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Made In Wisconsin: Milwaukee Pretzel Company expands as demand grows

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Made In Wisconsin: Milwaukee Pretzel Company expands as demand grows


Milwaukee Pretzel went from an idea to a successful business in just a few short years. The story starts when owners Matt and Katie Wessel spent time in Germany for Katie’s job in 2012.

“We were traveling a lot of places in Bavaria, and we were eating these pretzels day in and day out. And it just hit us that America—and Milwaukee in particular, a very Germanic city—needed these pretzels as a part of its identity,” Matt Wessel says.

TMJ4, Tom Durian

Matt Wessel and his wife started Milwaukee Pretzel Company together.

Once they returned to the U.S., Katie, a self-described foodie, started playing around with recipes, mixing styles of pretzels they enjoyed during their travels.

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“It was only once we were back and we talked about it and made a few batches, and friends tried them, that we thought we had something that was fairly viable,” Matt said.

Those same friends helped Matt and Katie with their first big order. After meeting with the German Fest board in 2013, Matt thought he could get the pretzel into the next year’s festival.

Watch: Milwaukee Pretzel Company started by husband and wife duo.

Made In Wisconsin: Milwaukee Pretzel Company expands as demand grows

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The organizers had another thought. Matt says, “They tried them and were very straight-faced; we didn’t know what they thought. Well, they called us later that afternoon and said, ‘We actually have a vendor spot open for this festival. Can you do it?’ I’m like, ‘No, that’s three weeks away, we can’t do it. But thank you.’ But Katie is like, ‘We can do it.’” They made 2,000 pretzels for the festival and sold out.

Pretzels were made in three different locations as the company continued to outgrow each space. Eventually, they settled in Milwaukee’s Granville Woods, where they can make more than 2,000 pretzels an hour, and are currently expanding. Doubling their square footage will increase output tremendously.

Matt says, “Probably about 10,000 an hour. Twelve thousand pretzels an hour.” This will likely mean the company will have to add to their 105 employees and their current amount of equipment. Some of the company’s products are made by machines, while others are still made by hand and likely always will be.

Wessel believes the reason the pretzels are so popular is the ingredients—or really, the lack thereof. They don’t use preservatives or sugar when making their pretzels, making their pretzels fresh to order before they are shipped to customers.

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Wessel says, “It’s really gratifying to see people start to talk about Milwaukee as a region for pretzels. We’ve even had people outside of the Midwest refer to ‘Milwaukee pretzels,’ referring to our style, and that means a lot to us.”


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Milwaukee, WI

South Milwaukee students spread holiday cheer at assisted living facility

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South Milwaukee students spread holiday cheer at assisted living facility


Residents at an assisted living facility in South Milwaukee received an early dose of Christmas cheer as students and families from Zion Lutheran School delivered gifts, treats and songs as part of the school’s annual Giving Tree program.

What we know:

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During the season of giving, students from the school joined family members and church volunteers to surprise residents at Franciscan Villa, filling wagons with presents and handing them out throughout the facility. The Giving Tree is a long-running holiday tradition for the school, built around gift donations for different groups each year, including veterans and families in need.

“It was just fun and happy,” said Ellen Rogers, a student volunteer.

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Rogers spent her Sunday morning alongside friends and family, sharing moments with seniors who staff say don’t always have the opportunity to see loved ones during the holidays.

What they’re saying:

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“As a Christian it shows living our faith and being able to give to others especially during this time,” said Neil Schliewe, Zion Lutheran School principal. “With a facility like this having people that maybe their family is far away, maybe their family isn’t able to visit or maybe they’ve lost touch with family.” 

Schliewe said the impact of the visit was immediately visible, with some residents moved to tears.

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“We saw literally residents crying tears of joy because of not being able to experience that family time during this period of their lives and so being able to have kids from our school and our church, be able to come and do that it’s incredibly special,” Schliewe said.

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What’s next:

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After the gift-giving wrapped up, students and staff shared one final surprise, singing Christmas songs together with residents. School leaders say planning for next year’s Giving Tree will begin on Thanksgiving.

The Source: The information in this post was collected and produced by FOX6 News.

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Fatal Milwaukee shooting early Sunday, 1 dead on city’s northwest side

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Fatal Milwaukee shooting early Sunday, 1 dead on city’s northwest side


Milwaukee Police Department (MPD)

One person was killed in a shooting in Milwaukee early Sunday morning, Dec. 21.

According to the Milwaukee Police Department, at about 3:50 a.m., a 24-year-old was shot in the area of 96th and Beatrice, which is off of Brown Deer Road.

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Their shooting victim died at the scene.

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MPD tips

What you can do:

Police are looking for those responsible.

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Anyone with information is asked to contact the Milwaukee police at 414-935-7360 or, to remain anonymous, contact Crime Stoppers at 414-224-TIPS or use the P3 Tips app.

The Source: The Milwaukee Police Department sent FOX6 the information.

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Milwaukee man accused in ‘card cracking’ scheme already in prison for fatal crash

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Milwaukee man accused in ‘card cracking’ scheme already in prison for fatal crash


A Milwaukee man, already serving prison time for a fatal crash, is now accused of scamming people and banks out of tens of thousands of dollars before that crash even happened.

In Court:

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Prosecutors said 27-year-old Jaquon Benson used fraudulent checks to take cash out of multiple ATMs in a scheme known as “card cracking.” He is charged with six felonies. 

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‘Card cracking’ scheme

The backstory:

Court filings said Benson was caught on camera at ATMs across the Milwaukee metropolitan area, cashing out what investigators said were fraudulent checks.

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According to a criminal complaint, Benson was the ringleader in a scheme that spanned several months in 2023. Here’s how investigators said it worked.

ATM surveillance image of Jaquon Benson (Courtesy: MCDAO)

First, someone needs a check or bank information. Benson is accused of recruiting a friend to steal checks from USPS drop boxes. The stolen checks would then be modified, sometimes to the tune of thousands of dollars.

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Next, prosecutors said Benson took to social media to recruit people to use their bank accounts or to open up new accounts. Investigators said, after depositing the fraudulent checks into those accounts, Benson would pull up to the ATM to withdraw – or attempt to withdraw – the money he had just deposited.

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Multiple banks were targeted to the tune of more than $116,000. Court filings said the victims ranged from people to business – to even the “Milwaukee County Office of the Sheriff.” But not all that money was pocketed.

The complaint said many banks had security measures in place to stop potential fraud before it happened. Still, Benson is accused of cashing out close to $61,000.

Social media image included in criminal complaint filed against Jaquon Benson (Courtesy: MCDAO)

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Dig deeper:

Benson was caught driving a stolen car in May 2024. When officers tried to stop him, he took off and crashed into a van at 27th and Locust – killing a 41-year-old man. He was sentenced to more than a decade in prison.

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The Source: FOX6 News reviewed a criminal complaint filed with the Milwaukee County District Attorney’s Office and Wisconsin Circuit Court records, as well as prior coverage of the fatal crash case. 

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