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A first-time guide to Naples, Florida – Lonely Planet

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A first-time guide to Naples, Florida – Lonely Planet


Located on the southeast edge of the Florida peninsula, the cozy coastal town of Naples is a wonderful choice for your next weekend escape, romantic getaway or family trip.

The area offers plenty of water sports, fine dining and upscale shopping, though its pristine beaches alone are enough for a relaxing vacation, and the super friendly people here are more than willing to reveal their insider tips about the Paradise Coast.

While reports show that Naples is home to some of the wealthiest people in the US, the cost of living here is still more affordable than other popular Florida cities like Miami or Palm Beach. And despite the rumors that the city isn’t the most diverse, I, as a Black woman, feel very safe and welcomed by the locals.

Here’s what you need to know to make the most of your first time in Naples. 

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Springtime has the best weather in Naples, but winter is best for birdwatching © Shaw Photography Co / Getty Images

When should I go to Naples?

The best time to visit Naples is between March and May. Notably, it has yet to become a popular spring break spot, so you’ll find it peaceful this time of year. The weather is at its most pleasant, and accommodations are reasonably priced. 

From June to September, Naples gets very hot, with lots of rain and average temperatures over 90ºF (32ºC), sometimes even exceeding 100ºF (38ºC). If you visit around this time, be sure to bring an umbrella, as hurricane season for the Sunshine State is July through October. Although the weather is dicey, you’ll find some decent deals around this time. 

Winters in Naples are mild but still offer an escape from the cold weather, as average temperatures linger around the mid-70s Fahrenheit (around 24ºC). This is also an ideal time for birdwatching and wildlife spotting. 

How much time should I spend in Naples?

Naples is the perfect destination for a three-day weekend trip and, in my opinion, works best for anyone looking for a quick solo or romantic getaway to experience the white sandy beaches and great food. Stay longer, and you can make time for day trips to nearby destinations like Fort Myers and Everglades National Park.

Cars are parked alongside white buildings on a street lined with palm trees at sunset
It takes around 35 minutes to drive from Southwest Florida International Airport to Old Naples (pictured) © Mihai_Andritoiu / Shutterstock

How do I get to Naples? 

Although Naples does have its own airport, it’s primarily reserved for those flying on private airplanes. In fact, while you’re in the city, you can often see stylish jets in the sky throughout the day.

That said, you’ll likely want to fly into Southwest Florida International Airport (RSW), located in Fort Myers, which is roughly a 35-minute drive to Old Naples. The average price of a rideshare is roughly $50 or so, depending on the time of day. 

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Is it easy to get around Naples?

Naples is certainly a very walkable town in most areas – especially near and around the bustling 5th Ave South. For those looking to rent a car, it’s also a driveable city without heavy traffic, and it has a decent number of both paid and free parking options. 

From personal experience, rideshares are your best bet for getting around, especially for short weekend getaways. Uber pick-up times are fast, with average waits of three to five minutes, and prices range from roughly $7–16 per ride.

Sunloungers are arranged around a stylish rooftop pool, which is illuminated with pale blue lights
The rooftop pool at the AC Naples Marriot is a perfect spot for R&R © Courtesy of AC Hotel Naples 5th Avenue

Where to stay in Naples

The AC Naples Marriott opened its doors in 2023 and is a great option for a cozy yet luxurious stay. It’s just a five-minute drive to 5th Ave South, where you’ll find plenty of luxe boutiques and dining options. In the heart of Old Naples, this three-story property offers an intimate and boutique-like experience with excellent service, modern rooms, a rooftop pool and Mediterranean bar, Limón. A one-night stay will cost roughly $160–200.

If you’re looking for slightly more budget-friendly hotels during your stay, try the Courtyard Naples (around $114–240 per night) or the Residence Inn Naples (approximately $118–175 per night).

There are also plenty of lodging options for easy beach access, such as the Naples Grande Beach Resort (roughly $197–235 per night) or the Naples Bay Resort & Marina (around $190–219 per night.)

Top things to do in Naples 

Explore the picture-perfect beaches

Southwest Florida’s beaches are certainly worth the hype, with plenty of gorgeous white-sand stretches to choose from. My personal favorite in Naples is, hands-down, Clam Pass Park. It’s free to access (except for a $10 parking fee) and open to the public daily from 8am until sunset. When you first arrive, you’ll need to walk down a three-quarter-mile wooden boardwalk, which is more easily covered on the free tram service. The 35-acre beach features plenty of marine life and coastal birds. There’s also no shortage of activities like nature walks and fishing.

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Despite the slightly overpriced beach chairs and umbrellas, this family-friendly beach has calm, blue waters and some of the most beautifully glistening seashells scattered across the sands. There’s also a snack bar, restrooms, bike racks and foot showers. Be sure to bring your own towels, though, as there aren’t any available for the general public to rent; they’re reserved for guests staying at beachfront resorts.

Other popular beaches to visit include Vanderbilt Beach, Tigertail Beach and Marco Island Beach. If you’re looking for dog-friendly beaches, take your pup to Bonita Beach Dog Park, Gulfside City Park Beach and Lighthouse Beach Park. Various water-based activities to try at local beaches include parasailing, jet skiing and dolphin spotting.

A pond filled with water lilies reflects the many tropical trees and plants that surround it at the Naples Botanical Gardens in Naples, Florida.
Naples Botanical Gardens is a haven filled with tropical plants © SunflowerMomma / Shutterstock

Enjoy some off-the-beach activities

If you’re a nature lover, head to the Naples Botanical Gardens to see rainforest plants, succulent displays and waterlily-laden pools in tropical-themed gardens. They also host regular kid-friendly events and have a restaurant with garden views called the Fogg Café.

Popular festivals throughout the year include the Naples Seafood & Music Festival, the Naples Craft Beer Fest and Naples Downtown Art Fair. 

Take a boat tour

If you’re looking for fun local boating experiences, La Gondola offers private tours in the heart of Naples on authentic Venetian gondolas – perfect for a romantic date night in the town. Another fun option is Naples Princess Cruises. You’ll want to book both in advance as they sell out quickly.  

Eat and drink at Naples’ top restaurants

Campiello: If there’s one spot that will make you mistake Naples, Florida, for its Italian namesake, it’s Campiello. This award-winning Italian restaurant features a rustic contemporary menu with wood-fired meats and pizzas – get the Margherita.

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D’Amico’s Continental Naples: This upscale butcher steak house restaurant was ranked not only one of the best in Florida but also one of the best in the country – and rightfully so. Commonly known as The Continental, this spot has a menu full of premium steak, seafood and cocktail options, as well as an impressive 39-page wine list. 

Jane’s Café on 3rd: Included in nearly every Naples food guide and raved about by all the locals, the celebrated brunch spot Jane’s Café on 3rd definitely lives up to the hype, from its “lobster smashed avocado Benedict” to its French toast.

Rocco’s Tacos and Tequila Bar: If you’re looking for something more casual, Rocco’s Tacos is a great choice for tacos, birrias, quesadillas and taco burgers. For anyone traveling on a budget, it also has regular happy hours and Taco Tuesdays specials.

A fountain with palm trees stands in front of a row of tall, colorful, European-style buildings
You’ll find EJ’s Cafe in a colorful building overlooking the bay in Naples © Orietta Gaspari / Getty Images

My favorite thing to do in Naples

As a cafe lover, I enjoy frequenting coffee shops everywhere I travel to enjoy a good cup of joe alongside the locals. Something about the ambiance and environment just makes me feel at home no matter where I am in the world. EJ’s Bayfront Cafe made for a simple yet lovely experience on a recent trip to Naples. 

There’s often a short wait to get in, but the menu is a brunch lover’s dream, and it’s known for having some of the best comfort food in town. It’s just steps away from the ocean and has plenty of outdoor seating. A fan favorite is the banana-stuffed French toast platter with thick-cut challah bread, stuffed with sliced bananas and rolled in cinnamon and sugar. The food arrives extremely fast, and the service is top-notch.

How much money do I need for Naples?

Despite Naples being one of the most affluent towns in America, travel accommodations are fairly reasonable – especially if you limit excursions. Shopping at local boutiques will set you back the most, especially along 5th Ave South. Food and drinks are fairly priced, and the majority of restaurants don’t have additional service charges.

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You could easily plan a two-night stay for under $1000, including a roundtrip non-stop flight from New York City, for example.

Average costs:

  • Dinner for two: $80–215 (or more)
  • Brunch for two: $60–90+
  • Mid-range hotel off-peak, midweek in summer: $100–250+
  • Beer/pint at the bar: $7–10
  • Cocktail: $15–18
  • Ice cream: $6–8

Mariya traveled to Naples on the invitation of Marriott Bonvoy. Lonely Planet does not accept freebies in exchange for positive coverage.



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Hurricane Helene hits Florida homeowners already facing soaring insurance costs

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Hurricane Helene hits Florida homeowners already facing soaring insurance costs


As Hurricane Helene barreled through Florida, the storm’s winds and flooding left a trail of damaged homes in its wake, causing up to an estimated $6 billion in private insurance losses, according to global reinsurance broker Gallagher Re.

As homeowners assess the damage, the storm is again drawing attention to wobbly Florida’s property insurance market. Soaring premiums have squeezed homeowners, who shouldered a 45% increase in insurance rates from 2017 to 2022, according to a recent report from the Florida Policy Project.

The average annual premium for a Florida homeowner is $5,500 — about 140% higher than the average U.S. homeowner’s insurance premium of $2,285, according to Bankrate. The spike in costs sometimes leads people to forego insurance altogether, with some Florida residents telling CBS Miami that they’ve been socked with rates reaching $20,000 per year. 

With extreme weather becoming more frequent and destructive due to climate change, homeowners in parts of the U.S. facing mounting risks are likely to see significantly higher insurance costs in the years ahead, according to a June paper from experts at the University of Wisconsin and University of Pennsylvania. 

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“Property insurance serves as the front line of defense against climate risk for homeowners and real estate investors,” the researchers noted. “By 2053, we estimate that climate-exposed homeowners will be paying $700 higher annual premiums due to increasing wildfire and hurricane risk.”


The Climate Election: Rising home insurance costs, explained

02:39

Separate research from Harvard University, Columbia University and the Federal Reserve found that Florida ranks among the top U.S. states for projected future economic losses linked to climate change.  

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But insurance industry losses in Florida are affecting property coverage in the present, as well. Traditional insurers have pulled back from offering home policies in the state, especially in its more disaster-prone regions, with the insurer-of-last resort, Citizens Property Insurance Corp., and newer insurers picking up the slack. 

At the same time, those insurers are facing higher rates from reinsurance companies, which are financial businesses that offer insurance for insurers. Because insurance companies can get financially flattened by an extreme storm or other catastrophic event, they often turn to reinsurance companies to help mitigate the risk.

“Florida, much more than any other state in the country, is exposed to the global reinsurance market,” Jeff Brandes, founder and president of the Florida Policy Project, told CBS MoneyWatch. 

Hurricanes highlight why reinsurers “are very cautious about lowering prices, which definitely impacts Floridians,” Brandes added, while noting that initial damage assessments suggest Helene’s impact on Florida properties appears to be less severe than initially feared.

“If this had shifted a few degrees east and hit Tampa Bay, the damages would be 20 times greater,” he said. 

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How Hurricane Helene battered Florida

11:09

In the meantime, recent reforms to Florida’s insurance market may provide some relief to cost-burdened homeowners. Republican Gov. Ron DeSantis signed a sweeping property insurance bill at the end of 2022 that aims to deter frivolous lawsuits and limit insurer costs.  

Although that could help stave off rate increases in the short term, over the longer term Florida homeowners and insurers might be powerless as the planet continues to warm. 

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“As losses from climate change worsen, the financial stability risks of insurers is likely to become even more pronounced,” noted the researchers from Harvard, Columbia and the Fed. “We are likely to see policymakers face difficult tradeoffs in maintaining affordability, availability and reliability of insurance markets.”



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Hurricane Helene Moving Over Georgia Toward Tennessee Valley—Here’s What To Know

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Hurricane Helene Moving Over Georgia Toward Tennessee Valley—Here’s What To Know


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Hurricane Helene made landfall in Florida’s Big Bend as a Category 4 storm late Thursday, knocking out power in over two million homes and businesses and causing at least six deaths in Florida and Georgia before barreling toward North Carolina and the Tennessee Valley Friday.

Key Facts

The center of Helene, which has been downgraded to a tropical storm since making landfall, was located about 30 miles northeast of Athens, Georgia, as of 7 a.m. EDT Friday, the National Hurricane Center said, with maximum sustained winds of 60 mph.

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Helene is expected to bring “damaging gusty winds and life-threatening flooding” to the Southeast and southern Appalachian mountains, with total rain accumulation up to 20 inches in isolated areas.

Tornadoes are possible Friday through parts of eastern Georgia, the Carolinas and southern Virginia, and tropical storm conditions are expected to persist along the Georgia and South Carolina coasts.

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Mandatory evacuations have been ordered in Asheville and McDowell counties in North Carolina as rivers and reservoirs are expected to swell from heavy rainfall, and multiple schools in Kentucky and Indiana will be closed Friday as winds and heavy rain pelt the region.

A storm surge warning remains in effect for parts of Florida, including Tampa Bay, and from Indian Pass to Apalachicola in the Panhandle.

Get Forbes Breaking News Text Alerts: We’re launching text message alerts so you’ll always know the biggest stories shaping the day’s headlines. Text “Alerts” to (201) 335-0739 or sign up here.

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Key Background

Hurricane Helene first made landfall at around 11:10 p.m. EDT near the city of Perry in Florida’s Big Bend area. The storm moved through Florida and Georgia so far, leaving at least six people dead, ABC News reported. At lease one person has died in Florida, one in North Carolina and four in Georgia. Millions are without power. A flash flood emergency has been issued in Atlanta, where social media video shows dramatic rescues.

What Is Storm Surge?

Storm surge is the “abnormal rise of water generated by a storm” that exceeds the normal tide, according to the National Weather Service. Surges are caused by strong onshore winds from a tropical storm or hurricane, and storm surge from tropical cyclones is the leading cause of fatalities from hurricanes, the National Hurricane Center said.

Is Helene Impacting Airlines?

The Tampa International Airport closed to the public at 2 a.m. EDT Thursday in anticipation of Hurricane Helene and “plans to resume services when it is safe to do so Friday.”

Tangent

Helene is the eighth named storm of the Atlantic hurricane season and comes weeks after Francine made landfall as a Category 2 in Louisiana on Sept. 11. Forecasters this year predicted the busiest storm season (from June 1 to Nov. 30) the National Oceanic and Atmospheric Administration has ever forecasted—up to 25 named storms and 13 hurricanes—but the season hasn’t been as active as predicted so far.

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Further Reading

ForbesHow Those Facing Hurricane Helene Used The ‘Waffle House Index’ To Measure ThreatForbesMore Than 2 Million Without Power As Hurricane Helene Moves Into Georgia As Category 1 Storm (Photos)ForbesGovernment Forecasters Issue Most Dire Hurricane Season Prediction In Their History—Here’s Why



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Helene makes landfall in northwestern Florida as a Category 4 hurricane

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Helene makes landfall in northwestern Florida as a Category 4 hurricane


CRAWFORDVILLE, Fla. (AP) — Hurricane Helene made landfall in northwestern Florida as a Category 4 storm as forecasters warned that the enormous system could create a “nightmare” storm surge and bring dangerous winds and rain across much of the southeastern U.S. There were at least three storm-related deaths.

The National Hurricane Center in Miami said Helene roared ashore around 11:10 p.m. Thursday near the mouth of the Aucilla River in the Big Bend area of Florida’s Gulf Coast. It had maximum sustained winds estimated at 140 mph (225 kph). That location was only about 20 miles (32 kilometers) northwest of where Hurricane Idalia came ashore last year at nearly the same ferocity and caused widespread damage.

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Helene prompted hurricane and flash flood warnings extending far beyond the coast up into northern Georgia and western North Carolina. More than 1.2 million homes and businesses were without power in Florida, more than 190,000 in Georgia and more than 30,000 in the Carolinas, according to the tracking site poweroutage.us. The governors of those states and Alabama and Virginia all declared emergencies.

One person was killed in Florida when a sign fell on their car and two people were reported killed in a possible tornado in south Georgia as the storm approached.

“When Floridians wake up tomorrow morning, we’re going to be waking up to a state where very likely there’s been additional loss of life and certainly there’s going to be loss of property,” Florida Gov. Ron DeSantis said at a news conference Thursday night.

Helene was moving rapidly inland after making landfall, with the center of the storm set to race from southern to northern Georgia through early Friday morning. The risk of tornadoes also would continue overnight and into the morning across north and central Florida, Georgia, South Carolina and southern North Carolina, forecasters said. Later Friday, there would be the risk of tornadoes in Virginia.

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“Helene continues to produce catastrophic winds that are now pushing into southern Georgia,” the hurricane center said in an update at 1 a.m. Friday. “Persons should not leave their shelters and remain in place through the passage of these life-threatening conditions.”

The hurricane’s eye passed near Valdosta, Georgia, as the storm churned rapidly north into Georgia Thursday night. The National Hurricane Center issued an extreme wind warning for the area, meaning possible hurricane-force winds exceeding 115 mph (185 kph).

Flooded streets after the Hurricane Helene are seen in Madeira Beach, Fla.,Thursday, Sept. 26, 2024. (Max Chesnes/Tampa Bay Times via AP)

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At a hotel in the city of 55,000 near the Florida line, dozens of people huddled in the darkened lobby after midnight Friday as winds whistled and howled outside. Electricity was out, with hall emergency lights, flashlights and cellphones providing the only illumination. Water dripped from light fixtures in the lobby dining area and roof debris fell to the ground outside.

Fermin Herrera, 20, his wife and their 2-month-old daughter left their room on the top floor of the hotel, where they took shelter because they were concerned about trees falling on their Valdosta home.

“We heard some rumbling,” said Herrera, cradling the sleeping baby in a downstairs hallway. “We didn’t see anything at first. After a while the intensity picked up. It looked like a gutter that was banging against our window. So we made a decision to leave.”

Helene is the third storm to strike the city in just over a year. Tropical Storm Debby blacked out power to thousands in August, while Hurricane Idalia damaged an estimated 1,000 homes in Valdosta and surrounding Lowndes County a year ago.

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“I feel like a lot of us know what to do now,” Herrera said. “We’ve seen some storms and grown some thicker skins.”

Even before landfall, the storm’s wrath was felt widely, with sustained tropical storm-force winds and hurricane-force gusts along Florida’s west coast. Water lapped over a road in Siesta Key near Sarasota and covered some intersections in St. Pete Beach. Lumber and other debris from a fire in Cedar Key a week ago crashed ashore in the rising water.

Beyond Florida, up to 10 inches (25 centimeters) of rain had fallen in the North Carolina mountains, with up to 14 inches (36 centimeters) more possible before the deluge ends, setting the stage for flooding that forecasters warned could be worse than anything seen in the past century.

Heavy rains began falling and winds were picking up earlier Thursday in Valdosta, Georgia, near the Florida state line. The weather service said more than a dozen Georgia counties could see hurricane-force winds exceeding 110 mph (177 kph).

In south Georgia, two people were killed when a possible tornado struck a mobile home on Thursday night, Wheeler County Sheriff Randy Rigdon told WMAZ-TV. Wheeler County is about 70 miles (113 kilometers) southeast of Macon.

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The storm made landfall in the sparsely-populated Big Bend area, home to fishing villages and vacation hideaways where Florida’s Panhandle and peninsula meet.

“Please write your name, birthday, and important information on your arm or leg in a PERMANENT MARKER so that you can be identified and family notified,” the sheriff’s office in mostly rural Taylor County warned those who chose not to evacuate in a Facebook post, the dire advice similar to what other officials have dolled out during past hurricanes.

Still, Philip Tooke, a commercial fisherman who took over the business his father founded near the region’s Apalachee Bay, planned to ride out this storm like he did during Hurricane Michael and the others — on his boat. “If I lose that, I don’t have anything,” Tooke said. Michael, a Category 5 storm, all but destroyed one town, fractured thousands of homes and businesses and caused some $25 billion in damage when it struck the Florida Panhandle in 2018.

Many, though, were heeding the mandatory evacuation orders that stretched from the Panhandle south along the Gulf Coast in low-lying areas around Tallahassee, Gainesville, Cedar Key, Lake City, Tampa and Sarasota.

Among them were Cindy Waymon and her husband, who went to a shelter in Tallahassee after securing their home and packing medications, snacks and drinks. They wanted to stay safe given the magnitude of the storm, she said.

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“This is the first time we’ve actually come to a shelter, because of the complexities of the storm and the uncertainties,” she said.

Federal authorities staged search-and-rescue teams as the weather service forecast storm surges of up to 20 feet (6 meters) and warned they could be particularly “catastrophic and unsurvivable” in Apalachee Bay.

“Please, please, please take any evacuation orders seriously!” the office said, describing the surge scenario as “a nightmare.”

This stretch of Florida known as the Forgotten Coast has been largely spared by the widespread condo development and commercialization that dominates so many of Florida’s beach communities. The region is loved for its natural wonders including the vast stretches of salt marshes, tidal pools and barrier islands.

“You live down here, you run the risk of losing everything to a bad storm,” said Anthony Godwin, who lives about a half-mile (800 meters) from the water in the coastal town of Panacea, as he stopped for gas before heading west toward his sister’s house in Pensacola.

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School districts and multiple universities canceled classes. Airports in Tampa, Tallahassee and Clearwater were closed Thursday, while cancellations were widespread elsewhere in Florida and beyond.

While Helene will likely weaken as it moves inland, damaging winds and heavy rain were expected to extend to the southern Appalachian Mountains, where landslides were possible, forecasters said. Tennessee was among the states expected to get drenched.

Helene had swamped parts of Mexico’s Yucatan Peninsula on Wednesday, flooding streets and toppling trees as it passed offshore and brushed the resort city of Cancun. In western Cuba, Helene knocked out power to more than 200,000 homes and businesses as it brushed past the island.

Areas 100 miles (160 kilometers) north of the Georgia-Florida line expected hurricane conditions. The state opened its parks to evacuees and their pets, including horses. Overnight curfews were imposed in many cities and counties in south Georgia.

“This is one of the biggest storms we’ve ever had,” Georgia Gov. Brian Kemp said.

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For Atlanta, Helene could be the worst strike on a major Southern inland city in 35 years, said University of Georgia meteorology professor Marshall Shepherd.

Helene is the eighth named storm of the Atlantic hurricane season, which began June 1. The National Oceanic and Atmospheric Administration has predicted an above-average Atlantic hurricane season this year because of record-warm ocean temperatures.

___

Hollingsworth reported from Kansas City, Missouri. Associated Press journalists Seth Borenstein in New York, Jeff Amy in Atlanta, Russ Bynum in Valdosta, Georgia, Danica Coto in San Juan, Puerto Rico, Andrea Rodríguez in Havana, Mark Stevenson and María Verza in Mexico City and Claire Rush in Portland, Oregon, contributed to this report.





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