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Michael Dell takes stage at SXSW 2024 to talk about failure, AI, Austin, UT and more

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Michael Dell takes stage at SXSW 2024 to talk about failure, AI, Austin, UT and more


Michael Dell, founder of Round Rock-based Dell Technologies, views himself as technology optimist, and has had a front row seat to technology changes for the past 40 years since founding his company.

“It’s all just the preview for what’s to come,” Michael Dell said. “When I think about the future role that technology will play in the world, I think about the incredible innovations that we’re already starting to see in healthcare driven by technology … there’s never been a better time to be alive.”

During South by Southwest, he said these hopeful views also extend to Central Texas.

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“My optimism is not just about technology. Technology has played a major role in all the great things that have happened in the world and certainly here in Central Texas,” he said.

Dell Technologies is one of the largest private employers in Central Texas, and employs 133,000 worldwide, including 13,000 in the Austin-area. The company saw a strong pandemic-era boom as people shifted to working from home and the company saw demand for its personal computers and other products boom. But it did cut 5% of its employees in 2023 to prepare for an expected economic downturn.

The founder and CEO spoke about his company, his thoughts on entrepreneurship, business, risk-taking and Austin in a Thursday South by Southwest session with Austin-based analyst Patrick Moorhead, of Moor Insights and Strategies.

Failure is a part of learning

Michael Dell founded the company when he was a freshman at the University of Texas, and said it was these early days where he learned about the importance of developing a team.

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“You’ve got to surround yourself with great people, stay curious, always be learning,” he said. “We learned that integrity, reputation are the most valuable things and took a long, long time to build up and it’s really easy to destroy.”

He described being fortunate to be able to get a lot of people to join him “on this great adventure” and that Austin turned out to be a great place to attract people to.

Failing and making mistakes is a part of the learning process, he said, and it’s important to be agile and flexible. He said that at Dell Technologies it’s okay to make mistakes as long as the same mistakes aren’t being made twice. He views it better to try 10 things and get six right, than to try five and get all five right.

“Nobody has the right answer,” Dell said. “You’ve got to go figure it out.”

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Michael Dell says artificial intelligence development is enormous

“It’s amazing to see the rapid pace of innovation and what’s going on,” Micheal Dell said, adding that technology comes in waves, but this one seems “bigger, more important and more significant.”

He said technology has always been a part of “enabling human potential,” and while he’s optimistic about AI, he acknowledged it will be hard for regulators to imagine how fast the technology is evolving.

“(AI development has) got to be done in a thoughtful way and reflect our humanity and I believe it’s going to be enormous,” Michael Dell said.

Moorhead also said AI is going to transform businesses.

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“The last big opportunity out there was the Internet,” Moorhead said. “We’re at the beginning of a transition that’s not only going to make a lot of waves in the tech industry but also with people and corporations.”

On taking Dell Technologies private

Michael Dell, who founded Dell Technologies in 1984 and took the company public in 1988, took the company private in 2013 before returning to the public market in 2018. In the session, he said the time period that Dell Technologies was a private company brought a lot of challenges, but ultimately helped bring the company to its latest chapter. He added, public investors don’t really like volatility, so going private was a way to accelerate the company’s transformation.

“We’re in an industry where the pace of change is only going to accelerate,” Dell said. “It’s a ‘make quick change or die’ kind of industry and major transformations involve financial volatility.”

Austin then and now

Dell said he has had a front seat to watching Central Texas grow over the past several decades, and while it has grown significantly, the region has a great combination of innovative businesses and universities that make businesses of all sizes thrive.

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“I believe that entrepreneurs go where their ideas flourish and are welcomed. Capitol goes where there’s opportunity, and extreme wealth,” Michael Dell said. “Turns out Texas is a great place for that … It’s been fun playing a part in that.”

Michael Dell said Austin’s natural beauty, balance between growth, development, mobility and all the things that make Austin special, will continue to help the city remain a great place full of opportunities.

“I’m bullish on Austin and Texas,” Dell said.

The importance of universities ‘can’t be overstated’

During his session, Dell emphasized the role the University of Texas plays in making Austin’s innovation scene and companies such as Dell Technologies possible, and said higher education institutes bring incredible resources.

“The importance of the University of Texas and the other universities in Texas, really can’t be overstated,” Dell said. “If you find great companies, there’s always a great university nearby. There’s no place in the world where that doesn’t exist.”

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Advice for a nine-year-old

Michael Dell also answered a question about life advice from perhaps the youngest audience member, a 9-year-old.

“Learn as much as you can. Dream big. Have as many experiences and learnings as you possibly can, prepare yourself for the future,” Michael Dell said. “Find something you’re interested in and curious about exploring, and hopefully parents will let you do it.”



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Austin, TX

LD Systems expands Texas Footprint with Austin Location and welcomes ILIOS Productions — TPi

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LD Systems expands Texas Footprint with Austin Location and welcomes ILIOS Productions — TPi


For over two decades, ILIOS Productions has been a key part of the live events community in Austin, TX, transforming spaces and audience experiences with a vast range of lighting and video design, as well as event production services across a diverse client portfolio. Now, with the backing of parent company Clair Global, LD Systems, a Houston-based premier provider of audio, video, and lighting for event production and installed technology solutions, is welcoming ILIOS Productions to the team, marking the group’s fourth location in Texas. ILIOS Productions will now operate under the LD Systems brand. 

LD Systems will further resource ILIOS’ existing Austin operation to include additional services such as audio and rigging for live events, as well as integration solutions and services. This addition helps round out LD Systems’ ability to locally serve major metropolitan areas across Texas, including Houston, San Antonio, Dallas-Fort Worth, and Austin and reflects Clair Global’s continued focus on offering global resources while maintaining strong local-market expertise and responsiveness.

ILIOS Productions’ experience spans the concert and festival sector, corporate and activations, and high-end private, philanthropic and charitable events. The company’s commitment to critical event delivery has established trust with major brands including Lollapalooza, SXSW, Austin City Limits, Google, YouTube, the University of Texas System and many more.

Founder, President & Sr Ops Manager of ILIOS Productions, Bryan Azar, said: “After many years of working alongside LD Systems in Austin and beyond, we are delighted to be joining their world-class organisation. This is an exciting new chapter for a bolder future together.”

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Zach Boswell, General Manager, ILIOS Productions, added: “We are passionate about the work we do, and the community and business culture found at LD Systems is the ideal next step for our dedicated employees to progress as a united workforce.“

LD Systems co-founder and President, Rob McKinley commented: “We are delighted to amplify our service offerings in Austin with the addition of Bryan and his exceptional team of technology professionals. They have made a significant difference to many Texans with the work they undertake, and LD Systems is proud to welcome both their talent and ethos to the company.”

Building on this momentum, LD Systems also announced plans to expand its San Antonio facility into a new location in January 2026. Together with the addition of ILIOS Productions in Austin, this investment reinforces the organisation’s long-term investment in Texas and its dedication to meeting growing client demand with enhanced capacity and infrastructure.

www.ldsystems.com

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Austin airport one step closer to major expansion that will add 32 new gates

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Austin airport one step closer to major expansion that will add 32 new gates


AUSTIN, Texas — Austin-Bergstrom International Airport is one step closer to getting a major makeover after finalizing lease agreements with airlines that will support future renovations, including the addition of 32 new gates.

The airport on Wednesday announced the completion of Airline Use and Lease Agreements and Signatory Cargo Agreements with several major airlines and cargo companies, including Southwest Airlines, Delta Air Lines, United Airlines, American Airlines, Alaska Airlines, FedEx and UPS.

According to a press release from the airport, the use-and-lease agreements allow companies to commit funding to the project through rent and fees “generated under the agreements’ cost-recovery structure, supporting the airport’s ability to deliver projects that expand capacity, strengthen resiliency, and improve the passenger experience.”

The agreements will support the following projects at Austin-Bergstrom over the next 10 years:

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  • The addition of Concourse B, which will add 26 new gates, including 18 for Southwest Airlines and five with United Airlines.
  • Concourse M, adding six new gates, a bus to transport travelers to and from the Barbara Jordan Terminal, new concessions, restrooms and passenger amenities.
  • Enhanced seating and amenities, increased space and modernized concessions in Concourse A (home to all international flights). Delta Air Lines will have 15 gates, American Airlines will have nine, Alaska Airlines will have one and there will be eight common-use gates.
  • Updates to HVAC systems, electrical system, IT and telecommunications, storm drainage, water quality and de-icing infrastructure.

In a statement, District 2 Councilmember Vanessa Fuentes applauded the future job creation that’s to come out of the project. 

“This expansion program represents a tremendous economic opportunity for Austin—not only through the trades and construction jobs created during the buildout, but also through long-term jobs in concessions, airport operations, and airline services after the program is complete,” Fuentes said.

“This agreement reflects years of partnership, thoughtful negotiations, and shared vision with our airline partners. Their commitment provides the financial foundation we need to modernize our facilities, transform customer experience, and build the infrastructure needed to support Central Texas’ continued growth for generations to come. AUS would not be where it is today without the collaboration and investment of our airlines, and we are deeply grateful for their trust and partnership as we shape the future of air travel in Central Texas,” said Ghizlane Badawi, CEO of Austin-Bergstrom International Airport.

The final cost of the project is still under development, but is anticipated to grow from an estimated $4 billion to $5 billion. According to the airport, funding sources include airport cash reserves, airport revenues, bond proceeds and grants from the Federal Aviation Administration. 

“No local Austin taxpayer dollars are used to fund the airport’s expansion program,” the release said.



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Black Sheep Coffee Opens First Austin Location, Expanding Its Texas Footprint | What Now Austin

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Black Sheep Coffee Opens First Austin Location, Expanding Its Texas Footprint | What Now Austin


Black Sheep Coffee, the international coffee brand, will celebrate the opening of its first Central Texas location in Downtown Austin with two public events. The new café, located at W 6th St & Guadalupe St, Austin, TX 78701, marks a significant step in the company’s U.S. expansion following strong growth throughout the Dallas–Fort Worth region.

A public ribbon-cutting ceremony, hosted in partnership with the Austin Chamber of Commerce, will take place on Thursday, January 15 from 12:00 p.m. – 2:00 p.m., welcoming community members, local leaders, and partners into the space. During the event, guests can enjoy half-price lattes, including coffee and matcha drinks.

On Saturday, January 17, Black Sheep Coffee will officially celebrate their grand opening with a Sips & Beats event from 11:00 a.m. to 2:00 p.m., featuring live vinyl set by DJ Foxxy Brown, signature menu tastings, and half-price lattes throughout the event. Continuing the celebration, the store will also offer a 50% discount to International Half Marathon medal holders on Sunday, January 18, welcoming runners and spectators to refuel post-race.

Designed to reflect Austin’s creative identity, the location features custom graffiti artwork inspired by the city’s street art scene and the energy of Downtown. The new outpost will serve Black Sheep Coffee’s complete menu, including its 100% specialty-grade Robusta coffee, ceremonial-grade matcha, smoothies, pastries, Norwegian waffles, curated food offerings, and two bakery variations created exclusively for the Austin store. Additional limited-time items will debut later in January as part of the brand’s functional health product refresh.

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Austin has long been on our radar for its passionate community and standout coffee culture,” said Eirik Holth, co-founder of Black Sheep Coffee in a statement. “We’re excited to become part of that fabric and bring something new to Downtown. With several U.S. locations in the pipeline, Austin marks a major milestone in our next chapter of growth.

Black Sheep Coffee chose Austin for its strong alignment with the brand’s ethos and its reputation as a city that celebrates individuality and creativity. The opening also reinforces the company’s long-term commitment to Texas, with several additional locations planned statewide for 2026.

The Austin café will be open Sunday through Thursday from 6:00 a.m. to 8:00 p.m. and Friday and Saturday from 6:00 a.m. to 9:00 p.m. For more information, visit BlackSheepCoffee.us.



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