It might seem counterintuitive given pandemic and postpandemic shopping habits, but malls are thriving. According to a recent study by Coresight Research, a retail research and advisory firm, top-tier enclosed malls are flourishing, outperforming in occupancy, revenue, and foot traffic. A stroll around Lenox Square or Phipps Plaza validates the data: “Coming Soon” signs dot both. There’s a tenant waiting list at these shopping centers as stores, particularly luxury ones, clamor to establish a foothold in Atlanta.

That’s not surprising to Su Longman, a longtime mall patron. The CEO and owner of Pallet Central Enterprises, she has shopped around the world and is proud to say that Atlanta’s offerings rival, if not beat, that of some major fashion cities. “I can find things to my eclectic taste much easier here in Atlanta, which might be contradictory to what non-Atlantans might believe,” she says.

Longman, who has frequented Atlanta malls for 20 years, also loves how the carefully selected stores have changed the demographics of the shoppers, with more variety in the clientele and brands, perhaps driven by the influence of the entertainment industry and the diversity of people moving here. “Atlanta is truly becoming the Beverly Hills of the South, and the designer shops coming in definitely attest to that,” she says.

Brands have felt the pull of the malls, too, with several opting back in to the shopping centers as home bases. Brunello Cucinelli, Akris, Christian Louboutin, Etro, Jimmy Choo, and Hermès have all returned to Phipps. Alo Yoga has already moved to Lenox Square, and Moncler will complete its migration there by the end of 2024. Here, a selection of stores to keep an eye on.

Balmain
The second half of 2023 saw the arrival of Parisian fashion house Balmain at Phipps Plaza, only the eighth flagship store in the country for the brand, joining others in New York, Miami, and Los Angeles. Men’s and women’s ready-to-wear, handbags, and popular sneakers designed under the tutelage of creative director Olivier Rousteing are on display in the store’s minimalist interior.

Photograph by James Cool

Fendi
Several retailers, such as Tory Burch and Tiffany, already have a presence at both malls, doubling down on exposure and catering to their popularity. Fendi joins this elite list, complementing its Lenox outpost with a store in the former Tavern at Phipps space. Over 3,500 square feet showcase the brand’s signature men’s and women’s ready-to-wear collections, accessories, shoes, and leather goods. A private client showroom and exotic leather goods section are decked out in Pakistan green onyx marble floors, adding to the sumptuousness of the store.

The Webster
Atlantans have missed Jeffrey at the malls, but that hole might be filled in late 2024 when The Webster comes to Lenox Square, the 10th location for the fashion powerhouse. The boutique, founded in Miami in 2009, is known for its more experimental brands, such as Alexandre Vauthier, Marine Serre, Paco Rabanne, Rhude, and The Attico. The Webster’s color- and print-heavy private-label brand, LHD, designed by CEO and founder Laure Hériard Dubreuil, is exclusive to its boutiques. In addition to clothing, shoppers can expect expertly sourced fine jewelry, plus home and beauty products.

Zegna
Perhaps one of the most striking spaces is Zegna’s new location on the ground floor of One Phipps Plaza, the LEED-certified office building adjacent to the mall. Facing the reimagined green space across from Citizens Market, the store reflects the brand’s sophisticated look with a modern twist. Fans will also be able to partake in its bespoke experience, with a master tailor on-site to hand-construct anything from suits to leather goods.

This article appears in our May 2024 issue.

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The school reported that the man took four laptops, an iPad and an Apple Pencil.

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Raisel Iglesias didn’t record the first two outs in the ninth inning on May 11 in easy fashion. But after he got Pete Alonso to ground out to short on the eighth pitch of the at-bat and the 14th pitch of the inning, a feeling of inevitability enveloped Citi Field.

The Braves fans who’d already begun drowning out the Mets fans in the crowd of 38,919 began doing the Tomahawk Chop. And Braves fans, Mets fans and impartial observers alike took out their phones as J.D. Martinez stepped to the plate.

It was finally going to happen. The Braves, the epitome of sustained pitching excellence, were going to throw a no-hitter. Who didn’t want to have video proof of the final out and the end of the drought?

Except, of course, this no-hit bid ended like every other no-hit bid by the Braves over the last 30-plus years when Martinez hit a first-pitch fastball about 10 feet beyond the right field fence to end a combined pursuit of history by Max Fried (first seven innings), Joe Jimenez (eighth inning) and Iglesias.

These are the Mets, so you expected Ronald Acuna Jr. to scale the wall and do a somersault while making the gem-saving catch, but no. The Braves’ no-hitter drought is such a strong entity that even the perpetually woeful Mets can’t snap it.

Nor could the less-woeful Cubs and Padres over the last 10 games, which increased the Braves’ no-hitter drought to a whopping 4,877 games — counting the playoffs — since Kent Mercker held the Dodgers hitless on April 8 1994.

The only teams for whom features about their no-hitter droughts would be more evergreen are Cleveland (no no-hitters since Len Barker’s perfect game against the Blue Jays on May 15, 1981), the Blue Jays (no no-hitters since Dave Stieb, a chapter by himself in any book about near no-hitters, finally threw his lone no-hitter against Cleveland on Sept. 2, 1990) and the Royals (no no-hitters since Bret Saberhagen’s gem against the Chicago White Sox on Aug. 26, 1991)

“It’s rare — how many have there been out of ever single game that’s been played?” Braves catcher (and former Mets catcher, because of course) Travis d’Arnaud said following the Braves’ 4-1 win. “How many have there been total?”

Entering play Thursday, there were 383 no-hitters thrown in 239,022 games since 1876. That means the odds of a no-hitter being thrown are 0.002 percent per game (or 0.0016 percent, if you want to be more exact).

The odds of seeing a no-hitter since 1995 — the first full season of the Braves’ drought — are even lower at 0.001 percent per game (or 0.0006 percent, if you want to be more exact).

So on one hand, it’s understandable the Braves haven’t thrown a no-hitter. It’s hard to do, even for a team that’s pitched better than almost anyone else over the last three decades. Since 1994, the Braves rank second in baseball with 2,656 wins, a 3.80 ERA and a 1.30 WHIP.

But the Yankees, who are first in wins since 1994, and the Dodgers, who are first in ERA and WHIP, have combined for nine no-hitters (and two perfect games, both by the Yankees) since Mercker’s gem.

Seventeen other teams have thrown multiple no-hitters since 1994, including the Marlins, who have the fourth-worst record in baseball in that span but also have six no-hitters. That’s tied for the most with the Phillies behind the Astros (eight). Even the Mets, who used to be the poster franchise for no no-hitters, have thrown two no-hitters.

And none of those teams with multiple no-hitters had a trio of Hall of Famers accounting for almost 20 percent of their starts since 1994. Greg Maddux, Tom Glavine and John Smoltz combined to start 922 games for Atlanta, albeit none since 2008. They finished with no no-hitters in a combined 1,903 starts, but the likes of Chris Heston, Bud Smith, Philip Humber and Jose Jimenez combined for four no-hitters — Humber’s was a perfect game— over 146 career starts.

At least Glavine, Maddux and Smoltz are in good company. Tim Hudson, who played nine seasons of his borderline Hall of Fame career in Atlanta, never threw a no-hitter for the Braves. Nor have current ace-caliber Braves Chris Sale or Spencer Strider.

Fried is the third All-Star to start a Braves’ no-hit bid broken up in the ninth in the last 10 years Shelby Miller’s bid was broken up by the Marlins with two outs on May 17, 2015) while Mike Foltynewicz had his pursuit of history ended June 30, 2017, when current Braves first baseman Matt Olson led off the ninth with a homer for the Athletics. And Sean Newcomb, who came within an out of a no-hitter against the Dodgers on July 29, 2018 was a former first-round draft pick who was the centerpiece of the Andrelton Simmons trade with the Angels at the start of the Braves’ rebuild in 2015.

“With all the Hall of Famers running through here and guys with electric stuff — they’re not easy, so many things have got to go right,” Braves manager Brian Snitker said.

Maybe the pitcher to get everything to go right will be Fried, who carried a no-hitter into the sixth inning for the third tie this season Wednesday, when he settled for a complete game three-hitter in a 9-2 win over the Cubs. Or maybe it’ll be a pitcher in the midst of an otherwise ordinary career.

Or maybe the Braves will just keep going and going without a no-hitter, continuing their decades-long success on the mound while embodying the quirky and random nature of the no-hitter, or the lack of one.

“It’s really cool to be a part of an almost one — 26-outer,” Braves centerfielder Michael Harris II said. “So hopefully this season or in the near future, we can squeeze one out.”