• Despite a surge in local distilleries, the top-selling bourbons in Mississippi are produced out of state.
• Jack Daniels Black Label leads the pack as the most popular bourbon in Mississippi, according to state revenue data.
• Familiar names like Jim Beam, Evan Williams, and Maker’s Mark round out the top five best-selling bourbons.
• While not all listed may be considered true bourbons by connoisseurs, they are categorized as such by Mississippi for sales purposes.

Mississippi continues to get into the bourbon business with places such as Rich Grain in Canton and Old Soul, a member of the Cathead family, in Jackson jumping into the business.

There are even plans for a new distillery in Rosedale in the Mississippi Delta as Jack White and his wife Elizabeth are pouring $17 million to redevelop historic buildings to create Rosedale Distilling Company.

A small distillery on the Mississippi Gulf Coast, Crittenden Distillery, has become known as the only Mississippi bourbon that is 100% Mississippi made and it is the top seller if Mississippi as a Mississippi bourbon.

But these are not the top sellers of bourbon overall in the state.

The best selling bourbons aren’t necessarily the most sought after like a Pappy Van Winkle or EH Taylor which can be hard to find and in many cases very expensive.

According to the Mississippi Department of Revenue, here are the top 10 bourbons sold in Mississippi in January 2025. All of these brands have multiple versions of their products. These are the best-selling in Mississippi.

Note that some on the list might not be considered bourbons by some purists, but the state of Mississippi classifies these together as bourbons.

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1. Jack Daniels Black Label

This is made at the Jack Daniels Distillery in Lynchburg, Tennessee. It is considered a sipping whiskey at 80 proof and sells for around $25.

2. Jim Beam

This is made at the Jim Beam Distillery in Clermont, Kentucky. It is an 80-proof whiskey and can be bought for around $20. It is usually a 4-year-old whiskey.

3. Evan Williams Black Label

This is made at Heaven Hill distillery in Louisville. It is a non-age stated whiskey and bottled at 86 proof. It can be purchased for around $20.

4. Maker’s Mark

Maker’s Mark is made at the Maker’s Mark Distillery in Loretto, Kentucky. It’s bottled at 90 proof and can be purchased for around $25.

5. Woodford Reserve

Woodford Reserve is made at the Woodford Reserve Distillery in Versailles, Kentucky. It is bottled at 90 proof and can be purchased for $25-$30.

6. Four Roses

This is made at the Four Roses Distillery in Lawrenceburg, Kentucky. Four Roses is bottle at 80 proof and can be purchased for around $20.

7. Gentleman Jack

Gentleman Jack is made at the Jack Daniel’s Distillery in Lynchburg, Tennessee. It is 80 proof and can be purchased for around $20.

8. Kentucky Tavern

Kentucky Tavern bourbon is made at the Barton Distillery in Bardstown, Kentucky. The Sazerac Company, which also owns Buffalo Trace, owns the brand. It is 80 proof and can be purchased for around $20.

9. George Dickel

George Dickel is made at the Cascade Hollow Distillery in Tullahoma, Tennessee. It is bottled at 80 proof and can be bought for around $20.

10. Wild Turkey 101

Wild Turkey is made at the Wild Turkey Distillery in Lawrenceburg, Kentucky. It is bottled at 80 proof and can be bought for around $20.

Ross Reily is a writer for the Clarion Ledger, part of the USA TODAY Network. He can be reached at rreily@gannett.com or 601-573-2952. You can follow him on the X platform, formerly known as Twitter @GreenOkra1.