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Why Hot Dogs At Atlanta Falcons Games Cost Just $2

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Why Hot Dogs At Atlanta Falcons Games Cost Just $2


In this climate of rampant inflation and escalating costs to attend sporting events, a hot dog at an Atlanta Falcons game costs just $2.

“We tried the concept called ‘street pricing,’” Falcons CEO Rich McKay exclusively shared. “The object was to try and resemble more what it would look like on the outside as opposed to just what it would like on the inside of the stadium, where it could be marked up.”

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That pricing strategy in Mercedes-Benz Stadium is in response to market research the Falcons conducted prior to opening their new stadium in 2017.

From fans at their old Georgia Dome, the resounding complaint was the high cost of food.

When Mercedes-Benz Stadium opened, the hot dogs were priced at $2, but once the concessions went cashless in 2019, the team didn’t need to worry about change in the form of coinage slowing down the transaction process and dropped the price to $1.50.

To account for inflation, the Falcons recently raised their hot dog prices to $2 (not including tax), but, according to NBC Sports’ Peter King, that’s still the cheapest price in the NFL.

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And the $2 beef hot dogs are the same as those supplied by Levy Restaurants to its many other NFL stadium clients, including Arrowhead Stadium, Ford Field and Levi’s Stadium.

That $2 price not only applies to before and for the entire duration of Falcons games, but also to any event at Mercedes-Benz Stadium, including Atlanta United FC, College Football Playoff games or Taylor Swift concerts.

“We don’t want to upsell for any single event,” said McKay, who is also CEO of Arthur M. Blank Sport + Entertainment (AMBSE).

Since Mercedes-Benz Stadium opened, it has sold 1,364,761 hot dogs (as of August 2023), including 170,311 during 2022, its last full NFL season.

“Our volume is much higher than other stadiums and certainly higher than what we had at the dome,” McKay said. “Food and beverage for us is still a profitable venture, but clearly our profit level per item is much lower.”

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The affordably priced hot dogs make one think of Costco Wholesale
COST
.

That wholesaler has become famous for its hot dogs, which serve as a loss leader. That means Costco’s hot dogs are sold below market cost, but it actually helps stimulate other sales of more profitable goods by luring the customer in.

McKay wouldn’t go so far as to call the Mercedes-Benz Stadium hot dogs a “loss leader” but did note how much the average Falcons patron buys despite the cheap hot dogs.

“Maybe that drives their spending habits,” he said. “The per capita spending of each individual is very comparable if not higher than many other stadiums.”

Though hot dogs are a signature food, other affordably priced items on the Fan First menu include $2 refillable Coca-Colas, $3 waffle fries, $5 Bud Lights, $2 Dasani water bottles, $2 popcorn, $3 pizza slices and $5 cheeseburgers.

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With those kind of price points, the Falcons pride themselves on having created a family-friendly atmosphere.

That’s partly a reaction to the survey responses they received during the construction of Mercedes-Benz Stadium. Many families said they previously had to eat before going to games because the in-stadium prices were so high.

“That made no sense,” McKay said. “We certainly should have an environment, where the kids can have something to eat.”





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Atlanta, GA

Sheriff says man kills himself after killing 3 people outside home near Atlanta

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Sheriff says man kills himself after killing 3 people outside home near Atlanta


SHARPSBURG, Ga. (AP) —A man killed three people at a home near Atlanta before fatally shooting himself early Saturday, sheriff’s officials in Georgia said.

Deputies found two bodies in the driveway when they arrived at a home in Sharpsburg, Georgia, after receiving several 911 calls shortly after 1 a.m. Saturday, the Coweta County Sheriff’s Office said in a social media post. Another body was in the doorway of the home, the post said.

As deputies arrived at the scene, a man ran into the home, and a gunshot was heard, sheriff’s officials said.

A SWAT team arrived and secured the home and found the body of the man, officials said.

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Sheriff’s officials said they’re investigating the case as a “murder-suicide.” Officials have not released the names of the victims or the suspected shooter pending notification of family members.

Additional details were not immediately available.

Sharpsburg is about 40 miles (64 kilometers) southwest of Atlanta.



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Atlanta, GA

Atlanta Hawks Make Key Free Agent Decision With Forward Vit Krejci

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Atlanta Hawks Make Key Free Agent Decision With Forward Vit Krejci


Today was an important deadline for the Atlanta Hawks for several reasons. One of them concerned emerging forward Vit Krejci and whether or not to give him a two-way qualifying offer. The Hawks made the easy decision to extend a two-way qualifying offer to Krejci according to Lauren Williams at the AJC, making him a restricted free agent now. Atlanta can now match any offer that another team puts in front of Krejci.

This was a pretty easy decision for the Hawks to make considering how well Krejci played toward the end of the season. Because of the injuries that the Hawks had to the entire team, Krejci was forced to play a lot down the stretch, including starting a few games. He played in 22 games last season, starting 14 of them and averaged 6.1 PPG, 2.4 RPG, and 2.5 APG. He shot 49% from the field, including 41% from three. At 6’8 195 LBS, Krejci became a wing player with size and shooting that the Hawks were lacking. His best performance came in the Hawks huge comeback against the Boston Celtics, a game in which he scored 16 points, including 13 points in one quarter. He was 4-7 from three that night.

What could Krejci’s role be on this team? The Hawks have gotten bigger and better on the wing and at the point of attack through the early parts of this offseason. They drafted Zaccharie Risacher with the No. 1 overall pick and just acquired Dyson Daniels in the Dejounte Murray trade. De’Andre Hunter is still on the team as well. Krejci is young and showed he has potential last season, but it was also in a very small sample size. There is not a clear pathway for him to play a ton of minutes this season, but that could change. I think the Hawks made the right move today by extending him the offer.

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The Hawks have been making key decisions today with their free agents. They did not extend a qualifying offer to Saddiq Bey, making him an unrestricted free agent and they picked up the $2.2 million dollar team option for Garrison Matthews, bringing him back for another season. Krejci





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Atlanta, GA

Students assemble bikes for children in metro Atlanta at SkillsUSA conference

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Students assemble bikes for children in metro Atlanta at SkillsUSA conference


Hundreds of students gathered this week at the Georgia World Congress Center as part of the SkillsUSA National Leadership & Skills Conference. Among various activities, students participated in the Complete the Cycle community service project, assembling 80 bicycles destined for children in metro Atlanta.

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“These kids come from all corners of the nation. They are not just competitors; they are aspiring national leaders,” remarked one organizer. 

The SkillsUSA conference, a platform for vocational and technical education, emphasizes both practical skills and leadership development. Students involved in the Complete the Cycle project demonstrated their ability to apply their skills for a meaningful cause.

The organization has served nearly 15 million students since it was established in 1965. 

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