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Yes, a lot of people watched the Super Bowl, but the monoculture is still a myth
Kansas City Chiefs fans gather for a Super Bowl watch party in Kansas City, Mo., on Sunday. Viewership data show that 200 million people saw at least some part of the game.
Peter Aiken/AP
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Peter Aiken/AP
Kansas City Chiefs fans gather for a Super Bowl watch party in Kansas City, Mo., on Sunday. Viewership data show that 200 million people saw at least some part of the game.
Peter Aiken/AP
Announcements that networks make about viewership are like announcements that rich people make about the gold coins they swim in every night: kinda true, but fuzzy at the edges. Even so, viewership data suggests a huge audience saw Sunday’s Super Bowl — 200 million people watched at least some part of it.
Most TV programming has seen audiences melt away like a witch under a bucket of water. Broadcast shows, cable shows, and special events like the Oscars and Emmys* are not what they once were.** But the Super Bowl seems to be immune. There is still this one old-school mass-viewership experience, the storied water-cooler topic (which is now, maybe, the “refill your Stanley tumbler” topic). Despite the ad-filled spectacle (and the spectacle-filled ads) and the growing queasiness, so many people have about CTE and off-the-field violence and exploitation of labor, this one thing is hanging on.
It’s tempting to feel nostalgic about the myth of the monoculture, the idea you sometimes see that at one time “we all” watched certain TV shows, or “we all” shared touchstones. And there are moments, smaller ones than the Super Bowl, where the charms of cultural commonality do press themselves forward. One came just last week after Tracy Chapman duetted with Luke Combs on “Fast Car” at the Grammys. While Twitter is a desiccated husk of what it once was, there were still social spaces where people could share a swell of appreciation for her. For her smile, for her eyes, for the unique texture of her voice, and for the memory of how fresh and different that song felt when it shared space on the pop charts in 1988 with “Simply Irresistible” and “Nobody’s Fool (Theme From Caddyshack II).”
But that’s not really what the Super Bowl is; it doesn’t lend itself to that brand of nostalgia, even when shared. Unless you’re a fan of a team, who was invested in the outcome itself such that you retell the stories of greatness or defeat over and over while happily or miserably drunk, the likelihood of a game becoming part of your library of references in the same way “Fast Car” was, or the M*A*S*H finale was, seems small. Instead, it’s about the moment when an extra point is missed or Patrick Mahomes runs the ball himself on fourth and short. It’s all real, but Tracy Chapman is indelible, while that stuff is ephemeral.
Besides, cultural commonality doesn’t come from the enormous size of an audience but from the ability to find the people in it. Once upon a time, sheer audience mass was the easiest way to increase your odds of colliding with someone else who saw what you saw. After all, no matter how many people were watching Dallas, any person would only ever talk to a few of them. And you still can! The water cooler was just a place where you bumped into generally thirsty people; now, you can find specifically thirsty people by looking online for them. In fact, one of the ways Twitter got desiccated-husk-ified in the first place is that algorithms made it harder and harder to choose what you saw and to find your targets.
The monoculture was always bogus anyway. Everybody did not watch Seinfeld. Everybody did not watch Friends. In fact, some “everybodies” pointed out that it owed an awful lot to Living Single.
We don’t really need mass consumption of the same cultural work, just smart and connected consumption. And not just with television, either. There’s an extraordinary novel out today called The Book of Love by Kelly Link. It’s almost 700 pages long. It’s fantasy, full of magic and wizards and goddesses, but it’s also about high school and has a sensitive Freaks and Geeks/My So-Called Life vibe. I don’t need everybody to read it. I need to be able to find people who read it, with whom I can share my extensive theories about it. Is this too much to ask?
Sure, it’s impressive — or at least surprising — that the Super Bowl continues to defy so many viewership trends. But past a certain point, what has value isn’t mustering enormous audiences; it’s connecting smart ones who know how to find each other. That is enough to give you those “remember this song?” moments and “remember this episode?” moments, all that you’ll ever need.
* I regret to inform you that according to the Chicago Tribune, 69 million people watched the Miss America pageant in 1961.
** This was literally the very first thing I ever wrote about for the blog I started for NPR in 2008!
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BBC Verify: Satellite image shows tanker seized by US near Venezuela is now off Texas
Trump was listed as a passenger on eight flights on Epstein’s private jet, according to emailpublished at 11:58 GMT
Anthony Reuben
BBC Verify senior journalist
One of the Epstein documents, external is an email saying that “Donald Trump traveled on Epstein’s private jet many more times than previously has been reported (or that we were aware)”.
The email was sent on 7 January 2020 and is part of an email chain which includes the subject heading ‘RE: Epstein flight records’.
The sender and recipient are redacted but at the bottom of the email is a signature for an assistant US attorney in the Southern District of New York – with the name redacted.
The email states: “He is listed as a passenger on at least eight flights between 1993 and 1996, including at least four flights on which Maxwell was also present. He is listed as having traveled with, among others and at various times, Marla Maples, his daughter Tiffany, and his son Eric”.
“On one flight in 1993, he and Epstein are the only two listed passengers; on another, the only three passengers are Epstein, Trump, and then-20-year-old” – with the person’s name redacted.
It goes on: “On two other flights, two of the passengers, respectively, were women who would be possible witnesses in a Maxwell case”.
In 2022, Ghislaine Maxwell was sentenced to 20 years in prison, external for crimes including conspiracy to entice minors to travel to engage in illegal sex acts and sex trafficking of a minor.
Trump was a friend of Epstein’s for years, but the president has said they fell out in about 2004, years before Epstein was first arrested. Trump has consistently denied any wrongdoing in relation to Epstein and his presence on the flights does not indicate wrongdoing.
We have contacted the White House for a response to this particular file.
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‘Music makes everything better’: A Texas doctor spins vinyl to give patients relief
Dr. Tyler Jorgensen sets “A Charlie Brown Christmas” on a record player at Dell Seton Medical Center in Austin Texas. He uses vinyl records as a form of music therapy for palliative care patients.
Lorianne Willett/KUT News
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Lorianne Willett/KUT News
AUSTIN, TEXAS — Lying in her bed at Dell Seton Medical Center at the University of Texas at Austin, 64-year-old Pamela Mansfield sways her feet to the rhythm of George Jones’ “She Thinks I Still Care.” Mansfield is still recovering much of her mobility after a recent neck surgery, but she finds a way to move to the music floating from a record player that was wheeled into her room.
“Seems to be the worst part is the stiffness in my ankles and the no feeling in the hands,” she says. “But music makes everything better.”
The record player is courtesy of the ATX-VINyL program, a project dreamed up by Dr. Tyler Jorgensen to bring music to the bedside of patients dealing with difficult diagnoses and treatments. He collaborates with a team of volunteers who wheel the player on a cart to patients’ rooms, along with a selection of records in their favorite genres.
“I think of this record player as a time machine,” he said. “You know, something starts spinning — an old, familiar song on a record player — and now you’re back at home, you’re out of the hospital, you’re with your family, you’re with your loved ones.”
Daniela Vargas, a volunteer for the ATX-VINyL program, wheels a record player to the hospital room of a palliative care patient in Austin, Texas.
Lorianne Willett/KUT News
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Lorianne Willett/KUT News
The healing power of Country music… and Thin Lizzy
Mansfield wanted to hear country music: Willie Nelson, Merle Haggard, George Jones. That genre reminds her of listening to records with her parents, who helped form her taste in music. Almost as soon as the first record spins, she starts cracking jokes.
“I have great taste in music. Men, on the other hand … ehhh. I think my picker’s broken,” she says.
Other patients ask for jazz, R&B or holiday records.
The man who gave Jorgensen the idea for ATX-VINyL loved classic rock. That was around three years ago, when Jorgensen, a long-time emergency medicine physician, began a fellowship in palliative care — a specialty aimed at improving quality of life for people with serious conditions, including terminal illnesses.
Shortly after he began the fellowship, he says he struggled to connect with a particular patient.
“I couldn’t draw this man out, and I felt like he was really struggling and suffering,” Jorgensen said.
He had the idea to try playing the patient some music.
He went with “The Boys Are Back in Town,” by the 1970s Irish rock group Thin Lizzy, and saw an immediate change in the patient.
“He was telling me old stories about his life. He was getting more honest and vulnerable about the health challenges he was facing,” Jorgensen said. “And it just struck me that all this time I’ve been practicing medicine, there’s such a powerful tool that is almost universal to the human experience, which is music, and I’ve never tapped into it.”
Dr. Tyler Jorgensen plays vinyl records as a form of music therapy for palliative care patients in Austin, Texas. Willie Nelson’s albums are a perennial hit.
Lorianne Willett/KUT News
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Lorianne Willett/KUT News
Creating new memories
Jorgensen realized records could lift the spirits of patients dealing with heavy circumstances in hospital spaces that are often aesthetically bare. And he thought vinyl would offer a more personal touch than streaming a digital track through a smartphone or speaker.
“There’s just something inherently warm about the friction of a record — the pops, the scratches,” he said. “It sort of resonates through the wooden record player, and it just feels different.”
Since then, he has built up a collection of 60 records and counting at the hospital. The most-requested album, by a landslide, is Fleetwood Mac’s Rumours from 1977. Willie is also popular, along with Etta James and John Denver. And around the holidays, the Vince Guaraldi Trio’s A Charlie Brown Christmas gets a lot of spins.
These days, it’s often a volunteer who rolls the record player from room to room after consulting nursing staff about patients and family members who are struggling and could use a visit.
Daniela Vargas, the UT Austin pre-med undergraduate who heads up the volunteer cohort, became passionate about music therapy years ago when she and her sister began playing violin for isolated patients during the COVID-19 pandemic. She said she sees similar benefits when she curates a collection of records for a patient today.
“We are usually not in the room for the entire time, so it’s a more intimate experience for the patient or family, but being able to interact with the patient in the beginning and at the end can be really transformative,” Vargas said.
Often, the palliative care patients visited by ATX-VINyL are near the end of life.
Jorgensen feels that the record player provides an interruption of the heaviness those patients and their families are experiencing. Suddenly, it’s possible to create a new, positive shared experience at a profoundly difficult time.
“Now you’re sort of looking at it together and thinking, ‘What are we going to do with this thing? Let’s play something for Mom, let’s play something for Dad.’” he said. “And you are creating a new, positive, shared experience in the setting of something that can otherwise be very sad, very heavy.”
Other patients, like Pamela Mansfield, are working painstakingly toward recovery.
She has had six neck surgeries since April, when she had a serious fall. But on the day she listened to the George Jones album, she had a small victory to celebrate: She stood up for three minutes, a record since her most recent surgery.
With the record spinning, she couldn’t help but think about the victories she’s still pursuing.
“It’s motivating,” she said. “Me and my broom could dance really well to some of this stuff.”
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