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Northwest Arkansas 101: Heralded and undersung corners of the state’s most booming region

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Northwest Arkansas 101: Heralded and undersung corners of the state’s most booming region


Has Northwest Arkansas fatigue set in yet? What was once a well-kept secret is now on everyone’s list of places to live. Corporate money and a steady stream of new residents has led to a rapid increase of new amenities and services, most of which were unimaginable just a decade ago. And increasingly, people are packing up their cars and paying Northwest Arkansas a visit to see what all the hype is about.   

Much has been written about places like Crystal Bridges and the Walton Arts Center. People are aware that James Beard-nominated chefs live and work along the Interstate 49 corridor. It’s a well-known fact that mountain bikers come from all over to explore some of the best-groomed trails in the country. University of Arkansas Razorback athletics are a major draw for sports fans, and minor league baseball provides an opportunity to see the professionals play. College students, corporate-types, immigrants, blue-collar workers — just about everyone can find something of interest in Northwest Arkansas. Yes, with growth comes challenges; many natives have been priced out of the local housing market. But there’s no denying the vibrancy that exists in Northwest Arkansas.

In fact, there’s so much to do that new visitors may have a hard time putting an itinerary together. Here, we’ve put together a list to give visitors a good sense of what makes the area special.

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Brian Chilson
IN THE STACKS: At Dickson Street Bookshop.

Dickson Street Bookshop
325 W. Dickson St., Fayetteville 

Smack in the middle of the city’s rowdy entertainment district, the shop’s labyrinth of rooms, ramps and hallways burst with books. It’s easy to lose yourself in the sprawl and spend an afternoon browsing old titles. You may not find what you’re looking for, but you’ll leave happy with something in hand. Founded in 1978 by the late Don Choffel and Charles O’Donnell, Dickson Street Bookshop represents a well-worn yellowed paper approach in a world dominated by online booksellers.   

Block Street Records 
17 N. Block Ave., Fayetteville 

This hip local record store is perhaps one of the last bastions of the “Keep Fayetteville Funky” mentality that some locals fear is slipping away with each new multimillion-dollar development. It’s also one of the last places in Northwest Arkansas where you can go “digging in the crates.” Inside the small record store, crates are filled with albums that span genres, and employees are usually spinning something you haven’t heard before. Vinyl isn’t cheap these days, but there seems to be a steady appetite for it in Fayetteville. 

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The Guisinger
1 E. Mountain St., Fayetteville

A lot of people in Fayetteville are excited about the new cocktail bar that opened in April on the downtown square. The Guisinger is the latest concept from the guys behind Feed & Folly and City Park, a couple of established local hotspots. The place has a grownup feel, providing a much-needed alternative to the college drinking scene that Fayetteville is mostly known for. And with veteran bartender Trey Fincher behind the bar, patrons can definitely expect a quality cocktail. You can get a Redbull and vodka elsewhere.  

Charly’s Taqueria
1830 S. Pleasant St., Springdale

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The booming immigrant population in Northwest Arkansas has led to an abundance of authentic taquerias in the area. You can find them nearly everywhere, but one of the best is Charly’s Taqueria. It’s the kind of hole-in-the-wall place that you might miss because it’s tucked into an aging strip mall with hardly any signage. Once you find it, you’ll encounter some of the most delicious Mexican food that nobody is talking about. The menu isn’t surprising — they have tacos, burritos and tortas — but the execution is top-notch. The carne asada burrito could be used to negotiate world peace. The crowd at Charly’s is blue-collar and mostly Hispanic, but everyone feels welcome, even the corporate types that wander in from the big chicken company HQ down the road.

Stephanie Smittle
SIPPING IN SPRINGDALE: Social Project Brewing Co.’s Social Kolsch at The Odd Soul.

The Odd Soul
126 W. Emma Ave., Springdale

If the late Anthony Bourdain picked somewhere to day drink in the area, he’d probably choose this spot — a no-frills place with full bar service and a pizza oven. Regulars come and go throughout the day, escaping the frantic pace of life outside. The bartenders are funny but not overbearing. And with 22 taps, The Odd Soul is one of the better beer bars in Northwest Arkansas. But, of course, Bourdain would have probably settled for a Budweiser and a shot of something brown. Listen to The Odd Soul owner Jeffro Brown’s entertaining interview on the District 3 Podcast to hear a lifelong resident speak about his background, the story behind the bar and the growth he has witnessed in his hometown.

Stephanie Smittle
SMALL BATCH: Onyx Coffee Lab caffeinates the Northwest Arkansas masses.

Onyx Coffee Lab
101 E. Walnut St., Rogers

Onyx isn’t exactly flying under the radar.  But no matter how much you’ve read about the award-winning roaster, its headquarters in Rogers is worth a visit. Onyx has been setting the standard in coffee roasting and preparation for several years, and with each new project, it expands the brand’s aesthetic. Walking around the flagship location, you imagine every tile was meticulously chosen, every chair purposely placed. Hail Fellow Well Met — Onyx’s cafe in Johnson — embodies this approach, as should its chocolate production facility in Springdale, currently under development. Visit Onyx for the coffee, sure, but stay for the feng shui. 

Hobbs State Park-Conservation Area
20201 E. Arkansas Highway 12, Rogers

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Mountain biking has taken off in Northwest Arkansas, and there are many well-groomed trails in the region to ride. Some of the best singletrack can be found just east of Rogers at this 12,000-acre park, which features several loops that vary in length and difficulty. Little Clifty Loop is the best of the bunch, with nearly 9 miles of challenging trail that can crush weekend warriors. The trails at Hobbs aren’t paved with Walton money, making them a bit harder to navigate than those found closer to town. You will also need to navigate horse bombs in your path; the trails at Hobbs State Park are open to horseback riders, too. Take plenty of water with you because once you’re on the trail there’s no looking back. Many a rider has been seen walking his bike out of the woods due to exhaustion. 

Monte Ne Inn
13843 E. Arkansas Highway 94, Rogers

There are a lot of great places to eat in Northwest Arkansas, but one of the most memorable culinary experiences you can have is found at Monte Ne Inn. Named after the historic resort community of the early 20th century — now covered by Beaver Lake — the restaurant serves all-you-can-eat fried chicken, bean soup and mashed potatoes in a traditional family style. Pass the biscuits to your left and take the green beans from your neighbor to the right. And leave your snootiness at the door; this isn’t white-table-cloth-Walton Avenue. Monte Ne Inn is a throwback restaurant that gives a glimpse of Northwest Arkansas before the money poured in.  

courtesy of the Momentary
‘YOU BELONG HERE’: The neon sign at the Momentary.

Momentary
507 S.E. E St., Bentonville

The Walmart Amp gets most of the limelight, but the Momentary is a contender for the best music venue in the region. The small-ish amphitheater gives everyone on the lawn great sightlines to the onstage performers. Wu-Tang Clan’s visit this past October was one of the most memorable shows in the area in a long time. A steady rain fell on the crowd while the legendary rappers brought the MF’n ruckus. Upcoming shows include Lake Street Dive and Gary Clark Jr., and while tickets are a bit pricey — as are the drinks — it’s a small price to pay to see top-bill artists in a semi-intimate setting. 

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Bentonville Brewing Co. 
901 S.W. 14th St., Bentonville

Breweries are a big deal in Northwest Arkansas. Nearly half of the state’s 60-plus beermakers are found in this corner of the state. One of the most impressive area taprooms belongs to Bentonville Brewing Co. Founded in 2015, the brewery moved to its current location in 2020. The structure is a hulking presence along the street, housing a 20-barrel brewhouse and several large stainless steel fermentation tanks. The outdoor seating area to the rear of the brewery is the place to be during warm weather. People from all walks of life congregate there for pints of Homewrecker IPA and Natural State Porter. 



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Arkansas softball heading to NCAA Tournament | Seed, opponent, regional info

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Arkansas softball heading to NCAA Tournament | Seed, opponent, regional info


FAYETTEVILLE — Arkansas softball will once again host an NCAA Regional, this time as the No. 5 overall national seed.

The Razorbacks (42-11) will be the top seed in Fayetteville and open the tournament against fourth-seeded Fordham (27-26) at 4:30 p.m. on Friday, May 15.

Washington (36-18) is the two-seed and will face three-seed South Florida (42-15) that same day inside Bogle Park.

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Arkansas is paired with the Durham Regional hosted by Duke (39-14) for a potential super regional. Arizona (35-16), Marshall (37-17) and Howard (28-17) are joining the Blue Devils in the regional.

This is the sixth consecutive season the Razorbacks will host a regional. It is also the program’s eighth straight NCAA Tournament berth under coach Courtney Deifel. Arkansas has reached the NCAA tournament 14 times, and more than half of those appearances have come under Deifel.

Arkansas ended the season No. 1 in the RPI despite finishing seventh in the SEC standings. The Hogs were eliminated by Alabama in the conference tournament quarterfinals.

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Last year, Arkansas lost to SEC rival Ole Miss in the Super Regionals. The Hogs fell one win shy of reaching the Women’s College World Series for the first time in program history. They are hoping to take that elusive next step this summer and book a trip to Oklahoma City in two weeks time.

Jackson Fuller covers Arkansas football, basketball and baseball for the Southwest Times Record, part of the USA TODAY Network. Reach him at jfuller@usatodayco.com or follow him @jacksonfuller16 on X, formerly known as Twitter. 



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Arkansas’ data race | Arkansas Democrat Gazette

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Arkansas’ data race | Arkansas Democrat Gazette


In the race to build data centers across Arkansas, the Google campus at West Memphis has taken the lead. Google is already hiring electrical engineers and facilities technicians.

I spent several days in West Memphis last summer to report on the amazing economic developments in Crittenden County. Those developments include the explosive growth of Southland Casino, a future Buc-ee’s location adjacent to Interstate 40, and a future water park and hotel complex known as Epic Resort. But even though an official announcement had not been made, city and county officials couldn’t help talking off the record about Google.

That announcement came in October when Google officials confirmed that they will spend $4 billion through the end of 2027. At the time, it was the largest private investment announcement in Arkansas history. The biggest previous capital investment was $3 billion spent on the recently completed Big River Steel II plant in south Mississippi County.

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West Memphis Mayor Marco McClendon believes the total investment by Google could wind up being $7 billion to $10 billion. McClendon said the first phase of the campus will employ about 300 people, with thousands working at the site at the peak of construction.

McClendon said property taxes on the site will produce millions of dollars per year for the West Memphis School District.

The project is being built on an 1,100-acre tract and is expected to take between 18 and 24 months to complete. The campus will include data center structures, office buildings, a power substation, and other infrastructure. In partnership with Entergy Corp., Google will cover the costs associated with powering the facilty. Laura Landreaux, president and CEO of Entergy Arkansas, said the project will “stimulate economic growth in northeast Arkansas and across the state.”

“This project is more than just jobs, buildings and technology,” McClendon said. “It’s about the future of our city, opportunity, investment and education.”

Laurel Brown, regional head of data center public affairs at Google, said: “We’re also working together to bring solar energy and battery storage resources online. We’ll integrate innovative load flexibility into our power contract to reduce our usage during times when the grid is constrained.”

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Google plans to invest $25 million to implement energy efficiency initiatives in this part of the Arkansas Delta. McClendon promises that there will be more announcements regarding what he calls a “community development agreement” between Google and the city. The energy efficiency program will focus on home weatherization, efficiency technology, and energy workforce development.

Google also announced that the University of Arkansas and Arkansas State University will be among the first cohort of what’s known as Google AI for Education Accelerators. Students, faculty and staff will be given access at no cost to Google career certificates and AI training classes.

The West Memphis project, however, didn’t stay atop the list of largest announced capital investments for long.

We learned in January that AVAIO Digital Partners of Connecticut will build a $6 billion facility just south of Little Rock. The 760-acre tract is north of 145th Street and west of Wrightsville. AVAIO officials said the cost could grow to more than $21 billion (think of the tax revenue a project that size could bring) if all elements are added. AVAIO officials said the user of the site will hire more than 500 employees during the next five years.

Sydney Sasser wrote in the Arkansas Democrat-Gazette: “The center will be designed to host the computing, networking and data storage technologies (and the power infrastructure) that underpin cloud computing and artificial intelligence applications. … AVAIO plans to lease space in the data center to other data companies.”

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“It’s our intention that this extraordinary site in the Little Rock area will be both a major pole of data center capacity and an engine of sustained economic and technological momentum for Arkansas,” said Mark McComiskey, the AVAIO CEO.

As is the case in West Memphis, Entergy will supply power for the AVAIO campus.

Just two days after the AVAIO announcement, the Democrat-Gazette reported that Google is the company developing a data center at the nearby Port of Little Rock. Google had yet to announce its involvement in the project. Google is also expected to construct a data center at Conway.

A document that was later submitted by Google to the U.S. Army Corps of Engineers said the campus at the Port of Little Rock will consist of five industrial buildings totaling 1.43 million square feet, two office buildings and an electrical substation.

“Google’s center will also contain transmission lines, a sewer lift station and a parking lot,” Lucas Dufalla wrote in the Democrat-Gazette. “Construction will involve filling about 16.8 acres of wetlands. Google plans to purchase wetland mitigation credits as an offset, according to the application.”

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A revised public notice posted by the Corps said the data center at the port will “likely draw more than 100 megawatts of power.”

So we know Google will have at least three data center campuses in Arkansas–at West Memphis, Little Rock, and Conway. What we don’t know is how many billions of dollars Google eventually will invest in the state.

“Google is investing in the next generation of AI innovation in Arkansas and across the country,” said Ruth Porat, the company’s president and chief investment officer. “We see AI and the energy powering it to be the innovations that will define this century. The upside of AI cannot be unlocked without the energy it requires. That’s why Google is building energy capacity that protects affordability for ratepayers and creates jobs that will drive the AI-powered economy.”

Entergy’s Landreaux described the partnership between Google and Entergy as “a turning point for our state.”

In Clarksville, meanwhile, Serverfarm, a data center developer based in Los Angeles, has plans for a 135-acre campus. The project, located north of Interstate 40, could cost $8 billion with six buildings covering 2.16 million square feet. The land was acquired last October. It was then rezoned from rural to industrial use. The project is expected to be built in three phases. It’s not clear how much the first phase will cost.

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Serverfarm is building data center projects around the world. It’s owned by Manulife, the largest insurance company in Canada and one of the 30 largest fund managers in the world.

In southwest Arkansas, the Economic Development Corp. of Clark County voted last month to sell the 991-acre Southwest Arkansas Mega Site south of Arkadelphia to an unnamed buyer for a data center campus. Members of the board were told that the buyer would make a minimum investment of $1 billion.

Shelley Short, CEO of the Arkadelphia Regional Economic Development Alliance, said: “I’m incredibly excited, but we’ll have to be patient.”

The deal, however, quickly fell through. The Southwest Arkansas Mega Site is back on the market.

During last year’s legislative session, lawmakers changed the definition of data center projects that qualify for tax breaks. Act 548 added to the definition of a “qualified investment” to include a “qualified large data center” that can be but isn’t limited to “nonadjacent physical locations that are connected to each other by fiber and associated equipment.”

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Rex Nelson is a senior editor at the Arkansas Democrat-Gazette.



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Oklahoma Responds Well But Collapses Late to Drop Series With Arkansas

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Oklahoma Responds Well But Collapses Late to Drop Series With Arkansas


Oklahoma put their best foot forward in the second game of their three-game series against No. 17 Arkansas. A great effort was undone by a late eighth inning collapse.

After getting run ruled in the first game on Friday, OU responded with gritty play but fell 12-8 in a loss to Arkansas, dropping the series. The No. 24 Sooners gave their best effort from the mound and the plate, but couldn’t overcome mistakes.

Cameron Johnson had a day he’d like to forget. Only 2.1 innings of play with three strike outs and four runs off two hits. Despite the lackadaisical play from the mound, OU was able to rebound with hitting and pitching from the bullpen.

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Deiten LaChance got things rolling with a single shot in the first inning with two outs. The momentum was short lived as the Razorbacks came to life at the plate.

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Oklahoma catcher Deiten Lachance connects for a double against Vanderbilt during the second inning at Hawkins Field in Nashville, Tenn., Thursday, April 9, 2026. | ANDREW NELLES / THE TENNESSEAN / USA TODAY NETWORK via Imagn Images

A single home run and a two-run home run took the lead back for the home team in the second inning. Johnson lost a bit of control from the mound and Arkansas took advantage.

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Oklahoma was able to regain control in the third when Camden Johnson grounded out with one out, but Connor Larkin was able to score to cut the Razorback lead at 3-2. OU would have a runner at third but Jaxon Willits flied out to center field to end the Sooners’ chances at tying the game.


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Oklahoma continued to fight despite Arkansas taking advantage of Sooner mistakes.

A fielder’s choice in the third inning increased the Razorback lead to 4-2 — but OU would answer in the fourth.

Dasan Harris hit a solo home run in the fourth with nobody on and two outs, the second time the Sooners were able to salvage a situation with a run. The inning ended shortly thereafter, denying OU the chance to tie.

Another fielder’s choice resulted in a Razorback run to round out the fourth inning. At 5-3, it seemed like anything Oklahoma would do, Arkansas would answer right back.

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Oklahoma outfielder Dasan Harris reaches second base on a double under Vanderbilt shortstop Ryker Waite (51) during the ninth inning at Hawkins Field in Nashville, Tenn., Thursday, April 9, 2026. | ANDREW NELLES / THE TENNESSEAN / USA TODAY NETWORK via Imagn Images

OU was able to navigate out of a sticky situation in the fifth with runners in scoring position. Xander Mercurius and Kadyn Leon were able to strike out two Razorback betters to keep the score at 5-3.

But just when it seemed like things were going the way of the home team, Kyle Branch — one of the more clutch player in the lineup — hit a two-run homer in the sixth, scoring Harris to tie the game at five a piece.

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It was LaChance again in the seventh inning, this time a double into right center — Johnson and Jason Walk scored to put the Sooners ahead for good. At 7-5, OU had the wind at their backs.

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Harris had it going once againt to give the Sooners insurance in the eighth. Heading to the plate to lead off, Harris hammered a solo shot into right field to increase the lead to 8-5 in favor of Oklahoma. From there, OU went 1-2-3, but the damage was done.

Oklahoma coach Skip Johnson talks with officials before a Bedlam baseball game between the Oklahoma State Cowboys and the Oklahoma Sooners at ONEOK Field in Tulsa, Okla., Tuesday, April 14, 2026. | BRYAN TERRY/THE OKLAHOMAN / USA TODAY NETWORK via Imagn Images
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Kuhio Aloy was able to cut into the Sooner lead in the bottom of the eighth with an error on Willits, scoring a Razorback runner.

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Arkansas wasn’t done. Two back-to-back RBIs tied the game at eight a piece. Seven hits, six runs in total in the eighth doomed Oklahoma.

Oklahoma and Arkansas will meet for the third game tomorrow at 1:00 p.m.

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