Minneapolis Mayor Jacob Frey, Police Chief Brian O’Hara and other city leaders outlined ongoing efforts to improve safety and livability in the city’s Uptown neighborhood during a news conference Tuesday morning.

The discussion focused on a series of public safety initiatives, including expanded patrols by the Minneapolis Police Department and the planned growth of the city’s Community Safety Ambassador Program in Uptown.

That program is already in place elsewhere in south Minneapolis, on East Lake Street and Franklin Avenue. Officials said Tuesday it will come to Uptown in November. One dispatcher and up to eight ambassadors will be available to perform safety escorts, wellness checks, first aid and more.

Officials say efforts to increase safety in the area have been ongoing since December, when dedicated police patrols were introduced.

“Uptown is experiencing a comeback, but we need to be doing the work to make sure that it happens faster. We’ve all got these beautiful, nostalgic memories about what Uptown was six, seven, eight years ago. Twenty years ago,” Minneapolis Mayor Jacob Frey said. “What’s certain is the Uptown of the future is going to be dramatically different than the Uptown of the past.”

In March, dozens of people lined up for a community meeting discussing safety and livability concerns in the Uptown neighborhood. Data from the city shows there are more assaults, car thefts, robberies and calls for gunshots in the neighborhood compared to the same time last year. Community members, business owners and others have come together to launch community initiatives — like United Uptown — to get the area back on track.

Leaders describe the city’s approach as a coordinated strategy that combines public safety resources, infrastructure investments and partnerships with community organizations. City Council member Elizabeth Shaffer said the goal is “an Uptown that is safe, welcoming and enjoyable for everyone.”

Frey, O’Hara and Shaffer all highlighted drug use as a serious problem in the area. Shaffer and Frey said law enforcement has been helpful in curbing the issue, but more needs to be done. 

“We need to be stepping up to be honest about it, to do something about it, to provide the supports for people who need it and yes, also make sure that we’re enforcing the law,” Frey said. “That’s part of the comeback that we’re going to see in Uptown.”