Atlanta, GA
Atlanta Falcons vs. Tampa Bay Buccaneers FREE LIVE STREAM (10/3/24) Time, TV channel for NFL Week 5 Thursday Night Football
The Atlanta Falcons, led by quarterback Kirk Cousins, face the Tampa Bay Buccaneers, led by quarterback Kirk Cousins in Week 4 of the NFL season on Thursday, Oct. 3, 2024 (10/3/24) at Mercedes-Benz Stadium in Atlanta, Georgia.
How to watch: Fans can watch the game for free via a trial of Amazon Prime
Here’s what you need to know:
What: NFL, Week 4
Who: Atlanta Falcons vs. Tampa Bay Buccaneers
When: Oct. 3, 2024
Where: Mercedes-Benz Stadium
Time: 8:20 p.m. ET
TV: N/A
LIVE STREAM: Amazon Prime
ATLANTA (AP) — The Atlanta Falcons had big plans for their offense when they decided to invest heavily in quarterback Kirk Cousins and add new coach Raheem Morris and offensive coordinator Zac Robinson.
The widespread belief was they only needed an established quarterback and a fresh game plan to utilize the playmakers added in the first rounds of recent drafts — tight end Kyle Pitts, wide receiver Drake London and running back Bijan Robinson.
Entering Thursday night’s visit from NFC South leader Tampa Bay (3-1), the Atlanta offense has yet to find its momentum. The Falcons (2-2) have shown flashes of promise as Cousins has led two game-winning drives, but the veteran hasn’t matched the production of Tampa Bay quarterback Baker Mayfield that has led the Buccaneers to the top of the division.
The most recent evidence of mixed results came Sunday in the Falcons’ 26-24 win over New Orleans. Atlanta won despite not scoring an offensive touchdown, while Pitts was held without a catch and Bijan Robinson ran for only 28 yards.
Morris said he’ll take the win and let others fret about the numbers.
“Really for me, stats are for losers,” Morris said after the game.
Morris and Robinson acknowledge improvement must come and the offense can’t always rely on the defense and special teams to produce the points.
“Have we reached our peak of what you want to play and how you can be best?” Morris asked on Monday. “No. But I think that’s a part of what the season is. I think that’s a part of steady improvement, steady growth, and I love that about our football team. I think we know that, I think they know that, and I think we’re really comfortable being able to go out there and win football games however we can.”
Mayfield threw for two touchdowns and ran for a score in Sunday’s 33-16 victory over the Philadelphia Eagles.
Mayfield has passed for eight touchdowns with two interceptions. Cousins, who signed a four-year, $180 million deal as a free agent, has four touchdowns and four interceptions.
Wide receiver Mike Evans became the Buccaneers’ career scoring leader last week. Evans is only one part in a passing game that also features wide receiver Chris Godwin and then promoted Sterling Shepard from the practice squad as another option for Mayfield.
“I think that it really makes it difficult for the defense,” Godwin said. “It’s one thing when a guy is going off because you feed the hot hand, right? But if we’re able to spread the ball around that much, everybody gets involved. … You can mix in your quick game, your deep passing game, play actions, screens.”
Success in the South
The Bucs have won the past three NFC South titles. This is their fourth 3-1 start in the past five years. They’ve also been successful against Atlanta lately, winning six of the past eight meetings between the division rivals, outscoring the Falcons by 51 points in those games.
Yellow flags
The Falcons committed nine penalties for 76 yards on Sunday and already have 30 penalties for the season.
“We can’t have those,” Zac Robinson said Tuesday. “There’s certain situations we’re trying to avoid, and obviously it’s at the discretion of the refs to call those. And you got to just keep playing, and so those have been tough.”
Cooking with Baker
Mayfield is off to a solid start after resurrecting a stalled career in 2023 and signing a three-year, $100 million contract to remain in Tampa Bay.
The No. 1 overall pick from the 2018 draft is coming off throwing for 347 yards and two touchdowns without an interception in last Sunday’s 33-16 rout of the Philadelphia Eagles. He also ran for a TD.
He enters Thursday night with a 106.9 passer rating that ranks fourth in the NFL. He’s second in TD passes (eight) and fourth in passing yards (984).
Falcons offense is coming
Zac Robinson says more offensive consistency is close because “there’s been games where we’ve executed really well.”
“We’re trying to find that mix to where we know we’re close to getting over the hump with some things, and guys are just — they’re eager,” Robinson said. “They want to be the most explosive offense and the best offense in the NFL.”
Comfort zone in Tampa
Godwin attributes some of Mayfield’s success to the comfort level that comes with being with the same team for a second season.
“And yes, this is our first year in this offensive system, but it’s his second year with this group of guys and I think the camaraderie that we built last year really helped,” Godwin said.
“I think the adversity that we faced when we all stuck together — I think (that) really helps this year,” Godwin added. “I think it’s just a natural maturation process, just for him as a player.”
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Atlanta, GA
Sources: Atlanta in line to get 17th NWSL franchise
The NWSL has awarded an expansion team to Atlanta as its 17th franchise, sources confirmed to ESPN.
The team will be owned by Arthur Blank’s AMB Sports and Entertainment, which also owns the NFL’s Atlanta Falcons and MLS’ Atlanta United FC. Both teams play at Mercedes-Benz Stadium, where the NWSL franchise is expected to begin play in 2028.
A spokesperson for AMB Sports and Entertainment provided the following statement to ESPN:
“We have had productive engagement with NWSL and others in its stakeholder group on the possibility of bringing an expansion franchise to Atlanta. We have nothing to announce currently as those conversations are ongoing.”
An NWSL spokesperson declined to comment.
The Athletic, which was the first to report the news, said the expansion fee would be $165 million, up from the $110 million that Denver Summit FC paid less than a year ago. NWSL commissioner Jessica Berman confirmed in September what ESPN reported in July, that the league would shift to rolling expansion rather than formal bidding processes.
“Those conversations are ongoing,” Berman said at the time. “Each of them has a different perspective on how much time they need to launch, the investments they need to make to be successful, including potentially around infrastructure, and we want to not force a square peg into a round hole.”
The NWSL will expand to 16 teams next year with the introduction of Boston Legacy FC and Denver. Berman has said several times this year that the NWSL can eventually be as big as the 32-team NFL, at least conceptually.
Atlanta and Blank have been part of the NWSL expansion conversation intermittently for nearly a decade, with many sources describing the market as a when-not-if situation once Blank is ready to join the league.
The city was previously home to women’s professional soccer when the Atlanta Beat played there in WUSA from 2001 to 2003 and in WPS in 2010 and 2011. The WPS version of the Beat built a stadium for the team in Kennesaw, Georgia, in collaboration with Kennesaw State University.
Atlanta is the seventh-largest TV media market, per Nielsen data.
Atlanta United has been a major success for MLS since launching in 2017. The team won a championship the following year and has led MLS in attendance every season since launching (except during the COVID-19 pandemic in 2020), averaging over 40,000 fans per game.
Atlanta will also be the new home of U.S. Soccer’s headquarters as of next year. Blank donated $50 million to that project.
ESPN’s Jeff Carlisle contributed to this report.
Atlanta, GA
Gridlock Guy: Atlanta traffic study shows way more than the headlines say
How the internet got a recent traffic study wrong and why understanding this data is important.
Automobiles travel along the I-75/I-85 connector shown from the 17th Street bridge, Tuesday, May 20, 2025, in Atlanta. (Jason Getz/AJC)
Few things in the news cycle make me more skeptical than traffic studies. And this skepticism is not normally directed at the studies themselves but how they’re interpreted.
A recent Texas A&M study grabbed headlines because of media and social media misunderstanding what it said about Atlanta. But this study is very worthwhile.
Atlanta’s traffic is some of the worst in the nation, but the delays added during an average rush hour are not as profound, the annual Texas A&M Transportation Institute Urban Mobility Report said. Some outlets confused Atlanta trends with the nationwide patterns the study found.
Thursday is now the worst traffic day in the United States, the data showed. Friday, particularly afternoons, had been the worst. Work patterns have influenced that shift, the report’s senior research scientist, David Schrank, explained.
“Because of hybrid work, we think, Tuesday, Wednesday, Thursday have climbed in, in the amount of delay,” Schrank said.
My anecdotal observations as a weekday traffic reporter backed this up over the last decade and certainly post-COVID: More people are taking longer weekends or choosing Monday or Friday as teleworking days.
Atlanta now has its heaviest traffic in the 4 and 5 p.m. hours on Wednesday, according to the study. (Many of the outlets that reported on the study said it was Thursday, but that was the national trend, not local.)
As for the idea that rush hours are less than they were: It’s complicated. The study shows that U.S. drivers are commuting in greater numbers and spread out over more hours. This dilutes the peaks or deltas that routine morning and afternoon drive times once held.
Some construed this finding to mean that traditional rush hours were over. That is, very simply, not true and certainly not so in Atlanta.
Metro Atlanta easily saw the most delays — measured in this study as the percentage of roads that experienced congestion — from 7 to 9 a.m. and 3 to 7 p.m. on weekdays. Sounds like rush hours, right?
But the study does show both Atlanta and many other of the 101 urban areas the institute studied have more traffic in off-peak hours. “You’re going into the office on those days, but you may not go in until after the traffic kind of quiets down a little bit,” Schrank said.
Given more information (mainly through GPS apps) and flexibility, many drivers are more productive by steering away from peak drive times. That adjustment lessens but does not eliminate the curve.
Atlanta drivers certainly are filling the roads at these off or nonpeak hours, as they sat in an average of 87 hours of delay each last year. That is the ninth-worst in the U.S., behind the staggering 137 hours that Los Angeles drivers lost.
As to how Texas A&M collects this data — Schrank said that has evolved over the 40 years of this study. Scientists used to take physical traffic counts over certain roadways and then extrapolate that data. Now, connected technology over the last 15-20 years has made the research far more voluminous and precise.
“The largest contributor (to this data) now is your automobile. Any automobile after I think it’s 2018 or something like that has the data that is being pinged up to satellites,” Schrank said, noting that people often opt in to sharing this information when they sign to buy cars. “A lot of vehicles out there every three seconds send a ping to a satellite.”
Atlanta may be ninth or 19th worst in traffic jams … or 90th. That matters very little to a single driver. The worst traffic jam in the world is the one you are in right now. And, thankfully, there are teams dedicated to trying to understand drivers’ habits — and very precisely at that.
Doug Turnbull covers the traffic/transportation beat for WXIA-TV (11Alive). His reports appear on the 11Alive Morning News from 6 a.m. to 9 a.m. and on 11Alive.com. Email Doug at dturnbull@11alive.com.
Atlanta, GA
Cirque du Soleil’s ‘Luzia’ returns to Atlantic Station after 8-year gap
Production transports Atlantans to a Mexican mythical dreamscape.
Acrobats dressed as hummingbirds propel their bodies through small hoops during Cirque du Soleil’s touring production of “Luzia.” The show will run through Jan. 25 at Atlantic Station. (Courtesy of Matt Beard and Anne Colliard)
The sounds of a mariachi band and sweet aroma of fried cinnamon churros greeted Atlantans on Thursday night as they strolled under a full moon toward Cirque du Soleil’s blue-and-white-striped, big-top tent for the opening night of “Luzia,” touring at Atlantic Station through Jan. 25.
The name “Luzia” — a portmanteau of the Spanish words luz (light) and lluvia (rain) — hints at the mystical and natural forces that awe audiences in Cirque du Soleil’s 38th production, which is inspired by Mexican culture, mythology and Mother Nature.
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The name of Cirque du Soleil’s show “Luzia” is a portmanteau of the Spanish words luz (light) and lluvia (rain). A custom-engineered rain machine is used in the production to shower performers in water as they perform acrobatic feats. (Courtesy of Matt Beard and Anne Colliard)
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A Cirque du Soleil performer in “Luzia” balances high atop poles, demonstrating awe-inspiring strength and agility. (Courtesy of Matt Beard and Anne Colliard)

A custom-engineered rain machine creates a curtain of water that showers over performers in “Luzia.” The water droplets are programmed to reveal whimsical shapes and patterns that glisten in the light. (Courtesy of Matt Beard and Anne Colliard)
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A giant treadmill used only in Cirque du Soleil’s production of “Luzia” propels a dancer costumed as a Monarch butterfly. (Courtesy of Matt Beard and Anne Colliard)

Hoop divers dressed as hummingbirds are propelled by a giant treadmill in Cirque du Soleil’s production of “Luzia.” (Courtesy of Matt Beard and Anne Colliard)
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