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How an animated character named Marlon could help Trump win Iowa's caucuses

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How an animated character named Marlon could help Trump win Iowa's caucuses


SIOUX CENTER, Iowa (AP) — Well before Donald Trump takes the stage, a waiting audience of hundreds of supporters sits captivated as dramatic music begins to swell throughout the room. On projector screens, a rotating Planet Earth appears.

“Making America Great Again starts one place on Earth, and one place only,” a deep-voiced narrator begins as the image zooms into the middle of the U.S. “Right here in Iowa.”

It’s the beginning of a nearly three-minute “Schoolhouse Rock!”-like video featuring an animated character named Marlon, who informs viewers of “everything you need to know about how to successfully caucus for President Trump.”

The goal is to generate a commanding win for the former president in Iowa’s leadoff caucuses on Jan. 15, setting the stage for a romp through the Republican primary and a strong start to the general election campaign. Florida Gov. Ron DeSantis and former United Nations Ambassador Nikki Haley are battling for a notable finish in Iowa that could propel one of them to a head-to-head challenge with Trump for the GOP nomination.

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Most campaigns use face time at events to encourage Iowans to caucus for the candidate, and they rely on pledge cards with names, addresses and phone numbers to contact supporters again later. But the Trump campaign doesn’t wait until after the voters leave the venue –- they are filling in any gaps in knowledge of how the caucuses work on site.

The civics lesson, with its easy-to-follow instructions, is a reflection of just how quirky the caucus process is. Unlike primaries, which allow voters to cast their ballots throughout the day, Iowa caucusgoers are required to show up at a specific time — 7 p.m. Central time on the Martin Luther King Jr. Day holiday — and at a site that may be different from their usual polling place. Caucusgoers also have to stay put for what can be a lengthy process of protocol and supporting speeches.

And it’s often cold, sometimes snowing. Below-zero temperatures are forecast across Iowa on caucus day.

“We’d love bad weather,” Trump said Saturday in Newton, arguing that it will dissuade other candidates’ supporters but not his. “My people will walk on glass.”

But it’s not only the weather that may make it challenging for people to participate.

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Marin Curtis, 25, from North Liberty stood in line for a Trump rally in Coralville, but she has never been to a caucus before and she doesn’t know much about it. Besides, she said, she has a toddler and might not be able to make it.

Ron Wheeldon, 64, an undecided truck driver from Newton, Iowa, was scoping out candidates at several campaign events, even though he’ll have to work the night shift on the day of the caucuses.

And in Sioux Center last month, Steve and Shari Rehder of Hawarden were attending a forum of some major candidates, including DeSantis and Haley. They said they were interested in an alternative to Trump. But whoever they like won’t be getting their vote on caucus night — they’ll be out of state on vacation.

The get-out-the-vote efforts by Trump’s 2024 campaign are a nod to the lessons learned since 2016, when the political novice acknowledged not knowing the first thing about caucuses. Trump finished second to Texas Sen. Ted Cruz that year in Iowa’s leadoff voting, though he would go on to win the next three early states, the GOP nomination and ultimately the presidency.

This year, the former president has been touting his lead in national and early state polls, but he has also warned his supporters not to get complacent and says he isn’t taking Iowa for granted. In Sioux Center last Friday, he kicked off the first of at least eight “commit to caucus” events and noted he plans to be back in Iowa on caucus day.

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“Look, we gotta get out and vote because, you know, bad things happen when you sit back,” Trump said, encouraging the crowd to “really show the strength” of support. “We’re voting now, but it’s going to make a big difference in November.”

Wrapped in a blanket waiting in line for Trump’s rally, Josie Zeutenhorst, a 20-year-old from Sioux Center who attends Dordt University, said she wanted to hear from Trump in person instead of on TV. She recognizes how much of an impact voters can have on election results but wasn’t planning on participating in a caucus.

“I don’t know enough, I guess,” she said. “I don’t really know how it works.”

In a follow-up interview after the rally, Zeutenhorst said she found the caucus instructional video “very helpful” and felt more comfortable having learned the process.

“I really am considering it,” she said of participating in the caucuses, though she still isn’t sure it’ll work with her schedule.

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Regan Ronning, 52, who attended a Trump rally back in 2016, said the Trump campaign called him a few months ago to ask if he’d be a caucus captain. Now he’s door knocking and making phone calls to people in his area.

“Education’s a big part of it,” he said. Ronning thinks the videos and volunteers help, since some of the people he talks to are confused about what a caucus is. “I just try to tell them what the process is, that it’s nothing scary.”

Trump’s team has said they’ve held hundreds of trainings for their volunteers and precinct captains, the individuals representing the campaign within a given precinct on caucus night.

The campaign also has had captains prioritize a new assignment — to bring 10 people to the caucuses who have never participated in one before. The campaign has identified several hundred thousand Trump supporters across Iowa who fit the bill.

It’s an approach they hope to replicate in the general election, as they seek to chip away at the Biden coalition and win over voters who have generally supported Democrats.

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Meanwhile, Trump’s competitors are trying to persuade voters in Iowa that the race isn’t over yet.

“This is the most impactful vote you can cast. The number of people that go to these caucuses is 150-, 200,000 people,” DeSantis told a crowd in Sioux Center last week. “So if you’re coming and you bring neighbors or family members, all that, you’re packing a big punch.”

___

Associated Press writers Thomas Beaumont in Des Moines, Iowa, and Jill Colvin in New York contributed to this report.





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Iowa Democrats and Republicans gain voters, independent voters decrease

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Iowa Democrats and Republicans gain voters, independent voters decrease


DES MOINES, Iowa (Iowa Capital Dispatch) – The Iowa Democratic and Republican parties both gained voters over the past month, while the number of voters with no party affiliation dropped significantly.

According to data from the Iowa Secretary of State’s office, the Democratic Party gained more than 27,000 registered voters from June to July, bringing the total number of active Democratic voters in Iowa to 527,675. Despite Democratic gains, Republicans still hold a strong statewide advantage in voter registration with 711,587 active voters, gaining more than 17,000 registered voters over the past month.

The largest change in voter registration occurred among voters affiliated with no party, as the number of registered independent voters decreased by more than 32,000. As of July 1, there are 555,309 active independent voters in Iowa.

“I think part of what’s going on is that people changed their registration to reflect a party preference so they could vote in the party primary,” Karen Kedrowski, an Iowa State University political science professor and Carrie Chapman Catt Center director, said. “These are not really new voters. They’re probably independents who lean Democratic or Republican and changed their party registration to be able to vote in the primary.” 

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Kedrowski said that in recent years, the number of registered Republican voters have remained constant, the number of independent voters has gone up and the number of registered Democrats has gone down.

Kedrowski said the increase in Democratic registrations appears consistent with national trends, which she said reflect heightened motivation among Democratic and left-leaning voters opposed to President Donald Trump’s policies.

“There’s just a lot more excitement about participating in the election on the part of Democratic voters,” Kedrowski said. “They’re highly mobilized because they’re largely unhappy with what’s happening with the administration.”  

Kedrowski said that it is extremely difficult to predict election results based on monthly data trends, but the excitement among Democrats could lead to the party making gains in Iowa, with the state returning to its “purple” roots, meaning a state that votes for both Republicans and Democrats closely.

“It’s definitely worrisome for Republicans because it shows there’s going to be momentum for the Democrats,” Kedrowski said. “Instead of seeing this as the Democrats becoming ascendant in Iowa, it might be more Iowa returning to being a swing state.” 

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Kedrowski cautioned that monthly voter registration alone does not predict election outcomes.

The voter registration figures reflect only “active” voters. According to Iowa Code 48a, voters who do not participate in one or two consecutive general elections will be labeled as “inactive,” but can still participate. If a voter misses three general elections, their voting status will be “canceled,” and the person would have to reregister.

Copyright 2026 Iowa Capital Dispatch. All rights reserved.



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Iowa attorney general sues Temu, alleging deceptive sales, data theft

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Iowa attorney general sues Temu, alleging deceptive sales, data theft


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  • Iowa’s Attorney General is suing online retailer Temu for alleged violations of the state’s Consumer Fraud Act.
  • The lawsuit accuses Temu of deceptive marketing, selling counterfeit goods, including fake Iowa-branded merchandise, and fabricating sales.
  • Temu is also accused of using its mobile app to secretly collect user data without consent.

Online retailer Temu has sold cheap and counterfeit goods, used underhanded marketing tactics and lied about when and how it takes customers’ data, Iowa Attorney General Brenna Bird says.

Bird is suing the China-based retail giant, accusing it of numerous violations of the Iowa Consumer Fraud Act. Temu, which has aggressively been promoted in the United States under its “Shop like a Billionaire” tagline, competes with Amazon and other online retailers and operates online marketplaces for third-party sellers.

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The lawsuit, filed July 1, cites years of complaints to the Attorney General’s Office, Better Business Bureau and other watchdog groups about the quality and reliability of Temu shopping, with reports often citing purchased merchandise that bear little resemblance to the photos of items offered for sale.

Those complaints are just the tip of the iceberg, Bird alleges. Her suit accuses Temu of dishonest pricing practices, such as labeling items for sale despite listing them at their normal price. Temu also allegedly uses “gamification” tricks to encourage users to make purchases, sign up their friends on Temu, and other actions, but often fails to deliver on the promised benefits, it says.

In some cases, the company is accused of simply fabricating sales. “Numerous” Iowans have reported receiving and being charged for Temu packages they never ordered and were unable to return, the complaint alleges.

The company also has lied about its business practices in other ways, including covering up its use of forced labor to manufacture many of the items it sells, Bird claims.

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App allegedly violates data privacy laws

Temu isn’t just angling to make a sale, Bird claims. She also accuses the company of vacuuming up customers’ private data, even hiding code in the company’s mobile apps to bypass users’ cell phone security and collect private data without their consent.

The complaint states that forensic experts retained by Iowa found the app collects data far beyond what might be necessary to complete transactions, conceals its exfiltration of sensitive data and “reconfigures itself even after having been downloaded to a user’s phone” without consent.

Much of this echoes code previously found in Pinduoduo, another e-commerce app owned by the same Chinese conglomerate, which was banned from the Google Play store in 2023 due to malware concerns. Many of those programmers, and much of the banned code, has been transferred to the Temu app, Bird claims.

Iowa Wave among fake merch sold on Temu

Temu often has been accused of violating intellectual property laws, and those practices have directly affected Iowa, Bird claims. The complaint includes examples of unauthorized University of Iowa, Iowa Wave and Dowling Catholic clothing.

Bird notes in her complaint that a portion of sales of authentic Iowa Wave merchandise goes to benefit pediatric cancer patients and others at the Iowa Stead Family Children’s Hospital.

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Iowa businesses and sellers on other marketplaces also have reported Temu stealing their branding and in some cases simply copying their product photos and descriptions to market unauthorized products.

Iowa joins several states, including Oklahoma, Texas and Nebraska, that have filed consumer protection lawsuits against Temu in recent months. Temu did not respond to a message seeking comment.

William Morris covers courts for the Des Moines Register. He can be contacted at wrmorris2@registermedia.com or 715-573-8166.



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14-year-old Dyersville girl dies in July 4 Clear Lake watercraft crash

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14-year-old Dyersville girl dies in July 4 Clear Lake watercraft crash


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A 14-year-old Dyersville girl has died from injuries caused by a watercraft collision on Clear Lake on the 4th of July.

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The crash involved five people in two personal watercrafts and occurred around 5:30 p.m. near the McIntosh Woods State Park boat ramp on a part of the lake called Little Lake, according to a release from the Iowa Department of Natural Resources.

Passengers on a nearby pontoon immediately helped the victims before the Iowa DNR water patrol and conservation officers, Ventura and Clear Lake fire departments, Iowa State Patrol, Clear Lake Police Department and the Cerro Gordo County Sheriff’s Office came on scene.

The release does not give the names of the four children involved.

A 35-year-old woman, an 11-year-old girl and a 12-year-old boy, all from Greenwood, South Carolina, were treated at the Mercy-One Medical Center in Mason City and released on July 4. A 15-year-old Mason City girl was transferred to the Mayo Clinic in Rochester, Minnesota, and is in serious condition.

While the investigation is ongoing, Iowa DNR officers have ruled out alcohol or other impairments as contributing factors to the crash, the release states.

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Isabelle Foland is a communities reporter for the Register. Reach her at ifoland@registermedia.com.



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