Apple workers at a retailer in Oklahoma Metropolis have voted to unionize, turning into the second of the corporate’s roughly 270 U.S. retail shops to take action.

The consequence, introduced by the Nationwide Labor Relations Board on Friday evening, means that an preliminary victory by a union at a retailer in Towson, Md., in June was not an remoted growth in an organizing marketing campaign that dates again to final yr.

Based on the labor board, 56 workers voted in favor of the union and 32 voted in opposition to. The employees will likely be represented by the Communications Staff of America, which has members at AT&T Mobility, Verizon and media firms like The New York Instances, and has sought to symbolize tech-industry employees in recent times.

Sara Steffens, the union’s secretary-treasurer, mentioned in an announcement that employees on the retailer, generally known as the Penn Sq. location, had confronted an aggressive anti-union marketing campaign, however she predicted that “Apple retail employees throughout the nation will proceed to prepare, particularly after this momentous victory.”

Apple mentioned in an announcement that “we consider the open, direct and collaborative relationship we now have with our valued crew members is the easiest way to offer a superb expertise for our prospects, and for our groups.”

In interviews, workers on the retailer mentioned that they obtained strong advantages, like well being care, inventory grants and paid household go away, and that their pay had improved over the previous a number of months. The corporate not too long ago raised the minimal beginning wage at its shops to $22 an hour and mentioned it had elevated beginning wages by 45 % in the US since 2018.

However employees complained that supervisors’ choices about hiring, pay and job assignments had been usually opaque and mentioned a union would convey larger transparency to their retailer.

Leigha Briscoe, an worker concerned within the organizing who works in gross sales, mentioned workers got very completely different duties through the first yr of the pandemic, once they usually labored from house, with little rationalization for the disparities.

“Some individuals had been at house making posters, doing drawing tasks, and others had been on the telephone taking calls eight hours a day,” Ms. Briscoe mentioned. “There was an absence of readability as to what the plan was.”

Staff additionally cited confusion over earn promotions on the retailer.

“Some individuals have been of their present roles for years making an attempt to get promoted and usually are not actually getting wherever, however every time they get suggestions on an interview for a promotion what they get may be very subjective objectives,” mentioned Michael Forsythe, one other worker concerned within the organizing, who helps oversee the restore room on the retailer.

Mr. Forsythe mentioned employees had been typically advised to work on their “buyer focus,” however weren’t given extra concrete strategies like “I would like you to have a three-week common of 80 % buyer satisfaction rating.”

Mr. Forsythe mentioned the thought of unionizing first occurred to him late final yr, after workers throughout the corporate had begun to protest administration’s plans to convey them again to the workplace. The protest ballooned right into a broader marketing campaign, generally known as #AppleToo, that sought to spotlight a wide range of office issues, together with harassment and pay disparities, and caught Mr. Forsythe’s consideration.

In April, a retailer in Atlanta filed a petition for a union election, and Mr. Forsythe and different workers on the Oklahoma Metropolis retailer started to debate unionization.

The Atlanta retailer later withdrew its petition, as the corporate introduced a increase and highlighted the advantages it provided and the potential prices of unionizing, denting help for the union.

However by then, the Oklahoma Metropolis retailer had shaped an organizing committee and extra workers had been expressing curiosity in a union. The Oklahoma Metropolis employees filed their petition in early September.

Workers mentioned supervisors had responded to their marketing campaign by holding round-table discussions and one-on-one conversations through which they emphasised the downsides of a union, together with the dues that employees must pay and the likelihood that they might lose advantages through the bargaining course of. Supervisors additionally mentioned having a union would make it more durable to vary office preparations once they had been in want of updating, like through the pandemic, in line with these workers.

Staff on the Oklahoma Metropolis retailer mentioned their market chief, a supervisor who oversees a number of places, was of their retailer usually through the marketing campaign, though they might sometimes see him no various instances a yr.

Patrick Hart, an worker on the retailer who helps prospects resolve points with merchandise, mentioned the affect of the corporate’s response was restricted as a result of many workers did their very own analysis about how becoming a member of a union would have an effect on them.

“We’re all extraordinarily educated individuals — Apple hires a sure form of individual,” Mr. Hart mentioned. “We all know look into issues.”