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Made In Wisconsin: Milwaukee Pretzel Company expands as demand grows

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Made In Wisconsin: Milwaukee Pretzel Company expands as demand grows


Milwaukee Pretzel went from an idea to a successful business in just a few short years. The story starts when owners Matt and Katie Wessel spent time in Germany for Katie’s job in 2012.

“We were traveling a lot of places in Bavaria, and we were eating these pretzels day in and day out. And it just hit us that America—and Milwaukee in particular, a very Germanic city—needed these pretzels as a part of its identity,” Matt Wessel says.

TMJ4, Tom Durian

Matt Wessel and his wife started Milwaukee Pretzel Company together.

Once they returned to the U.S., Katie, a self-described foodie, started playing around with recipes, mixing styles of pretzels they enjoyed during their travels.

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“It was only once we were back and we talked about it and made a few batches, and friends tried them, that we thought we had something that was fairly viable,” Matt said.

Those same friends helped Matt and Katie with their first big order. After meeting with the German Fest board in 2013, Matt thought he could get the pretzel into the next year’s festival.

Watch: Milwaukee Pretzel Company started by husband and wife duo.

Made In Wisconsin: Milwaukee Pretzel Company expands as demand grows

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The organizers had another thought. Matt says, “They tried them and were very straight-faced; we didn’t know what they thought. Well, they called us later that afternoon and said, ‘We actually have a vendor spot open for this festival. Can you do it?’ I’m like, ‘No, that’s three weeks away, we can’t do it. But thank you.’ But Katie is like, ‘We can do it.’” They made 2,000 pretzels for the festival and sold out.

Pretzels were made in three different locations as the company continued to outgrow each space. Eventually, they settled in Milwaukee’s Granville Woods, where they can make more than 2,000 pretzels an hour, and are currently expanding. Doubling their square footage will increase output tremendously.

Matt says, “Probably about 10,000 an hour. Twelve thousand pretzels an hour.” This will likely mean the company will have to add to their 105 employees and their current amount of equipment. Some of the company’s products are made by machines, while others are still made by hand and likely always will be.

Wessel believes the reason the pretzels are so popular is the ingredients—or really, the lack thereof. They don’t use preservatives or sugar when making their pretzels, making their pretzels fresh to order before they are shipped to customers.

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Wessel says, “It’s really gratifying to see people start to talk about Milwaukee as a region for pretzels. We’ve even had people outside of the Midwest refer to ‘Milwaukee pretzels,’ referring to our style, and that means a lot to us.”


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Milwaukee, WI

4 Bucks Ruled Out Ahead of Pistons Game Saturday

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4 Bucks Ruled Out Ahead of Pistons Game Saturday


The Milwaukee Bucks will be without some key cogs against the Detroit Pistons on Saturday.

More news: Doc Rivers Credits NBA All-Star-Turned-Bucks Assistant with Big Impact

Per the Bucks’ official X account, the club will still be missing nine-time All-NBA power forward Giannis Antetokounmpo, starting point guard (for now) Kevin Porter Jr., and reserve 3-and-D forward Taurean Prince due to injury. Giannis’ little brother, Alex, will be putting in reps with the Bucks’ NBAGL affiliate in Oshkosh, the Wisconsin Herd.

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Giannis Antetokounmpo is set to miss the next one-to-two weeks of action, at least, with a low-grade left groin strain. The two-time league MVP had previously been shelved because of nagging knee tendinitis, which cost him two games prior to this latest ailment.

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When he has been available this year (in 13 games so far), the 2021 Finals MVP has been averaging 31.2 points on .629/.500/.636 shooting splits, 10.8 rebounds, 6.8 assists, 1.2 blocks and 0.9 steals a night.

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Obviously, missing the Bucks’ best player will prove costly against the hottest team in the league. Detroit is in the midst of an 11-game win streak, and doesn’t seem likely to drop even a road matchup in Milwaukee, at least without the threat of Antetokounmpo.

Other Milwaukee Absences, Explained

Prince, meanwhile, underwent neck surgery to treat a herniated disc, and could be unavailable for multiple months as he recuperates.

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Porter, anointed to be nine-time All-Star Damian Lillard’s positional successor at the starting point guard spot heading into the year, has missed all but one game for Milwaukee. The 6-foot-4 USC product first sprained his ankle during the Bucks’ season opener, and then tore his meniscus in his rehab ramp-up. Without Porter, Ryan Rollins has stepped up.

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Rollins’ development likely signifies the end of Porter’s tenure as his club’s starting point guard, especially the longer his recovery drags on. Through 16 games, the 23-year-old University of Toledo alum has been averaging 18.3 points on .511/.443/.800 shooting splits, 5.9 dimes, 3.9 boards and 1.6 swipes per bout.

Per the team, newly-minted starting small forward Kyle Kuzma has seen his status demoted to questionable ahead of the Pistons clash, as he may be struck down by a new, unspecified illness.

According to the league’s latest injury report, Pistons power forward Tobias Harris (right ankle sprain) and shooting guard Jaden Ivey (return to competition reconditioning) are questionable to play. Combo forward Bobi Klintman (left ankle sprain), power forward Isaac Jones (G League assignment), guard Marcus Sasser (right hip impingement), and two-way players Wendell Moore Jr. and Tolu Smith (on assignment to Detroit’s G League squad) are all out.

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Milwaukee lights 112th annual Christmas tree in historic Deer District celebration

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Milwaukee lights 112th annual Christmas tree in historic Deer District celebration


MILWAUKEE — Milwaukee celebrated the lighting of its 112th annual Christmas tree Thursday evening in the Deer District, marking the second-longest-running Christmas tree lighting tradition in the United States behind only New York City.

The 42-foot Colorado blue spruce, donated by Kaitlyn Schmidt Thabet and Amgad Thabet, was transformed with vibrant jewel tones, large reflective metallic ornaments, oversized snowflakes and lighted stars inspired by the theme “Shining Together.”

“This tree stands as a celebration of Milwaukee’s incredible spirit during the winter season,” said David Caruso, designer of the Christmas tree and local event planner and TV host. “My hope is that it fills your evening and your holidays with light, joy and pride.”

Watch the full tree lighting ceremony:

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Milwaukee lights 112th annual Christmas tree in historic Deer District celebration

Mayor Cavalier Johnson emphasized the historic significance of the event during his remarks to the crowd gathered in the Deer District.

“Tonight is special, not just because the holiday brings people together, but because this is a historic night for Milwaukee,” Johnson said. “Our Christmas tree lighting in the City of Milwaukee is the second-longest-running Christmas tree lighting in the United States of America, only behind New York City.”

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The celebration featured performances by the Reagan High School varsity Drumline and entertainment by Guyton Entertainment and DJ YC.

Santa Claus made a special appearance, accompanied by his reindeer. Another famous deer — Bucks mascot Bango, also took part in the celebration.

Peter Feigin, president of the Milwaukee Bucks and Fiserv Forum, expressed pride in hosting the tree lighting in the Deer District.

“This is what we dreamed about when we built the Deer District,” Feigin said. “This is one of the greatest things.”

The celebration concluded with the mayor’s family and other children helping to officially light the tree, continuing Milwaukee’s 112-year tradition of bringing the community together for the holidays.

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The event also launched the new Deer District Holiday Market, which runs through November 30 in the beer garden area. The market features local makers, food and drinks.

This story was reported on-air by a journalist and has been converted to this platform with the assistance of AI. Our editorial team verifies all reporting on all platforms for fairness and accuracy.


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112th Annual Christmas Tree Lighting in Milwaukee’s Cheer District

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112th Annual Christmas Tree Lighting in Milwaukee’s Cheer District


Deer District is transformed into Cheer District through Jan. 15. The City of Milwaukee Christmas Tree will also be displayed in Cheer District for the fourth straight year and lit by Milwaukee Mayor Cavalier Johnson at a ceremony on Friday, Nov. 21.

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Dynamic Events by David Caruso, designer of the City of Milwaukee Christmas Tree, will produce the tree-lighting ceremony on Nov. 21 with Mayor Johnson.

The City of Milwaukee Christmas Tree is the second-longest running official tree in the United States after New York City, with this year marking the 112th year of the city’s tree.
 

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