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Big Numbers, Big Impact: Poultry Industry Plays Large in Arkansas

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Big Numbers, Big Impact: Poultry Industry Plays Large in Arkansas


Arkansas produces some eye-opening numbers related to its robust poultry industry, which entails the production of broilers, eggs and turkeys.

The state ranks third in the nation in broiler production and value, third in the country for the number of turkeys produced, and seventh nationally for egg production value.

The value of all the broilers, eggs and turkeys produced in Arkansas each year is a whopping $6.7 billion, but the economic impact of the industry in the Natural States extends far beyond, said Marvin Childers, president of the Poultry Federation, a nonprofit advocacy group that represents producers, processors and other industry representatives in Arkansas, Oklahoma and Missouri. Roughly 158,000 jobs are supported by the industry in Arkansas in 2024, according to the federation’s most recent data, and state jobs related to broiler production alone pay an average of $57,100 in annual wages and benefits.

Childers said the credit goes to the producers, processors and service providers his group represents.

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“The Poultry Federation has been around since 1954 and has been fortunate to have every poultry and egg company as a member,” he said. “Our membership is also blessed with over 300 allied members who sell goods or provide services to the poultry and egg companies. The federation board members understand the importance of our organization, and just as our predecessors did, we take seriously our mission to promote and protect the poultry and egg industry.”

As the federation celebrates its 64th annual Poultry Festival June 21 and 22 in Rogers, food safety will continue to be its top priority.

“We will also continue our efforts with workforce development issues by supporting [Arkansas State Chamber of Commerce labor recruitment program] Be Pro Be Proud,” Childers said. “We must be mindful of the supply and demand of all poultry and egg products and continue to look at how we sustainably continue to provide the safest, most abundant and most affordable food products that feed the world.”

Keith Smith, vice president of sales at Keith Smith Co. in Hot Springs, the federation’s incoming board chair, will replace Duane Weems, live operations manager at Peco Foods in Pocahontas. Like Weems, Smith has served in every board officer position.

Childers said Weems and Smith have been reliable leaders for the federation.

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“Duane is one of our go-to guys when we need expertise and advice at the federation,” he said. “He oversaw the planning and construction of the Peco processing plant in Pocahontas and the Peco feed mill in Corning in 2016. Duane has been an outstanding chairman and will continue to serve on our board and executive committee.

Smith will follow in his father’s footsteps as board chair. Jim Smith served in multiple board positions, including his stint as chair in 2017 and 2018.

“Keith has grown up in the hatching egg industry and observed his father’s service on the Poultry Federation board for many years,” Childers said. “Keith has the leadership skills to lead our board and will bring fresh ideas to what we as a board need to focus on. He is a hands-on person and is looking forward to leading the board as we prepare for the 2025 legislative session.”

Weems said he is leaving the board in good hands and that the future of the industry looks bright.

“The Poultry Federation works hard to make a positive impact for the industry, customers and states where our members do business,” he said. “We have seen the federation grow through outreach and educational programs such as the festival, the Food Safety Conference and the symposium to name a few. Being aligned with such a dynamic network is invaluable.”

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Smith said he is looking forward to carrying on the work of his father, Weems and others.

“My dad was involved in the Poultry Federation for decades, and it’s been an honor to serve on the board with Marvin Childers and his team,” he said. “Our family business is completing 80 years in operation this year, and we spend a lot of time talking about our purpose, vision, mission and stewardship — how we manage the company’s talents with a servant’s heart. My vision for the Poultry Federation is do my part with others in guiding the federation for continued long term success for the poultry industry where it is today, as well as where it will be in 15 years.”

This year’s Poultry Festival will serve as the symbolic transition to Smith’s term as chair. For the industry, even beyond the Poultry Federation’s three-state footprint, it also serves as a celebration of the field — the producers, processors and service providers — and the impact they have on local communities. Within the industry, it is an event marked on every calendar.

Toby Tapp, complex manager for Wayne-Sanderson Farms’ Danville facility, even likened it to a family reunion.

“The poultry festival is a celebration of the poultry and egg industry, and it’s a highlight for us every year — a chance to network, see people we work with from across the state and nation and come together as an industry and industry supporters,” he said. “Poultry is at the center of the Arkansas economy, and it impacts so much more than just the producers like Wayne-Sanderson Farms. It’s kind of like a family reunion — producers, farm partners who grow our chickens, local businesses, area contractors, suppliers and even consumers. We’re all connected to the poultry business, and the festival is a fantastic opportunity to champion the industry while visiting with old friends.”

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Shane Acosta, assistant vice president and general manager at Cargill in Springdale, said he is unaware of any industry event as robust and effective as the Poultry Festival.

“It holds immense significance for producers and processors in the poultry industry as it offers a prime opportunity for market exposure, networking and brand promotion,” he said. “The Poultry Festival serves as a platform for showcasing products, engaging with consumers and gathering valuable market insights. Additionally, the festival fosters community connection and supports local economies, making it a crucial event for industry stakeholders to enhance visibility, forge partnerships, and stay attuned to consumer preferences and market trends.”

The festival will include the annual scholarship auction, which raises money for the Poultry Federation’s Allied Industries scholarships through items or experiences donated by industry stakeholders. For the 2023-2024 academic year, the federation distributed $156,000 in scholarships to 24 undergraduate and 17 graduate students pursuing industry-related careers in Arkansas, Missouri and Oklahoma.

Acosta, who launched the federation’s annual Food Safety Conference, said the scholarships represent one of the federation’s most important roles.

“The scholarship auction is of paramount importance as it provides significant opportunities for supporting the educational pursuits of students within the poultry industry,” he said. “These scholarships not only alleviate the financial burden for students but also facilitate access to education and career advancement opportunities within the industry. Moreover, the auction fosters a sense of community and collaboration among industry members as they come together to invest in the future talent of the poultry sector. Overall, the scholarship auction serves as a vital mechanism for promoting education, fostering talent development, and ensuring the continued growth and success of the poultry industry.”

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Childers said the poultry industry, like any other, has its challenges, but he lauded the work of federation members who understand the industry’s vital role.

“I have served as president of the Poultry Federation for the past 17 years, and it is an honor and privilege to work with an organization that believes in our mission,” he said. “Our members are some of the most dedicated members, and we strive daily to meet the mission. We are also fortunate to have our Little Rock staff, Holly Duval, director of marketing and business development, and Annie Hounsel, business operations coordinator, who both do an excellent job. We could not do what we do without them.”

 

Duane Weems on industry challenges and opportunities:

There are many opportunities in today’s ever-changing world. Two of these are poultry health/biosecurity and sustainability. Biosecurity is always at the forefront of our management practices, and recent disease challenges make this even more of a priority. Also, we must continue to operate in a sustainable manner. Therefore, we must look for ways to continually improve.

 

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Keith Smith on industry strengths:

Our industry is one of the most efficient in the world at providing nutritious, safe and affordable proteins — so efficient, in fact, that turkey, eggs and broilers require on average 33 percent fewer feed inputs per pound than the next most efficient protein, pork. I believe we can do a better job of communicating our industry’s role in stewarding natural resources to feed our communities, our nation and beyond.

 

Duane Weems on safety:

The industry has addressed concerns and made strides on food safety by implementing a total systematic approach to mitigate risk. Examples are the use of in-process monitoring and process control versus finished product reaction, multi-hurdle pathogen control programs, and the use of advanced technology as they become available.

 

Keith Smith on working with the Poultry Federation:

The investment in time and resources we put into the federation has had exceptional returns. The business environment that the state of Arkansas provides to our company and growers to operate in is a key part of the recipe for success, and the function that the federation serves in protecting and promoting those interests is paramount. Part of our company’s longevity can be attributed to good partnerships; we see value in the federation’s support and representation of our allied industry members and their efforts to help create one of the most robust food supply chains in the nation.

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The POULTRY FEDERATION 2024 | ARKANSAS FACTS & FIGURES

Arkansas ranks third in the nation in broiler production and value.

• Number of broilers produced: 1.03 billion

• Pounds produced: 7.44 billion

• Value of production: $5.31 billion

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• The broiler industry creates and supports 143,078 jobs in the state.

• In 2022, the industry was responsible for as much as $35.03 billion in total economic activity throughout the state.

• Jobs in this industry subset pay an average of $57,100 per year in wages and benefits.

 

Arkansas ranks third in the nation for the number of turkeys produced.

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• Number of turkeys raised: 27 million

• Pounds produced: 542 million

• Value of production: $510 million

• The turkey industry creates and supports 13,399 jobs in the state.

• In 2022, the industry was responsible for as much as $3.36 billion in total economic activity throughout the state.

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• Jobs in this industry subset pay an average of $51,700 in wages and benefits.

 

Arkansas ranks seventh in the nation for egg production value.

• Number of eggs produced: 3.9 billion

• Value of production: $843 million

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• The egg industry creates and supports 1,162 jobs in the state.

• In 2022, the industry was responsible for as much as $327.84 million in total economic activity across out the state.

• Jobs in this industry subset pay an average of $43,000 per year in wages and benefits.

 

More than 6,500 farms in Arkansas produce some type of poultry.

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• Benton County is the No. 1 poultry-producing county.

• Other top production counties in rank order: Washington, Madison, Carol, Yell Hempstead, Howard, Sevier and Logan.

 

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Get to know: Arkansas DB commitment John Catlin | Whole Hog Sports

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Arkansas basketball stars Meleek Thomas, Trevon Brazile selected in NBA Draft second round | Whole Hog Sports

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Arkansas Athletics, CommunityAmerica Credit Union launch multi-year partnership including Razorback Stadium naming rights

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Arkansas Athletics, CommunityAmerica Credit Union launch multi-year partnership including Razorback Stadium naming rights


FAYETTEVILLE, Ark. – The University of Arkansas Department of Athletics has signed a long-term partnership with CommunityAmerica Credit Union, marking a significant step in the credit union’s growing commitment to Northwest Arkansas. Facilitated by Learfield and Razorback Sports Properties, Donald W. Reynolds Razorback Stadium will become CommunityAmerica Razorback Stadium beginning with the 2027 football season.

Rooted in more than 85 years of helping individuals and families achieve financial peace of mind and building on a 65-year legacy of service in Arkansas, CommunityAmerica is excited to engage with Razorback fans and support the communities they call home.

“This is so much more than a name on a stadium. It’s about becoming part of the Razorback Nation experience and helping fans, students, student-athletes and the communities we and the university serve,” said Lisa Ginter, Chief Executive Officer of CommunityAmerica Credit Union. “Our members are at the heart of everything we do and when we evaluate partnerships like this, it starts with what matters most to them. The University of Arkansas is a powerful source of pride and connection for people across the state and in many of our markets. This partnership underscores our long-term commitment to Northwest Arkansas, where we look forward to growing our presence and helping more families achieve financial peace of mind. We’re already deepening our roots with plans for a campus location and several new branches throughout the region.”

The multi-phased partnership extends beyond naming rights and designates CommunityAmerica as the Official Credit Union of Arkansas Athletics. CommunityAmerica will also serve as an official sponsor of Arkansas Athletics, supporting student-athletes and fans alike. The comprehensive partnership will also include the rebranding of the SEC Club inside Razorback Stadium as the CommunityAmerica Club, where fans enjoy premium amenities on gameday. As part of the agreement, CommunityAmerica will engage directly with Razorback student-athletes providing Name, Image and Likeness (NIL) opportunities, valuable financial education and programs to help them succeed both on and off the field.

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“We are thrilled to welcome CommunityAmerica Credit Union as the Official Credit Union of Arkansas Athletics as one piece of a partnership that will benefit our student-athletes, fans and the state of Arkansas for years to come,” said Hunter Yurachek, Vice Chancellor and Director of Athletics at the University of Arkansas. “Our vision in the Department of Athletics is to be our best and CommunityAmerica’s commitment to excellence as a trusted, people-driven financial institution mirrors that same vision. This partnership is just getting started but its impact will help shape our future.”
Beginning with the 2027 football season, the partnership will expand into its second phase with the naming of CommunityAmerica Razorback Stadium and the launch of CommunityAmerica Razorback Checking, Debit and Credit Cards.

With a legacy of serving members across Arkansas and nationwide, CommunityAmerica is ranked among the most trusted and innovative credit unions in the country and among the largest in the Midwest. CommunityAmerica is excited to engage and serve Razorback fans and members more deeply with a variety of financial products and services that align to their passion for the University.

“Our members are proud of where they live and what they stand behind, and for so many in Arkansas and across our shared communities, that means being part of Razorback Nation,” Ginter said. “As we look ahead to launching Razorback-branded products in 2027, we’re excited to offer experiences that celebrate that pride, strengthen relationships and deliver meaningful value for the people and communities we serve.”

“This is a historic partnership featuring an innovative brand with a passion and proven track record of supporting their community, paired with one of the leading college athletics programs in the country,” said Allison Fillmore, Senior Vice President, Business Development at Learfield. “Learfield and Razorback Sports Properties are excited to collaborate with Arkansas Athletics, which will enhance fan and student-athlete experiences for years to come.”

Razorback Sports Properties is the locally based Learfield team that is the exclusive multimedia rights holder for Arkansas Athletics and oversees all sponsorship agreements on behalf of the Razorbacks.

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About the University of Arkansas Department of Intercollegiate Athletics
The University of Arkansas Department of Intercollegiate Athletics pursues its vision to “Be Our Best” while developing 465+ student-athletes into Razorbacks and Champions for Life. As members of the Southeastern Conference (SEC), the Razorbacks consistently compete at the nation’s highest levels while proudly representing the University of Arkansas and the entire state. Arkansas has established itself as one of the most competitive programs in the nation, winning nine NCAA titles and over 50 SEC Championships in recent years.

About CommunityAmerica Credit Union
CommunityAmerica Credit Union is a not-for-profit financial institution committed to helping members get on a path to thrive and achieve financial peace of mind. Founded in 1940, and with Arkansas roots dating back to 1968, CommunityAmerica has grown to meet the evolving financial needs of its members. With nearly $10 billion in assets and more than 600,000 members, the credit union is ranked among the nation’s 50 largest credit unions. It is the largest credit union in Arkansas, Kansas, and Missouri, and one of the largest financial institutions with expanding operations in Northwest Arkansas. CommunityAmerica offers a full suite of financial products and services for individuals and businesses, including checking and savings, mortgages, loans, commercial banking, wealth management, retirement planning, and insurance. Federally chartered, CommunityAmerica serves members across multiple markets nationwide with branch locations in Arkansas, California, Kansas, Missouri, Nevada, Tennessee, and Texas. Learn more at CommunityAmerica.com.

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.



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