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Wisconsin beating Western Michigan didn’t answer crucial question: Are the Badgers better?

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Wisconsin beating Western Michigan didn’t answer crucial question: Are the Badgers better?


MADISON, Wis. — In an ideal world for Wisconsin football, the Badgers would have built a multi-score lead early during their season opener and never relented, cruising to the type of victory that said one thing to ease an uncertain fan base searching for more: Hey, this is progress.

That’s not exactly what transpired during Wisconsin’s 28-14 victory against Western Michigan on Friday night. Yes, the Badgers did end up winning by multiple touchdowns. They also trailed by a point as late as four minutes into the fourth quarter and needed a fortuitous bounce on a muffed punt just to end up in scoring position for the go-ahead touchdown.

It was a performance that, while able to avert calamity, left plenty of questions on the table about whether this team — and especially this offense — will take the necessary steps forward in Luke Fickell’s second season after a 7-6 debut.

“I’ve been in these games before, and sometimes they’re not the most fun,” Fickell said. “But what it comes down to is you’ve got to find a way and you got to make some adjustments that maybe you didn’t envision you’d have to make, you didn’t want to make in game one. But you have to make some of those adjustments. And we did.”

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Fickell acknowledged earlier in the week that “we know as little as we ever have known” about an opponent entering the first game of the season, and the chess match that ensued has to be factored into the equation. Western Michigan coach Lance Taylor hired a new offensive coordinator and defensive coordinator during the offseason. As a result, Wisconsin quarterback Tyler Van Dyke said he spent the week watching clips of Louisiana Tech, where Broncos defensive coordinator Scott Power previously worked.

“They didn’t show any of what they did there,” Van Dyke said. “They were trying to keep everything in front of them, playing a lot of Cover 3 and not letting us take any of the deep shots, really.”

Even if the opener provided unexpected challenges, this was still a game against a MAC team coming off a 4-8 season that Wisconsin had hoped to dominate. The Badgers were, after all, 24-point betting favorites. As Wisconsin readies for Week 2 foe South Dakota — ranked fifth in the FCS Top 25 — with Alabama looming the following week, we’re left to wonder exactly what the result means.


Tyler Van Dyke went 21-of-36 for 192 yards in his Badgers debut. (Jeff Hanisch / USA Today)

A year ago, Wisconsin opened the Fickell era with a 38-17 victory against MAC opponent Buffalo that foreshadowed the team’s uneven offensive performances because the Badgers led by just four points in the third quarter. Wisconsin then averaged just 23.5 points per game, its fewest in 19 years. Is this group in for more of the same?

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There were at least some encouraging signs. Wisconsin’s 1-2 running back combination of Chez Mellusi and Tawee Walker ran with tenacity and power. Both players scored on touchdown runs that featured them knocking back defenders on the way to the end zone. Fickell said the primary objective was to run the ball and establish a physical identity, even if it meant sacrificing on some deep passes.

Wisconsin’s top two slot receivers, Will Pauling and Trech Kekahuna, are dynamic and should be among Van Dyke’s favorite targets all season. The offensive line allowed just one sack when Van Dyke remained in the pocket too long and didn’t throw the ball away. Van Dyke himself produced some decent moments, looking at ease on quick throws over the middle and showing a willingness as a ball carrier on read options. Wisconsin’s first four drives went for 16 plays, 16 plays, 14 plays and 14 plays — the type of possession control reminiscent of previous Badgers regimes.

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But within all those positives were enough concerns to keep the coaching staff busy. For one, those four 14-plus-play drives yielded just one touchdown despite the Badgers reaching the red zone each time. Wisconsin offensive coordinator Phil Longo can spread defenses out with his version of the Air Raid, but that becomes trickier in a more condensed part of the field. The Badgers ranked 63rd nationally in red zone offense last season and scored a touchdown just 63 percent of the time.

Fickell said the lack of red zone efficiency was glaring in the opener. Van Dyke’s decision-making was a part of that process. He threw a couple of passes that could have been intercepted, including one in the end zone before Wisconsin settled for a field goal to take a 13-7 third-quarter lead. Van Dyke also lost a fumble when he scrambled out of the pocket and kept the ball too loose in one hand as he was being pursued.

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Perhaps the most disappointing aspect for the offense was the lack of explosive plays. Mellusi averaged 3.9 yards per carry and Walker 4.4 yards. Wisconsin produced 11 pass plays of at least 10 yards but none of at least 20 yards, with Van Dyke often finding his pass catchers on shorter throws. Van Dyke’s longest pass play came on a third-and-6 early in the third quarter when he tossed a quick completion to Pauling, who turned upfield and did the rest of the work on a 17-yard gain. Rarely did the Badgers even attempt anything down the field. Of Van Dyke’s 36 attempts, only three were thrown with 15-plus air yards, per TruMedia. None were completed.

Mellusi attributed the overall performance to “some first-game jitters.”

“It’s definitely frustrating,” Mellusi said. “But watching film all week, their goal was to stop the run. Not to say we weren’t expecting to break a big one. Of course you want to break a big one all the time. But you’ve got to be OK with the 4- or 5-yarders, and eventually you’re going to bust one.”

Former Wisconsin coach Barry Alvarez used to cite a theory he gleaned from Lou Holtz that a great team needed five great players and no glaring weaknesses. Fickell was asked whether he believed a lack of playmakers on this team was an issue.

“It’s hard to say whether there’s not enough playmakers on the field,” Fickell said. “If you’ve been here long enough, you know that there’s going to be days — I don’t want to make excuses — days like this. But games like this, that all of a sudden become that slow, methodical. I would think around here, you’ve seen a few of those. It’s not what maybe you envision every single day. It’s not maybe what we envision going into this thing, but I give our guys a lot of credit for their ability to adjust and adapt.”

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Wisconsin does indeed deserve at least some credit for how it finished because the outcome could have been much worse. Western Michigan took a 14-13 lead on Jalen Buckley’s 1-yard touchdown run with 14:15 remaining in the fourth quarter — a potentially backbreaking moment for the Badgers after the Broncos converted a fake field goal into a 26-yard run and a first down to the 4-yard line.

Wisconsin took advantage of a Western Michigan’s muffed punt by scoring the go-ahead touchdown in just three plays, on Walker’s 6-yard run. The defense then stopped Western Michigan on a fourth-and-1 at midfield, which led to the Badgers scoring on Van Dyke’s 6-yard keeper to account for the final margin.

“We all rallied together,” Badgers inside linebacker Jake Chaney said. “Nobody really flinched. There’s a lot of work to be done, but that was a good team win and I don’t think that should be overlooked.”

Returning players and coaches said all offseason that the second year under Fickell and Longo felt different and that things were operating more smoothly. There were signs of momentum during spring and preseason practices, though it always comes with a caveat until it translates to the games.

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Based on Wisconsin’s season-opening performance, there is substantial room for growth. And while progress means different things for different teams, the Badgers will need much more of it to have any chance of moving the needle this season.

(Top photo: Jeff Hanisch / USA Today)





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Shipwreck Coast sanctuary council to meet July 16 in Sheboygan

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Shipwreck Coast sanctuary council to meet July 16 in Sheboygan



Residents can attend the July 16 meeting in Sheboygan or submit written comments by email to NOAA.

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  • The Wisconsin Shipwreck Coast National Marine Sanctuary Advisory Council will hold a meeting in Sheboygan on July 16.
  • The meeting will take place from 6 to 8 p.m. at the Sheboygan County Museum and is open to the public.
  • A public comment period is scheduled, and comments can also be submitted via email.
  • NOAA staff will provide updates on sanctuary programs, research and community engagement.

SHEBOYGAN – Residents can attend or comment on an upcoming meeting of the Wisconsin Shipwreck Coast National Marine Sanctuary Advisory Council scheduled for July 16 in Sheboygan.

The gathering will take place from 6 to 8 p.m. at the Sheboygan County Museum, 3110 Erie Ave., according to a community announcement. Members of the public are invited to attend and observe discussions.

The agenda includes routine council business, updates from working groups, community reports and briefings from NOAA staff on sanctuary programs, research and upcoming events.

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Public can provide comments during meeting

A public comment period is planned for about 7:50 p.m., giving attendees a chance to share feedback directly with council members.

Those unable to attend may submit written comments by email to jean.prevo@noaa.gov, according to the announcement.

Council shares updates on sanctuary programs

NOAA’s Office of National Marine Sanctuaries will provide updates tied to the Wisconsin Shipwreck Coast National Marine Sanctuary, including research initiatives and community engagement efforts.

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More information about the council and its activities is available online at sanctuaries.noaa.gov.

This story was created by reporter Nida Tazeen, NTazeen@usatodayco.com , with the assistance of Artificial Intelligence (AI). Journalists were involved in every step of the information gathering, review, editing and publishing process. Learn more at cm.usatoday.com/ethical-conduct.​



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A Wisconsin family is suing Target after their 10-month-old died from swallowing a water bead

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A Wisconsin family is suing Target after their 10-month-old died from swallowing a water bead


A Wisconsin family lost their ten-month-old daughter after she swallowed a water bead. They blame Target and the water bead manufacturer for her death. 

This week, Taylor and Tyler Bethard filed a lawsuit against Target in Hennepin County, claiming that the company failed to warn them and other customers about the dangers of a water beads product that used to be sold exclusively at Target.

Water beads are marketed as toys that come with sensory kits or craft sets, but data shows the products are prone to injuring young children. The polymer material is extremely absorbent, allowing water beads – which are often colorful – to expand around 100 times their original size when they interact with water or liquid. This presents a hazard for kids; the United States Product Safety Commission states that between 2017 and 2022, there were 6,300 water bead-related ingestion injuries that required treatment from emergency departments across the country. 

In 2023, a 10-month-old girl died. Her name is Esther “Jo” Bethard. According to court filings, Taylor Bethard found her daughter unresponsive in her crib on the morning of July 7, 2023, after she had suffered symptoms of a stomach illness overnight. Medical examiners told the family that her death was caused by swallowing a single water bead. 

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The Bethards had purchased a Chuckle and Roar water bead set in the spring of 2022 for Esther Jo’s older siblings, never intending for the infant to interact with the water beads. 

Target and the Chuckle and Roar manufacturer, Buffalo Games LLC, mutually agreed to pull the product from the shelves in November of 2022. Court records show an email exchange between Buffalo Games and a product safety employee at Target where the manufacturer noted that while their water beads had met safety standards at the time, they wanted to “avoid any future unintended misuse of the product.” 

That conversation was prompted after Buffalo Games was informed that an infant required surgery after ingesting a water bead from the Ultimate Water Beads kit. Target agreed to end sales, indicating that this would be classified as a “safety removal.” 

The Bethard’s lawsuit alleges that Target clearly knew how dangerous these water beads could be, but failed to warn them or other customers. Target stopped selling the product about eight months before Esther Jo died. Daniel Mann, a personal injury attorney representing the Bethards in this case, said that Esther Jo would still be alive if Target had acted. 

“With all this information Target didn’t do anything to reach out to the family or other consumers to let them know about this problem,” Mann said, “I think 10/10 people would say Target had a responsibility to do more than what they did, which was nothing.” 

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A spokesperson for Target said that they would not comment on ongoing litigation, but the company had already responded to an identical complaint filed by the Bethards in the State of New York. In 2025, the Bethards sued both Target and Buffalo Games in Erie County, N.Y., because that was where the manufacturer was based. In response to the lawsuit there, court filings show that Target denied the allegations that they knew of an extraordinary danger posed by the water beads and failed to notify customers. 

The complaint was dismissed against Target in New York, Mann explained, due to jurisdiction. This lead to them refiling in Hennepin County this week. 

In a statement to WCCO on the new legal action, a Target spokesperson said “We extend our deepest sympathies to those affected by this tragedy, and we worked closely with the manufacturer of the product at the time the incident occurred.” 

Taylor Bethard, Esther Jo’s mother, has lead the charge to ban water beads entirely. Her efforts lead to the United States Consumer Product Safety Commision recalling the more than 52,000 Chuckle and Roar Ultimate Water Beads Activity Kits that were in circulation. The recall took effect in September of 2023. Target, Walmart and Amazon announced that they would stop marketing water beads to children. 

Bethard is also working with Wisconsin U.S. State Senator Tammy Baldwin to establish federal legislation to permanently outlaw all water beads. This past spring, the CPSC established new legal guidelines that restrict the size of water beads to try to ensure high safety standards.   

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Wisconsin State Patrol rides with truck and bus drivers to spot violations in five areas

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Wisconsin State Patrol rides with truck and bus drivers to spot violations in five areas


(WLUK) — Wisconsin State Patrol troopers are teaming up with truckers to better spot dangerous driving behaviors.

The annual Trooper in a Truck initiative kicks off next week in Wisconsin.

Troopers will ride along with with semitruck and bus drivers to use the higher vantage point to spot dangerous driving behaviors, especially near commercial motor vehicles.

Troopers will be looking for risky driving behaviors, including distracted driving, speeding, following too closely and seatbelt violations. When an officer identifies a violation from the truck or bus, they will radio to patrol cars in the area for appropriate enforcement action.

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Drivers can expect to see Trooper in a Truck enforcement in the following areas:

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