Austin, TX
F1, Georgia-Texas make Austin the sports capital of the world
If live sports are your thing, there’s no better place to be this weekend than Austin.
Formula 1 is back in the Texas capital for it’s annual U.S. Grand Prix, with practice beginning Friday and the race getting underway on Sunday (3 p.m. ET, stream live on ABC/ESPN+). On Saturday, Texas hosts Georgia at Darrell K Royal-Texas Memorial Stadium in one of the biggest college football games of the season (7:30 p.m. ET, stream live on ABC/ESPN+).
Austin’s Circuit of the Americas is circled on the calendars of F1 drivers from the moment each season’s schedule is confirmed, and the Longhorns are 6-0 and ranked No. 1 in the country. As a result, there is a definitive buzz on Sixth Street ahead of this weekend’s festivities.
ESPN’s Dave Wilson and Nate Saunders dive into why Bat City is so fired up for the showpiece events of Saturday and Sunday.
An emerging sporting powerhouse
Austin is proud of its roots as the “Live Music Capital of the World,” a $1.8 billion industry in a town that draws massive crowds for events such as SXSW and the Austin City Limits Music Festival, but it’s becoming a sports powerhouse as the city continues to grow.
The first year Austin hosted the F1 race at COTA, attendance was estimated to be about 117,000. Last year’s race attracted more than 432,000 fans. COTA says in its first decade, it accounted for $7 billion in economic impact to Austin and Texas, providing Texans more than 64,000 jobs every year, with the Austin Business Journal equating it to hosting a Super Bowl annually.
But the combination of the race with a massive SEC football game is a new twist.
Texas traditionally has played its biggest game of the season out of town, against Oklahoma in Dallas during the State Fair of Texas. Since 1936, the Longhorns have hosted a matchup of two top-five teams in Austin only twice: No. 1 Texas lost to No. 2 Ohio State in 2006 and the top-ranked Horns beat No. 4 Arkansas in 1970.
The Longhorns’ move to the SEC has significantly raised the stakes for home games, along with the accompanying excitement levels. Texas and Georgia, two of the marquee programs in college football history, are meeting during the regular season for the first time since 1958, and just the fifth time ever. Tickets are in demand, ranging from just under $400 to $7,000 on the secondary market.
As a result, Visit Austin, the city’s tourism arm, estimates hotel rooms for the F1/Texas-Georgia weekend to average about $477 a night. The Austin airport says it was expecting 40,000 departing visitors Monday, and was encouraging travelers to get to the events as much as three hours early.
2:34
Stinchcomb voices concerns in No. 5 Georgia vs. No. 1 Texas
SEC Network analyst Matt Stinchcomb joins Out of Pocket to further explain what worries the Bulldogs’ defense could run into facing the Longhorns’ offense.
College GameDay will be in attendance, kicking off a day in Austin where the atmosphere will be at a fever pitch for the night game. Texas has improved its game-day experience over the past few years (Spoon, an Austin band that gained national acclaim, is playing a free show outside the stadium Saturday), with burnt orange smoke rising from the student section at the beginning of the fourth quarter, and burnt orange LED lights bathing the stadium. The scene at Darrell K Royal-Texas Memorial Stadium will be one of the most raucous in its history. — Wilson
The bedrock of F1’s American boom
Even before Netflix’s smash hit “Formula 1: Drive to Survive” helped spark an American boom of interest in Formula 1, the U.S. Grand Prix at the Circuit of the Americas was one of the staple events on the schedule. A circuit loved by drivers and a venue adored by fans, COTA has continually raised its maximum attendance in recent seasons and has hosted sellout after sellout.
Drivers relish this race like few others. The racing is always good at COTA, a circuit featuring a perfect mix of low- and high-speed corners, ideal for good racing and overtaking opportunities. The pull of Austin’s race is bigger than the outline of the tarmac track, though. The stuffy, European attitudes that underpin so many F1 races are well and truly gone in Austin, where drivers rock cowboy hats and boots, and embrace the energetic vibe of the city.
2:33
Which team will maximise their upgrades when F1 returns to Austin?
With F1 returning to Austin this weekend, the ESPN Unlapped crew discuss which team can maximise their car’s performance with new upgrades.
Austin is now one of a healthy three races in the States, but its debut event in 2012 was crucial in ensuring the sport had a presence in the country at all. F1’s relationship with America was dealt a significant blow at the 2005 U.S. Grand Prix at the Indianapolis Motor Speedway (IMS), when all but six of the cars pulled out of the race at the end of the formation lap due to a feud over tires. F1 continued to the end of the contract with IMS until the end of 2007, but some doubted whether the sport would ever recover stateside from the debacle.
Recover it did, at Austin’s purpose-built circuit on the outskirts of the city, giving it a foothold back in the country it had desired to break for so long.
The 2021 race, held with Max Verstappen and Lewis Hamilton’s legendary title fight as the backdrop, felt like the coming-out party for F1 in America under Liberty Media. A raucous crowd greeted every driver, from the most famous to the most inexperienced, like gladiators entering the Coliseum, and were treated to a great race. That event was tangible validation of all the work F1 had put into cracking America.
The work continues, though, as Austin fights off competition from the U.S.’s two other grand-prix host cities. The Miami Grand Prix, held in May, has become increasingly popular since its inception in 2022, while the first Las Vegas Grand Prix last year was an incredible sporting and commercial success. The challenge of constantly raising the bar is one circuit boss Bobby Epstein has relished; this year, those with tickets are able to attend an Eminem concert during the week, while the circuit will also be bussing fans to Darrell K Royal-Texas Memorial Stadium in case they want to attend both events. — Saunders
Austin, TX
Abbott unveils monument dedicated to Texas Revolutionary War soldiers
AUSTIN (KXAN) — Governor Greg Abbott and the Texas Society Sons of the American Revolution unveiled a new monument at the Texas State Cemetery on Saturday, dedicated to Texas Revolutionary War soldiers.
“We must educate every generation about why it is that America grew from a tenuous 13 colonies into the most powerful country in the history of the world,” said Governor Abbott. “This monument here is an enduring testament to the heroes who fought for the freedom that is unique to America.”
The monument was dedicated to 69 soldiers who fought in the American Revolutionary War and later settled in Texas, according to a press release.
Among those that were honored, Abbott recognized:
- José Santiago Seguín, grandfather of Texas Revolutionary hero Juan Seguín.
- Peter Sides, who fought in the 2nd Battalion of the North Carolina Regiment of the Colonial Army, and was later killed in the 1813 Battle of Medina, fighting for Mexican independence against Spain.
- Antonio Gil Y’Barbo, the founder of Nacogdoches.
- William Sparks, who fought as a mounted rifleman in the American Revolution and later settled in Texas. He had two sons and two grandsons who fought in the Texas Revolution.
“This year marks the 250th anniversary of the American Revolution, which not only gave freedom to the British colonies of North America, but inspired movements for freedom and liberty all over the world,” said TSSAR President Mel Oller. “Texans played a role in the war too, and it’s important to recognize them, and the sacrifices they made for our freedom.”
At the monument unveiling, Abbott was also inducted into the Sons of the American Revolution and received its Silver Good Citizenship Medal.
Austin, TX
Trinket trade boxes on the rise across Austin
AUSTIN, Texas — Inside a green wooden box mounted to a steel fence, a treasure trove of trinkets awaits. Just a few miles north is another goodie box, this time covered in leopard print and inside a craft studio. Farther east, a simple white trinket box sits mounted on a wooden pole, decorated with stars and a crow saying, “Thanks for visiting!”
These boxes, filled to the brim with stickers, keychains, jewelry, collectibles and more, are known as trinket trade boxes. Austin has seen a sudden surge in these boxes over the last few months, and despite their varying locations, one sentiment ties them all together: trinket trading is a fun way to bring a bit of joy to the community.
“Little things that bring people joy is so important right now, which I think a lot of us can agree with, and I’ve seen all sorts of people use the box so far,” said Anna Arocha, whose trinket box is in The Triangle neighborhood downtown. “Little kids and all the way up to people in their 50s and 60s, I’ve seen stop by.”
Trinket trading operates on a simple system of take something, leave something. People can swap a toy car for a lanyard, a bracelet for a Sonny Angel, or a Pokémon card for a rubber duck.
“There was somebody who was just walking by with their kid in the stroller, and there was a finger puppet inside of the box, and I saw her swap something out and walk away with the little finger puppet,” Arocha said. “And it was just such a cute moment to see a mom and a kid enjoy something like that.”
Arocha put her crafting skills to work and made her green wooden box in just one day using craft wood and a wine crate last month. Amy Elms opted for a small, white junction box to ensure it could withstand harsh Texas weather. Ani’s Day & Night on East Riverside, which has a large outdoor space for picnic tables and food trucks, gave Elms permission to place her trinket box on their property in January.
Ally Chavez used her own property, Create! Studio ATX on West Anderson Lane, for her leopard-print box that opened in March.
“There wasn’t a ton up here in the north area, so we just kind of wanted to put it together and put it up for the studio just as a way to connect with the community in a way that no one has to spend money,” Chavez said.
Since their debuts, all three trinket boxes have garnered thousands of interactions on social media. When Arocha posted about the opening of her box in March, she racked up 100,000 views on TikTok. But with the excited comments came a bit of negative attention, and her cameras caught a thief trying to take all the trinkets. Arocha now locks the box at night.
“If somebody wants to do that, so be it,” Arocha said. “We can start over, and if the joy that it brings outweighs that every time, I think it’s worth doing.”
Arocha, Elms and Chavez’s boxes are now registered on a website called Worldwide Sidewalk Joy, alongside all the others in Austin and across the globe, as trinket trading grows to become a kind of new, modern geocaching.
“Honestly, it’s been I think even better than I expected so far,” Elms said. “I’ve had people… visiting Austin from out of town, and they’re making it a stop during their visit. I’ve also had multiple people reach out to me to ask how they can start their own trinket trade box, too, which I really love.”
Austin, TX
Forbes designates University of Texas as a ‘new’ Ivy school for third year in a row
AUSTIN (KXAN) — Forbes on Friday released its annual list of ‘New Ivies,’ and the University of Texas at Austin made it. This is not UT’s first time on the list; it was included in 2024 and 2025.
It’s important to note the Forbes designation does not make UT an Ivy League School. Schools currently designated as Ivy League are Brown University, Columbia University, Cornell University, Dartmouth College, Harvard University, Princeton University, the University of Pennsylvania, and Yale University.
Forbes argued its list was created because a growing number of employers have said they are less likely to hire an Ivy League grad today compared to five years ago. The list is curated by surveying over 100 C-Suite and hiring executives, as well as using data from the 2024 National Center for Education Statistics to gauge if a school fulfilled the criteria to be on the list.
One respondent said instead of prestige, employers are looking for graduates who have “complex emotional intelligence, radical adaptability and visionary creativity to orchestrate AI tools rather than compete with them.”
Forbes said colleges had to meet three criteria to be considered, which included:
- Size: Private schools must enroll at least 3,000 students, and public colleges must have at least 4,000 students enrolled.
- Selectivity: All but one private college had an admission rate of less than 15%; public college admission rates were 50% or less.
- Testing Requirements: At least half the entrants must have submitted either the SAT or the ACT scores
Forbes argued testing requirements indicated academic rigor, as a result. Schools such as the University of California and California State schools were not considered.
When it came to UT meeting the requirements for the list, UT had an undergrad enrollment of 44,663 students with a 27% acceptance rate. When it came to test scores, it had a median SAT score of 1390 and a median ACT score of 31.
For a full list of the public and private schools included in the Forbes 2026 New Ivies list, click here.
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