From spectacular coastal scenery and Revolutionary War heritage to old colonial homes, Massachusetts is one of the most interesting states on the East Coast. Scattered across its territory is an assortment of fun destinations promising travelers a once-in-a-lifetime experience. Although famous cities like Boston get the lion’s share of tourist traffic through the Bay State, many more charming towns outside the major highways make for exciting vacation bases.
Off the well-beaten path are countless communities with unique historic and cultural allure waiting to be discovered. From mountain hamlets to Cape Cod enclaves, these lesser-known towns to visit in Massachusetts deliver memorable getaways filled with scenic beauty, entertainment, and an authentic taste of Bay State living beyond the crowds.
Deerfield
Historic Deerfield Museum Gift Shop and Bookstore in Deerfield, Massachusetts. Image credit Alizada Studios via Shutterstock.com
This Connecticut River town in Franklin County is home to interesting historical sites and museums that have allowed its heritage tourism to thrive. A visit to Historic Deerfield reveals a cluster of 12 historic home museums offering a window into 18th-century New England. The Memorial House Museum is another must-visit for history explorers in Deerfield. Opened in 1880, this quaint brick structure exhibits a vast collection of paintings, furnishings, textiles, and other artifacts sourced from around New England, presenting a rich perspective of the region’s heritage.
Deerfield’s backcountry presents ardent outdoorsmen with plenty of opportunities, thanks to nature areas like Mount Sugarloaf State Reservation. This rugged preserve beckons picnickers, hikers, campers, and nature viewers, spoiling them with panoramic vistas of the Connecticut River.
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Shelburne Falls
The beautiful flower bridge in Shelburne Falls, Masachusetts.
A hidden gem in Franklin County, Shelburne Falls remains unexplored for many tourists passing through Massachusetts. It stands out for scenic natural attractions and a quirky small-town feel that invites exploration on foot. The few visitors who come to Shelburne Falls rush to stroll along the Bridge of Flowers. This historic footbridge connects Shelburne and Buckland and is lined with thousands of colorful flowers and shrubs, culminating in stunning scenery and a serene atmosphere. Shelburne Falls houses a friendly community that welcomes residents to experience its warmth and culture at the Hager’s Farm Market, with a chance to shop for fresh produce.
Strolling through the downtown district, travelers will notice a series of Victorian structures with unique architecture, hinting at the town’s storied past. This is well documented inside the Shelburne Historical Society, which features a variety of archives and artifacts detailing local history.
Nantucket
Downtown street in Nantucket, Massachusetts. Image credit Gretchen Mystic Stock Photography via Shutterstock
While the East Coast is chock-full of charming summer getaways, Natucket’s laid-back tropical vibes last beyond the warm season. This scenic island escape off Cape Cod is known for its pristine beaches, picturesque lighthouses, and bustling restaurant scene. Beachgoers are spoilt for choice, with areas like Madaket Beach and Surfside Beach offering sandy shores and clear waters perfect for sunbathing and swimming. Nantucket’s brilliant lighthouses are not only alluring to the eyes but also offer a glimpse of the town’s maritime heritage. The Great Point Lighthouse is among the most recognized local landmarks and dates back to 1784 when it was built.
Away from the coast, Downtown Nantucket houses a rich range of attractions, from restaurants and breweries to museums. Noteworthy among these is the Whaling Museum, which delights guests with a 44-foot sperm whale skeleton exhibit.
Northampton
Buildings in downtown Northampton, Massachusetts. Image credit: AlexiusHoratius via Wikimedia Commons.
Northampton’s booming cultural landscape features an impressive mix of art galleries, performance art centers, and music venues, making it an excellent destination for culture vultures. The town hosts Smith College, which has helped elevate the local art scene with venues like the Smith College Museum of Art. Established in 1870, it has a vast collection of intricate artworks. Northampton also charms tourists with the Academy of Music, captivating them with an assortment of performances by nationally and internationally recognized artists inside a world-class venue.
Several idyllic nature areas provide outdoor lovers with the right atmosphere to enjoy the open spaces. The Botanic Garden of Smith College stands out for its tranquil environment and comes to life in summer and fall with its display of color.
Sandwich
The quaint town of Sandwich, Massachusetts.
One of the oldest towns to visit in Massachusetts’ Cape Cod, Sandwich traces its history to the 1630s when it was first settled. It harbors a range of historical markers that provide proof of its storied legacy while offering visitors a look into its past. A good example is the Cape Cod Canal Visitor Center, where guests can find different artifacts and memorabilia chronicling the region’s history. The Sandwich Glass Museum is also a worthy stopover for history lovers, boasting a unique collection of glassware documenting the town’s glassmaking heritage.
Meanwhile, Scorton Creek invites adventurers to spend quality time outdoors. The area features a tranquil setting with well-maintained trails for hikers and secluded fishing spots. It comes in handy for visitors looking to get away from the crowds and enjoy some alone time.
Chatham
Stage Harbor at Chatham, Massachusetts in Cape Cod.
This charming Cape Cod village draws tourists with its exciting cluster of family-friendly attractions, known for its beaches, lighthouses, museums, and lovely downtown area. Chatham’s Atlantic Ocean location provides a selection of beautiful beaches popular among tourists, such as Ridgevale Beach and Harding Beach. It also harbors a couple of postcard-worthy lighthouses that have been a conspicuous sight in the town since the 19th century, highlighted by the Chatham Lighthouse. This iconic landmark was initially erected in 1808 and provides sweeping views of the Chatham Bars Inn.
Downtown Chatham is jam-packed with captivating points of interest that will take the whole day to go through. If you are a fan of retro experiences, consider taking a tour of Atwood Museum, a restored 18th-century home with archives and documents about Chatham’s colorful history.
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Amherst
University of Massachusetts Amherst Campus in the town of Amherst, Massachusetts. Editorial credit: Feng Cheng / Shutterstock.com
This bustling college town in Hampshire County offers a little bit of everything to ensure all its visitors are entertained, from interesting museums and quaint art centers to fun outdoor reactions and a lively farmers market. Museum enthusiasts will want to check out the Beneski Museum of Natural History, which indulges guests in an insightful lesson. The facility hosts a vast collection of exhibits, with more than 1,700 specimens on display. Meanwhile, the Emily Dickinson Museum offers a look into the town’s past through a historic home built in the 19th century.
Those seeking an escape to the great outdoors can take advantage of the vast wilderness of Mount Holyoke Range State Park. Covering almost 3,000 acres, the nature area harbors a mixed habitat of wetlands, woodlands, and thickets, with opportunities for hikers, campers, hunters, and other adventurers.
Sharon
Sharon, Massachusetts, town center
Situated less than 20 miles from downtown Boston, Sharon easily gets forgotten about with so much to see and do in the big city. However, this adorable suburb boasts a selection of interesting attractions that take you away from the crowds. It has lovely nature spaces with serene atmospheres, including Memorial Park Beach, inviting tourists to enjoy a relaxing swim or picnic. Ardent adventurers who prefer to venture into the wilderness will prefer hiking the forested trails cutting through Mass Audubon’s Moose Hill Wildlife Sanctuary.
Additionally, Sharon’s modest history can be explored inside the Sharon Historical Society. Although small, the facility exposes visitors to a wonderful collection of documents, archives, and other exhibits providing background to the town.
Hamilton
Hamilton-Wenham Public Library
This charming Essex County community is known for its history and horses and entices visitors with quintessential small-town flair. Its relaxed environment features a network of outdoor spaces with various recreation activities. Among these is Patton Park, which provides a range of public facilities, including tennis courts, a playground, and walking trails. Those who want to take their recreations to the open sea can book a fishing trip on the New England coasts, courtesy of Greasy Beaks Flyfishing.
The downtown neighborhood hosts a lively bar and restaurant scene, with numerous joints acting as the ideal hangout after a long day of exploring the town. Tourists can try out 15 Walnut Tavern, which serves eclectic dishes to go with refreshing cocktails.
Rockport
Rockport Harbor, Rockport, Massachusetts. Image credit Keith J Finks via Shutterstock
Encircled by the clear waters of the Atlantic Ocean, Rockport is a spectacular spot for travelers who enjoy coastal escapades. It is home to Halibut Point State Park, a granite outcrop separating the ocean from the mainland. Standing on the platform places visitors at a vantage point to soak in stunning views of the rocky shoreline on one side and colorful wildflowers on the other side. The Rockport community has a deep appreciation for the arts, and this is evident from the numerous galleries scattered around the downtown. Art enthusiasts can stop by the Art of David Arsenault or Ken Knowles Fine Art to check out local creations.
A trip to Rockport will not be complete without sampling the local cuisine. The town’s coastal setting allows travelers to enjoy sumptuous seafood served at the Lobster Pool, featuring delicacies like haddock sandwiches.
The Takeaway
While Massachusetts undoubtedly boasts world-class cities and destinations along its historic coastline, venturing further inland or seeking out the quiet Cape Cod towns rewards travelers with an authentic experience of Bay State living. Exploring these underrated towns to visit in Massachusetts exposes newcomers to fresh and unique adventures while ensuring they gain a deeper appreciation for the state’s diverse character through cultural treasures, recreational gems, and natural beauty beyond the well-trodden routes.
BOSTON (WHDH) – State public health officials have announced two confirmed cases of measles in Massachusetts this year.
The first case came from a school-aged resident who was exposed and diagnoses while out of state. This person has remained out of state during the infectious period.
The second case was diagnosed by an adult in Greater Boston. Officials say this person had recently returned from international travel with an uncertain vaccination history.
This person visited several locations. Both local and state health officials are working with the locations to identify and notify those who were potentially exposed.
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“Our first two measles cases in 2026 demonstrate the impact that the measles outbreaks, nationally and internationally, can have here at home. Fortunately, thanks to high vaccination rates, the risk to most Massachusetts residents remains low,” said Public Health Commissioner Robbie Goldstein, MD, PhD. “Measles is the most contagious respiratory virus and can cause life-threatening illness. These cases are a reminder of the need for health care providers and local health departments to remain vigilant for cases so that appropriate public health measures can be rapidly employed to prevent spread in the state. This is also a reminder that getting vaccinated is the best way for people to protect themselves from this disease.”
(Copyright (c) 2025 Sunbeam Television. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)
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Several Cape Cod and South Coast communities in Massachusetts are still digging out three days after a historic blizzard buried neighborhoods in several feet of snow, complicating emergency response efforts and prompting additional state support.
Cities and towns including Brockton, Taunton, New Bedford and Fall River received outside assistance Thursday as crews continued to plow streets and clear critical infrastructure. While road conditions have improved in many areas, officials said buried fire hydrants remain a serious concern.
NBC10 Boston obtained Taunton police body camera footage that captured first responders scrambling to locate a hydrant during a house fire on Plain Street.
“Looking for a hydrant now,” one first responder can be heard saying. “They’re all buried.”
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At one point, an officer asked a bystanders for help.
A home was burned to the ground after an explosion that left two people injured.
Officials said the home exploded after a gas leak Wednesday, leaving a family of three displaced.
The mother and daughter were treated for serious burns.
William Shivers, who helped firefighters dig out a hydrant, described the urgency.
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“We took the shovels, and we were just banging into the snow, looking for a fire hydrant,” he said.
After locating a hydrant using a map on his phone, Shivers and firefighters were able to clear it, but he said the delay could have been worse.
Two people are in the hospital and neighbors are worried about safety after an explosion and fire reduced a house to rubble.
“Imagine how many more how many more minutes that would have been wasted, you know, shoveling, just going through the snow,” said Shivers.
The case underscores the broader challenges facing first responders across the region following Monday’s storm.
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Firefighters in Watertown also experienced delays accessing hydrants during a fire on Tuesday.
Snow and ice presented challenges as firefighters battled flames Tuesday.
Gov. Maura Healey toured parts of the South Coast on Thursday and said the region was hit especially hard.
“This whole region, I think, was ground zero,” she said.
Healey said the state will continue deploying resources to affected communities.
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“We won’t take our foot off the gas at all,” she said.
The governor activated the Massachusetts National Guard. Troops assisted with snow removal in Plymouth, conducted wellness checks in Duxbury and provided medical and logistical support in Fall River.
Matt Medeiros of Fall River was praised by the governor and other officials for developing an app that allows residents to report unplowed streets.
“It’s just hoping to get those resources in and everyone just staying out of the way of trucks and equipment,” he said.
Meanwhile, Mansfield implemented a parking ban at 8 p.m. Thursday to allow plows to clear roads more efficiently.
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Matthew Lawlor of WalkUp Roslindale, a nonprofit advocating for clean and safe streets, emphasized that residents also play a role in public safety.
“The fire hydrant piece of it’s essential,” he noted.
Lawlor urged neighbors to clear hydrants near their homes before an emergency strikes, while also calling on elected officials to provide some incentives.
“To the extent that people can be encouraged to dig those hydrants out as soon as they can, so that it’s not waiting until something happens,” he said.
State officials said the blizzard slowed plowing operations, contributing to the lag in sending additional help to some communities. The Massachusetts Department of Transportation said it hopes to deploy its 200 pieces of equipment to impacted areas within the next 24 to 48 hours.
Massachusetts residents will be able to take Google’s online training courses about artificial intelligence and other tech topics for free under a deal thatthe state announced on Thursday.
The courses, which cover topics ranging from how to use cutting-edge AI tools for work to applications in cybersecurity and e-commerce, normally cost $49 per month. Residents who complete the courses can earn professional certifications from the tech giant.
Governor Maura Healey, who unveiled the free offering at an event at Google’s office in Kendall Square, is going all-in on AI as she mounts her reelection campaign. At a time when polls show deep mistrust of AI and some Democrats such as Senator Bernie Sanders are calling for restricting AI, Healey has embraced the technology.
“We’re working to put the benefits of this technology to use for everybody,” Healey said. “We want our innovators and companies and talent to know that this is the place to be if you want to be on board with using AI to more quickly cure diseases and find treatments and solve problems.”
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Healey previously set aside $100 million to spur AI business development in Massachusetts and earlier this month announced the state would contract with OpenAI to provide a version of ChatGPT for 40,000 state workers.
The government efforts got a big assist in January, when a group of local tech companies led by Whoop formed a private-sector coalition to promote AI startups. AI usage has exploded across many industries and stock market investors have driven up the price of some AI-related companies while selling off stocks of software companies that could be displaced by AI apps.
Google launched its online tech training courses almost 10 years ago and said it has issued professional certifications to more than one million people. Almost three-quarters of people who were certified said the courses helped them at work by leading to a promotion, new job, or raise, within six months, Google said.
The company’s new AI certification online course, announced earlier this month, covers topics such as learning how to write a prompt for an AI chatbot and how to use the apps to write software, a growing practice known as “vibe coding,” as it does not require deep knowledge of programming.
Lisa Gevelber, founder of the tech giant’s Grow with Google online training program, said the company has worked previously with other states such as Pennsylvania and Oklahoma to offer free tech training courses, but Massachusetts will be the first to offer the new AI course to residents for free.
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The online training programs for residents will be available through the Massachusetts AI Hub, an initiative funded by Healey’s earlier $100 million AI effort.
Despite Healey’s recentefforts and the state’s long history as a leader in the tech industry, most of the development of AI and the birth of leading AI companies such as OpenAI, Anthropic, and Perplexity has happened elsewhere. While local universities are producing plenty of AI research, only a handful of major startups, such as music generator Suno and model developer Liquid AI, are based in Massachusetts.
In her remarks on Thursday, Healey addressed some of the underlying concerns about the technology. “People are nervous about AI and the uses of AI and the potentially negative uses of AI, and what could happen,” she said. “The more of us that know AI, that understand AI, that work with AI, the safer I believe we’re going to be, and the more appropriate guardrails will be put in place, because more people will understand. And that’s why we’re promoting AI literacy and learning in our schools, and it’s why we’re making this available through Google.”
Aaron Pressman can be reached at aaron.pressman@globe.com. Follow him @ampressman.