The most rural of the battleground states this year is North Carolina. About 3.4 million people, or roughly a third of the state’s population, reside in a rural area, more than in any other state besides Texas.
Democrats have seen their support slip in rural areas, ceding ground to Republicans. As such, rural voters in North Carolina could determine which way the state goes on Election Day, as Democrats hope to curb their losses in these communities and Republicans seek to solidify their grip.
But in interviews with more than 30 people in Wilson County, about 50 miles east of Raleigh, where backcountry roads weave in and out of tobacco fields, many residents told us that they felt both parties often overlooked their concerns, about high prices, underfunded schools and rapid growth from the state capital that is stretching into town.
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I’m a barber.
I’m a barber.
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I’m a real estate agent.
I’m a real estate agent.
I’m a teacher.
I’m a teacher.
I’m a registered nurse.
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I’m a registered nurse.
I just retired in November.
I just retired in November.
I am 21 years old.
I am 21 years old.
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64 years old.
64 years old.
Despite my looks, I’m 29.
Despite my looks, I’m 29.
I know I look 40.
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I know I look 40.
I am 99 years old.
I am 99 years old.
Basically, I’ve lived here all my life.
Basically, I’ve lived here all my life.
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I am Wilson born and bred.
I am Wilson born and bred.
It’s quiet, laid back.
It’s quiet, laid back.
Definitely slower pace of life.
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Definitely slower pace of life.
It’s small, but it’s very beautiful.
It’s small, but it’s very beautiful.
I wouldn’t trade it for nothing.
I wouldn’t trade it for nothing.
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It’s very rural.
It’s very rural.
A lot of agriculture around here.
A lot of agriculture around here.
I’m real proud of Wilson, really.
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I’m real proud of Wilson, really.
it is a city that’s growing.
it is a city that’s growing.
It’s a city that’s on the move.
It’s a city that’s on the move.
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People are realizing Wilson’s like a little honey hole,
People are realizing Wilson’s like a little honey hole,
which I don’t think is going to last for long.
which I don’t think is going to last for long.
There’s more houses being built.
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There’s more houses being built.
They’re building a Dollar General right beside
They’re building a Dollar General right beside
of our property.
of our property.
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I might even ride my horse up there because it’s within
I might even ride my horse up there because it’s within
riding or walking distance.
riding or walking distance.
People that can’t afford to live in Raleigh
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People that can’t afford to live in Raleigh
are coming to live in Wilson.
are coming to live in Wilson.
I definitely don’t think that we are close
I definitely don’t think that we are close
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to the city vibes yet,
to the city vibes yet,
but who knows what the next 20, 30 years brings.
but who knows what the next 20, 30 years brings.
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The ascension of Vice President Kamala Harris as the Democratic presidential nominee has excited many Democrats in Wilson County, which narrowly voted for President Biden in 2020 and has about 78,000 residents, 40 percent of whom are Black. But voters across the county say that the animus that has plagued national politics feels draining, especially in a small place where people value being able to get along.
The Struggle for Rural Votes
The new chair of the state Democratic Party, Anderson Clayton, has prioritized reconnecting with rural voters since taking office in 2023, arguing that Democrats cannot rely only on cities and suburbs to win.
David Sherrod, a conservative in Wilson who worked at a farm most of his life and is now a mechanic, said that “the politics of both parties have flaws,” including not engaging enough with voters outside major cities. His support, though, is fully behind former President Donald J. Trump.
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“I don’t agree with everything he does,” Mr. Sherrod said. “But I feel listened to.”
Even a Democratic voter like Jamar Jones, 29, said he sympathized with neighbors who felt fed up with both camps.
“You should be able to get an abortion and you can own a gun,” Mr. Jones said. “If the two parties are going to be polar opposites on every issue, then it’s just a scam.”
Mr. Sherrod, however, is the kind of voter that North Carolina Democrats have struggled to persuade. Since the ’90s, Republicans have mostly won the state’s rural counties, partly through a message about being left behind. Mr. Trump has continued that trend, even though many voters we spoke to in Wilson acknowledged his flaws.
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I think Trump is a good candidate.
I think Trump is a good candidate.
I don’t know that Trump is the best person for the job.
I don’t know that Trump is the best person for the job.
There’s definitely some unease.
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There’s definitely some unease.
I don’t feel like there’s a great option.
I don’t feel like there’s a great option.
I don’t necessarily consider them ideal.
I don’t necessarily consider them ideal.
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It’s a hot mess.
It’s a hot mess.
I try to make prayerful decisions whenever I’m going in to vote.
I try to make prayerful decisions whenever I’m going in to vote.
I’m not saying Trump’s perfect.
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I’m not saying Trump’s perfect.
I’ve already gotten:
I’ve already gotten:
“Oh, well, you’re probably going to vote for Harris
“Oh, well, you’re probably going to vote for Harris
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because you’re a woman.”
because you’re a woman.”
Not necessarily.
Not necessarily.
Here’s this man,
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Here’s this man,
fighting for what I believe is right,
fighting for what I believe is right,
they’re trying to kill him.
they’re trying to kill him.
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It would have been a civil war.
It would have been a civil war.
If he would, that man would have laid dead on that stage,
If he would, that man would have laid dead on that stage,
the guns would have come out from people that
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the guns would have come out from people that
you wouldn’t think owned a gun.
you wouldn’t think owned a gun.
Raised his fist up in the air
Raised his fist up in the air
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and said, “Fight.”
and said, “Fight.”
I really felt that.
I really felt that.
He’s a very powerful individual.
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He’s a very powerful individual.
I’m drawn to people who are powerful.
I’m drawn to people who are powerful.
I believe the best candidate for this election is Kamala.
I believe the best candidate for this election is Kamala.
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As an African-American woman, I can say,
As an African-American woman, I can say,
“My president looks like me.”
“My president looks like me.”
I never imagined myself being in a place where
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I never imagined myself being in a place where
I was undecided or this was even going
I was undecided or this was even going
to be a question in my mind.
to be a question in my mind.
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that Joker might win.
that Joker might win.
He started doing something good for this country
He started doing something good for this country
because he was a businessman.
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because he was a businessman.
Businessman.
Businessman.
He’s a businessman.
He’s a businessman.
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He’s not a politician.
He’s not a politician.
He’s a financial whiz.
He’s a financial whiz.
He’s a billionaire.
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He’s a billionaire.
Not only is he a businessman,
Not only is he a businessman,
but he loves our country.
but he loves our country.
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He could be at any one of his multi-million,
He could be at any one of his multi-million,
billion dollar
billion dollar
hotels, resorts, on a boat with models.
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hotels, resorts, on a boat with models.
And he’s choosing to put himself to go through
And he’s choosing to put himself to go through
hell and back.
hell and back.
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I just hope that Kamala Harris is the president
I just hope that Kamala Harris is the president
and that Trump would just
and that Trump would just
go on back to Mar-A-Lago.
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go on back to Mar-A-Lago.
Voters in Wilson described feeling alienated and worn down by the emphasis on race and identity in politics. Some white, conservative-leaning voters said they were tired of the Democrats’ focus on race. Mr. Trump has tried to appeal to those voters by stoking resentments about their economic fortunes, at times using racially charged language.
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Politicians don’t know crap about a working man out here.
Politicians don’t know crap about a working man out here.
They don’t.
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They don’t.
I started raising myself at 13.
I started raising myself at 13.
I’m paying my own bills and everything else at 15 years old.
I’m paying my own bills and everything else at 15 years old.
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Where’s the white privilege in that?
Where’s the white privilege in that?
Where’s the white privilege in that?
Where’s the white privilege in that?
I was just as poor.
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I was just as poor.
My family was just as poor as anybody else.
My family was just as poor as anybody else.
And I’m tired of listening to bull crap about saying that.
And I’m tired of listening to bull crap about saying that.
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The only privileged ones are the rich sitting in the penthouses.
The only privileged ones are the rich sitting in the penthouses.
That’s who is privileged.
That’s who is privileged.
I’m not privileged because of my skin.
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I’m not privileged because of my skin.
I don’t condemn somebody because of their color of skin.
I don’t condemn somebody because of their color of skin.
I’m fed up with the crap that got started in the
I’m fed up with the crap that got started in the
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United States:
United States:
It’s my skin.
It’s my skin.
And you ain’t going to condemn me because I’m white.
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And you ain’t going to condemn me because I’m white.
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They don’t understand
They don’t understand
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about being a Black man.
about being a Black man.
They really don’t understand.
They really don’t understand.
I guess most white people, white men, look at us like
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I guess most white people, white men, look at us like
like we nothing.
like we nothing.
I’m not saying that I hate white folk because I do not.
I’m not saying that I hate white folk because I do not.
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I don’t like the unfairness that goes on.
I don’t like the unfairness that goes on.
I don’t care where it’s at.
I don’t care where it’s at.
The state of the country is divided.
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The state of the country is divided.
It’s divided real bad.
It’s divided real bad.
Not because of the people.
Not because of the people.
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Because of politicians.
Because of politicians.
Race got a lot to do with what goes on.
Race got a lot to do with what goes on.
And we as a country need to pull together
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And we as a country need to pull together
and stop using race to destroy each other.
and stop using race to destroy each other.
But many Black and Hispanic voters in Wilson said that addressing racial inequality was important for the country, and that Ms. Harris represented a more racially inclusive America.
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“It matters to me that there’s a woman of color with an immigrant background running for president,” said Flor Herrera-Picasso, 33, who remembers her Mexican American family encountering racism while she was growing up in Wilson.
“Obviously it’s not going to mean equality for all yet,” she said, “but it’s a step in the right direction.”
L.G.B.T.Q. Issues and Abortion Stir Debate
Some Democrats we talked to said they worried about preserving gay rights. Many conservatives voiced concerns about the acceptance of transgender people in schools and sports, an issue that has resonated with large swaths of the Republican base.
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I definitely think my faith has played a role
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I definitely think my faith has played a role
in who I’m voting for.
in who I’m voting for.
And this is going to be a touchy subject
And this is going to be a touchy subject
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for a lot of people but —
for a lot of people but —
I don’t want to say that.
I don’t want to say that.
The whole L.G.B.T.Q. thing,
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The whole L.G.B.T.Q. thing,
that’s not faith,
that’s not faith,
that’s not faith-based.
that’s not faith-based.
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That’s not in the Bible.
That’s not in the Bible.
I am everything I am because of my husband.
I am everything I am because of my husband.
And when Roe v. Wade was overturned,
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And when Roe v. Wade was overturned,
the next week we went to the courthouse and got married.
the next week we went to the courthouse and got married.
We saw something so significant in history get changed.
We saw something so significant in history get changed.
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You know, we started getting a little bit worried.
You know, we started getting a little bit worried.
If you’re happy,
If you’re happy,
do your thing.
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do your thing.
That’s fine.
That’s fine.
that’s not something I’m going to go search out
that’s not something I’m going to go search out
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and vote for and really care to be a part of.
and vote for and really care to be a part of.
I have a brother who’s gay and is married.
I have a brother who’s gay and is married.
Thirty years ago, I was raised to believe that
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Thirty years ago, I was raised to believe that
that was completely wrong.
that was completely wrong.
Why should I hate you because you like her and y’all married?
Why should I hate you because you like her and y’all married?
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Ain’t none of my business.
Ain’t none of my business.
Things that happen in the school
Things that happen in the school
make me nervous.
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make me nervous.
I have heard that there have been some
I have heard that there have been some
sexual orientation conflicts
sexual orientation conflicts
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with some of the younger children coming up.
with some of the younger children coming up.
shouldn’t have to worry about that stuff.
shouldn’t have to worry about that stuff.
I know I’m young, I’m only 32,
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I know I’m young, I’m only 32,
but I never thought I’d see it get quite this bad where
but I never thought I’d see it get quite this bad where
I’m supposed to pretend that a man can be a woman.
I’m supposed to pretend that a man can be a woman.
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I’m sorry, I’m not.
I’m sorry, I’m not.
That’s not my world.
That’s not my world.
I’m not going to hate somebody in my heart
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I’m not going to hate somebody in my heart
because of who they are.
because of who they are.
But the point is:
But the point is:
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Don’t put it in my face.
Don’t put it in my face.
Don’t come up to me and say,
Don’t come up to me and say,
“You got to accept it.”
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“You got to accept it.”
I don’t think that that’s the issue that we have in this country.
I don’t think that that’s the issue that we have in this country.
It’s to like steer us away and to blind us from everything that
It’s to like steer us away and to blind us from everything that
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is going wrong in this country.
is going wrong in this country.
You know, I’ll have a conversation with you
You know, I’ll have a conversation with you
if we don’t agree on certain things.
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if we don’t agree on certain things.
if you cannot see past supporting gay people
if you cannot see past supporting gay people
in general, period,
in general, period,
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then I just can’t comprehend it.
then I just can’t comprehend it.
Across the political spectrum, however, voters expressed divergent views on one of the top issues in this election: abortion.
Morris Worelds, 72, said he was voting for Ms. Harris because of his support for abortion rights, and dedicating his vote to his four granddaughters.
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“To me, Wilson is still a country town, but some things like abortion are irrelevant to country or city,” Mr. Worelds said.
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The main thing,
The main thing,
and this is going to get a little bit into the political stuff.
and this is going to get a little bit into the political stuff.
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All right. Abortion.
All right. Abortion.
Common sense.
Common sense.
You going to try to control a woman’s body?
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You going to try to control a woman’s body?
For what reason?
For what reason?
It’s not hating women.
It’s not hating women.
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It’s not wanting to go against their wishes.
It’s not wanting to go against their wishes.
That’s your body.
That’s your body.
This is my body.
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This is my body.
There’s not a good way to talk about this.
There’s not a good way to talk about this.
My idea on abortion,
My idea on abortion,
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and this can be really, really tough,
and this can be really, really tough,
and I have some friends, but — babies.
and I have some friends, but — babies.
After I became a mom, that became very important to me
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After I became a mom, that became very important to me
because I believe that life starts at conception.
because I believe that life starts at conception.
I know a lot of friends who were born in
I know a lot of friends who were born in
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not-so-great-situations, and
not-so-great-situations, and
their parents had contemplated abortion.
their parents had contemplated abortion.
And I think that my life would have been
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And I think that my life would have been
totally different and probably not for the better
totally different and probably not for the better
without those friends here.
without those friends here.
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At eight weeks,
At eight weeks,
all three of my babies had a heartbeat.
all three of my babies had a heartbeat.
Jeremiah 1:5 in the Bible says,
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Jeremiah 1:5 in the Bible says,
“Even before you were in your mother’s womb, I knew you.”
“Even before you were in your mother’s womb, I knew you.”
I’m a Jesus seeker.
I’m a Jesus seeker.
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I’m a Christian.
I’m a Christian.
I’m also a realist.
I’m also a realist.
Some people will say that I’m wrong to sit here and say
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Some people will say that I’m wrong to sit here and say
that I am a Christian,
that I am a Christian,
but I am pro-choice.
but I am pro-choice.
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You the one that’s got to answer to God.
You the one that’s got to answer to God.
I ain’t answering for you.
I ain’t answering for you.
I’m only answering for me.
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I’m only answering for me.
Do I personally believe that you should be able to abort a baby
Do I personally believe that you should be able to abort a baby
seven, eight, nine months in?
seven, eight, nine months in?
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No, I don’t.
No, I don’t.
Do I think that there’s three reasons
Do I think that there’s three reasons
you should be able to abort a baby?
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you should be able to abort a baby?
Rape, incest, loss of the mother.
Rape, incest, loss of the mother.
If an abortion has to be interred to keep her alive,
If an abortion has to be interred to keep her alive,
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yes take the child.
yes take the child.
I’m sorry.
I’m sorry.
And I think that’s where most people stand.
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And I think that’s where most people stand.
It’s something between you, your God, your doctor,
It’s something between you, your God, your doctor,
your family, your husband.
your family, your husband.
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It’s a personal thing.
It’s a personal thing.
Despite their differing opinions, many Wilson residents said they valued getting along with their neighbors, in part because there was no political bubble to hide in. Cecilia Coleman and her sister, Megan Coleman, said that at Sylvia’s Family Restaurant, which their parents own, the salesmen who deliver them products were Republicans and their clientele were mostly Democrats.
“Never any problems,” Cecilia Coleman said.
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Cecilia and Megan Coleman
This month, hundreds gathered at the Wilson County Fair Truck and Tractor Pull, where drivers in modified vehicles compete to see who can drag a heavy metal sled the farthest on a dirt field.
Watching it all was Kimberly Wade, 46, an independent who said her thoughts about the presidential race could be summarized in one word: “Iffy.”
Ms. Wade, who is undecided, says she has long grown tired of the hyperpartisan attacks clawing away at the country. Ms. Wade’s husband is disabled, and her biggest concern is increasing disability benefits.
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But she said one overarching thought would guide her through November: “I just want my community to be OK.”
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.
Parts of the Red Sea are facing a significant pollution risk after Yemen’s Houthis blew up a crippled tanker and its crude oil cargo in the middle of the strategic waterway.
The Iran-backed group on Friday posted videos showing their forces’ deliberate blowing up of the Greek-owned oil tanker Sounion, whose crew had been forced to abandon ship after a series of attacks by the Houthis on Wednesday.
The EU’s Operation Aspides naval force had warned on Thursday that the drifting, abandoned vessel and its cargo of 150,000 tonnes of crude oil represented a “navigational and environmental hazard” and urged against any action that would worsen the risk.
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The blowing up of the ship marks a new tactic for the Houthis. Since the group began its campaign against international shipping last November, it has sunk two ships — the Rubymar, attacked in February, and the Tutor, attacked in June. However, it has not previously deliberately blown up an abandoned ship.
Neither the Rubymar nor the Tutor was carrying a liquid cargo and there were no reports of serious pollution.
The UK’s Maritime Trade Operations office reported before the Houthis posted their video that three fires had been observed on the ship. That would be consistent with the video posted on a Houthi X account on Friday evening. It showed huge explosions ripping through a vessel bearing the name “Delta Tankers”, the Sounion’s Greece-based owners. The ship was attacked in the middle of the Red Sea, 77 nautical miles west of the Houthi-controlled port of Hodeidah.
The Houthis’ spokesman posted the footage with words describing it as showing the Yemeni Navy — the name the group gives to its own naval forces — burning the Sounion. The post said its owners had violated the Houthis’ bans on using ports in “occupied Palestine”, as they call Israel.
The Houthis have portrayed their campaign as an effort to support Palestinians in Gaza following Israel’s response to the Hamas attacks on Israel on October 7. The hundreds of attacks on commercial ships have prompted many international shipping groups to reroute vessels away from the strategic route through the Red Sea and Suez Canal linking the Middle East and Asia with the Mediterranean and Europe.
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There was no immediate assessment from Operation Aspides of the extent of the environmental damage from the explosion. However, the vessel was 274-metre long and the reported 150,000-tonne cargo would be around the full capacity of a vessel of its type — about 1mn barrels.
A communications agency representing Delta Tankers reiterated the company’s previous insistence that it was seeking to salvage the ship.
“Delta Tankers is doing everything it can to move the vessel and cargo,” the agency said, after publication of the Houthis’ video.
It had previously insisted the Sounion suffered only “minor damage” in a series of missile strikes on Wednesday.
The attack on the Sounion was the Houthis’ first successful attack on a commercial ship since the attack on June 12 on the Tutor, which killed a mariner as well as sinking the ship.
Robert Kennedy Jr.’s presidential campaign ended as it began: with a lengthy speech that railed against the dark forces controlling politics, government and the media.
Speaking in Phoenix on Friday, Kennedy said he was suspending his independent bid for the White House and endorsed former President Donald Trump, citing their shared concerns about “the war on our children,” the war in Ukraine, and free speech. “I have the certainty that this is what I’m meant to do,” he said, calling the decision a “spiritual journey” to embrace a candidate who, until a few weeks ago, he derided as a “sociopath” and a “terrible human being.”
In other circumstances, it would have been a striking scene: the scion of the most iconic family in Democratic politics, endorsing Trump to keep the Democrats out of the White House and denouncing them as “the party of war, censorship [and] corruption.” Except that this particular Kennedy is a longtime conspiracy theorist who used his famous name to prop up one of the most bizarre presidential bids in modern history.
The announcement marked the end of a chaotic campaign which over 16 months switched from Democrat to independent, cycled through campaign managers and staffers, and shifted its positions on issues from abortion to climate change. Run by Kennedy’s daughter-in-law, the operation had no headquarters, few official events, and dedicated much of its time to appearing on podcasts and fringe YouTube shows. Kennedy showed up where he was invited: a sheriffs conference in Oklahoma, the set of Dr. Phil in Houston, a Bitcoin conference event in Miami, and a discussion about pig farming in Maine.
Kennedy says all of this was by design. “I’m less interested in campaigning and I have, I would say, almost zero interest in attention,” he told me in an interview in Albuquerque, N.M., in June, where he was about to premiere his latest documentary in front of an audience of more than 200 supporters wearing “Kennedy for President” buttons. “I really am preoccupied with governing.”
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When Kennedy managed to make national headlines, it was rarely for anything related to governing. Instead, an increasingly outlandish series of revelations about his past trickled to the surface: the dead worm in his brain, the dead bear cub in his trunk, the dog (or was it a goat?) he once ate off a stick in the Andes.
Kennedy’s unlikely coalition of vaccine skeptics, New Age influencers, environmental activists, Silicon Valley pundits, and right-wing fans was held together by nostalgic vibes and cash infusions from his running mate, philanthropist Nicole Shanahan. Kennedy and Shanahan rarely saw one another. She spent her time visiting raw milk farms, talking about soil as a political issue, and musing about whether the government may be “satanically possessed.” (Kennedy did not even mention her in his speech suspending his campaign.)
Kennedy commutes to the premiere of the documentary “Recovering America” in Albuquerque on June 15.David Williams for TIME
Despite all this, Kennedy polled in double digits for more than a year. The candidate cast himself as a third choice during an election cycle that should have presented the biggest opportunity for an independent candidate in decades. In polls, roughly 2 in 3 Americans said they dreaded a rematch between the 78-year-old Trump and 81-year-old Joe Biden. In a campaign season ripe for a third-party spoiler, Kennedy’s bid had the potential to capture enough support to swing a tight race. Three major forces in U.S. politics—the Democratic National Committee, the Trump campaign, and Kennedy’s own prominent family—all feared that he could draw enough voters to affect the outcome in November.
Read More: Inside the Very Online Campaign of RFK Jr.
But Kennedy’s haphazard operation was unable to capitalize on broad public dissatisfaction with Trump and Biden. Like the candidate himself, it operated without a clear goal or coherent ideology, according to interviews with half a dozen current and former campaign staffers and advisers. One month, it would veer left, casting the candidate as “the original liberal” and “old school Kennedy Democrat.” The next, it would pull sharply to the right, flying Kennedy to Arizona to “formulate policies that will seal the border permanently” and promoting COVID-19 conspiracy theories.
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The 70-year-old candidate was more or less cosplaying the process of running for President, according to current and former staffers. “He hates making binary, black-and-white choices, and he hates deadlines,” says one former adviser. Staffers described a chaotic campaign rife with screaming matches on Zoom calls. Longtime associates from Kennedy’s days in environmental and anti-vaccine activism collected six-figure salaries without showing up to a single meeting, they said, describing a constant clash between right and left-wing factions as the campaign struggled to define their candidate’s platform.
Supporters attend a screening for “Recovering America”, a documentary that features Kennedy, at the Kiva Auditorium in Albuquerque on June 15.David Williams for TIME
Staffers who believed in Kennedy’s stated mission of “healing the divide” tried to propose a more strategic approach. “I can’t be the only one saying let’s go to Michigan, Wisconsin, Arizona, Nevada,” recalls one former staffer. “Why are we going swimming with sharks in Hawaii from an electoral standpoint? Why are we posting videos of him sailing and skiing?” Surrogates found themselves having to guess Kennedy’s stance on issues. “I’m going on TV in front of millions of people,” says a former staffer, “and if they ask me about this guy’s policies, I have no f—ing clue where he stands day to day.”
Kennedy’s campaign said they were not asking supporters to agree with all his policy positions. His own vice president didn’t. Shanahan, the 39-year-old ex-wife of Google co-founder Sergey Brin, only met Kennedy twice before deciding to become his running mate and often seemed surprised by the ticket’s positions. In May, she was visibly taken aback when a podcast host told her that Kennedy supported a woman’s right to an abortion up until birth.
She also often appeared blind-sided by revelations about his past. Responding to allegations that he had been accused of sexually assaulting a babysitter, she told TIME on July 5: “Maybe he didn’t know that this was the babysitter and thought it was his wife, and came over and affectionately, like, touched her and was like, ‘Whoa, that was a mistake!’” When a photo was published that allegedly showed Kennedy eating a dog in Patagonia, Shanahan asked her fiancé to call him for answers. “I was incredibly alarmed,” she told TIME, “I was like, this is not okay. You can’t eat dogs!” (Kennedy told her it was not a dog, but a goat.)
Advisers complained about the hefty salaries paid to Kennedy allies, many with scant political experience, who struck colleagues as doing little actual campaign work. “It felt like I was the only one on the campaign who didn’t have another organization or nonprofit or Substack or podcast they were promoting,” says another former staffer. One of Kennedy’s senior advisers, Charles Eisenstein, was paid up to $21,000 per month, according to federal election filings, despite taking extended sabbaticals in Costa Rica, calling some of Kennedy’s views “repugnant” on a podcast, and telling his 80,000 Substack subscribers that “winning the campaign is not the end goal.” (Eisenstein did not return TIME’s request for comment.)
Kennedy for President buttoms at an event in Albuquerque on June 15.David Williams for TIMELawn signs for the Kennedy Shanahan campaign at an event in Albuquerque on June 15.David Williams for TIME
Much of the campaign’s time and money was spent on a fight to appear on state ballots across the country. But a significant amount was spent on efforts to position Kennedy as a scion of his famous father and uncle. A super PAC spent $7 million to air a 30-second ad during the Super Bowl in February, which channeled President John F. Kennedy’s famous 1960 spot. It also paid for a half-hour documentary, titled “Who is Bobby?”, produced by former Hillary Clinton aide Jay Carson and narrated by Woody Harrelson. These campaign videos, which were promoted on X and YouTube, cast Kennedy as the heir of his father’s political legacy.
Read More: The Podcast Campaigners.
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Even a flailing Kennedy campaign spooked national Democrats and Republicans, who feared polls could not account for what might happen when Americans fed up with their choices saw a Kennedy on the ballot—no matter what he stood for.
The DNC ran an aggressive, organized, and unusually public effort to draw attention to Kennedy’s history of conspiracies and paint him as a Republican-backed stalking horse for Trump. It focused on Kennedy’s ballot-access efforts, retaining lawyers to file legal challenges against the campaign and his super PAC for any violation of federal coordination laws. They were especially worried about swing states, where even a small number of votes could potentially sway the election. “What he seems to be mad at is that the DNC is engaged in politics,” says Lis Smith, who runs the DNC “war room” targeting third-party candidates, “and that his campaign is completely unprepared to wage an effective political campaign.
Kennedy’s famously private family also came out in force. His sister Kerry has called his candidacy “dangerous to our country,” and other siblings have called the situation “heart-wrenching” and characterized his policies as “fringe thinking, crackpot ideas and unsound judgment.” Some younger family members were less subtle, with one calling him an “embarrassment” and depicting him as a Russian stooge. “Our brother Bobby’s decision to endorse Trump today is a betrayal of the values that our father and our family hold most dear,” five of Kennedy’s siblings said in a statement. “It is a sad ending to a sad story.”
Kennedy poses with supporters while surrounded by security at an event in Albuquerque, NM on June 15, 2024.David Williams for TIME
The turn toward Trump may have been driven in part by his running mate. In an interview with TIME on July 5, Shanahan, a former major donor to Democratic candidates including Biden, laid out her disgust at the Democrats. Their victory would be “more problematic for democracy than four years of a Trump presidency,” she said. “When you actually get to know those people around Trump, you realize that they’re not as evil as they’re made out to be.”
Shanahan also expounded on a series of right-wing conspiracies, referring to the false notion that Vice President Kamala Harris allowing hundreds of children to be “abducted at the border” and suggesting 9/11 conspiracies merited closer examination. (Shanahan said she had only recently Googled QAnon after being told some of these theories overlapped). “People throw around words like paranoid, fringe, conspiracy, or anti-science,” she says. “I would redefine what fringe and conspiracy theory is. There are millions of Americans questioning if the government is satanic…wondering if there’s some awful evil that has overtaken this country.”
The Trump team’s approach to Kennedy shifted as the campaign progressed. When Kennedy first announced he would run as a Democrat, in April 2023, Trump allies amplified the campaign, believing it would hurt Biden. Kennedy was a frequent guest on right-wing shows, and Fox News aired dozens of segments about his campaign, including a full-length documentary. Kennedy “was making some inroads” with voters, former Trump adviser Steve Bannon told TIME in June, calling Kennedy an “instrument” to help Trump.
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Yet over time, polls indicated that Kennedy was increasingly drawing voters away from Trump, and that Republicans largely viewed Kennedy more favorably than Democrats. Trump began to bash Kennedy as a “Democrat Plant” and “radical left liberal” and insulted his family as a “bunch of lunatics.” He warned Republicans that a vote for Kennedy was a “wasted protest vote.”
As his poll numbers sagged— in a recent CBS News poll, Kennedy drew 2%—and his campaign ran out of cash, Kennedy blamed his lack of momentum on a multi-front war against his campaign. But he particularly blamed Democrats, saying his campaign was under siege by shadowy DNC operatives. “Some of the stuff they’ve done is just crazy,” he told TIME on June 15, somberly thumbing the beads of a white rosary in a dingy side room of the Albuquerque convention center. Kennedy said his campaign had been infiltrated and sabotaged by undercover Democratic operatives trying to “gut it from within.” At every level, he said, “we’re seeing a lot of dirty tricks being used against the campaign.”
Robert F. Kennedy Jr. in Albuquerque, NM on June 15, 2024.David Williams for TIME
At that time, Kennedy was withering in his appraisal of Trump. “I don’t think President Trump has a high interest in actually governing,” Kennedy told TIME. “I think he had a very high interest in campaigning.” He sharply criticized the former President’s “really weak” handling of the COVID-19 pandemic. “He let Anthony Fauci do whatever he wanted,” Kennedy said. “He gave us lockdowns, closed 3.3 million businesses, he bankrupted the country, ran up an 8 trillion dollar debt.”
Shanahan was equally disparaging. “I don’t like his style,” she said of Trump in her separate interview with TIME. “It’s very brutish.” A Democrat or Republican win would be “different flavors of awful” for the country, she said.
Yet behind the scenes, Kennedy and his inner circle had long pondered a Trump endorsement. In January, a proposal had made the rounds laying out the case for joining forces with the Trump campaign while Kennedy had leverage.
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“A convergence of these two campaigns would change the landscape of American politics, ushering in a new era,” Link Lauren, a 25-year-old senior adviser, wrote in a memo, which TIME obtained, to Kennedy and his senior staff. “Trump is not running as a Republican. He’s running an America First agenda. He’s running outside the lines of the two-party system, just like you.”
The proposal, which campaign manager Amaryllis Fox had workshopped, was enthusiastically backed by much of the senior campaign team at the time, according to Lauren. “I thought it would be better to have a seat at the table to impact policy than go home empty-handed,” he said. But key advisers, some of whom were being paid huge monthly sums to work remotely, cooled on the idea when they realized that if Kennedy suspended his campaign they would stop receiving their salaries, according to a former staffer.
By mid-summer, Kennedy appeared to be openly shopping around for the best offer, to the panic and disgust of some of his most fervent supporters. Trump changed his tune on Kennedy, describing him as “a little different, but very smart” and saying he would be “honored” to receive his endorsement.
Trump and Kennedy met in Milwaukee during the Republican National Convention, and a leaked video of a phone call between the two candidates showed Trump appearing to appeal for an endorsement. “I would love you to do something,” Trump said in the video of the call, which was leaked by Kennedy’s son. “And I think it’ll be so good for you and so big for you. And we’re going to win.” In the weeks that followed, Donald Trump Jr. and investor Omeed Malik were among those working to persuade Kennedy to jump on board, according to a source familiar with the discussions.
In the wake of a successful convention, Democrats dismissed the move. “Donald Trump isn’t earning an endorsement that’s going to help build support, he’s inheriting the baggage of a failed fringe candidate,” DNC senior advisor Mary Beth Cahill said in a statement on Friday. “Good riddance.”
Kamala Harris’s campaign has been trying to get voters to feel the joy. Speakers at the Democratic National Convention used the word “joy” dozens of times, including when Bill Clinton hailed Ms. Harris as “the president of joy.”
But how do voters really feel? Does the data back up the vibes?
Polls have registered a jolt of newfound happiness about the election. In July, in the week after President Biden’s decision to forgo the nomination, a New York Times/Siena College survey found that anger and resignation had been subsiding among voters of both parties, while joy had jumped.
Since then, that happiness has apparently deepened, among Democrats in particular. Times/Siena swing state polls in August found that nearly 80 percent of Democrats said they were satisfied with their choice of candidates, a stark shift from May, when just 55 percent said they were.
In general, how satisfied are you with your choice of candidates in this fall’s presidential election?
Among registered voters across six swing states
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Based on New York Times/Siena College polls of registered voters in Arizona, Georgia, Nevada, Michigan, Pennsylvania and Wisconsin.
Note: “Satisfied” includes the responses “somewhat satisfied” and “very satisfied,” and “not satisfied” includes the responses “not too satisfied” and “not at all satisfied.”
But the post-dropout Times/Siena national poll also found that voters’ primary emotion surrounding the election was anxiety, which was reported by nearly half of Democrats.
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There are many reasons anxiety might persist. Though Ms. Harris’s poll numbers are better than Mr. Biden’s, the race still sits on a knife’s edge. Whether her upswing can continue beyond the probable post-convention bump is still to be seen.
Examining the words voters most frequently used to describe their emotions about the election provides us with a window into just how much the mood has swung, and how it could continue to shift.
Words Democrats most frequently used to describe their feelings about the election
Circle sizes are based on the share of Democrats who responded with each word
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Certain corners of social media are now awash in coconut tree emojis and shaded green squares declaring this Ms. Harris’s “Brat summer.” Democrats’ joy doubled between February and July, with 20 percent of the party’s voters using words indicating happiness, hope or excitement to describe their feelings about the election after Mr. Biden had dropped out, while Democratic despair more than halved.
Ms. Harris has referred to herself and her running mate, Gov. Tim Walz of Minnesota, as “joyful warriors,” and Mr. Walz, in his first speech as the vice-presidential pick, thanked her for “bringing back the joy.”
“The vibe is very high, no doubt about it,” said Nancy Rohr, 68, a retired piano teacher from Orange County, Calif., who used the word “excited” to describe her feelings about November. “I would say it’s her energy; she’s a joyful, energetic person.”
“It just feels really exciting to turn the corner,” she added.
In February, Democrats’ feelings had been dominated by fear and sadness.
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Over this whirlwind summer, they have grappled with the duality of joy and fear. The July poll was taken the week after Mr. Biden dropped out of the race; though support quickly coalesced around Ms. Harris, she had not yet officially clinched the nomination. Not only did Democrats use more words indicating joy and hope about the election, they also used words indicating feelings of anxiety and apprehension.
Over the past few weeks, the Harris campaign has tried to put those fears to rest.
Still, anxiety persists. “I’m just more concerned that if one party loses, we’re not even going to have a peaceful transition of power,” said Jeff Fitzsimmons, 42, a manager of a livestock operation from Norman County, Minn., who described his election-related feelings as “nervous.”
Words Republicans most frequently used to describe their feelings about the election
Circle sizes are based on the share of Republicans who responded with each word
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Democrats hardly have a monopoly on joy, even as former President Donald J. Trump has adopted a darker tone during recent weeks, warning of “bad things” to come if Ms. Harris wins.
From February to July, feelings of anger and confusion subsided among Republicans. By summer, nearly three in 10 Republican voters used words indicating happiness, hope or excitement to describe their feelings about the election, rivaling the share who expressed fear or apprehension, which had remained virtually unchanged since February.
The Grand Old Party partied with its own set of stars this summer. “Let’s make America rock again,” Mr. Trump said in a video shown at a summer music festival headlined by Kid Rock.
“I’m excited to have a change,” said Stephanie Rhodes, 61, a Trump supporter from Silverhill, Ala., who runs a small cafe, who used the word “excited” to express her feelings about November. “I’m a small business owner, and the Biden administration has really hurt my business.”
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The poll was conducted soon after the attempted Trump assassination and the Republican National Convention, accounting perhaps for some of the increased exuberance among Republicans. Trump supporters saw their candidate emerge from the attempt on his life with a raised fist, a mark of defiance reminiscent of heroes in ancient art.
Still, more than 25 percent of Republicans in July used words like “scared” or “nervous” to describe their feelings about the election.
Joel Daria, 43, an insurance agent from Dublin, Ohio, used the word “nervous,” saying he worried about the future for his daughters under a Harris administration.
“I don’t want them to think that if they get married, they’re a weak woman,” said Mr. Daria. “I don’t want them to be in a world where they can’t own guns if they want to. I don’t want them to be in a world where they have to go to the bathroom with other people that identify as women.”
In the frantic months between now and November, it’s quite likely that voters’ emotions will continue to fluctuate, particularly as the contest gears up after Labor Day.
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“There is such a heightened level of attention to this race — it really raises the stakes,” said Carroll Doherty, director of political research at Pew Research Center. “Any slip-ups or hiccups are more magnified and can lead to bigger magnitude changes in public mood.”
Sources and notes
In the bubble charts of words most frequently used, the February data is from a New York Times/Siena College poll of 980 registered voters nationwide conducted Feb. 25 to 28. The July data is from a New York Times/Siena College poll of 1,142 registered voters nationwide conducted July 22 to 24.
Statistics cited for Democrats and Republicans include voters who identified with or leaned toward each party in the Times/Siena polls.