Austin, TX
Michael Dell takes stage at SXSW 2024 to talk about failure, AI, Austin, UT and more
Michael Dell, founder of Round Rock-based Dell Technologies, views himself as technology optimist, and has had a front row seat to technology changes for the past 40 years since founding his company.
“It’s all just the preview for what’s to come,” Michael Dell said. “When I think about the future role that technology will play in the world, I think about the incredible innovations that we’re already starting to see in healthcare driven by technology … there’s never been a better time to be alive.”
During South by Southwest, he said these hopeful views also extend to Central Texas.
“My optimism is not just about technology. Technology has played a major role in all the great things that have happened in the world and certainly here in Central Texas,” he said.
Dell Technologies is one of the largest private employers in Central Texas, and employs 133,000 worldwide, including 13,000 in the Austin-area. The company saw a strong pandemic-era boom as people shifted to working from home and the company saw demand for its personal computers and other products boom. But it did cut 5% of its employees in 2023 to prepare for an expected economic downturn.
The founder and CEO spoke about his company, his thoughts on entrepreneurship, business, risk-taking and Austin in a Thursday South by Southwest session with Austin-based analyst Patrick Moorhead, of Moor Insights and Strategies.
Failure is a part of learning
Michael Dell founded the company when he was a freshman at the University of Texas, and said it was these early days where he learned about the importance of developing a team.
“You’ve got to surround yourself with great people, stay curious, always be learning,” he said. “We learned that integrity, reputation are the most valuable things and took a long, long time to build up and it’s really easy to destroy.”
He described being fortunate to be able to get a lot of people to join him “on this great adventure” and that Austin turned out to be a great place to attract people to.
Failing and making mistakes is a part of the learning process, he said, and it’s important to be agile and flexible. He said that at Dell Technologies it’s okay to make mistakes as long as the same mistakes aren’t being made twice. He views it better to try 10 things and get six right, than to try five and get all five right.
“Nobody has the right answer,” Dell said. “You’ve got to go figure it out.”
Michael Dell says artificial intelligence development is enormous
“It’s amazing to see the rapid pace of innovation and what’s going on,” Micheal Dell said, adding that technology comes in waves, but this one seems “bigger, more important and more significant.”
He said technology has always been a part of “enabling human potential,” and while he’s optimistic about AI, he acknowledged it will be hard for regulators to imagine how fast the technology is evolving.
“(AI development has) got to be done in a thoughtful way and reflect our humanity and I believe it’s going to be enormous,” Michael Dell said.
Moorhead also said AI is going to transform businesses.
“The last big opportunity out there was the Internet,” Moorhead said. “We’re at the beginning of a transition that’s not only going to make a lot of waves in the tech industry but also with people and corporations.”
On taking Dell Technologies private
Michael Dell, who founded Dell Technologies in 1984 and took the company public in 1988, took the company private in 2013 before returning to the public market in 2018. In the session, he said the time period that Dell Technologies was a private company brought a lot of challenges, but ultimately helped bring the company to its latest chapter. He added, public investors don’t really like volatility, so going private was a way to accelerate the company’s transformation.
“We’re in an industry where the pace of change is only going to accelerate,” Dell said. “It’s a ‘make quick change or die’ kind of industry and major transformations involve financial volatility.”
Austin then and now
Dell said he has had a front seat to watching Central Texas grow over the past several decades, and while it has grown significantly, the region has a great combination of innovative businesses and universities that make businesses of all sizes thrive.
“I believe that entrepreneurs go where their ideas flourish and are welcomed. Capitol goes where there’s opportunity, and extreme wealth,” Michael Dell said. “Turns out Texas is a great place for that … It’s been fun playing a part in that.”
Michael Dell said Austin’s natural beauty, balance between growth, development, mobility and all the things that make Austin special, will continue to help the city remain a great place full of opportunities.
“I’m bullish on Austin and Texas,” Dell said.
The importance of universities ‘can’t be overstated’
During his session, Dell emphasized the role the University of Texas plays in making Austin’s innovation scene and companies such as Dell Technologies possible, and said higher education institutes bring incredible resources.
“The importance of the University of Texas and the other universities in Texas, really can’t be overstated,” Dell said. “If you find great companies, there’s always a great university nearby. There’s no place in the world where that doesn’t exist.”
Advice for a nine-year-old
Michael Dell also answered a question about life advice from perhaps the youngest audience member, a 9-year-old.
“Learn as much as you can. Dream big. Have as many experiences and learnings as you possibly can, prepare yourself for the future,” Michael Dell said. “Find something you’re interested in and curious about exploring, and hopefully parents will let you do it.”
Austin, TX
Fire destroys abandoned E Austin auto shop
AUSTIN, Texas — Austin firefighters battled their second major fire Thursday afternoon, responding to an abandoned East Austin auto shop engulfed in flames.
Crews responded to 3100 Manor Road around 4 p.m., AFD said.
No injuries were reported and no one was inside the building.
ALSO | 40+ residents displaced in North Austin third-alarm apartment fire, no injuries reported
The incident was called in as a first alarm. The building is a total loss, according to officials.
CBS Austin has a crew on the way to the scene.
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Earlier in the afternoon, firefighters extinguished a three-alarm fire in north Austin.
Austin, TX
Austin road rage suspect identified, charged with criminal mischief: affidavit
AUSTIN, Texas – The suspect in a violent road rage incident on the Capital of Texas Highway has been identified and charged, according to court paperwork.
The altercation was caught on camera.
What we know:
34-year-old Ian Kevin Brinkmeyer has been charged with criminal mischief, a Class B misdemeanor, in connection with the Dec. 5 incident.
At around 2 p.m. that day, officers responded to a call for service on Capital of Texas Highway, where they spoke with Brinkmeyer and another man.
The affidavit says Brinkmeyer “engaged in a road rage” with the other man while traveling north on Capital of Texas Highway. Brinkmeyer drove around the other man, changed lanes in front of him and cut him off before stopping his car.
Brinkmeyer then allegedly got out of his vehicle holding a “steel knife sharpening rod”, walked over to the other man’s car and struck the driver’s side door window with the rod, shattering the entire window.
The affidavit says Brinkmeyer then quickly walked back to his car and drove off.
The entire incident was caught on video by other drivers and posted on social media.
The affidavit says that the repairs to the shattered window cost about $480, making this a case of criminal mischief with a value between $100 and $750.
What’s next:
A warrant has been issued for Brinkmeyer’s arrest. As of 12 p.m. Dec. 11, he is not in custody.
The Source: Information in this report comes from court paperwork and previous reporting.
Austin, TX
Day Trips: Gifts From All Over Texas • The Austin Chronicle
Holiday gift giving means it’s time for a road trip.
Maceo’s Spice & Import Company (maceospice.com) in Galveston is the perfect destination for the chefs and eaters on your list. Not only is the island city decorated for the holidays, but the 81-year-old specialty shop has an expansive selection of spices and hard-to-find imported foods. The house-made tomato gravy and pesto sauce are highly recommended. While you’re there, treat yourself to a muffaletta sandwich and a bowl of gumbo.
If someone on your holiday gift list is a New Orleans Jazz and Heritage Festival fan, head to Santo at the intersection of I-20 and U.S. 281. Kennedy’s Sausage Hometown Market (kennedyssausagehtm.com) makes the original Crawfish Monica Sauce (minus the crawfish) from Jazz Fest. The market sells other frozen foods that can be found nowhere else except maybe their other store in Stephenville.
At Santo you’re 16 miles south of Mineral Wells, so drive to the Crazy Water Company for a case of Texas’ original mineral water.
If you can’t make a road trip during the hectic days leading up to the holiday, then shop online. One of the pleasures of traveling Texas is finding the friendly voice of National Public Radio. Small radio stations were hit hard after the elimination of federal funding for public media. For instance, Marfa Public Radio lost a third of its funding. Consider making a gift to one of the 44 public stations in Texas in someone’s name. Or purchase a very cool T-shirt from Marfa Public Radio (marfapublicradio.org) as a way of making a donation.
Want a gift with staying power? Give a personalized brick to support the renovation of the historic Bolivar Point Lighthouse (bolivarpointlighthouse.org). The red brick with their name on it will be used as a paving stone at the lighthouse across the channel from Galveston.

Feliz Navidad, y’all.
1,784th in a series. Everywhere is a day trip from somewhere. Follow “Day Trips & Beyond,” a travel blog, at austinchronicle.com/day-trips.
This article appears in December 12 • 2025.
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