Milwaukee, WI
Made In Wisconsin: Milwaukee Pretzel Company expands as demand grows
Milwaukee Pretzel went from an idea to a successful business in just a few short years. The story starts when owners Matt and Katie Wessel spent time in Germany for Katie’s job in 2012.
“We were traveling a lot of places in Bavaria, and we were eating these pretzels day in and day out. And it just hit us that America—and Milwaukee in particular, a very Germanic city—needed these pretzels as a part of its identity,” Matt Wessel says.
TMJ4, Tom Durian
Once they returned to the U.S., Katie, a self-described foodie, started playing around with recipes, mixing styles of pretzels they enjoyed during their travels.
“It was only once we were back and we talked about it and made a few batches, and friends tried them, that we thought we had something that was fairly viable,” Matt said.
Those same friends helped Matt and Katie with their first big order. After meeting with the German Fest board in 2013, Matt thought he could get the pretzel into the next year’s festival.
Watch: Milwaukee Pretzel Company started by husband and wife duo.
Made In Wisconsin: Milwaukee Pretzel Company expands as demand grows
The organizers had another thought. Matt says, “They tried them and were very straight-faced; we didn’t know what they thought. Well, they called us later that afternoon and said, ‘We actually have a vendor spot open for this festival. Can you do it?’ I’m like, ‘No, that’s three weeks away, we can’t do it. But thank you.’ But Katie is like, ‘We can do it.’” They made 2,000 pretzels for the festival and sold out.
Pretzels were made in three different locations as the company continued to outgrow each space. Eventually, they settled in Milwaukee’s Granville Woods, where they can make more than 2,000 pretzels an hour, and are currently expanding. Doubling their square footage will increase output tremendously.
Matt says, “Probably about 10,000 an hour. Twelve thousand pretzels an hour.” This will likely mean the company will have to add to their 105 employees and their current amount of equipment. Some of the company’s products are made by machines, while others are still made by hand and likely always will be.
Wessel believes the reason the pretzels are so popular is the ingredients—or really, the lack thereof. They don’t use preservatives or sugar when making their pretzels, making their pretzels fresh to order before they are shipped to customers.
Wessel says, “It’s really gratifying to see people start to talk about Milwaukee as a region for pretzels. We’ve even had people outside of the Midwest refer to ‘Milwaukee pretzels,’ referring to our style, and that means a lot to us.”
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Milwaukee, WI
Landmark Credit Union Live officially opens in Milwaukee
MILWAUKEE – Landmark Credit Union Live, Milwaukee’s newest concert venue, opened its doors on Friday. And with the Bucks playing next door at the same time, the whole area was hopping.
What they’re saying:
Fans flocked to Fiserv Forum to watch the team play the New York Knicks, and music lovers stood in line to see Rainbow Kitten Surprise on the opening night of Landmark Credit Union Live.
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“Very busy, very crowded the bars and restaurants,” said Ashley Evans. “That’d be great to add to the city again, to continue to bring more tourists out.”
“This is going to be amazing. I’ve been wanting to see them for a very long time, so I’m very excited,” said Rachel Lococo.
Fans line up for the official opening of Landmark Credit Union Live
Landmark Credit Union Live can host up to 4,500 people. Friday night’s show was sold out, drawing fans from places like Chicago, Minnesota, Iowa and elsewhere.
“Some people have driven from Indiana, so there’s a lot of people coming out tonight,” said Kade McCane, who came from Madison. “Honestly, really exciting to be among the first people who get to be there, and for RKS to be among the first people who will ever perform here, I hope this venue gets huge and big and becomes very popular.”
The excitement was felt all around Milwaukee. Even the competition rolled out the welcome mat.
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“Our goal to grow as a city means that a lot of things have to happen. This is the very, tiny, small work that has to happen,” said Gary Witt, president and CEO of The Pabst Theater Group, which runs six nearby venues.
“The introduction of any new business in the city, especially one that pays attention to the fact that we have spent 24 years growing the live culture economy in the city of Milwaukee, says to me that we’ve done our job.”
Witt said live entertainment is an industry Milwaukee’s economy has been dependent on coming from visitors like those who turned out Friday.
The Source: FOX6 News interviewed the people in this story and referenced prior coverage related to the opening of Landmark Credit Union Live.
Milwaukee, WI
Sheriff’s Office backpedals on controversial facial recognition deal
Drone view shows Milwaukee’s County Courthouse
Built in 1931, Milwaukee’s historic County Courthouse is in dire need of repair and upgrades. Here’s a recent drone view of the MacArthur Square building.
The Milwaukee County Sheriff’s Office will not move forward on a potential deal to use facial recognition technology, Sheriff Denita Ball announced Friday.
In a statement on Feb. 27, Ball said after “thoughtful evaluation” and “meaningful dialogue” with community stakeholders and leaders, she decided to stop pursuing a contract with Biometrica, a Las Vegas-based company whose technology allows authorities to compare photos to a large database of photos for matches.
“While we recognize the potential of this software as an investigative tool, we also recognize that trust between the MCSO and the people we serve is important,” she said.
“My discussions with local advocates highlighted valid concerns regarding how such data could be accessed or perceived in the current national climate. This decision is not a retreat from innovation but rather an understanding that timing matters, too,” Ball said.
The Milwaukee Journal Sentinel reported on Feb. 17 that the Sheriff’s Office was on the verge of signing off on the use of facial recognition technology after news broke at a community advisory board meeting held by the office.
The update on the office’s sign-off on an intent to enter into a contract with Biometrica blindsided local officials and advocates because it contradicted earlier claims that the office had not moved forward with a controversial contract.
At the time, supervisors on the county’s judiciary and legislation committee called for more information from the Sheriff’s Office about the nature of the then-potential contract.
Supervisor Justin Bielinski, who chairs the committee, said Ball’s decision to step away from the deal was good news, but said he was still feeling wary.
“I would like to see more I guess,” he said of the two paragraph statement from Ball. “At what point would she reconsider, right?”
County Executive David Crowley, who is running for governor as a Democrat, had also voiced concerns about a possible contract when news came to light earlier this month.
After learning of Ball’s decision to not move forward with Biometrica, Crowley thanked community members who voiced concerns about facial recognition technology, saying he will “continue doing everything in my authority to ensure our residents’ First Amendment rights, civil liberties, and personal data are protected.”
In recent months, Milwaukee politicians and residents rebuffed local law enforcement’s efforts to pursue the use of such technology at both the city and county levels, with many citing concerns over racial bias and unjust surveillance of residents.
The Milwaukee County Board of Supervisors voted last summer to recommend the development of a policy framework for the use of facial recognition technology as worries about its use by local law enforcement grew in the community.
The policy emphasized that the use of such technology doesn’t “suppress First Amendment-related activities, violate privacy, or otherwise adversely impact individuals’ civil rights and liberties,” and called for a pause on acquiring new facial recognition technology until regulatory policies were in place to monitor any existing and new surveillance technology.
In early February, the Milwaukee Police Department paused its pursuit of facial recognition technology after almost a year of pushback from activists and some public officials at public meetings. The department also noted that community feedback was a part of its final decision as well as a volatile political climate amid the federal government’s immigration crackdown.
(This story was updated to add new information.)
Milwaukee, WI
Milwaukee judge calls out marijuana odor in courthouse
A Milwaukee County judge on Thursday, Feb. 26, criticized the smell of marijuana inside the courthouse during a sentencing hearing, calling it inappropriate and illegal as visitors described the odor as common.
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