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2024 Dallas Cowboys Fantasy Preview

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2024 Dallas Cowboys Fantasy Preview


2023 Stats

Points per game: 29.9 (1st)
Total yards per game: 371.6 (5th)
Plays per game: 66.0 (3rd)
Pass Attempts + Sacks per game: 38.5 (9th)
Dropback EPA per play: (0.23 (2nd)
Rush attempts per game: (27.5 (14th)
Rush EPA per play: -0.06 (11th)

Coaching Staff

After spending much of the 2023 offseason touting a more run-heavy approach than they had in 2022, Cowboys head coach Mike McCarthy took over play-calling duties and led an offense that ranked fourth in neutral pass rate (61 percent) and 13th in early down pass rate (53 percent). Their three percent pass rate over expected was also good for fourth-highest behind only the Chiefs, Bengals, and Commanders.

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Despite criticizing former offensive coordinator Kellen Moore for wanting to “light the scoreboard up,” McCarthy’s Cowboys led the league in points per game (29.9) last season and ranked fifth in yards per game (371.6). Reportedly set to go “all-in” to win in 2024, here’s how the Cowboys’ offense looks heading into this season.

Passing Game

QB: Dak Prescott, Cooper Rush
WR: CeeDee Lamb, KaVontae Turpin
WR: Brandin Cooks, Jalen Brooks
WR: Jalen Tolbert, Ryan Flournoy
TE: Jake Ferguson, Luke Schoonmaker

Fresh off a year in which he threw for 4,516-36-9, Dak Prescott is entering the final year of the four-year deal he signed in 2021. Despite Dak seemingly being interested in re-upping with the team under a new contract, owner Jerry Jones has been unwilling to commit to his star quarterback beyond this season. Prescott’s cap number for the season narrowly exceeds $55 million, which has proven to hamstring the team’s ability to add significant talent this offseason — more on that later.

Prescott finished second in MVP voting last season and was named a Second-team All-Pro for his efforts. His 36 touchdown passes led all quarterbacks and was second in both EPA per play (0.245) and EPA+CPOE composite (0.164) behind Brock Purdy. Prescott also finished in the top-10 in several other key metrics and was the overall QB5 in fantasy points per game.

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Rank
YPA 7.6 5th
COMP% 69.5 2nd
Big Time Throw % 6.0 T-1st
ADOT 8.4 11th
adjCOMP% 77.6 6th

Prescott did a good job at limiting turnovers after tying Josh Allen with 15 interceptions in 2022, helping to lead the Cowboys to a 12-5 record and an appearance in the NFC Divisional round.

Another player searching for a new deal is CeeDee Lamb, who is currently set to play out this season on a fifth-year club option worth $17.991 million. Lamb ran wild on the league last season, catching a league-high 135 passes on 181 targets — also tops in the league — while finishing second in receiving yards (1,749) and touchdowns (12). Amongst receivers who saw 50 or more targets, Lamb also ranked fourth in TPRR (0.30) and team target share (29.2 percent) and was the first read on 145 of his targets per FantasyPoints.com — which ranked third highest.

An elite receiving option in every sense of the word, the Cowboys did not add a player of note who should threaten Lamb for targets in 2024. He remains a high-end option at receiver across all formats and has the profile to finish as the overall WR1 in fantasy this season.

Third-year tight end Jake Ferguson is arguably Lamb’s biggest threat, but the two co-existed nicely last season. In his first full season as a starter, Ferguson broke out for 71-761-5 and ran a route on 72.5 percent of the Cowboys’ dropbacks — good for 10th best amongst tight ends. There are some concerns that come with Ferguson this season, namely his 0.20 TPRR and 15.8 percent target share. Both numbers ranked outside the top-10 at the tight end position last season, with his TPRR ranking 15th alongside Dallas Goedert, Jonnu Smith, and Kyle Pitts. Despite these numbers, Ferguson still finished as the overall TE10 in fantasy points per game and finished as a top-12 fantasy tight end in 59 percent of his games played last season. In seven games, he scored 12 or more PPR points.

Ferguson should continue to benefit from playing with Prescott. Since 2020, Prescott has targeted tight ends on 19.6 percent of his pass attempts per PFF, which ranks 13th amongst 32 quarterbacks (minimum 1,000 pass attempts).

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Veteran wide receiver Brandin Cooks returns to the Cowboys for his second season with the team. Last year, Cooks caught 54 passes for 657 yards and eight touchdowns — his most since 2016. Far from the explosive playmaker he once was, Cooks provides the Cowboys with reliable hands on the outside but had a meager 0.16 TPRR — his lowest mark since 2019. After a slow start to the season in which he never scored more than 6.7 PPR points through the first five weeks, Cooks went on to finish as a top-24 PPR receiver in just 50 percent of his games from Weeks 6-18 and profiles as a WR3 with some weekly WR2 upside this season.

Third-year receiver Jalen Tolbert is expected to make a significant push for playing time in training camp and will face competition from second-year receiver Jalen Brooks and rookie Ryan Flournoy. Tolbert has caught 24 passes for 280 yards and two touchdowns in his career and shouldn’t be counted on in seasonal leagues outside of best ball leagues, where he’s an intriguing late-round dart throw.

Running Game

RB: Ezekiel Elliott, Rico Dowdle, Deuce Vaughn, Royce Freeman
OL (L-R): Tyler Guyton, Tyler Smith, Brock Hoffman, Zack Martin, Terence Steele

The current makeup of the Cowboys’ backfield seriously challenges the notion that the team is “all-in” to win this season. Gone is Tony Pollard, who signed with the Titans earlier this offseason, and back in the fold is Ezekiel Elliott, who will turn 29 at the end of July.

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The Cowboys made the correct decision in cutting Elliott last offseason, allowing him to slog his way to 642 rushing yards and three touchdowns (3.8 YPC) with the Patriots. However, after a season in which their running backs had the fourth-lowest touchdown rate (25 percent) on rush attempts inside their opponents’ five-yard line, the Cowboys decided to reunite with Zeke in hopes of converting more scoring opportunities in the “green zone.”

Elliott ran the ultimate PPR scam during the second half of last season when he caught 38 passes in his last nine games — the second-most receptions of any running back over that span and three more catches than Christian McCaffrey. Fantasy managers chasing that production would be wise to reconsider, as the Cowboys’ offense has far more weapons in the passing game than the Patriots did last season.

When it comes to his efficiency (or lack thereof) on the ground, Elliott was about what we expected. In addition to averaging 3.8 YPC, Elliott ranked 41st amongst 49 running backs in RYOE per NFL Next Gen Stats and ranked 37th in rushing success rate at 45.1 percent. Elliott forced a missed tackle on just 12 percent of his attempts, which ranks 45th amongst 49 running backs (min. 100 carries) per FantasyPoints.com. Assuming he doesn’t repeat with another 50-catch campaign, it’s hard to get excited about what Zeke has to offer in 2024. With that said, the Cowboys have few options to consider behind him. If he secures the RB1 role out of camp, the volume, coupled with a valuable goal-line role, could prove enough to make Zeke a top-24 back in PPR leagues.

Last year’s RB2, Rico Dowdle, is expected to challenge Elliott for touches and could emerge as a value late in fantasy drafts. Far from a high-end back, it’s hard to argue against the idea of Dowdle being the best back on the Cowboys this season. Dowdle, 26, rushed for 89-361-2 last season (4.1 YPC) while adding 17 receptions for 144 yards and two scores. Dowdle averaged 4.8 yards per touch, proving to be little more than an average back when it came to evading tackles and creating yards after contact. He forced a missed tackle on just 15 percent of his carries and averaged 2.91 YCO/ATT.

Deuce Vaughn, who flashed at times last year in the preseason, could emerge as a darkhorse for touches in this underwhelming backfield, but the 5-foot-5, 176-pound back averaged just 1.7 YPC on 23 rush attempts and looked nothing like the player his most die-hard truthers touted him as all offseason. Vaughn doesn’t have the size to operate as a between-the-tackles grinder and is well off the fantasy radar at this time.

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Win Totals

The fine folks at DraftKings Sportsbook have the current over/under win total for the Cowboys set at 10.5 wins. Double-digit wins feel within reach for a team coming off a 12-win season, and the Cowboys are also set to return several key players on both sides of the ball. With that said, defensive coordinator Dan Quinn, who led a top-five unit last season, is now in Washington, and the Eagles remain a legitimate threat to win the NFC East. Warren Sharp of Sharp Football Analysis ranks the Cowboys as having the 11th toughest schedule this season based on opponents’ projected Vegas win totals, which could make picking this over a risky proposition.





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Dallas, TX

Charlotte Jones addresses Dallas Cowboys Cheerleaders pay in Netflix docuseries

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Charlotte Jones addresses Dallas Cowboys Cheerleaders pay in Netflix docuseries


America’s Sweethearts: Dallas Cowboys Cheerleaders has cracked the top 10 of Netflix’s most-watched shows of the past week.

With the popularity of the America’s Sweethearts, which gives an inside look at what it takes to be a member of the iconic DCC, started a discussion of NFL cheerleader pay and salaries after the topic was discussed on the series.

The Cowboys cheerleaders make significantly more than other cheerleaders around the league, but it is not enough to make the gig a full-time job.

NFL cheerleaders make less than NFL water boys, who make about $53,000 per year, and team mascots, who earn approximately $25,000 per season.

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MORE: How much are Dallas Cowboys cheerleaders paid?

Former Cowboys cheerleader Kat Puryear revealed she made around the same as “a substitute teacher. I would say I’m making … like a Chick-fil-A worker who works full time.”

Tina Kalina, a Dallas Cowboys Cheerleader in the 1980s, told producers she made approximately $35 per game.

Cowboys executive vice president and chief brand officer Charlotte Jones, the daughter of team owner Jerry Jones, discussed the low pay on the Netflix docuseries and said that the financial incentive is not what makes being a DCC appealing.

Charlotte Jones, Dallas Cowboys

Catalina Fragoso-USA TODAY Sports

Instead, Jones believes cheerleaders are drawn by their “passion of dance” and to “find their purpose.”

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“There’s a lot of cynicism around pay for NFL cheerleaders, as there should be. They’re not paid a lot. But the facts are that they actually don’t come here for the money. They come here for something that’s actually bigger than that to them,” she said, via the Dallas Morning News.

“They have a passion for dance. There are not a lot of opportunities in the field of dance, and to get to perform at an elite level. … It is about being a part of something bigger than themselves. It is about a sisterhood that they were able to form, about relationships that they have for the rest of their lives. They have a chance to feel like they’re valued, that they’re special and that they are making a difference. When the women come here, they find their passion and they find their purpose.”

MORE: Meet Kelcey Wetterberg: Dallas Cowboys Cheerleader

While the Cowboys would not directly address speculation about the cheerleader pay, a Cowboys spokesperson said the team “pays cheerleaders for games, practices and appearances and covers the cost of uniforms, some meals, health club memberships and salon services.”

The women also work as dance instructors or other jobs in-season and during the offseason. Kelcey Wetterberg, for example, is a pediatric nurse.

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On the show, she was filmed caring for a patient while balancing the high-pressure job as a nurse with the stress and daily routine of going through what it takes to be a Dallas Cowboys Cheerleader.

America’s Sweethearts: Dallas Cowboys Cheerleaders is streaming on Netflix now. The series features seven episodes that run approximately one hour each.

More Dallas Cowboys Cheerleaders News



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Best Dallas Cowboys player to wear jersey No. 71

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Best Dallas Cowboys player to wear jersey No. 71


Don’t look now, but we are 71 days from the start of the Dallas Cowboys season.

With that comes the latest in our countdown of the best players ever to wear their respective numbers with the franchise. For No. 71, the story should be about never giving up.

The player who best represents the No. 71 for Dallas isn’t someone that anyone would have ever guessed.

Mark Tuinei

Peter Brouillet-USA TODAY Sports

Mark Tuinei’s journey to becoming one of the greatest to ever play for the Dallas Cowboys seems nearly impossible. Tuinei was a defensive tackle during his college career and, for his first two seasons in Dallas, served as a second-stringer for the defensive line.

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However, moving to left tackle in 1986 changed his professional career. Tuinei started at tackle for twelve seasons in Dallas, earning Pro Bowl honors in two of those seasons (’94 and ’95).

A career that once seemed impossible is now one that can never be forgotten. Tuinei’s professional career is an excellent example for anyone who thinks the road to success may feel daunting.

To sum up what the No. 71 means to the Dallas franchise, I think the best way would be to say that if you show up every day and do the work, you will be rewarded for that time.

— Enjoy free coverage of the Cowboys from Dallas Cowboys on SI 

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Letters to the Editor — Dallas Charter Plan, bail, immigrants, ERCOT, Texas Medical Board

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Letters to the Editor — Dallas Charter Plan, bail, immigrants, ERCOT, Texas Medical Board


Good take

Re: “Dallas Charter Plan Is a Progressive Mess — Proposed amendments have money for the council and division for the rest of us,” Wednesday editorial.

Bravo. What a refreshing change to read your outstanding opinion on amending the Dallas City Charter. I think I will keep my subscription.

Edward Walker, Dallas

Opinion

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Get smart opinions on the topics North Texans care about.

Look at bail bond companies

Re: “Bail Charities Need Closer Scrutiny — State should confirm groups properly assess risks,” Monday editorial.

We agree with your recent editorial advocating for better pretrial data to inform policymaking. Transparency is essential for a fair and effective justice system. And we are pleased to see the Office of Court Administration taking steps toward this goal.

However, when it comes to charitable bail fund reporting in particular, there is a troubling double standard in the level of scrutiny applied compared to bail bond companies, which profit from struggling families without similar oversight.

To make a real difference, robust data collection must cover the entire pretrial landscape, including the bail bond industry’s practices as well as the effects of pretrial detention on those who cannot afford bail or bondsman’s fees.

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Without quality data, policymakers rely on anecdotes, hindering effective, fair and informed decisions. Meaningful pretrial reform can enhance public safety while protecting the presumption of innocence and addressing racial and economic disparities in our justice system.

Systemwide data collection is indispensable for achieving this delicate balance. Only with consistent standards and transparency can we ensure that our pretrial practices are fair and effective.

Erin George, Philadelphia

national director of policy, The Bail Project

Undocumented values

Re: “Walking a thin line on border,” by Gromer Jeffers Jr., Monday Metro column.

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I want to believe Cristina Tzintzún Ramirez’s statement that “Most Americans support a pathway to citizenship for undocumented immigrants that have worked and lived in our communities for years.” Over two decades, I have been a friend to such a family whose children (all American citizens) have grown up. Everyone worked and supported Texas the same way I did — through sales and property taxes. One child serves in the military.

While undocumented, the parents have not tried to vote, although I hope their children, who have been educated in Dallas ISD, will vote at the right age.

Also, it’s an insult to associate their status with the transport of fentanyl, which has been reported to be smuggled largely by U.S. citizens.

Paul Halebian, Dallas

State electric planning lacks

Re: “Lines aren’t ERCOT’s,” by Charles E. Jackson, Tuesday Letters.

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I think that most of the Texas public really doesn’t care about the details of the Electric Reliability Council of Texas, the Public Utility Commission, the free market of generation or the Legislature’s action or nonaction. What they want is reliable electric power no matter what the source or how it gets to their home.

Unfortunately, the state of Texas does not have an overall integrated plan to accomplish that. Investors in supplying electricity I think are hesitant to invest hundreds of millions of dollars with the uncertainty of return on their money.

Recently, we have had an excess in wind turbine generation off the coast of South Texas without adequate lines to get the power where the demand is. The state of Texas continues to attract data centers and crypto mining firms, which use a lot of power, without an overall plan on power supply.

Some states, to avoid shorting home power demands, have made it mandatory for new high-power-demand firms to show a supply. Before homeowners can feel comfortable about reliable power in summer and winter, there is a lot more work to be done and it is not evident the state is leading the way in planning.

Robert A. Munroe, Dallas

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Rethink abortion issue

Re: “Medical board tweaks rules — Abortion guidance clarifies practices for doctors, but Legislature holds power,” June 22 news story.

The “action” or lack thereof by the Texas Medical Board to clarify the existing abortion laws in Texas, while disappointing in its results, is not surprising. The board simply lacks the authority to rewrite, add to or eliminate the laws. Those laws were not only poorly thought out, but the long-term impacts on Texas women and doctors were simply not considered at all. The only consideration was saving fetuses.

These laws put women at risk of losing their lives or future fertility, and doctors at risk of extreme civil and criminal liabilities. In addition, many people of faith do not believe that life begins at inception.

Why is a woman’s right to life and religious freedom put below that of a fetus? Since the board was not able to provide meaningful guidance, it is now up to the state Legislature to modify the laws.

The legislators who support the ban do so because they say they want to protect life. Why is the life of a woman less important than any fetus she is carrying? I challenge the Texas Legislature to rethink this issue and make it safe for women in Texas to be pregnant again.

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Marilee Hayden, Frisco

We welcome your thoughts in a letter to the editor. See the guidelines and submit your letter here. If you have problems with the form, you can submit via email at letters@dallasnews.com



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