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Float to showcase La. culture in Rose Bowl Parade for 3rd year

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Float to showcase La. culture in Rose Bowl Parade for 3rd year


BATON ROUGE, La. (WAFB) – A float will showcase Louisiana’s unique culture during the 2024 Rose Bowl Parade for the third year in a row.

The 2024 float will include a fleur de lis, larger than life Mardi Gras jester, and second-line inspired umbrellas.

“Louisiana loves a parade, so what better way to invite visitors to come experience our state than to join us for Mardi Gras – our biggest and most famous celebration,” said Louisiana Lieutenant Governor Nungesser.

There will also be mid-parade entertainment that highlights Louisiana, officials said. However, they have not yet released specific details about what the entertainment will include.

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Louisiana also sponsored floats during the 2022 and 2023 Rose Bowl Parades. Officials said the floats generated about $39 million in media advertising value.

The overall theme for the 2023 parade is “Celebrating a World of Music: The Universal Language.” The parade will be broadcast live on January 1, 2024.

For information about how you can participate in decorating the 2024 float, click here.

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Louisiana lawmakers introduce essential needs kit for parents of newborns

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Louisiana lawmakers introduce essential needs kit for parents of newborns


BATON ROUGE, La. (BRPROUD) — At Woman’s Hospital in Baton Rouge, lawmakers from Washington D.C. celebrated the start of their “Newborn Essential Support Toolkits” program.

U.S. Representative Julia Letlow, whose Congressional District now reaches into Baton Rouge, is showing major enthusiasm for one of her main projects coming to life.

“You’ll find me in Washington D.C. championing women’s health, it’s one of my number one concerns,” said Letlow. “Our team got together in D.C., after talking to all of you, about what your needs are – the moms and dads. So we put a package together to send home to new parents.”

Letlow and Cheri Johnson with Woman’s Hospital said the kits include nearly everything new parents and babies need.

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“It has maternity pads for mom, breastfeeding supplies for mom, breast pads, diaper cream, three packs of diapers, even little newborn outfits,” said Johnson.

State Senator Regina Barrow said the kits are made possible through a public-private partnership with the Department of Health and Human Services, and the nonprofit “Baby 2 Baby.”

“We’re happy to be a part of this historic moment,” said Barrow. “It’s great seeing this level of camaraderie from the federal, state and local level.”

Lawmakers said the goal is to reduce stress and mortality for new parents.

“I represent the Fifth District of Louisiana,” said Letlow. “We have rural healthcare deserts, and we want to provide services for underserved areas as well.”

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Johnson said the kits will be hand-delivered to new parents while they’re at the hospital.

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A Louisiana Macy’s will close in 2025; Here’s where the retailer is shutting its doors

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A Louisiana Macy’s will close in 2025; Here’s where the retailer is shutting its doors


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Macy’s confirmed that it will be closing its store location in the Acadiana Mall in Lafayette.

This store is one of 66 Macy’s that will be closing nationwide, and is the only one that will be closing in the state of Louisiana.

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An official date for the Lafayette Macy’s closure has not yet been released.

Macy’s location in Lafayette one of 66 store locations closing nationwide

Other Macy’s store locations in Louisiana can be found in Baton Rouge and Metairie.

Macy’s first announced its plan in February 2024 to close a number of store locations across 22 states. The major retailer said it plans to close a total of 150 “underproductive” stores over the course of three years.

Macy’s has also said that these store closings are being done in order to prioritize resources and investments in current, productive stores. Working towards sustainable and profitable sales growth, Macy’s will close 150 stores and invest in updates within 350 stores that will remain open going forward.

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Presley Bo Tyler is a reporter for the Louisiana Deep South Connect Team for Gannett/USA Today. Find her on X @PresleyTyler02 and email at PTyler@Gannett.com



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Louisiana remembers Billy DiMaio

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Louisiana remembers Billy DiMaio


NEW ORLEANS (WGNO) — On Friday, Jan. 10, Louisiana is remembering Billy DiMaio, a victim of the Jan. 1 Bourbon Street attack.

Louisiana Gov. Jeff Landry declared a period of mourning, ordering that all flags over state buildings be flown at half-staff.

On Friday, the state is remembering DiMaio, who was from New Jersey and a New York-based account executive for a radio station company.

At a Sunday news conference, Landry said he is remembered as a star student and a lacrosse player who had “an unwavering work ethic and positive attitude and kindness.”

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Billy Dimaio was a New York-based Account Executive with a radio station company. (Courtesy/ABC)

Louisiana State Superintendent Cade Brumley also asked school systems to consider a moment of silence at 9 a.m. during the period of mourning.

The New Orleans Police Department and the Archdiocese of New Orleans will ring the bells of St. Louis Cathedral every day through Jan. 23, between 12:30 p.m. and 1 p.m. to honor and remember the lives lost and those affected by the terror attack.

Stay up to date with the latest news, weather and sports by downloading the WGNO app on the Apple or Google Play stores and by subscribing to the WGNO newsletter.

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