Dallas, TX
The Stars Power Rankings: Who Wields the Influence in Dallas?
![The Stars Power Rankings: Who Wields the Influence in Dallas? The Stars Power Rankings: Who Wields the Influence in Dallas?](https://assets.dmagstatic.com/wp-content/uploads/2023/07/Jim-Nill-D-Magazine-8-13.jpg)
This is going to be a franchise-altering season for the Dallas Stars.
On the ice, the Stars are Stanley Cup contenders once again. Off it, the team is at the forefront of a new, in-market streaming deal and taking more control of its distribution. The Stars have also been posturing for more control of the off-ice ventures around American Airlines Center. When the Texas legislature meets again in January, which only happens every two years, legalized sports gambling in Texas most likely will be heavily discussed. That could be a boon event for the NHL franchise when it comes to additional revenue streams and sponsorship. As if all of that weren’t enough, the Stars are also helping USA Hockey host the 2025 IIHF Under-18 World Championships in Frisco and Allen, a move that will make Texas the center of the NHL scouting world next spring.
While there are some major risks with the TV deal, the franchise has positioned itself to be more of a power player in the NHL on and off the ice.
With that in mind, I wanted to take a deeper look within the organization to see who wields that influence when it comes to everything in the team’s orbit–a power ranking in the most literal sense of the term.
“Power” for this exercise essentially relates to the pull and clout an individual has. How much does his or her decision impact everyone else? The easy answer for lead billing is Tom Gaglardi, who will top this list every year he owns the team. So for the sake of creating some suspense–and, who knows, maybe this becomes an annual project–we’ll exclude him from this exercise. Everyone else is fair game. To be clear, this is my ranking and my interpretation based on 12 years covering the franchise. But I also reached out to members of the organization both to check my work and to build a more comprehensive picture.
Here’s who shapes the Stars into who they are:
13. Damon Boettcher, Senior Vice President, StarCenter Facilities
One of the key reasons the Stars have succeeded in North Texas has been the building and operation of the rinks. The Stars have eight of them across North Texas, and those rinks have also been praised by USA Hockey, which in turn has helped the Stars land IIHF international events and USA Hockey national tournament. It’s telling that when consulting with people in the organization for this story, Boettcher’s name was brought up often by people on both the business and hockey sides.
12. Daryl Reaugh, Stars broadcaster
Yes, a broadcaster made the list. No solely local broadcaster in the NHL wields as much power within an organization as Reaugh, who is believed to be one of the highest-paid local broadcasters in the NHL. The Stars’ radio with the Ticket is highly contingent on Reaugh being part of the broadcast, and he’s going to be one of the stars of the new Victory+ platform. In addition, Reaugh is involved in many non-broadcast business decisions, including being in the room for all branding and jersey design meetings. All of that plays into why he has turned down multiple national opportunities to stay in Dallas.
11. Jake Oettinger, Stars goalie
The Stars have reached the final four in back-to-back springs, and Oettinger has played a major role in their getting that far. He also has played a role in their going home early: Oettinger was outplayed by his counterpart in both of those matchups. The 25-year-old has had stretches where he plays himself into “best goalie in the world” conversation, and he’s a pending restricted free agent. His play this season will determine whether the Stars take the next step as a Cup contender, as well as how much of the salary cap he’ll eat up next summer.
10. Pete DeBoer, Head Coach
DeBoer would probably be higher on this list, but the fickle nature of NHL coaching makes it hard for anyone in this position to wield long-term power. Still, DeBoer is one of the NHL’s highest-paid coaches at $4.25 million per season, the highest of any coach without a Stanley Cup ring. He will largely determine which way things go on the ice this season, which in turn impacts the long-term effectiveness of decisions Jim Nill has made, most recently the bet to bring back Nils Lundkvist as a restricted free agent.
9. Joe McDonnell, Director of Amateur Acouting
McDonnell runs the draft, and he has been on a heater in recent years with Dallas landing Wyatt Johnston, Logan Stankoven, and Mavrik Bourque with picks well outside the top 10 in addition to building the team’s core by landing Oettinger, Miro Heiskanen, and Jason Robertson in 2017. His next chapter comes with an added degree of difficulty: McDonnell lost his second-in-command this summer when Mark Leach was hired away to run amateur scouting for the Toronto Maple Leafs.
8. Therese Baird, Chief Financial Officer
Baird worked for the Stars in the 1990s and rejoined the franchise in 2018 as the CFO. She is responsible for managing financial operations of the team, budgeting, and compliance within NHL rules on various projects. The fact that you don’t know her name means she’s doing her job well.
7. Matt Bowman, Executive Vice President and Chief Revenue Officer
Bowman has been with the Stars for more than 12 years, moving his way up from a vice president role in ticket sales to Chief Revenue Officer. Bowman has been a key voice in conversations on the financial sustainability of the Victory+ platform and is helping lead in the marketing of the venture.
6. Scott White, Assistant GM/Texas Stars GM
Based on his work building a consistent contender in the AHL with the Texas Stars, it’s always a bit surprising to me that White’s name doesn’t come up in GM conversations. White has been tasked with delivering a winning product in the AHL while also being a key figure who has helped the Stars in college free agent signings over the years. He has delivered on both counts.
5. Rich Peverley, Director of Player Personnel
Peverley has shot up the ranks of the organization during his post-playing career. He’s now effectively a third assistant GM as the Director of Player Personnel, in which he works with both player development and professional decisions, he’s a key part of Jim Nill’s brain trust when it comes to shaping the team. Many believe Peverley will one day be an NHL general manager, potentially even as Nill’s heir apparent.
Walsh has been in the Stars universe since 1996, first working in production and entertainment for two decades before spending another decade as a vice president and executive producer on Stars broadcast with FOX Sports Southwest/BallySports. Walsh is now the Chief Operating Officer for sports for APMC and will largely be responsible for the success or failure of Victory+ as the team’s next broadcast platform.
3. Andy Scott, agent, Octagon Athlete Representation
You probably don’t know who Andy Scott is, but he is the person Nill has dealt the most with this summer. Scott represents Thomas Harley, who is an unsigned restricted free agent and whose next deal will greatly impact the Stars’ cap situation for the short and long term. Scott is also Wyatt Johnston’s agent and the man Dallas will be dealing with as it prepares to lock in its top-line center of the future. Those two deals will most likely determine a ton about the future makeup of the roster, both for what it means for two franchise cornerstones as well as the trickle-down effect of whether the team can afford to keep other long-time Stars, including Jamie Benn, in Dallas.
2. Jim Nill, Stars general manager
Nill is the third-longest tenured GM in the league and is effectively responsible for the Stars’ culture. One of Nill’s greatest strengths as a GM has been his commitment to short- and long-term planning: he lives by the mantra that his job is to worry about the state of the franchise today, tomorrow and five years from now. If not for the unusual swath of business issues surrounding the team this season, he’d be No. 1 on this list.
1. Brad Alberts, Stars President and Chief Executive Officer
All of the Stars’ day-to-day operations effectively run through Alberts. He’s also the person who greenlights the ability to take big swings on projects like the 2020 Winter Classic, the Victory+ streaming deal, and working with USA Hockey to land the Under-18s. And whenever Nill steps down, Alberts will be a key part of the group that will appoint his successor.
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Sean Shapiro
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Sean Shapiro covers the Stars for StrongSide. He is a national NHL reporter and writer who previously covered the Dallas…
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Dallas, TX
Dallas police say city's violent crime is down 19% due to data-driven reduction plan
![Dallas police say city's violent crime is down 19% due to data-driven reduction plan Dallas police say city's violent crime is down 19% due to data-driven reduction plan](https://media.nbcdfw.com/2024/07/DPDOISFOLO4PPKG-07-26-2024-03.36.51-PM_2024-07-26-18-24-02.jpg?quality=85&strip=all&resize=1200%2C675)
Three years in, the Dallas Police Department’s leaders say their plan to reduce violent crime is paying off.
New numbers show overall violence is down more than 19% compared to the three years before the plan started.
Still, after a South Oak Cliff High School student was shot near campus on Monday, some in the community say there’s more work to be done to make Dallas safe.
Minutes before students were dismissed at South Oak Cliff High School, an emergency broke out down the street.
“I heard like four or five gunshots very loud,” said Roberto Arellano, who lives on Overton Avenue.
A Dallas ISD official told NBC 5 that a freshman student was at nearby South Oak Cliff Renaissance Park when she was shot and ran back to campus to seek medical help.
The school held up dismissal while police launched an investigation.
Dallas ISD officials said the victim was not believed to be the target. Dallas police said the student was grazed by a bullet and would survive.
“It weighs very heavy on our hearts, most definitely,” said Carolyn King Arnold, Dallas City Council representative for District 4. “Because we keep seeing the headlines of young people whose lives are being taken at a very, very early age.”
The shooting came three days after Kimball High School senior David Washington was shot and killed in south Dallas, with a 16-year-old now charged with his murder.
On Monday, Dallas police leaders gave an update on the city’s overall state of violent crime.
“All of your usual crime counts are down year to year,” said UTSA professor Dr. Michael Smith, an architect of the city’s violent crime reduction plan.
Dallas Police leaders said violent crime in Dallas was down 19.2% from 2021 to 2024 compared to the three years before.
They said it was the impact of the police department’s violent crime reduction plan, an ongoing effort made up of three phases: Hotspot Policing, a grid system that assigns more officers to high-crime areas in the city; Place Network Investigations, which sends code enforcement and investigators to problem apartment complexes; and Focused Deterrence, which helps get resources to people deemed high risk for violent behavior.
“This crime plan would not work if the men and women of this department did not buy in,” said Dallas Police Chief Eddie Garcia. “They have completely bought in; they’re doing tremendous work.”
The numbers weren’t all positive: data showed the total number of homicides from 2021-24 was up 7% compared to the three years before the plan.
But murders in Dallas this year were down nearly 25% compared to 2023, and police said they hoped to expand this violent crime plan.
“Our hope is that this is going to be a longstanding, that this is going to be in the fiber of the Dallas Police Department where it’s about building stronger communities,” said Garcia.
On Monday, NBC 5 also learned for the first time how much that violent crime plan is costing the City of Dallas: Garcia said police have spent a total of $24 million since 2021 to implement and run the effort.
Dallas, TX
Here are our thoughts on Sunday’s Cowboys win… one day later
![Here are our thoughts on Sunday’s Cowboys win… one day later Here are our thoughts on Sunday’s Cowboys win… one day later](https://cdn.vox-cdn.com/thumbor/ZReOPEUpTxZ5ijxxBhfEJWo4kS4=/0x321:4481x2667/fit-in/1200x630/cdn.vox-cdn.com/uploads/chorus_asset/file/25612527/2170891910.jpg)
The Dallas Cowboys took care of business on Sunday against the Cleveland Browns and needless to say it was the kind of thing that we all needed to see from this team.
Just about every headline about the team between last season’s playoff loss to the Green Bay Packers and kickoff on Sunday in Cleveland had to do with a lack of free agency activity or contract extensions that were not happening. The Cowboys took care of extensions for both CeeDee Lamb and Dak Prescott recently and on Sunday the team in no way looked like one under the cloud that appeared to hover over them to this point.
It was impressive in this respect. We do not need to overreact and plan a trip to New Orleans, incidentally Dallas plays the Saints next, but we can celebrate that this looks like one of the better teams in the league.
Context matters in all discussions which is why we perform the exercise we are about to every week.
Here are our thoughts on Sunday’s Dallas Cowboys game, one day later.
The Eric Kendricks signing may have been a much bigger deal than we originally made it out to be
Remember that Eric Kendricks initially agreed to terms with the San Francisco 49ers. No, seriously. This happened.
It was an eleventh hour sort of thing how the Cowboys got the player who might wind up winning NFC Defensive Player of the Week with how he played in Cleveland. Kendricks was the first free agent signing that Dallas made and given all of the “all in” stuff, the initial deal with San Francisco and Dallas’ history with free agency in general, it was kind of a yawn sort of reaction from folks.
Kendricks was a star on Sunday against the Browns. While the Cleveland offense is hardly one to brag about slowing down, Kendricks was everywhere and manning the group with serious authority.
What’s more is that Kendricks did something the Cowboys franchise has not seen in almost 40 years. He joined Tommy Haynes and Jim Jeffcoat as the only three players to record two sacks and an interception in a single game.
Dallas Cowboys LB Eric Kendricks recorded 2 sacks and 1 interception during Sunday’s win against the Cleveland Browns.
This is the first time a player has done this in Cowboys franchise history in 37 years and only the third overall.
Tommy Haynes (1987) and Jim Jeffcoat (1985)… pic.twitter.com/ILhfxpDS5J
— RJ Ochoa (@rjochoa) September 9, 2024
It would be foolish to expect these kind of performances every single week, and for what it’s worth while Kendricks’ name is the one in the history books, Micah Parsons deserves an enormous amount of credit for the statistics he picked up.
But that is sort of the thing. Dallas finally has a linebacker capable of capitalizing on the chaos created by the teammates around him. Kendricks may have been the perfect fit for what this team has needed in the heart of its defense.
Speaking of!
Along those lines, Mike Zimmer may have been exactly what this team needed
It will be interesting to measure this defense against Derek Carr’s Saints next week (what a time to be saying this in total seriousness), but right now Mike Zimmer looks like the perfect person for the Cowboys to have turned the defense over to.
I’ll admit that I was skeptical and ultimately was down on the move. It felt like Dallas doing something comfortable and not trying hard to change, but maybe that’s because they knew the exact kind of change needed and the perfect person to implement it.
All throughout training camp we heard Cowboys players talking about the level of accountability that Zimmer was instilling within them. Cleveland ultimately put some points on the scoreboard in this game, but they happened when the Cowboys had called off the horses with the game well out of reach.
Maybe the Cowboys had a plan all along and it actually worked. Respect.
The Dak Prescott and CeeDee Lamb connection will define this team, both now and long-term
CeeDee Lamb “only” had five catches for 61 yards in this game, but the majority of his work came early on when the game was competitive. As Dallas put it on ice he also got a chance to rest.
That Lamb looked so good in the first bit of action we have seen him during was highly impressive. The same can be true for his quarterback in Dak Prescott, and seeing how the organization just made substantial commitments to them for the next half-decade, what the team does or does not accomplish will rest largely on their shoulders.
It is not hyperbole to say that the success of this relationship is among the most very important things going on with the Dallas Cowboys for the next handful of years. Seeing their connection and chemistry thrive on Sunday, albeit in a small sample size, was a great reinforcement on the idea that Dallas has made the right bet here.
Dallas, TX
Dallas Cowboys cost themselves millions waiting on extensions for Dak Prescott and other stars
![Dallas Cowboys cost themselves millions waiting on extensions for Dak Prescott and other stars Dallas Cowboys cost themselves millions waiting on extensions for Dak Prescott and other stars](https://cdn.vox-cdn.com/thumbor/j2NS8Mw3llrGtMq4dndzH-CTlZw=/0x0:3000x1571/fit-in/1200x630/cdn.vox-cdn.com/uploads/chorus_asset/file/25611636/1902328494.jpg)
The Dallas Cowboys have developed this reputation of waiting to sign their top players to new contracts. For whatever reason, they are content to let negotiations keep going and going, but that ultimately pushes up the price. As NFL contracts work, the next top guy always wants to get paid more than the previous guy, so there is perpetual growth in the market. If you wait, you’re going to pay more, and that is exactly what has happened with the Dallas Cowboys.
When the 2024 offseason began, the top of the market for quarterbacks was the $55 million per season deal Joe Burrow signed with the Cincinnati Bengals last year. Then Jordan Love and Trevor Lawrence matched that number with Tua Tagovialoa and Jared Goff just behind them.
A normal incremental increase would put Prescott at $56 or $57 million per season, just ticking up a little. But this is where Dallas’ earlier contract games with Prescott have come back to bite them.
In 2020, the Cowboys franchise-tagged Prescott instead of signing him to a long-term deal. Then they were set to repeat the franchise tag in 2021 before ultimately agreeing to a record-breaking contract extension. They waited until the last possible minute and after Prescott’s reps saw the Cowboys were prone to (repeatedly) using the franchise tag, they negotiated a no-tag clause in his 2021 deal. When the deal expired following the 2024 season, the Cowboys would need to extend him with a full contract if they wanted to keep him.
With that player-friendly leverage, it’s pretty likely that Prescott’s reps walked in and said $60 million right off the bat and held until he got it instead of the smaller incremental increase. So the negotiations in 2020 and 2021 potentially cost them $16 million from 2025 to 2028.
In 2023, the highest-paid wide receiver made $28 million per season (Davante Adams), but an explosion at the top of the market this offseason saw seven players eclipse that mark including CeeDee Lamb. Lamb signed his deal on August 26th, and by that time the market had climbed all the way to $35 million per season.
When the offseason opened in March, they theoretically could have agreed to a deal above the top of the market for around $30 million per season, but by the end of April, that was thrown out the window. Amon-Ra St. Brown and A.J. Brown moved the needle to $30 million and then $32 million within a couple days of each other prior to the NFL Draft. Then the big domino fell in early June when Justin Jefferson pushed the market to $35 million per season.
After Jefferson capped the market, Lamb and the Cowboys ultimately agreed to a deal worth $34 million per year as the second-highest contract in the wide receiver column. Over the course of the four years of the deal, it’s $16 million the Cowboys cost themselves by not doing the deal earlier at $30 million annually.
Looming now for the Cowboys is a deal for All-Pro edge rusher Micah Parsons. Parsons was eligible to sign a new deal this offseason, but instead the two sides will see him play on the final original year of his rookie contract. In 2025, he is under contract on the fifth-year option for $21 million. Surely he wants to make money money than that and make it sooner than those game checks more than a year from now.
Nick Bosa completely reset the market at EDGE in 2023 when he signed a deal worth $34 million per season, easily demolishing the previous high of T.J. Watt at $28 million per season. But with two more pass rushers topping $28 million this offseason, the market is going to rise rapidly to pass Bosa.
Waiting on Parsons could let Myles Garrett, T.J. Watt, Maxx Crosby, Joey Bosa, Haason Reddick, and Aidan Hutchinson continue to push the market higher, and as we’ve seen, the Cowboys aren’t afraid to use the franchise tag to push a new long-term deal all the way to 2027.
Interestingly, there is one bigger-money deal recently that they didn’t wait on. After rookie Trevon Diggs finished his third NFL season, Dallas paid him heading into 2023. He was the fifth-highest-paid cornerback in the NFL at the time and signed the biggest CB deal of the 2023 offseason. So how did his deal get done when the others didn’t?
Diggs was way more motivated to get a contract signed than Prescott, Lamb, and Parsons. As a second-round pick, he did not have the cash these other players have. At the time of his signing, he had only made $5 million over three NFL season. His $21.2 million signing bonus looked pretty great and they got him into the upper echelon, not reseting the market.
Lamb and Parsons were first-rounders and Prescott is coming off a big-money second contract, so they could afford to wait to increase leverage. Diggs chose not to do that.
Ultimately it takes two to tango, and the Cowboys haven’t wanted to dance with their star players until late at the ball, instead opting to wait it out on contract extensions. Despite the hand-wringing, they were able to get deals with these players and keep most of their core intact.
It’s hard not to think, though, about deals for other important players they franchise-tagged and let leave like RB Tony Pollard and TE Dalton Schultz, or a player they traded away instead of signing long-term like WR Amari Cooper.
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