Rabbi Levi Wilansky is the director of Chabad of Maine.

Last week, an 88-year-old Army veteran named Ed Bambas went viral.

An Australian TikToker saw the elderly man standing behind a cash register, when Ed shared that he works eight hours a day, five days a week.

It’s not because Ed loves working retail, but because 13 years ago, he lost his pension and life insurance when General Motors went bankrupt. Around the same time, his wife fell gravely ill and he sold their home to pay her medical bills. Seven years ago, Ed’s wife passed away and he is still working full-time at a grocery store — just to survive.

Within days, strangers who watched the video had set up a GoFundMe and raised more than $1.5 million to help this veteran retire with dignity.

Ed’s story shows the power that one person had to spark a major wave of kindness around the world. Through just one short video, a social media influencer unleashed immense generosity from people who just wanted to help a stranger.

This same dynamic is reflected in the menorah, the central symbol of the festival of Chanukah, coming up this year from December 14-22. For each night of the eight-day holiday, we light the menorah, gather with family and friends, and retell the story of the Macabbees.

On the first night, we light the menorah with just one candle. Each subsequent night of the holiday, we add another candle, until all eight lights are kindled on the last night. The second century sage Hillel learned a lesson from this order: that it’s not enough to just spread light. Rather, we must always be increasing in the light we share.

This can be done practically through acts of kindness in the community. To address darkness in its many manifestations — mental illness, poverty, homelessness or the myriad other issues that people in Maine are facing — we cannot just do one good deed and call it a day. Instead, we must begin with one small act of kindness, and then build off that to do more to help the community.

That’s why this year, Chabad of Maine launched Kitchen of Kindness. It’s a non-denominational initiative, bringing together volunteers from across our community to prepare nutritious, high-quality Kosher meals for people facing food insecurity throughout Southern Maine. During this season, when so many gather with family, food support is critical for those struggling.

The Rebbe, Rabbi Menachem M. Schneerson, of righteous memory, once called America a malchut shel chesed — a nation of kindness. Despite the numerous challenges we face, that spirit lives on — especially in Maine. It lives in the stranger who helps you dig out your car after a storm. It lives in the recognition that we’re responsible for one another, especially during our dark winters when isolation can turn dangerous.

This Sunday, December 14, the first night of Chanukah, I invite people of all backgrounds to join us in front of Portland City Hall for a grand menorah lighting. Starting at 4:30 p.m., we’ll have live music, a Giant Gelt Drop, and delicious Chanukah treats. We will also be building a “Can-ora”—a menorah constructed entirely from donated canned goods, all of which will be distributed to people in need. Throughout the rest of Chanukah, Chabad of Maine will light menorahs across Southern Maine, including at the State Capitol.

My hope for this Chanukah is to inspire everyone to spread the light. Whether it’s donating to the “Can-Ora”, volunteering, raising money for a cause you believe in, or simply checking in on a neighbor who might be struggling, we all have a responsibility to increase in goodness and kindness. The story of Ed Bambas, and of the menorah, teaches us that even though the world faces challenges, our capacity to make a difference begins with one act of light.

The Grand Menorah Lighting takes place Sunday, December 14, at 4:30 p.m. in front of City Hall, followed by a community celebration at Portland High School’s Chestnut Street entrance. To learn more about the Kitchen of Kindness or to volunteer, visit ChabadOfMaine.com or email [email protected].