South Dakota
South Dakota debuts visitor-focused Super Bowl ad
Super Bowl viewers across the Midwest got the message that South Dakota is more than a “one-hit wonder” during Sunday’s big game.
Travel South Dakota’s first Super Bowl ad involved a collaboration with the 2000s one-hit-wonder band Nine Days.
The band reworked its hit single “Absolutely (Story of a Girl)” into a revamped “Absolutely (Story of a State),” a catchy way of touting South Dakota’s many exciting offerings.
“We’ve taken a really fun approach with the spot,” said Jim Hagen, secretary of the South Dakota Department of Tourism. “We’ve all heard it before that South Dakota has Mount Rushmore, but is there really anything else? Is it just a ‘one-hit wonder?’ And nothing could be further from the truth.”
The ad re-created the band’s hit video with “the same wardrobe, the same room, everything,” Hagen said. “I just hope it creates some nostalgia in viewers and makes them look at South Dakota in a new light through a very fun, creative TV commercial.”
Here’s the 30-second version of the ad:
And here’s the minute-long version of the ad:
The 30-second commercial ran Sunday through broadcast, cable and CTV live in select markets, with additional markets airing an extended 60-second cut. Priority markets include Denver, Minneapolis, Omaha, Des Moines and Kansas City, along with Rapid City and Sioux Falls. The commercial will continue to run in many of the key markets into late February.
The South Dakota Lottery offers multiple draw games for those aiming to win big.
Here’s a look at March 22, 2026, results for each game:
Winning Millionaire for Life numbers from March 22 drawing
07-08-17-18-55, Bonus: 02
Check Millionaire for Life payouts and previous drawings here.
Feeling lucky? Explore the latest lottery news & results
Are you a winner? Here’s how to claim your prize
- Prizes of $100 or less: Can be claimed at any South Dakota Lottery retailer.
- Prizes of $101 or more: Must be claimed from the Lottery. By mail, send a claim form and a signed winning ticket to the Lottery at 711 E. Wells Avenue, Pierre, SD 57501.
- Any jackpot-winning ticket for Dakota Cash or Lotto America, top prize-winning ticket for Lucky for Life, or for the second prizes for Powerball and Mega Millions must be presented in person at a Lottery office. A jackpot-winning Powerball or Mega Millions ticket must be presented in person at the Lottery office in Pierre.
When are the South Dakota Lottery drawings held?
- Powerball: 9:59 p.m. CT on Monday, Wednesday, and Saturday.
- Mega Millions: 10 p.m. CT on Tuesday and Friday.
- Lucky for Life: 9:38 p.m. CT daily.
- Lotto America: 9:15 p.m. CT on Monday, Wednesday and Saturday.
- Dakota Cash: 9 p.m. CT on Wednesday and Saturday.
- Millionaire for Life: 10:15 p.m. CT daily.
This results page was generated automatically using information from TinBu and a template written and reviewed by a South Dakota editor. You can send feedback using this form.
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Softball vs South Dakota on 03/21/2026 – Box Score – South Dakota State University Athletics
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