South Dakota
South Dakota debuts visitor-focused Super Bowl ad
Super Bowl viewers across the Midwest got the message that South Dakota is more than a “one-hit wonder” during Sunday’s big game.
Travel South Dakota’s first Super Bowl ad involved a collaboration with the 2000s one-hit-wonder band Nine Days.
The band reworked its hit single “Absolutely (Story of a Girl)” into a revamped “Absolutely (Story of a State),” a catchy way of touting South Dakota’s many exciting offerings.
“We’ve taken a really fun approach with the spot,” said Jim Hagen, secretary of the South Dakota Department of Tourism. “We’ve all heard it before that South Dakota has Mount Rushmore, but is there really anything else? Is it just a ‘one-hit wonder?’ And nothing could be further from the truth.”
The ad re-created the band’s hit video with “the same wardrobe, the same room, everything,” Hagen said. “I just hope it creates some nostalgia in viewers and makes them look at South Dakota in a new light through a very fun, creative TV commercial.”
Here’s the 30-second version of the ad:
And here’s the minute-long version of the ad:
The 30-second commercial ran Sunday through broadcast, cable and CTV live in select markets, with additional markets airing an extended 60-second cut. Priority markets include Denver, Minneapolis, Omaha, Des Moines and Kansas City, along with Rapid City and Sioux Falls. The commercial will continue to run in many of the key markets into late February.
The 2026 South Dakota legislative session is still a week away but we’re already seeing dozens of bills being introduced.
The Legislative Research Council’s website shows more than 60 bills already on tap as of Tuesday.
But many more are on the way. In recent years, the Legislature has seen on average around 500 bills per session. Generally, a little under half end up being signed into law.
Some of the early bills include an act allowing for the removal of a county commissioner and another creating a tax exemption for data centers.
Attorney General Marty Jackley is also introducing a host of bills including one allowing law enforcement to seize cryptocurrency that’s part of a criminal investigation.
“Cryptocurrency has become a haven for scammers, drug traffickers, and human traffickers, costing South Dakotans millions in losses and fueling online crime,” said Jackley. “This legislation adds ‘digital currency’ to South Dakota’s seizure laws, giving law enforcement the tools to confiscate illicit crypto assets and disrupt criminal networks hiding behind digital secrecy.”
A full list of bills and resolutions is available on the LRC’s website.
The 2026 session begins Jan. 13.
The South Dakota Lottery offers multiple draw games for those aiming to win big. Here’s a look at Jan. 5, 2026, results for each game:
Winning Powerball numbers from Jan. 5 drawing
04-18-24-51-56, Powerball: 14, Power Play: 2
Check Powerball payouts and previous drawings here.
Winning Lucky For Life numbers from Jan. 5 drawing
02-07-08-21-45, Lucky Ball: 15
Check Lucky For Life payouts and previous drawings here.
Winning Lotto America numbers from Jan. 5 drawing
12-19-21-30-47, Star Ball: 05, ASB: 03
Check Lotto America payouts and previous drawings here.
Feeling lucky? Explore the latest lottery news & results
Are you a winner? Here’s how to claim your prize
- Prizes of $100 or less: Can be claimed at any South Dakota Lottery retailer.
- Prizes of $101 or more: Must be claimed from the Lottery. By mail, send a claim form and a signed winning ticket to the Lottery at 711 E. Wells Avenue, Pierre, SD 57501.
- Any jackpot-winning ticket for Dakota Cash or Lotto America, top prize-winning ticket for Lucky for Life, or for the second prizes for Powerball and Mega Millions must be presented in person at a Lottery office. A jackpot-winning Powerball or Mega Millions ticket must be presented in person at the Lottery office in Pierre.
When are the South Dakota Lottery drawings held?
- Powerball: 9:59 p.m. CT on Monday, Wednesday, and Saturday.
- Mega Millions: 10 p.m. CT on Tuesday and Friday.
- Lucky for Life: 9:38 p.m. CT daily.
- Lotto America: 9:15 p.m. CT on Monday, Wednesday and Saturday.
- Dakota Cash: 9 p.m. CT on Wednesday and Saturday.
This results page was generated automatically using information from TinBu and a template written and reviewed by a South Dakota editor. You can send feedback using this form.
The South Dakota Lottery offers multiple draw games for those aiming to win big. Here’s a look at Jan. 4, 2026, results for each game:
Winning Lucky For Life numbers from Jan. 4 drawing
03-08-13-38-47, Lucky Ball: 02
Check Lucky For Life payouts and previous drawings here.
Feeling lucky? Explore the latest lottery news & results
Are you a winner? Here’s how to claim your prize
- Prizes of $100 or less: Can be claimed at any South Dakota Lottery retailer.
- Prizes of $101 or more: Must be claimed from the Lottery. By mail, send a claim form and a signed winning ticket to the Lottery at 711 E. Wells Avenue, Pierre, SD 57501.
- Any jackpot-winning ticket for Dakota Cash or Lotto America, top prize-winning ticket for Lucky for Life, or for the second prizes for Powerball and Mega Millions must be presented in person at a Lottery office. A jackpot-winning Powerball or Mega Millions ticket must be presented in person at the Lottery office in Pierre.
When are the South Dakota Lottery drawings held?
- Powerball: 9:59 p.m. CT on Monday, Wednesday, and Saturday.
- Mega Millions: 10 p.m. CT on Tuesday and Friday.
- Lucky for Life: 9:38 p.m. CT daily.
- Lotto America: 9:15 p.m. CT on Monday, Wednesday and Saturday.
- Dakota Cash: 9 p.m. CT on Wednesday and Saturday.
This results page was generated automatically using information from TinBu and a template written and reviewed by a South Dakota editor. You can send feedback using this form.
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