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Believe it or not, malls continue to be the epicenter of Atlanta shopping

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Believe it or not, malls continue to be the epicenter of Atlanta shopping


The new Christian Louboutin boutique in Phipps Plaza, with its iconic red carpet

Photograph by James Cool

It might seem counterintuitive given pandemic and postpandemic shopping habits, but malls are thriving. According to a recent study by Coresight Research, a retail research and advisory firm, top-tier enclosed malls are flourishing, outperforming in occupancy, revenue, and foot traffic. A stroll around Lenox Square or Phipps Plaza validates the data: “Coming Soon” signs dot both. There’s a tenant waiting list at these shopping centers as stores, particularly luxury ones, clamor to establish a foothold in Atlanta.

That’s not surprising to Su Longman, a longtime mall patron. The CEO and owner of Pallet Central Enterprises, she has shopped around the world and is proud to say that Atlanta’s offerings rival, if not beat, that of some major fashion cities. “I can find things to my eclectic taste much easier here in Atlanta, which might be contradictory to what non-Atlantans might believe,” she says.

Longman, who has frequented Atlanta malls for 20 years, also loves how the carefully selected stores have changed the demographics of the shoppers, with more variety in the clientele and brands, perhaps driven by the influence of the entertainment industry and the diversity of people moving here. “Atlanta is truly becoming the Beverly Hills of the South, and the designer shops coming in definitely attest to that,” she says.

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Brands have felt the pull of the malls, too, with several opting back in to the shopping centers as home bases. Brunello Cucinelli, Akris, Christian Louboutin, Etro, Jimmy Choo, and Hermès have all returned to Phipps. Alo Yoga has already moved to Lenox Square, and Moncler will complete its migration there by the end of 2024. Here, a selection of stores to keep an eye on.

Balmain
The second half of 2023 saw the arrival of Parisian fashion house Balmain at Phipps Plaza, only the eighth flagship store in the country for the brand, joining others in New York, Miami, and Los Angeles. Men’s and women’s ready-to-wear, handbags, and popular sneakers designed under the tutelage of creative director Olivier Rousteing are on display in the store’s minimalist interior.

Believe it or not, malls continue to be the epicenter of Atlanta shopping
Fendi is one of the few shops with locations in both Lenox Square and Phipps Plaza.

Photograph by James Cool

Fendi
Several retailers, such as Tory Burch and Tiffany, already have a presence at both malls, doubling down on exposure and catering to their popularity. Fendi joins this elite list, complementing its Lenox outpost with a store in the former Tavern at Phipps space. Over 3,500 square feet showcase the brand’s signature men’s and women’s ready-to-wear collections, accessories, shoes, and leather goods. A private client showroom and exotic leather goods section are decked out in Pakistan green onyx marble floors, adding to the sumptuousness of the store.

The Webster
Atlantans have missed Jeffrey at the malls, but that hole might be filled in late 2024 when The Webster comes to Lenox Square, the 10th location for the fashion powerhouse. The boutique, founded in Miami in 2009, is known for its more experimental brands, such as Alexandre Vauthier, Marine Serre, Paco Rabanne, Rhude, and The Attico. The Webster’s color- and print-heavy private-label brand, LHD, designed by CEO and founder Laure Hériard Dubreuil, is exclusive to its boutiques. In addition to clothing, shoppers can expect expertly sourced fine jewelry, plus home and beauty products.

Zegna
Perhaps one of the most striking spaces is Zegna’s new location on the ground floor of One Phipps Plaza, the LEED-certified office building adjacent to the mall. Facing the reimagined green space across from Citizens Market, the store reflects the brand’s sophisticated look with a modern twist. Fans will also be able to partake in its bespoke experience, with a master tailor on-site to hand-construct anything from suits to leather goods.

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This article appears in our May 2024 issue.

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Atlanta, GA

Braves News: Michael Harris to miss significant time, offense turning a corner, more

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Braves News: Michael Harris to miss significant time, offense turning a corner, more


Just as the offense seems to be finding it’s footing after an epic team slump, they lost another major piece to injury for an extended period, as Michael Harris has a grade 2 hamstring strain. The Braves have had brutal injury luck this season, with arguable the best batter and pitcher in the game out for the season, and missing significant time from Ozzie Albies, Sean Murphy, and now Michael Harris. Nonetheless, the team looks like it may be turning a corner on the offensive end, as they put up nine runs on the Rays Saturday. They hit four home runs and could easily have had another, as Ramon Laureano was robbed in his Braves debut. Michael should be back sometime this season, so hopefully the team can chug along with improved offense and more of the same stellar pitching they have gotten so far. This team still has the talent to be a force in October if the non-Acuna and Strider pieces can be healthy for the playoffs.

Braves News

Michael Harris II was transferred to the IL Saturday morning, with Ramon Laureano getting the call-up in his place. It was revealed after the game that he has a grade 2 hamstring strain and is expected to miss roughly 4-6 weeks, judging by the average for that particular injury.

The Braves strung together their third straight complete team victory, with Charlie Morton putting together a strong start and the offense showing out with some power.

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MLB News

Dodgers’ Yoshinobu Yamamoto exited his start early with a tricep injury. That’s a hit to the Dodgers’ pitching staff that already has some injury questions.

Kris Bryant will continue to miss time with an internal oblique strain, continuing what has been a catastrophic free agent signing for the Rockies, and one that was already puzzling at the time of the deal.

Pirates’ Henry Davis will hit the 7-day concussion IL, replaced by Jason Delay for the time being.

The Phillies activated Brandon Marsh off the IL, after a roughly two week absence for the outfielder.

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Atlanta, GA

Blessing's late goal helps Dynamo tie Atlanta 2-2

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Blessing's late goal helps Dynamo tie Atlanta 2-2


(AP) – Latif Blessing scored in the 89th minute to help the Houston Dynamo to 2-2 tie with Atlanta United on Saturday night.

Coco Carrasquilla chipped an entry — while Amine Bassi occupied a defender — to Blessing at the left corner of the 6-yard box for the finish to cap the scoring.

Griffin Dorsey played a volley, off a corner kick by Héctor Herrera, that ricocheted off the crossbar to Franco Escobar at the right corner of the 6-yard box for a header that gave Houston a 1-0 lead in the fifth minute. Escobar, a 29-year-old defender who spent his first four MLS seasons with Atlanta, has a career-high tying two goals this season and seven in his seven-plus year career.

Atlanta goalkeeper Brad Guzan played a long pass and Daniel Ríos won the ball in the attacking third and back-heeled a pass to Luke Brennan on the right side of the area. Brennan slipped an low entry pass behind a defender to Thiago Almada, whose shot from point-blank range was parried by Clark but Ríos was there for the putback into an empty net to make it 1-1 in the 25th minute.

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Xande Silva, from just inside the left end line, blasted a shot that slipped under the crossbar and inside the back post to give Atlanta a 2-1 lead in the 55th minute.

Guzan stopped seven shots for Atlanta.

Steve Clark had three saves for Houston (6-6-5).

Atlanta (4-8-5) has just one win (a 3-1 defeat of Inter Miami on May 29) since a 3-1 win over the Chicago Fire on March 31.

The Dynamo outshot Atlanta 19-11, 9-5 on target.

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Atlanta, GA

Indiana Fever stun Atlanta Dream

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Indiana Fever stun Atlanta Dream


The Atlanta Dream were defeated 91-84 by the Indiana Fever for their second consecutive loss on Thursday night. The game was held at the Gainbridge Fieldhouse in Indianapolis in front of a large crowd. For the Dream, it was another slow start for the team as they were again outscored in the first half 44-59.

“We got to start the game better. At the end of the day we can’t dig ourselves a hole like that, because it takes to much energy to try and come back. Especially with a team that shoot the 3 the way they shoot. They got up early, and we got to do a better job of starting those games,” said head coach Tanisha Wright.

“Defensively, we didn’t do a great job in the first half taking away their options when they got hot. [Kelsey] Mitchell got hot and obviously [Aliyah] Boston got hot, and we need to do a better job of that. But I think the second half we got a little bit back to ourselves, which is playing Atlanta basketball like we have the last two years.”

The Fever started strong, quickly establishing a lead in the first quarter. Led by the dynamic duo of Aliyah Boston and Kelsey Mitchell, Indiana’s offense was firing on all cylinders. Boston, known for her aggressive approach in the paint and mid-range accuracy, scored a game-high 27 points along with 13 rebounds. Mitchell, the team’s floor general, orchestrated the offense with precision, contributing 24 points.

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Despite the early deficit, the Dream responded with resilience. Rhyne Howard, continued her strong shooting as she tied her career high with six 3-pointers. She finished the game with 26 points. Cheyenne Parker-Tyus, added 18 points and six rebounds to help keep the Dream within striking distance with her clutch shooting. It was Parker-Tyus 100th career game in a Dream uniform. She was a big part in why the Dream outscored the Fever 30-17.

The second half saw both teams exchanging baskets in a back-and-forth battle. Atlanta managed to narrow the gap to just 11 points in the third quarter, thanks to 14-6 run making the score 62-73. However, Indiana defense tightened up in the final minutes, forcing crucial turnovers and securing key rebounds.

The Dream will look to regroup and address their defensive lapses as they prepare for their next matchup against the Sparks on Sunday afternoon.



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