a while as Lizzie returned to Texas, married, started a family and launched a furniture rental business. Sarah followed back to Texas shortly after, but to pursue a law degree at Texas Tech University.

“Being the bossy older sister, I finally sat Sarah down to talk seriously about the cowboy boot idea. I sold my rental business and used that money to fund Miron Crosby,” Lizzie said.

Sarah added, “It was a crazy time. Lizzie was pregnant with her third child and I was in law school so I had to commute back and forth to the store on the weekends.”

That was in 2017 and Sarah completed her law degree in 2018. But practicing law wasn’t in the cards. She immediately went full time to work at Miron Crosby.

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Timing Right

The sisters’ instincts proved right as “cowboy chic” became a thing with the premiere of Yellowstone in 2018. “People are thinking about the West more than they were before, which only helps our category. We’re of the belief that rising tides lift all ships, and the more exposure to western wear the better,” Lizzie said.

While the company offers off-the-shelf selections, it’s known for bespoke personalization – having one’s initials or special date sewn onto the boot’s ear pulls or having a handwritten note transcribed into the liner of the boot.

The website also offers a design-your-own app where a customer can design their boots from a variety of features, colors, materials and styles. And a custom concierge service is available in studio or by phone to walk the client through creating their custom boot from the sole up.

Customization takes a bit longer for delivery, but then, the wait is part of the brand’s authentic luxury.

Taking It To The Bank

Miron Crosby has enjoyed remarkable success. Year-to-date, sales are running nearly 50% over 2023 and it increased the number of new customers by 69% in that time. About two-thirds of revenue is generated at retail, with the remaining one-third from e-commerce.

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Growth like can strain an entrepreneurial venture, especially as the company was opening a new store in Houston last year. They found themselves strapped for cash but instead of turning to the venture capital markets, which Lizzie with her background would have no trouble navigating, they went to the bank for a loan instead.

“It was an interesting time trying to figure out what to do,” Lizzie shared. “We put a deck together and entertained the notion, but at the 19th hour we secured a bank loan and we’ve worked past that now. We ultimately decided we didn’t want to go the VC route and kept it in the family.”

Not being a cognoscenti in cowboy-chic style, I asked how many cowboy boots a woman can own and Lizzie said, “You’d be surprised. You can wear them any where, from work to date night to a wedding and knocking around town. But you’ll want to change them up depending on the occasion.”

Miron Crosby’s data proves that point. Some 47% of sales are generated from repeat customers.

Kicking Up Their Heels

Marilyn Monroe famously said, “Give a girl the right shoes, and she can conquer the world.” Boots are even more empowering and with the right pair of cowboy boots, she’s ready to take on the universe, just ask English-actress Kelly Reilly, who plays Beth Dutton in the Yellowstone series.

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Beth is truly a kiss-@ss character and how better to do that than in a pair of cowboy boots. And what professional woman doesn’t want a bit of Beth to rub off on her? I don’t mean the conniving, vengeful, brawling Beth, but to have some of her fearless strength and take-no-prisoners attitude.

That’s what Lizzie channeled in her Goldman Sachs days when she made cowboy boots part of her work uniform. Now she and her sister Sarah are giving women the chance to feel that same cowboy-boot power through Miron Crosby.



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Texas

Political fighting pervades Texas politicians’ responses to Austin shooting

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Political fighting pervades Texas politicians’ responses to Austin shooting


Texas elected officials and candidates’ response to the deadly shooting in downtown Austin on Sunday quickly turned political, as Republicans sharply criticized the country’s naturalization process and Democrats called for stricter gun reform laws.

Republicans’ rebukes of the immigration system came after media outlets identified the gunman, whom police killed within a minute of arriving at the scene, as a naturalized citizen from Senegal. The Department of Homeland Security said the man entered the United States on a tourist visa in 2000, became a lawful permanent resident by marrying a U.S. citizen in 2006 and was naturalized in 2013.

Shortly before 2 a.m. Sunday, the gunman killed two people and injured 14 others at a bar that sits among several popular nightlife venues on West 6th Street.

Many Texas Republicans, including Gov. Greg Abbott, suggested the gunman wasn’t properly backgrounded before he was granted U.S. citizenship, but did not provide details of what should have prevented his naturalization. When asked about his criminal history, DHS only said the man was arrested in Texas in 2022, after he was a citizen, for “collision with vehicle damage,” a misdemeanor crime typically given when someone leaves the scene of a wreck.

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The New York Post reported that gunman, 53-year-old Ndiaga Diagne, was arrested for “illegal vending” in New York City in 2001. Citing unnamed sources, The Post said he was arrested in New York three other times between 2008 and 2016, but those cases are sealed. The Post did not report on whether he was convicted of any crimes.

At least one GOP candidate for attorney general has called for an audit into immigrants who are in the country legally.

“Audit all ‘legal’ immigrants’ papers and deport as many as possible,” Aaron Reitz said on X.

Reitz and others also voiced their opposition to Islam, which has become a key campaign pillar for some Texas Republicans competing in Tuesday’s GOP primary. The gunman wore a sweatshirt emblazoned with the words “Property of Allah” and a shirt with a design of the Iranian flag, according to the Associated Press. The shooting happened after the United States and Israel bombed Iran.

Austin police did not disclose a motive for the shooting, but the FBI is investigating it as a potential act of terrorism, the Associated Press reported late Sunday.

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The Texas chapter of the Council on American-Islamic Relations, an American Muslim civil rights group, condemned the attack in a statement Sunday and rejected any efforts to blame the whole community based on one individual’s action.

“We encourage elected officials, law enforcement, faith leaders, and community members to come together to support the families of the victims and reaffirm our shared commitment to public safety,” the organization’s statement said.

Abbott and state Rep. James Talarico, an Austin Democrat running for U.S. Senate, quarreled on X about the shooting. Abbott said that “allowing unvetted immigrants who are hostile to America, who are loyal to our adversaries like Iran, must end. This was an act of terror, James.”

“The way to end it is to end the current open immigration policies,” he continued. “You and your immigration policies would make America less safe.”

Talarico responded to Abbott by saying “dangerous people should not be allowed into the country. Dangerous people should not be allowed to get guns. Texans understand this — you apparently don’t.”

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Austin Police Association President Michael Bullock criticized Talarico on X for politicizing the incident.

“With all due respect sir – now is not the time. All of the information has not come out. How can policy be made on incomplete information?” he said. “The action that needed to happen did – officers heroically ended the violence.”

“This applies to all candidates and elected officials regardless of party,” he continued. ”Now is the time to focus on the victims and first responders impacted, not campaigns.”

U.S. Rep. Chip Roy, who is also running for the GOP nomination to be state attorney general, posted alleged details about the gunman’s immigration to America and naturalization. He said the gunman was granted legal residency during George W. Bush’s administration, “amid GOP celebration of the joys of ‘melting pot’ legal immigration.”

“This is why we are losing our country, our immigration system is a joke, and should PAUSE ALL immigration,” Roy said.

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Naturalization is the legal process of becoming a citizen after meeting certain requirements.

Denise Gilman, director of the Immigration Clinic at the University of Texas at Austin, said there has long been extensive vetting in the naturalization process, including criminal background checks. She also said immigrants can’t immediately become citizens without first going through prior steps, such as becoming a lawful permanent resident, that require scrutiny.

“Naturalization is just the last step of many steps that all require vetting,” she said.

Immigrants are eligible for naturalization if they are 18 years old or older and have been green card holders for at least five years (three years if they are married to a U.S. citizen). They also have to take tests proving they’re able to speak, read and write in English. As of last fall, the Trump administration added more requirements, such as a more rigorous civics test, and having to prove to an immigration officer that they are “a person of good moral character.”

When asked about Diagne’s reported arrests, Gilman said generally arrests can be considered when evaluating moral character or discretion but will not automatically bar green card status or naturalization. Certain convictions, however, may result in actual bars.

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“It really depends on the nature of the crimes involved,” she said.

Around 818,500 people were naturalized in the fiscal year of 2024, according to U.S. Citizenship and Immigration Services, which has not published 2025 data yet — nearly 10% lived in Texas. The total was a 7% decrease from 2023, the agency said. From 2022 to 2024, the country has added more than 2.6 million new citizens through naturalization.

U.S. Sen. John Cornyn, who is up for reelection this year, said on Fox News that the shooting underscores “the importance of vetting people before they come across the border,” and is an example of “what happens when people become radicalized.”

Cornyn blamed the Biden administration for having “open border policies that let who knows what into the country,” Cornyn said.

Texas Democrats, meanwhile, responded to the shooting by pushing for stronger gun laws, but did not provide specifics on what policies would have prevented the man from obtaining weapons. Austin police also did not release details on how the man obtained the two firearms they say he used in the shooting.

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Republicans control both chambers of the Texas Legislature and have routinely loosened gun restrictions while Democrats’ bills to curb access gain little traction.

Austin-based U.S. Reps. Greg Casar and Lloyd Doggett also denounced gun violence, but did not issue any specific policy proposals.

“We must end America’s gun violence epidemic,” Casar said in a post on X. “Americans should be able to have fun at a bar without it turning into an unspeakable nightmare like this one — and I will redouble my efforts in Congress to prevent the next tragedy like this.”

Doggett said: “Gun violence is preventable. This devastating loss of life was preventable. Until Republicans find the courage to say no to the [National Rifle Association] our country will be plagued with more tragedies.”

Disclosure: University of Texas at Austin has been a financial supporter of The Texas Tribune, a nonprofit, nonpartisan news organization that is funded in part by donations from members, foundations and corporate sponsors. Financial supporters play no role in the Tribune’s journalism. Find a complete list of them here.

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South Texas Blood & Tissue sends blood units to Austin after 6th Street mass shooting

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South Texas Blood & Tissue sends blood units to Austin after 6th Street mass shooting


SAN ANTONIO — South Texas Blood & Tissue worked late last night and early this morning to prepare and send blood units to Austin in the wake of the mass shooting on 6th street early Sunday.

The Blood Emergency Readiness Corp (BERC) has been activated and an additional 140 units have been sent from various blood centers, including O negative and O positive.

The blood bank says community support is critical and community members are encouraged to donate at any local donor center.

3 dead, 14 injured in Austin mass shooting on 6th Street, suspect fatally shot by officers

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Mayor Gina Ortiz Jones shared her condolences, adding that commonsense gun reform may prevent such tragedies in the future.

I’m deeply saddened to hear of the mass shooting in Austin that killed and injured so many,” Mayor Jones said in a statement. “Let’s keep our neighbors to the north in our prayers, that those injured recover quickly and the families of the victims who were needlessly murdered are comforted. We must prevent such tragedies from happening through commonsense gun solutions. Thank you to the first responders who were at the scene and prevented further loss of life.

U.S. Congressman Joaquin Castro condemned the country’s gun violence in an X post saying in part “Congress must continue to work to end the scourge of gun violence in our country.”

San Antonio’s FBI office is also assisting the Austin Police Department in their investigation, officials shared at a press briefing this morning.

Special Agent Alex Doran said the joint terrorism task force is helping investigate potential early indications of terrorism.

“We have members from our Evidence Response team as well as our many other specialty teams, including our digital forensics folks that are on scene, helping to address the scene and gather additional evidence,” Doran said. “Obviously, it’s still way too early in the process to determine an exact motivation, but there were indicators that on the subject and in his vehicle that indicate potential nexus to terrorism. Again, it’s still too early to make a determination on that.”

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St. Andrew’s Prom Closet helps North Texas teens shine without the high cost

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St. Andrew’s Prom Closet helps North Texas teens shine without the high cost


It’s that time of year again – prom season. For many students, it’s a night to remember, but between dresses and other expenses, the costs can add up quickly. Every year, St. Andrew’s Methodist Church steps up to help ease the financial burden for families, offering free prom dresses and accessories to young women.

“I’m feeling very excited, very happy, you know it’s all like coming to me at once,” said Gabrielle Bennett, a high school junior.

Prom season is a moment many young girls look forward to, and finding the perfect dress.

Boutique experience for every shopper

“It was a lot of searching through a lot of dresses.. and seeing what fits, what doesn’t, what looks nice, and then you finally find one, and it fits perfect,” said Ally Atkins, a high school senior.

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For 17 years, St. Andrew’s Methodist Church has opened its prom closet to girls across North Texas, helping those who may not be able to afford the high cost of prom. This year, organizers hope to serve 1,400 shoppers. There are more than 5,000 dresses to choose from in different colors, styles, and sizes.

“Every young lady should feel special at prom. Every young lady deserves to be beautiful, and in some cases, some of these young ladies, this would not be possible,” said Kathy Moore, a Prom Closet chairman.

Community donations make it possible

The experience is designed to feel like a real boutique – from trying on dresses to grabbing the perfect shoes, bag, and accessories. Everything is donated.

“I had one yesterday that walked into our dress area, and she stopped and just said, ‘wow,’ and so right there, that moment, that’s why we do it,” Moore said.

Organizers said the event is made possible by community donations and dozens of volunteers, but they’re always looking for more help. Next year, they hope to serve even more girls, continuing their mission to make more prom dreams come true.

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“I want to thank this whole organization, I’m very grateful,” Bennett said.

How to participate

If you know someone who may need a prom dress this season, the Prom Closet is open until March 7. It is by appointment only. For more information, visit: https://standrewmethodist.org/prom-closet/



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