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How Dallas Mavericks CEO Cynt Marshall was built to turn around the team’s toxic workplace culture

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How Dallas Mavericks CEO Cynt Marshall was built to turn around the team’s toxic workplace culture


Earlier than she grew to become the primary Black feminine CEO in NBA historical past, a lifetime of battle and busting by obstacles molded Cynt Marshall into the pressure she is immediately.

DALLAS — Watch WFAA Information 8 at 10 to see the complete story.

The Mavs are presently of their longest playoff run since 2011. 

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However whereas Luka Magic is on full show for the entire world to see, the true magic is occurring behind the scenes.

“I really like this,” Dallas Mavericks CEO Cynt Marshall mentioned of the staff’s postseason effort as we arrange for our one-on-one interview on middle court docket on the American Airways Heart. “I love this. I’m so excited.”

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Not everybody will get to sit down on the Mavericks emblem on the AAC court docket.

“We’re particular,” Marshall mentioned, laughing concerning the setting.

Maybe. Or perhaps that is the place Marshall’s life was all the time sure to steer.

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In 2018, Dallas Mavericks proprietor Mark Cuban employed her because the staff’s CEO, bringing the previous AT&T govt on to repair the staff’s workplace tradition within the wake of allegations of sexual harassment and office misconduct.

“Mark Cuban’s mandate to me was to remodel the tradition,” Marshall mentioned of the directive she was given upon her hiring.

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Now, 4 years later, she gave WFAA free vary to speak about no matter we happy surrounding the Mavs and the group’s tradition. On the similar time, she granted us unprecedented entry into her personal life as the girl tasked with turning it throughout for the staff.

First issues first, although, we needed to clear the air on one thing that began on the very starting of her Mavericks tenure — primarily, her assertion throughout her introductory press convention that she did not know who Mark Cuban was when he reached out to supply her the job as Mavs CEO.

“I do know some folks do not imagine that,” Marshall mentioned, laughing as soon as extra. “However I do not care that they do not imagine it as a result of I didn’t know who he was!  And we joke about it as a result of, as I mentioned to him, he did not know me both!”

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Good factor, then, that Marshall is aware of herself. Actually, she needed to uncover herself at a younger age — and, greater than that, she needed to be taught that her future is not outlined by her previous.

“After I was 15 years previous, my father broke my nostril,” she mentioned. “I went to highschool with that brace on my nostril from the place my dad broke my nostril, and three lecturers and a principal embraced me. I really like educators. I completely love educators. I rejoice them rather a lot. I get others to rejoice them not simply throughout Instructor Appreciation Week, however each likelihood I get as a result of they they reached out to me. They came upon what was occurring with us. They knew my mom’s dream was for her children to go to school, and so they bought me on a path.” 

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Her mom Carolyn Gardener — and particularly her grit — additionally helped form a younger Cynt.

“She saved us full of hope,” Marshall mentioned of her mom’s affect over her childhood. “She labored just a few jobs. After which, at 15, she and my father bought a divorce. And it was an unsightly, violent summer time, however we made it by.”

Marshall had the humblest of beginnings. However, at her mom’s and lecturers’ urgings, she labored laborious to try for extra. 

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After highschool, she bought a full journey to the college of her selection, the College of California, Berkeley. There, she grew to become one of many college’s first Black cheerleaders, in addition to the primary Black member of her sorority, Delta Gamma.

She broke the obstacles with the assistance of lots of people.

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“I’ve 4 phrases that I dwell by,” Marshall mentioned. “Dream, focus, pray and act. And that is how I broke [those barriers]. I used to be taught to have massive desires, and I had massive desires. And other people would present me issues. They might take me locations, and they’d put money into me.”

From the housing initiatives of San Francisco to CEO. Marshall saved telling herself in school that it was going to occur.

“I will go work for an enormous firm, and I will be an enormous boss in a company,” she mentioned concerning the massive desires of her school days. 

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Alongside the best way, she married the love of her life, Kenny. However then got here so many crushing losses.

“My husband and I had 4 second-trimester miscarriages, and a daughter who died at six months previous, she was 4 months untimely,” Marshall mentioned. “And in order that’s how we spent the primary 10 years of our marriage.”

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She and her husband affectionately confer with the daughter they misplaced, Karolyn, as “Particular Okay.” She’s additionally the explanation the Marshalls ultimately seemed to adoption.

“He took her, however He had a plan,” Marshall mentioned about her religion in God.

Cynt and Kenny have been ultimately blessed with 4 kids: Anthony, Shirley, Rickey and Alicia. All of them have been adopted from foster care, and every one in every of them has an unbelievable story of overcoming their very own historical past of abuse and neglect.

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“Sure, sure,” Marshall mentioned. “My infants. I really like my honeys. I name all of them honeys; they’re all grown up now.”

Marshall has grown a lot herself all through the years — from “mother” to Stage 3 Colon Most cancers survivor (she’ll launch a ebook about her religion and most cancers combat referred to as “You have Been Chosen” in September) to Mavs exec. 

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In February of 2018, she grew to become the primary Black feminine CEO within the historical past of the Nationwide Basketball Affiliation.

She’s had loads of life classes to assist inform her selections on shaping the way forward for the Mavericks’ entrance workplace. It begins, she mentioned, with zero tolerance.

“There are simply sure issues that we cannot put up with,” Marshall mentioned. “Not that they will not happen, however that, after they happen and when they’re confirmed, we do not have tolerance for it.”

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In simply 4 years, Marshall reworked the poisonous surroundings to one in every of inclusion.

However then, in March, one other unhealthy headline: Former Mavericks Common Supervisor Donnie Nelson sued the staff, alleging that he was fired from his put up of 24 years in retaliation for reporting to Cuban {that a} high-level Mavericks govt sexually harassed and sexually assaulted a job applicant.

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When requested if these latest allegations in opposition to the Mavericks felt like a regression, Marshall did not hesitate.

“We’ve not regressed,” she mentioned. “We’re not guaranteeing that unhealthy issues will not occur. We’re saying it is about the way you reply to it now.”

As for Marshall, she responds in these moments the best way she’s responded all her life — by preventing by the adversity, by not letting the previous outline her and by constructing a future on belief.

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“I simply need to say thanks to all of our followers, our followers who’ve been displaying up for us all season, our followers who’ve had religion in us,” Marshall mentioned. “Even once we are going by a disaster, even when we now have unhealthy headlines, even when they do not know what’s actual and that what’s not actual, they’re right here for us.”

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Dallas, TX

Cowboys vs Giants on Thanksgiving: Dallas is favored after weeks as underdog

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Cowboys vs Giants on Thanksgiving: Dallas is favored after weeks as underdog


The Dallas Cowboys got back in the win column with a surprising upset over the Washington Commanders. Surprising in the fact that Dallas won, and surprising in that it was one of the crazier games seen in a while. The fourth-quarter alone was worth the price of admission.

The Cowboys were able to get their win even though they were roughly 10.5-point underdogs going into the game. Dallas has been the underdog for a while now, but this week they are favored. With their rivals in the NFC East, the New York Giants, coming to town on turkey day, Dallas finds themselves as 3.5-point favorites in the FanDuel odds.

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The Giants appear to be falling apart after cutting QB Daniel Jones, getting rocked by the Tampa Bay Buccaneers 30-7, then having multiple players calling the team’s effort ‘soft’ and questioning the game plan.

Could the Cowboys actually go on a winning streak? And how does this sit with a fanbase firmly looking toward draft position?



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Dallas, TX

CeeDee Lamb made NFL history on Sunday

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CeeDee Lamb made NFL history on Sunday


During the first quarter on Sunday afternoon against the Washington Commanders, Dallas Cowboys wide receiver CeeDee Lamb set an impressive bit of NFL history.

By recording his fourth reception in the game (CeeDee got a lot of work early if that is not obvious) Lamb recorded four receptions for the 44th consecutive game. That is the longest streak in NFL history, according to the Cowboys’ public relations team.

Lamb surpassed former New Orleans Saints wide receiver Michael Thomas to set the record all to himself. The impressive thing about a streak like this is that it crosses over multiple seasons and in CeeDee’s case even multiple quarterbacks.

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Obviously this season has been a bit tough for the Cowboys, but seeing CeeDee continually perform is a bright spot throughout it all. Kudos and congratulations to him, hopefully there is a lot more history on the way for him and the team in sunnier days.





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Dallas, TX

Dallas police pension won big against the city, but there is still room for agreement

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Dallas police pension won big against the city, but there is still room for agreement


In August, when the Dallas Police and Fire Pension System filed a lawsuit against City Hall, we winced in concern.

The difference boiled down to which entity, the city or the pension board, had the authority to send a plan to the Texas Legislature to get the badly underfunded system back on track.

Well, the pension system won that fight in district court in Travis County. The plan it has crafted would offer substantially more funding to the pension system, with cost-of-living increases and a reduction in employee contributions in later years.

The city could drag this through an appeal, but as things stand, the pension system’s plan would become the required funding formula.

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Most readers know the pension system is underfunded by more than $3 billion. The difference here boils down to how much additional money the city will contribute per year to get us back on track. Under the pension system’s plan, it would be millions more per year.

But this is a wholly negotiable matter. Two sides have different figures in mind. The sides need to hash out those differences in a way that ensures the city is aligned with a 2017 state law that was passed for the express purpose of getting this pension funded.

There are serious people on both sides. What we need now is a leader at City Hall who has the standing to get this done. Normally, that would be the mayor, but our mayor hasn’t been doing the hard work at City Hall for a long time and we don’t expect him to start now. It could be the city manager, but that job is in the hands of an interim manager now.

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Mayor Pro Tem Tennell Atkins has been doing the heavy lifting for the city, but whether he can lead the city’s side in negotiations is unclear.

All we know is that there is an opportunity for a solution that gets this thing out of court and a solid plan to the Legislature that, yes, includes sacrifices but that also stops the drumbeat about this important public benefit.

Someone needs to get on the phone, book a conference room, order some takeout and work the spreadsheets. There is time, but the clock is ticking.

We welcome your thoughts in a letter to the editor. See the guidelines and submit your letter here. If you have problems with the form, you can submit via email at letters@dallasnews.com



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