Home » America Travel News » New Mexico Joins West Virginia, North Dakota, Vermont, and More as a Must-Visit Destination for International Travelers
Published on
December 15, 2025
New Mexico is rapidly becoming a top destination for international travelers, joining unique U.S. states like West Virginia, North Dakota, and Vermont. With its breathtaking natural beauty, including iconic sites like White Sands National Park, and a rich cultural heritage that stretches back centuries, the state offers an experience unlike any other. From scenic byways and adventure-filled landscapes to a vibrant blend of Indigenous and Spanish colonial influences, New Mexico is quickly drawing global attention. As tourism numbers soar, it’s clear that New Mexico is no longer a hidden gem—it’s a must-see destination for those seeking something extraordinary.
While iconic road trips like California’s Pacific Coast Highway and Route 66 often take the spotlight, New Mexico quietly rises as a must-visit destination for savvy travelers. The Land of Enchantment, long overlooked, offers everything a road tripper could want—stunning scenic routes, deep cultural history, and awe-inspiring natural landscapes. New Mexico delivers a travel experience that’s as unique as it is unforgettable.
Tourism Boom in New Mexico: Record-Breaking Numbers
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In 2024, New Mexico set new records by welcoming 42.6 million visitors—the highest number in the state’s history. This represents a milestone in both overall visitation and economic impact, as the state reached a new high of $8.8 billion in direct visitor expenditures. This marks the third consecutive year of growth, showing that New Mexico’s tourism industry is thriving. However, despite the impressive numbers, the state remains underappreciated compared to its more famous counterparts. While many tourists flock to other destinations, New Mexico continues to fly under the radar, its riches still largely untapped by the masses.
A Scenic Byway System That Rivals the Best
New Mexico boasts a unique feature that sets it apart from other states: its Scenic Byway System. The state is home to 26 designated scenic byways, eight of which are national scenic byways, offering road-trippers a diverse range of experiences. With more than 2,900 miles of scenic routes, travelers can drive from sun-scorched badlands to lush pine forests in a matter of hours. Whether you’re in the mood for hiking, biking, skiing, or simply soaking in the stunning views, New Mexico’s byways offer unparalleled access to some of the most beautiful landscapes in the country.
What’s even more impressive is that the state’s scenic byways are meticulously curated to showcase the full range of New Mexico’s natural beauty. Each route offers a completely different experience—one moment you’re gazing at desert vistas, the next you’re winding through snow-capped mountains. Whether you’re visiting for a few hours or planning to explore the state at length, the byways ensure that every turn holds something new to discover.
Cultural Depth That Reaches Back Centuries
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What truly sets New Mexico apart is its rich cultural heritage, which stretches far beyond what you’ll find in most tourist destinations. The El Camino Real National Scenic Byway, for example, is the country’s oldest and most traveled highway, stretching more than 600 miles through the state. It’s a historical route that once connected European colonists to New Spain, predating the arrival of the pilgrims by over two decades.
New Mexico’s cultural landscape is deeply intertwined with centuries-old Indigenous traditions and the influence of Spanish colonialism. The state is home to vibrant art scenes in cities like Santa Fe and Taos, as well as centuries-old pueblos where Native American communities continue to live and practice traditions passed down through generations. Unlike other tourist hotspots that often feature recreated villages, New Mexico’s culture is alive and authentic, offering visitors a true connection to the past.
International Visitors Are Ahead of the Curve
In 2024, New Mexico saw a remarkable 10.4 percent increase in international visitors, following a 34 percent jump the previous year. In total, 750,000 international travelers visited the state, contributing significantly to the local economy. What’s telling is that while international tourists are quickly discovering the allure of New Mexico, many Americans remain hesitant to explore the state’s untapped potential.
The economic impact of tourism is felt across every sector of New Mexico’s economy. In 2024, visitors spent $2.8 billion on lodging, $2.1 billion at dining establishments, $1.4 billion on retail purchases, and another $1.1 billion on recreational activities. These numbers illustrate that visitors are not merely passing through—they’re staying, eating, shopping, and fully immersing themselves in everything New Mexico has to offer.
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Natural Wonders Without the Crowds
New Mexico’s natural beauty is equally impressive. While landmarks like Yellowstone National Park are overcrowded with tourists, New Mexico offers some of the most stunning natural wonders in the U.S. without the crowds. White Sands National Park, for example, features expansive dunes of pure white gypsum sand, creating a surreal landscape that feels otherworldly. Visitors can walk on the sand, go sledding down the dunes, or simply admire the view in solitude.
Beyond White Sands, New Mexico is home to Carlsbad Caverns, Bandelier National Monument, and the Gila Wilderness—each of which provides a perfect balance of breathtaking natural beauty and peaceful solitude. New Mexico’s extensive network of national parks, state parks, national trails, and World Heritage Sites ensures that nature lovers have no shortage of places to explore.
With 15 national parks, 35 state parks, and numerous historic landmarks, New Mexico remains a treasure trove for outdoor enthusiasts. From hiking and camping to stargazing and wildlife watching, the state’s public lands offer a diverse range of activities, all set against the backdrop of jaw-dropping landscapes.
Why New Mexico Is the Road Trip Destination You Didn’t Know You Needed
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Despite the state’s stunning offerings and tourism records, New Mexico remains largely unexplored by the majority of American travelers. But for those who do make the journey, the rewards are many. Whether it’s the scenic byways, the rich cultural history, or the peaceful natural landscapes, New Mexico is a road trip destination that should be on every traveler’s bucket list.
New Mexico is quickly becoming a must-visit destination for international travelers, joining states like West Virginia, North Dakota, and Vermont with its stunning landscapes, rich cultural heritage, and record-breaking tourism growth. With its unique blend of natural beauty and history, it’s drawing global attention as a top travel destination.
So next time you’re planning your dream road trip, consider heading to the Land of Enchantment. With its unbeatable combination of history, culture, and natural beauty, New Mexico offers a road trip experience unlike any other—one that will take you through centuries of history, miles of awe-inspiring scenery, and unforgettable adventures. It’s a state that deserves to be on your radar—and one you’ll surely return to once you’ve experienced its magic.
Vermont’s barn preservation effort is getting a fresh coat of energy as the state opens applications for the 2026 Vermont Barn Painting Project.
The initiative offers reimbursement to farm families for painting and minor repairs that help maintain historic barns, according to a community announcement. Funding comes from the A. Pizzagalli Family Farm Fund, and ten barns will be selected for support this year.
The announcement notes that the program continues a long-running effort supported by Angelo Pizzagalli and the family fund. The fund has been involved in barn restoration work for years, evolving into the microgrant format now being used to help farm families manage the upkeep of large, aging structures.
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Applications are open through April 30 and will be reviewed as they arrive, according to the announcement. Incomplete submissions will not be considered.
Interested barn owners may apply online or email Scott Waterman at Scott.Waterman@vermont.gov for more information.
This story was created by Dave DeMille, ddemille@gannett.com, with the assistance of Artificial Intelligence (AI). Journalists were involved in every step of the information gathering, review, editing and publishing process. Learn more at cm.usatoday.com/ethical-conduct.
A person holds a giant penny at a mock funeral for the coin, which was discontinued in 2025, in front of the Lincoln Memorial in Washington. AP Photo/Julia Demaree Nikhinson
What good is a penny at this point? Penny candy is a thing of the past, and a modern-day penny-pincher wouldn’t get very far if this were their get-rich strategy.
(This newsletter, though, costs you less than a penny. Chip in if you can.)
U.S. mints no longer make pennies, a decision that saves taxpayers an estimated $56 million annually. When the U.S. Treasury Department announced the country would stop minting them, it marked the end of an era — sorta.
Though those pesky copper-colored coins remain in circulation, some businesses, both in Vermont and nationwide, have begun experiencing penny shortages.
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Enter H.837. The bill outlines a plan that could allow retailers to phase out the penny by rounding up or down cash transactions to the nearest nickel.
Other states, including Arizona and Indiana, have passed rounding legislation, and a handful of others are considering it. As written, Vermont’s bill wouldn’t require rounding, a similar approach favored in other jurisdictions.
Some Vermont businesses have already adopted rounding. But lobbyists for Vermont businesses say some of their members fear the practice — without explicit state blessing — could open a business up to a lawsuit over alleged unfair and deceptive practices.
Worried or not, rounding will likely become more necessary as pennies get harder to find, Maggie Lenz, a lobbyist for the Vermont Retail and Grocers Association, told the House Commerce and Economic Development Committee Tuesday. She encouraged the state to create a rounding framework, but discouraged lawmakers from making such a program mandatory.
Rep. Tony Micklus, R-Milton, agreed that rounding should be optional, but said the state should mandate a specific rounding framework for the businesses that choose to round.
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H.837’s approach, which would round down totals ending in 1,2,6 and 7 cents, and round up totals ending in 3, 4, 8 and 9 cents, would seem to be the fairest to consumers and businesses, those who testified agreed.
But the change is likely not net neutral. Zachary Tomanelli, a consumer protection advocate for the Vermont Public Interest Research Group, cited a Federal Reserve study that indicated rounding could cost consumers $6 million annually nationwide. That’s because businesses price goods in ways that tend to lead to rounding up.
He called the cost modest and said he generally supported the bill.
Despite H.837 not making it past the crossover deadlines, there’s still hope that pennies might make it into Vermont’s currency cemetery. Rep. Michael Marcotte, R-Coventry, the commerce committee’s chair, said his committee could stick the rounding legislation in the Senate’s economic development bill.
That said, you might not want to ditch your pennies quite yet.
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In the know
Here are some numbers for you: Between 2012 and 2022, Vermont’s primary care workforce declined by 13%. In that same time period, the specialist workforce grew by 23%. That’s according to testimony Jessa Barnard, with the Vermont Medical Society, gave to lawmakers in the House Health Care Committee Tuesday. She said the numbers are reflective of a trend in medicine nationwide, attributed to the fact that primary care docs often make less but pay the same high cost for medical school as their peers in more specialized roles.
In Vermont, Barnard said that this widening gap is leading to a particularly acute shortage. According to a report her organization put out in 2022, the state needs 115 primary care providers to meet the national benchmark for our population size. That figure includes OBGYNs, pediatricians and family medicine docs. By 2030, as our state’s population grows even older, the Vermont Medical Society expects the state to need 370 more primary care physicians to meet the national benchmark.
— Olivia Gieger
Sen. Alison Clarkson, D-Windsor, spoke with members of the House Commerce and Economic Development Committee Tuesday afternoon about S.327, an economic development bill that supports a number of public resources for business owners across the state.
The bill has had a tough go of it so far.
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Clarkson handed out copies of what she referred to as “the actual bill,” which meant the package voted out by her own Senate Economic Development Committee before being “pretty much fully gutted” on its way through the Senate Appropriations Committee.
In a tight budget year, she said, this bill’s focus was on “supporting what works really well” for Vermont businesses. For Clarkson, that means continuing to invest in the initiatives like the Vermont Economic Growth Incentive program, a set of grants to help businesses expand in the state, which is scheduled to end in January. The Senate, she pointed out, has voted to extend the program for several years in a row, most recently through S.327.
“I am charging the House with doing the same thing,” she said.
Clarkson is also in favor of deepening the state’s relationships with outside investors by funding state delegates abroad. Vermont, she argued, should have more well-placed representation in areas like Québec — which this bill would provide for — and in the future Taiwan, which recently pledged to invest heavily in U.S. tech industries.
“We need somebody whose hand is up saying ‘yes, over here!’” Clarkson said.
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House commerce members met informally with a delegation from Taipei later Tuesday.
— Theo Wells-Spackman
On the move
The Senate advanced a bill Tuesday that would allow parents in Essex County to pay tuition to send pre-K students to New Hampshire schools.
In Vermont’s most rural county, families struggle to access pre-K programs, at least on this side of the border.
But S.214, legislation originally proposed by Sen. Kesha Ram Hinsdale, D-Chittenden Southeast, would allow for a handful of families near the New Hampshire border in Essex County to tuition their pre-K-aged children to New Hampshire schools, Sen. Steve Heffernan, R-Addison, said on the Senate floor.
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Kindergarten through grade 12 are already able to tuition to New Hampshire schools.
The Senate will need to vote on the bill once more before sending it to the House.
Vermont and the federal government faced off Monday over the state’s first-in-the nation law aimed at forcing polluters to pay for the effects of climate change with the Trump administration warning it would spur “the type of chaos that the Constitution is designed to prevent.”
The hearing before Judge Mary Kay Lanthier of the U.S. District Court for the District of Vermont comes as the administration has unleashed a broad assault on state-based climate efforts, including suing to invalidate the Vermont law establishing a “climate superfund” to recoup money from the oil and gas industry.
The Biden appointee did not tip her hand, pressing attorneys for the state and the federal government over whether the state is within its rights or stepping on federal authority. The administration is challenging a similar law in New York, and a ruling against Vermont would likely jeopardize that law and chill efforts in other states to adopt climate superfunds.
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Vermont argued the law — “a modest action” — was passed by state lawmakers in 2024 to help raise money to deal with climate change.