Atlanta, GA
Why Hot Dogs At Atlanta Falcons Games Cost Just $2
In this climate of rampant inflation and escalating costs to attend sporting events, a hot dog at an Atlanta Falcons game costs just $2.
“We tried the concept called ‘street pricing,’” Falcons CEO Rich McKay exclusively shared. “The object was to try and resemble more what it would look like on the outside as opposed to just what it would like on the inside of the stadium, where it could be marked up.”
That pricing strategy in Mercedes-Benz Stadium is in response to market research the Falcons conducted prior to opening their new stadium in 2017.
From fans at their old Georgia Dome, the resounding complaint was the high cost of food.
When Mercedes-Benz Stadium opened, the hot dogs were priced at $2, but once the concessions went cashless in 2019, the team didn’t need to worry about change in the form of coinage slowing down the transaction process and dropped the price to $1.50.
To account for inflation, the Falcons recently raised their hot dog prices to $2 (not including tax), but, according to NBC Sports’ Peter King, that’s still the cheapest price in the NFL.
And the $2 beef hot dogs are the same as those supplied by Levy Restaurants to its many other NFL stadium clients, including Arrowhead Stadium, Ford Field and Levi’s Stadium.
That $2 price not only applies to before and for the entire duration of Falcons games, but also to any event at Mercedes-Benz Stadium, including Atlanta United FC, College Football Playoff games or Taylor Swift concerts.
“We don’t want to upsell for any single event,” said McKay, who is also CEO of Arthur M. Blank Sport + Entertainment (AMBSE).
Since Mercedes-Benz Stadium opened, it has sold 1,364,761 hot dogs (as of August 2023), including 170,311 during 2022, its last full NFL season.
“Our volume is much higher than other stadiums and certainly higher than what we had at the dome,” McKay said. “Food and beverage for us is still a profitable venture, but clearly our profit level per item is much lower.”
The affordably priced hot dogs make one think of Costco Wholesale
COST
That wholesaler has become famous for its hot dogs, which serve as a loss leader. That means Costco’s hot dogs are sold below market cost, but it actually helps stimulate other sales of more profitable goods by luring the customer in.
McKay wouldn’t go so far as to call the Mercedes-Benz Stadium hot dogs a “loss leader” but did note how much the average Falcons patron buys despite the cheap hot dogs.
“Maybe that drives their spending habits,” he said. “The per capita spending of each individual is very comparable if not higher than many other stadiums.”
Though hot dogs are a signature food, other affordably priced items on the Fan First menu include $2 refillable Coca-Colas, $3 waffle fries, $5 Bud Lights, $2 Dasani water bottles, $2 popcorn, $3 pizza slices and $5 cheeseburgers.
With those kind of price points, the Falcons pride themselves on having created a family-friendly atmosphere.
That’s partly a reaction to the survey responses they received during the construction of Mercedes-Benz Stadium. Many families said they previously had to eat before going to games because the in-stadium prices were so high.
“That made no sense,” McKay said. “We certainly should have an environment, where the kids can have something to eat.”
Atlanta, GA
How to buy Atlanta Falcons vs. New York Giants tickets
The Atlanta Falcons (7-7) and the New York Giants (2-12) square off on Sunday, December 22, 2024 at Mercedes-Benz Stadium.
If you are looking for Falcons vs. Giants tickets, information is available below.
Atlanta Falcons vs. New York Giants game info
- Location: Atlanta, Georgia
- Date: Dec. 22
- Time: 1 p.m. ET
Shop Falcons vs. Giants tickets
How to buy Falcons vs. Giants tickets for NFL Week 16
You can purchase tickets to see the Falcons take on the Giants from multiple providers.
Atlanta Falcons vs. New York Giants betting odds, lines, spreads
- Spread favorite: Falcons (-10)
- Moneyline favorite: Falcons (-500)
- Total: 41 (O: -110, U: -110)
Odds courtesy of BetMGM
Atlanta Falcons schedule
- Week 1: Sept. 8 vs. Pittsburgh Steelers, 18-10 loss
- Week 2: Sept. 16 at Philadelphia Eagles, 22-21 win
- Week 3: Sept. 22 vs. Kansas City Chiefs, 22-17 loss
- Week 4: Sept. 29 vs. New Orleans Saints, 26-24 win
- Week 5: Oct. 3 vs. Tampa Bay Buccaneers, 36-30 win
- Week 6: Oct. 13 at Carolina Panthers, 38-20 win
- Week 7: Oct. 20 vs. Seattle Seahawks, 34-14 loss
- Week 8: Oct. 27 at Tampa Bay Buccaneers, 31-26 win
- Week 9: Nov. 3 vs. Dallas Cowboys, 27-21 win
- Week 10: Nov. 10 at New Orleans Saints, 20-17 loss
- Week 11: Nov. 17 at Denver Broncos, 38-6 loss
- Week 13: Dec. 1 vs. Los Angeles Chargers, 17-13 loss
- Week 14: Dec. 8 at Minnesota Vikings, 42-21 loss
- Week 15: Dec. 16 at Las Vegas Raiders, 15-9 win
- Week 16: Dec. 22 at 1 p.m. ET vs. New York Giants
- Week 17: TBD at Washington Commanders
- Week 18: TBD vs. Carolina Panthers
Shop Atlanta Falcons tickets
Atlanta Falcons stats
- Total offense: 363.1 yards per game, ninth in NFL
- Passing offense: 238.9 yards per game, sixth in NFL
- Rushing offense: 124.2 yards per game, 12th in NFL
- Total defense: 342.6 yards per game, 20th in NFL
- Passing defense: 225.9 yards per game, 24th in NFL
- Rushing defense: 116.7 yards per game, 13th in NFL
New York Giants schedule
- Week 1: Sept. 8 vs. Minnesota Vikings, 28-6 loss
- Week 2: Sept. 15 at Washington Commanders, 21-18 loss
- Week 3: Sept. 22 at Cleveland Browns, 21-15 win
- Week 4: Sept. 26 vs. Dallas Cowboys, 20-15 loss
- Week 5: Oct. 6 at Seattle Seahawks, 29-20 win
- Week 6: Oct. 13 vs. Cincinnati Bengals, 17-7 loss
- Week 7: Oct. 20 vs. Philadelphia Eagles, 28-3 loss
- Week 8: Oct. 28 at Pittsburgh Steelers, 26-18 loss
- Week 9: Nov. 3 vs. Washington Commanders, 27-22 loss
- Week 10: Nov. 10 at Carolina Panthers, 20-17 loss
- Week 12: Nov. 24 vs. Tampa Bay Buccaneers, 30-7 loss
- Week 13: Nov. 28 at Dallas Cowboys, 27-20 loss
- Week 14: Dec. 8 vs. New Orleans Saints, 14-11 loss
- Week 15: Dec. 15 vs. Baltimore Ravens, 35-14 loss
- Week 16: Dec. 22 at 1 p.m. ET at Atlanta Falcons
- Week 17: TBD vs. Indianapolis Colts
- Week 18: TBD at Philadelphia Eagles
Shop New York Giants tickets
New York Giants stats
- Total offense: 296.4 yards per game, 29th in NFL
- Passing offense: 185.1 yards per game, 30th in NFL
- Rushing offense: 111.3 yards per game, 18th in NFL
- Total defense: 344.1 yards per game, 21st in NFL
- Passing defense: 200.4 yards per game, seventh in NFL
- Rushing defense: 143.7 yards per game, 31st in NFL
Shop Falcons vs. Giants tickets
This content was created for Gannett using technology provided by Data Skrive.
Atlanta, GA
Chris Henderson hunts Atlanta United revival and promises ‘leaders’ as DPs
ATLANTA – Change is sweeping through Atlanta United as the year comes to a close. The club’s new $23million addition to its training ground is underway. It will feature a modern office space and an enhanced production studio, among other upgrades, and be ready next summer, but on Tuesday the sounds of construction were tempered briefly in order to introduce Chris Henderson as the organization’s new chief soccer officer.
Henderson represents a considerable shift in front office strategy. He replaces Carlos Bocanegra, who had served in the role since Atlanta United’s inception in 2014. Under Bocanegra and Darren Eales, the club’s former president, squad building was a risk-reward exercise. It led to an MLS Cup in 2018, but the winning standard has not been maintained since. Henderson was hired to help change that.
“We promised that we were going to remake the club,” said Atlanta United CEO Garth Lagerwey before he introduced Henderson to reporters. “This is the first big one and there’ll be more to come to make this better in 2025.”
In Henderson, Lagerwey hired a trusted friend. As Inter Miami’s sporting director, Henderson helped navigate a financial penalty of more than $2million that the club received in 2021. MLS sanctioned Miami for violating the league’s salary budget and roster guidelines the year prior.
Henderson purged Miami’s roster then rebuilt it, knowing that Lionel Messi, Sergio Busquets, Luis Suarez and Jordi Alba would join sooner than later. He was influential in a way that doesn’t typically make headlines at a club that became synonymous with headline-grabbing news. But as Miami’s notoriety grew, Henderson’s influence appeared to diminish.
Despite Henderson’s integral role in helping steer Miami to a Supporters’ Shield in 2024, in June, Miami managing owner Jorge Mas hired president of football operations Raul Sanllehi to oversee the sporting department.
Keep in mind that Henderson has been an MLS title-winning executive since 2008. Any club in MLS could expect to immediately get better with him in their front office, but Miami is a unique case. There isn’t a more hands-on owner in the league than Mas, who personally recruited Messi and his pals.
Tata Martino, who previously coached Atlanta, resigned in November and was replaced by Messi’s close friend and former teammate Javier Mascherano. In short, Miami’s HQ got crowded.
So, does Henderson believe he’ll have a stronger voice in Atlanta?
“I think yes,” Henderson told The Athletic. “I think just in the way Garth, his vision and leadership, we’re very aligned. So I do think so. I feel like I had a voice in Miami. I had a voice in Seattle. I think that will continue, but I think now it will probably be an easier transition from the beginning.”
Henderson will go from the shadows in Miami to one of the most visible jobs in MLS. It’s not often that a team drops a teaser video on social media to hype up the hire of a front-office executive. In Atlanta, Henderson will be one of the club’s stars. Not only as a roster builder, for which he has become renowned, but as an establisher of culture. The latter has been the missing ingredient in Atlanta since their instability began in 2019.
Henderson left Miami in a much better position than when he was hired by Mas and co-owner David Beckham in January of 2021. Miami’s stuttered launch in 2020 under head coach Diego Alonso was followed by two subpar seasons under Phil Neville. Miami finished 14th out of 15 teams in the Eastern Conference in 2023.
”I feel like there was a big evolution at Miami from when I came in to when I left,” said Henderson. “And obviously I dealt with a lot of things the first three years that were, you know, unexpected when I came in, but I look at where it is now and that team is an incredible team.”
The optics are much different in Atlanta. Lagerwey has been given carte blanche to restructure the club. Rather than rip the bandaid, Lagerwey has taken his time to make wholesale changes — a reality that has frustrated the Atlanta United fanbase. A new head coach could be announced later this month, which would finalize the technical department overhaul.
After he fired former manager Gonzalo Pineda in June, Lagerwey then parted ways with Bocanegra, who had become one of Atlanta United’s most important decision-makers. He was responsible for hiring past coaches, dealing with player agents, signing players, and even deciding what the players wore on their pregame walk to the stadium.
On Tuesday, Lagerwey lauded Henderson’s skills and his pedigree as a highly-regarded talent evaluator. Over the past five seasons, Atlanta United has spent a lot of money on players but consistently performed as a mid-table team. Their late-season push to qualify for the postseason, and then eliminate Inter Miami, masked many of Atlanta’s realities.
“I see some good pieces here and some pieces that are really good for building a roster,” Henderson said of Atlanta’s current squad.
Henderson will have a more senior-level role in Atlanta that will not be limited to scouting. Still, his influence in that department will be significant. The aforementioned task of building a culture, however, was very appealing.
“That’s one of the bigger reasons why I came here,” he said. “I feel like it’s one of my biggest strengths, that relationship with the coaching staff, relationship with the player. You know, you have a lot of conversations with players, and you’re sitting down, you have to trade a player. I’ve been traded six times, so there are certain ways that you can deliver the same message. I like to lead with empathy.”
Henderson was also genuinely excited about the opportunity to mold the soccer side of the business, not only to his liking but by working with Atlanta’s budding scouting and analytics department.
Not everything Henderson says or does is new age and progressive. His formula for success in MLS is rather standard. A club needs high-impact designated players who will “lead by example”. They don’t have to be yellers or talkers, Henderson added. Instead, an Atlanta DP has to lead inside the locker room, as well.
That’s certainly not out-of-the-box thinking, but in Atlanta’s case, they haven’t gotten elite leadership and commitment from their top players for several seasons. They enter 2025 with two open DP slots after the departures of Thiago Almada and Giorgos Giakoumakis over the summer.
Almada may someday be regarded as the most talented player in club history, but he didn’t engage with the city nor was his heart ever in MLS long-term. Giakoumakis, a DP striker who won the Newcomer of the Year award in 2023, hadn’t fully unpacked before he and his camp sought to leave the U.S. for Liga MX.
And that’s the hidden part of talent identification. Can you avoid an overpromise about a next step to Europe or a new contract and instead convince an international player to commit to MLS long-term?
“(DPs) need to be examples for the young kids. They need to be ultra professional,” Henderson said. “I’ve now been at two clubs (Seattle and Miami) where I think we’ve done really well with the DPs, and they’ve been leaders, and that’s what I want to bring here.”
Lagerwey and Henderson have been reunited in Atlanta, but the two are still best known for their success together with the Seattle Sounders. Two MLS Cup finals were won (2015 and 2019) and Seattle qualified for the playoffs consistently for over a decade. It’s not a stretch to say that Lagerwey would like something comparable now.
“I want to be very respectful of the success that Atlanta has had,” Lagerwey said on Tuesday. “Atlanta was the most successful launch, arguably, in professional sports history. But if you talk to the guys who organized the launch, one of the trips they made was out to Seattle. So I don’t think it’s a knock on either organization that we’re trying to pull the best from both organizations and try to put it together.”
Among the popular trends that have made their way to Atlanta from Seattle is a commitment to data and analytics. In Seattle, and gradually in Atlanta, data has become an important tool for the player acquisition process. Atlanta’s data team is a work in progress, which means that data was not a central part of the scouting process until recently.
Henderson believes that data can “help us minimize risks and make decisions on players,” but adds that there’s an art to signing players that starts from one’s gut. “The data may say one thing, but you really feel strongly (about a player),” said Henderson. “He may seem slow, but he’s so good with the ball that it doesn’t matter.”
Atlanta has outgrown their original training ground, but the club needs to upgrade more than just their facilities. The product on matchday has to improve. Henderson will be expected to guide Atlanta’s return to the top of the MLS mountain in what he referred to as “a fresh start” with “a lot of resources.”
“We need to take the things in our relationship that worked, and how we work together, and with the rest of the staff, but we need to take it to this new project,” he said. “There are different players, there are different things that you’re dealing with. There’s a different stadium.”
Atlanta supporters will hope that Tuesday’s news conference was the beginning of the end, of sorts. Henderson’s hire could be the culture change that Atlanta has been grasping at for years. Celebrations in Atlanta have become transitory and patience among the fans has run thin.
For Henderson and Lagerwey, success must be more than a fleeting moment.
(Top photo: Carmen Mandato / Getty Images)
Atlanta, GA
Atlanta Falcons bench Kirk Cousins, will go with Michael Penix ‘moving forward’
Eagles look like team to beat in NFC, Bills beat Lions in potential SB preview
Mackenzie Salmon breaks down the top storylines from Week 15 in the NFL.
Sports Seriously
There will be a new quarterback in Atlanta.
Atlanta Falcons head coach Raheem Morris announced rookie Michael Penix Jr. will be the starter for the team’s upcoming game against the New York Giants, with Kirk Cousins headed to the bench.
“After review we have made the decision Michael Penix will be the Atlanta Falcons starting quarterback moving forward,” Morris said in a statement. “This was a football decision and we are fully focused on preparing the team for Sunday’s game against the New York Giants.”
The moves comes after a decline in Cousins’ play in recent weeks, particularly when it comes to turning the ball over. After Cousins guided Atlanta to a 6-3 start and an early lead in the NFC South, the Falcons dropped their next four games and lost control of the division. During the losing streak, Cousins threw eight interceptions and no touchdowns.
Cousins had a chance to change the narrative on Monday night against the Las Vegas Raiders, but the poor play continued. He finally threw a touchdown pass, but he only threw for 112 yards − just 28 in the second half − and an interception in a game where the offense looked largely problematic.
After the 15-9 win, Morris told reporters Cousins “got to play better.” When Morris spoke with the media on Tuesday, he was noncommittal on Cousins keeping the starting job before announcing the switch on Tuesday night.
“We just got back (from Las Vegas),” he said, per The Athletic’s Josh Kendall. “We still have to go through that process. All those things will happen over the course of the week. We didn’t play well enough at the quarterback position.”
The future now looks uncertain for the quarterback Atlanta signed this past offseason to a four-year, $180 million contract, which had a $50 million signing bonus and $100 million guaranteed. If Atlanta released Cousins, it would eat a dead cap hit of $65 million, per Over The Cap, and he’s also due a $10 million roster bonus for 2026 if he’s on roster through March 17. A trade would require another team willing to take on the contract, or Atlanta offering to pay for some of it.
Now, the quarterback drafted No. 8 overall in this year’s draft will get the chance to make his case to keep the job as Atlanta continues to challenge for the division title. The former Washington Huskies star that led the NCAA in passing yards in 2023 has played in just two games this season, in relief of Cousins in blowout losses. He is 3-for-5 with 38 yards.
All the NFL news on and off the field. Sign up for USA TODAY’s 4th and Monday newsletter.
-
Business1 week ago
OpenAI's controversial Sora is finally launching today. Will it truly disrupt Hollywood?
-
Politics5 days ago
Canadian premier threatens to cut off energy imports to US if Trump imposes tariff on country
-
Technology6 days ago
Inside the launch — and future — of ChatGPT
-
Technology5 days ago
OpenAI cofounder Ilya Sutskever says the way AI is built is about to change
-
Politics5 days ago
U.S. Supreme Court will decide if oil industry may sue to block California's zero-emissions goal
-
Technology5 days ago
Meta asks the US government to block OpenAI’s switch to a for-profit
-
Politics6 days ago
Conservative group debuts major ad buy in key senators' states as 'soft appeal' for Hegseth, Gabbard, Patel
-
Business3 days ago
Freddie Freeman's World Series walk-off grand slam baseball sells at auction for $1.56 million