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‘America’s Sweethearts: Dallas Cowboys Cheerleaders’ Review: Netflix’s ‘Cheer’ Team Struggles To Dig Deep

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‘America’s Sweethearts: Dallas Cowboys Cheerleaders’ Review: Netflix’s ‘Cheer’ Team Struggles To Dig Deep


Dating back to 2016’s Last Chance U, Greg Whiteley and a team of many of the same collaborators have been honing one of television’s most successful formulas at Netflix.

The combination of intimate, character-driven portraits and best-in-class sports photography has followed Last Chance U, with its initial focus on JUCO football, to three different schools and then over to basketball, as well. Then, without the Last Chance U banner, Whiteley and company somehow achieved even greater success with two seasons of Cheer, as well as 2023’s Wrestlers, one of my 10 favorite shows of last year.

America’s Sweethearts: Dallas Cowboys Cheerleaders

The Bottom Line

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Falls short of the ‘Cheer,’ ‘Wrestlers’ pinnacle.

Airdate: Thursday, June 20 (Netflix)
Creator: Greg Whiteley

In an odd way, Whiteley and company’s new Netflix seven-parter, America’s Sweethearts: Dallas Cowboys Cheerleaders, is the ultimate validation of the formula’s strength and the One Potato Productions craftspeople’s skills. It’s the worst of their Netflix series and, as it gets thoroughly and frustratingly caught up in the mythos surrounding its subjects, the first time of their shows that has ever felt more like a well-polished commercial than an eye-opening documentary.

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Yet for all the times you wish that the series were capable of digging deeper, that it feels like individual episodes and the entire season lack a cohesive storyline, it’s still almost impossible not to be entertained for the duration and to find a few characters and moments that make the journey generally worthwhile, if not fully satisfying.

America’s Sweethearts: Dallas Cowboys Cheerleaders presents a unique pair of challenges for EP and frequent director Whiteley, director-producer Chelsea Yarnell (Cheer) and the rest of the gang.

For one, this is the first time they’ve chronicled an institution that needs them and their spotlight significantly less than they need it. I was constantly aware of how the DCC — as everybody calls the cheerleaders — and the Cowboys Empire were controlling and limiting access and of the myriad ways that the DCC’s entire infrastructure is built around curbing individual candor in the name of collective messaging.

Secondly, this is the first time that this group has found itself making a series that has, honestly, already been made. From 2006 to 2022, CMT aired a series called Dallas Cowboys Cheerleaders: Making the Team which, as the title suggests, was all about the audition process for the DCC, built around Kelli Finglass, the DCC’s longtime director, and Judy Trammell, its veteran choreographer.

The gap in production quality between America’s Sweethearts and the CMT series is like the difference between Dizzy Gillespie and a child playing a kazoo, but for at least four of the seven episodes, America’s Sweethearts is a rerun of Making the Team.

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We follow Kelli, personality best defined as “Passionate about the DCC,” and Judy, personality best defined as “Passionate about the DCC,” as they weed through hundreds of online and in-person auditions with cheer contenders and then cut that field down to 45 training camp selections, and finally, the 36-woman squad.

Along the way, we learn the basics about what makes a Dallas Cowboys cheerleader — unlike Cheer, the conceit here isn’t proving that cheerleading is a sport, but rather positioning what the DCC does as occupying the intersection between high-octane dance and high-charm brand ambassadorship — and we meet maybe a dozen of the aspiring rookies and savvy veterans competing for those coveted slots.

The aspirants have personalities that can collectively be best defined as “Passionate about the DCC,” which doesn’t always give the storytellers clear pathways to make them distinctive.

There’s Kelcey, a rising team captain approaching her fifth and final season on the squad and definitely passionate about the DCC. There’s Reece, a former beauty queen hoping to make the team for the first time, whose passion for the DCC is second only to her passion for Jesus (she’s far from the only one). There’s Victoria, whose emotional elimination and subsequent success is a key Making the Team plot point and whose passion for the DCC was passed down from her mother.

We also spend time with Kelly, facing the geographic adversity of hailing from New Jersey; Anisha, an orthodontist by day, cheerleader by night; and Anna Kate, whose sister Caroline recently ended her DCC career and is now trying to figure out what comes next.

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Those early episodes stick closely to the conventions of the competition reality genre — choreography challenges, judging panels, catty commentary. Heck, there’s even a makeover episode in which the girls go to a salon and express terror that the judges might chop their hair off.

There are flaccid attempts to build stories within that structure, including trips home to meet the girls’ families and the revelation of various heartbreaking secrets. This absolutely allowed me to know a dozen of their names, though since nearly everybody’s name is “Kelly,” that’s hardly an achievement.

But once the squad is finally settled, there’s a bizarre “What do we do now?” confusion. The series races through the rest of the football season in its last two episodes with no objective at all. Is the drama supposed to come from whether or not the Cowboys make the Super Bowl? Because they don’t. Instead, there are brief spotlights on Dolly Parton performing at halftime in the Thanksgiving game and something bad that happens to one of the girls who hadn’t been featured for a single second previously, making her storyline both unfortunate and unfortunately arbitrary.

America’s Sweethearts is a series with very little conflict. This is a gathering of dozens of women between the ages of 20 and 31, in which there’s no fighting — or even minor disagreements — in which sex and drugs and alcohol are completely nonexistent, in which constant critiquing of their bodies leads to exactly one, nonspecific eating disorder.

Despite intense competition, there are no rivalries and despite intense physicality and references to a lifetime of subsequent degenerative conditions, we witness no injury worse than one twisted ankle. And maybe it’s all accurate! Maybe DCC Land is the most magical of magical kingdoms, but what are the chances that any storytellers would actually want to tell this conflict-free story?

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What’s frustrating is that the filmmakers know the things they should be more curious about, but those avenues prove to be dead ends. The very first episode, for example, introduces the idea that NFL cheerleaders are economically exploited, with references to how little the Cowboys cheerleaders used to be paid per game. At no point do we learn what they’re making now and if this is an active concern for anybody, those concerns aren’t ever expressed again. Too much satisfaction!

If you pay attention, you can see the cracks in the “Happiest Place on Earth” veneer — Victoria is introduced literally sobbing through a huge smile, while Caroline’s wheel-spinning approach to her life post-DCC is oddly poignant, if thoroughly sanitized. But the series is too frequently caught up in the veneer — and, I suppose, in the smiley white veneers — in marveling at the shiny silver belt buckles and impeccably tailored boots and the superficial gloss that comes with the DCC iconography.

I still found myself caring about a number of the cheerleaders and even investing in things like the precarious “Thunderstruck” jump-splits. But when the seventh episode concluded with several participants symbolically removing their thick layers of makeup and eyelashes with the camera as a mirror, I was very aware that the series hadn’t, in fact, actually taken us beneath any surfaces at all.

Whiteley’s previous shows have all felt like they were stories that he and his crew needed to tell. America’s Sweethearts: Dallas Cowboys Cheerleaders feels like a story that Netflix, aggressively diving into bed with both the Cowboys — a 10-part series about the Jerry Jones glory years is coming soon — and the NFL, wanted told. It’s not the same thing.

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Can North Texas solve our housing price crisis?

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Can North Texas solve our housing price crisis?


It seems like a match made in urban planning heaven. Most metro areas have an abundance of underperforming retail property, such as half-vacant shopping centers, and a shortage of housing that average Texans can afford. Turn that retail into housing, and voila, two problems solved at once.

But no complicated problem has such an easy fix. The North Texas growth juggernaut means that burgeoning exurbs need additional retail space even as dilapidated strip centers plague core cities and older suburbs. Some homeowners may fear and fight plans for new, higher-density housing near them, even when it replaces obsolete shopping centers.

Yet reinvigorating or repurposing underused commercial property can improve a neighborhood’s quality of life while also adding value to a city’s property tax base. That new revenue is especially important because state lawmakers have been keen to limit homeowners’ property taxes. Responsible city leaders need to grow other parts of the tax base just to keep up with the increasing cost of providing public services and maintaining aging infrastructure.

What North Texas needs is a variety of tactics to address these related issues: streamlined rezoning, public incentives to redevelop infrastructure, increased public education about budget issues, and a greater tolerance for change. Fading retail centers can be revitalized in ways that preserve their original use or transform them into something totally different, such as housing. It just takes determination, money and imagination.

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Retail abundance

Dallas-Fort Worth has about 200 million square feet of retail space, and it’s about 95% to 97% occupied, said Steve Zimmerman, managing director of the brokerage group at The Retail Connection. Colliers, a real estate services and investment management firm, reported in August that retail rents here have been rising about 4% annually. Those statistics suggest that retail space isn’t severely overbuilt.

But not all retail centers are full of high-performing, high-value businesses. Aging strip centers tend to attract vape shops, nail salons, pay-day lenders, check-cashers, doughnut shops and vacancies; their capacious parking lots remain mostly empty. Those underutilized properties don’t enhance nearby neighborhoods or the tax base as much as busy, attractive retail centers would.

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Last year, the Texas Legislature created a new tool to help redevelop commercial properties. Known as Senate Bill 840, the law forces large cities in urban counties to allow multifamily and mixed-use residential development on commercial, office, warehouse or retail property without a zoning change.

SB 840 is meant to encourage developers to transform bleak, underperforming retail spaces into badly needed housing. For example, it might have prevented the fight over Pepper Square in Far North Dallas.

That shopping center languished while the developer and nearby residents sparred in a bitter and protracted rezoning dispute. It is a prime example of how local government processes and NIMBYism make it hard to redevelop in Dallas.

But implementing the new law has been more complicated than we’d hoped. For starters, some North Texas suburbs reworked their zoning code to try to sidestep the new rules.

Irving, for example, set an eight-story minimum height requirement for new multifamily or mixed-use residential development — much taller than what’s typical in the area. Frisco pulled a different trick. Senate Bill 840 exempts industrial areas, so Frisco changed its zoning code to permit heavy industry in commercial zones.

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Market conditions also may be slowing commercial-to-residential redevelopment. Our newsroom colleague, Nick Wooten, reported in November that there is a temporary over-supply of apartments in Dallas, fueled by a construction boom and a stream of remote workers in the post-COVID years.

(Unfortunately, that oversupply hasn’t made rent much cheaper. Even if a lease is relatively inexpensive, there are plenty of added costs, like electricity and Wi-Fi. Plus, building managers often nickel-and-dime residents with mandatory fees for trash collection, parking lot security gates, parcel lockers, pets and on and on.)

The temporary situation doesn’t erase the region’s long-term shortage of lower-cost homes. We need SB 840 to work because we need a larger, more diverse stock of housing, including multifamily and townhomes, across the entire region. With a more generous supply of all types of homes, both rental and owned, housing costs should eventually decline.

More options for faded retail

Senate Bill 840 is only one strategy for remaking forlorn retail properties into something more useful and valuable. Some creative owners, managers and public officials have found ways to maintain a property’s retail orientation while adding unique experiences and features.

Carrollton updated design standards and established a “Retail Rehabilitation Performance Grant Program” to encourage property owners to reinvest in underutilized retail centers. One notable success: Carrollton Town Center, where occupancy had dipped to 20% more than a decade ago, according to a story in PM Magazine. Now it is a bustling, walkable, Asian-focused retail and restaurant destination.

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Hillcrest Village in Far North Dallas is part of an entire block of aging retail along Arapaho Road. A public-private partnership transformed a parking lot into the “Hillcrest Village Green,” a 1.5-acre expanse of turf with a playground at one end. Restaurants with oversize patios overlook the city-owned greenspace.

Local developer Monte Anderson, a champion of “incremental redevelopment,” is remaking the Wheatland Plaza shopping center in Duncanville. He’s reworking interior spaces and reclaiming some of the parking lot for food trucks, new landscaping, and eventually, a dozen for-sale townhomes built with Dallas Area Habitat for Humanity.

Cities can speed retail redevelopment with small and large incentive programs. Retail properties typically don’t have the utility infrastructure needed for housing; grants and revolving, low-interest loan funds can help residential developers keep costs down so their end product is more affordable. Elected officials need to help constituents understand why most cities need denser, higher-value redevelopment to keep tax rates lower.

D-FW has matured into a metropolis with a vibrant, diversified economy. To accommodate population growth, cities can’t ignore languishing commercial property, or allow only one type of new housing, or permit property tax bases to stagnate. By tackling all three issues at once, they can lay the foundation for a more prosperous future.

We welcome your thoughts in a letter to the editor. See the guidelines and submit your letter here.

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If you have problems with the form, you can submit via email at letters@dallasnews.com



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‘No War With Venezuela’ protest held in downtown Dallas after U.S. seizes Maduro

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‘No War With Venezuela’ protest held in downtown Dallas after U.S. seizes Maduro


Nearly 200 people gathered Saturday evening for a “No War With Venezuela” protest in downtown Dallas, mere hours after U.S. President Donald Trump carried out the most assertive American action for regime change since the 2003 invasion of Iraq.

Following months of secret planning, Trump said Venezuelan President Nicolás Maduro and his wife, Cilia Flores, were captured early Saturday at their home on a military base.

During a news conference, Trump revealed his plans to exploit the leadership void to “fix” the country’s oil infrastructure and sell “large amounts” of oil to other countries.

Trump said the U.S. would run Venezuela until a transition of power takes place, though it remains unclear how the U.S. would assume control.

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In Dallas’ Main Street Garden Park, signs reading “U.S. hands off Venezuela” were met with honks by passing vehicles as participants chanted: “Venezuela isn’t yours, no more coups, no more wars. We know what we’re fighting for, not another endless war.”

“We are gathered here today because injustice has crossed another line,” Zeeshan Hafeez, a Democratic primary candidate for Texas’ Congressional District 33, said as he addressed the crowd. “This is not just about Venezuela. This is not just about Gaza.

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“This is about whether America will be ruled by law or force.”

Demonstrators gather at the corner of Commerce and Harwood Streets during a ‘No War with Venezuela’ protest at Main Street Garden in downtown Dallas, Saturday, Jan. 3, 2026.

Elías Valverde II / Staff Photographer

Rick Majumdar, a member of Freedom Road Socialist Organization Dallas, told The Dallas Morning News that the message of Saturday’s collective action was simple: “We don’t want the United States to go to another war for oil.”

“The people of the United States should stand in solidarity with the people of Venezuela, as well as stand against the oppression that is happening to immigrants in this country,” Majumdar said. “Stand in solidarity with both Venezuelans in the United States and those in Venezuela.”

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Community members chant during a

Maduro and his wife landed Saturday afternoon in New York to face prosecution for a Justice Department indictment accusing them of participating in a narco-terrorism conspiracy. The indictment painted the regime as a “corrupt, illegitimate government” fueled by a drug trafficking operation that flooded the U.S with cocaine.

Lawmakers from both political parties have previously raised both profound reservations and flat-out objections to U.S. attacks on boats suspected of drug smuggling near the Venezuelan coast.

Congress has not specifically authorized the use of military force for such operations in the region, and leaders said they were not notified of the plan to seize Maduro until it was already underway.

“I’m appalled that we broke a law and decided that we can invade a country and capture their leader,” said Cynthia Ball, of Amarillo, at the Dallas protest. “Normal citizens like ourselves can’t do a lot at a governmental level, but if we band together and stay informed, hopefully we can get our city to see what’s happening.”

Other officials, including Secretary of State Marco Rubio, supported the move, explaining the secretive nature was necessary to preserve the operation’s integrity. House Speaker Mike Johnson, a Republican, called it a “decisive and justified operation that will protect American lives”

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Venezuela’s vice president has demanded the U.S. free Maduro and called him the country’s rightful leader.

The Associated Press contributed to this report.



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Carla Rockmore went from Dallas carpool mom to fashion force

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Carla Rockmore went from Dallas carpool mom to fashion force


Carla Rockmore has 1.3 million followers on TikTok and her own fashion line, but there was a time when she was just another carpool mom in North Dallas, wondering what happened to her dreams. “It was challenging,” she says. “The guard at school would tell me I couldn’t idle the car in line while waiting to pick up my kids. What are you talking about? It’s 110 degrees!”

A Montreal native, Rockmore enjoyed a globe-trotting early career, leaving fashion school in Toronto for a couture house in Amsterdam. After returning to Canada, she toggled between corporate and boutique gigs, but motherhood meant slowing down. In 2012, her family moved to Dallas so her husband, Michael Stitt, could become CEO of the menswear brand Haggar Clothing, but Rockmore struggled to find industry work in Texas.

Fashion is about transformation, though, and Rockmore underwent a dramatic one. In March 2020, she was in India working to launch her own jewelry line when the pandemic hit, and she had to come home. Frustrated and looking for escape under quarantine, she started making videos in her closet, part practical stylist advice, part creative riff. She was a natural on camera, with her dark spiraling hair and outsize personality, trying on outfits that ranged from classy to wacky. “It was a convergence of my education and talent, my need to be in front of a stage and a void in the market,” she says. She became a social media phenomenon.

Architectural Digest has featured the closet in her Preston Hollow home, a two-story Narnia of color, spangle and swish so expansive it includes a spiral staircase and fireplace. But the real lure of her videos is a 50-something woman taking delight in the art of dressing up. “Our media don’t show us so many examples of women this age who know who they are and clearly like it,” New York Times Magazine said about Rockmore.

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Now 58, Rockmore has a line of clothes on her website as well as through QVC. Many of her videos these days feature Ivy, the 21-year-old daughter whose gender transition became part of the tale, bringing new meaning to Rockmore’s TikTok slogan of self-expression through fashion. (Her 24-year-old son, Eli, helps behind the scenes.) I spoke with Rockmore over the phone, where she was as charming as she is in her videos.

“Fashion matters, because it’s a declaration of how you’re feeling without words,” says Carla Rockmore, who has a clothing line on QVC and her own website.

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Stewart Cohen

This is a first for me. In researching the clothes on your website, I actually bought the wrap shirt dress in marigold. I haven’t even started this interview, and I’m already out $55.

Ooh, you did? I love it! That dress is sort of the ethos of my design, where clothing is your canvas, and jewelry and accessories are your paint. You can dress it up however you want. I think color is one of my fortes, because my mom was a painter. Proportion, color and shape were dinner conversation.

I’m not much of a trend person. I’m more like, “I love it, now I’m going to wear versions of it for the rest of my life.”

How do you describe Dallas to people who have never been here?

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Dallas is a strange juxtaposition. On the good side, you have some of the nicest people in the world. Being a Northeastern girl, I was completely floored when I moved to a place where people strike up conversations in line at the coffee shop. I kept looking over my shoulder thinking, What’s happening? What’s the ulterior motive? But it never came. They’re just genuinely nice.

The downside is that every strip mall looks exactly the same. I once got lost driving around a strip mall in Plano because I thought I was in Preston Hollow. Same Chico’s, same Starbucks. And everyone drives everywhere. I once tried to walk a single block, from Elements on Lovers near the Tollway to my chiropractor across the street, and while I was walking along the underpass, a woman pulled over and asked, “Are you OK, dear?” I said, “I’m just walking,” and she looked at me like I’d completely lost my mind.

How do you describe Dallas fashion?

Hidden. There’s incredible fashion here, but it doesn’t announce itself. It’s not going to smack you in the face, and I think that’s because Dallas isn’t a walking city. I’m always floored when I go to Forty Five Ten or to the downtown Neiman’s. Fashion here is a destination. You have to go to the restaurant, the party, the bar, and when you do — you will see it.

And no matter where I am, I could be going to the doctor for a physical, if I’m wearing a great pair of shoes, another woman will inevitably stop me and say, “Those shoes! Where did you get them?” That’s a kind of sisterhood. In New York, nobody ever asks about your shoes.

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You went viral for putting outfits together, something others might find frivolous. Can you make the pitch that fashion matters?

Fashion matters, because it’s a declaration of how you’re feeling without words. It’s also a barometer of what’s going on in the world. I find fashion history so fascinating, why certain pieces of clothing were adopted at certain times.

In the 1910s, hobble skirts restricted women’s movement so completely that in cities like New York and Vancouver, they lowered the streetcars to allow women to get in and out. By mid-century, the story had flipped: Cars and fenders echoed the streamlined silhouette of the pencil skirt popularized by Christian Dior. From hoop skirts to hobble hems to pencil skirts, fashion has always shaped how we move, what we build and how the world makes room for us.

The closet gets used as a metaphor for repression, staying “in the closet,” but your closet has been an engine of self-discovery. Eventually, this became true in your own family, too. Can you talk about how Ivy started joining you in the videos?

Ivy was there from the beginning, because I was doing 10-minute videos on YouTube for my girlfriends up in Canada. I had 91 followers, and I was happy about that! The only reason I blew up was because Ivy said, let’s take it down to a minute and put this on TikTok.

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Then Ivy came to me crying one day. Actually, we were in the closet. She said, “I don’t think I’m gay. I think I’m trans.” I felt so bad for her, because she said, “I’m so tired of coming out, Mom. I’m so tired of not being who I am.” At that point, I still naively thought it was a choice, and I was so afraid she was choosing a harder path. But I quickly decided, we’re going to support, full-force. About a week later, she and I did our first video together, because I wanted her to feel not only accepted by her family but also pretty, feminine — all those qualities she’d been craving for the first 17 years of her life. I wanted her to catch up to herself.

I thought, I don’t know if there are a lot of other parents in this situation, but maybe the benefit of my platform is we can show a “normal” family — then again, what’s normal? — modeling what it’s like to accept your child no matter who they are. Sometimes I feel like that’s the whole reason I went viral. Not for my fashion, not for my self-expression. For hers.

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Secondhand gifts had stigma once, but stores like Fort Worth’s Flipstone are changing that.





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