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Harley-Davidson board of directors silent on future, fate of 'woke' CEO and chairman

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Harley-Davidson board of directors silent on future, fate of 'woke' CEO and chairman

The leadership of Harley-Davidson is facing questions following a series of curious strategic decisions and public relations moves that have attracted widespread attention. 

The “woke” internal agenda of CEO Jochen Zeitz, and the shocking comparisons he made of himself to the Taliban, the global terror group, in his quest for “sustainability” have damaged the motorcycle maker’s brand integrity, many say — plus sparked outrage on social media and launched a rebellion among Harley-Davidson’s loyal customers. 

Just two days ago, the company released a statement renouncing DEI and other controversial initiatives it had put into place in recent years.

HARLEY-DAVIDSON CEO COMPARES HIMSELF TO ‘TALIBAN’ IN EFFORT TO REMAKE MOTORCYCLE BRAND

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“It is critical to our business that we hire and retain the best talent and that all employees feel welcome,” the company noted. 

“That said, we have not operated a DEI function since April 2024, and we do not have a DEI function today. We do not have hiring quotas and we no longer have supplier diversity spend goals.”

Jochen Zietz, chairman and CEO of Harley-Davidson, has compared himself to the Taliban, the global terror group, in his quest for “sustainability.” Inset: a biker with an American flag on his Harley. (Reuters/Brendan McDermid | Reuters)

In late July, filmmaker and conservative political commentator Robby Starbuck tweeted, “@harleydavidson has been one of the most beloved brands in America but recently on CEO Jochen Zeitz’s watch, they’ve gone totally woke.” This week, Starbuck celebrated the company’s change of heart. 

“Recently on CEO Jochen Zeitz’s watch, they’ve gone totally woke.” 

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Given this and more, there are increasing concerns about the direction of the Milwaukee motorcycle maker, one of America’s most beloved brands. 

Zeitz is both Harley-Davidson’s CEO and chairman of the board.

HARLEY-DAVIDSON SLAMS BRAKES ON ‘WOKE’ POLICIES AFTER SPARKING BIKER AND SOCIAL-MEDIA OUTRAGE

Fox News Digital this week attempted to reach Zeitz and Harley-Davidson, as well as each member of its board of directors, to discuss their versions of recent events, as well as other issues.

Jochen Zeitz is seen in Nuremberg, Germany, in 2008, years before he became CEO and chairman of the board of Harley-Davidson.  (Alexander Hassenstein/Getty Images)

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Here is the result. 

HARLEY-DAVIDSON ‘USED’ BIKERS BEFORE ‘WOKE’ CONTROVERSY, FORMER OUTLAW RIDER CLAIM 

Jochen Zeitz

Board bio: Chairman, president and chief executive officer, Harley-Davidson, Inc.

Additional bio: Became CEO of Puma at age 30, founder of Team B with a mission to define business by social agenda, and opened the Zeitz Museum of Contemporary Art in South Africa in 2017. 

“We are trying to take on traditional capitalism and trying to redefine it,” Zeitz told executives at a globalist business summit in Switzerland in 2020, the year he became CEO of Harley-Davidson.

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Reply to Fox News Digital: Did not respond to phone or email requests from Fox News Digital.

Festival participants are shown on their Harley-Davidson bikes at the big ride in Saxony, Dresden, Germany, in July 2023. (Matthias Rietschel/picture alliance/Getty Images)

Troy Alstead

Board bio: President and CEO, Ocean5 and Table 47, founder of Harbor 05, LLC, and former chief operating officer, Starbucks Corporation

Reply to Fox News Digital: No response.

Jared Dourdeville

Board bio: H Partners Management, LLC

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Reply to Fox News Digital: No response.

James Duncan Farley Jr.

Board bio: President and chief executive officer Ford Motor Company

Reply to Fox News Digital: No response. 

Allan Golston

Board bio: President, United States Program for the Bill & Melinda Gates Foundation

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Reply to Fox News Digital: “I’m not able to comment,” Golston said, and hung up the phone. Also, an out-of-office message arrived via email. 

A Harley-Davidson logo is seen near a store in Krakow, Poland, in January. (Jakub Porzycki/NurPhoto via Getty Images)

Sara Levinson

Board bio: Co-founder and former director of Katapult Studio, former executive, Clubmom, Inc., NFL Properties, Inc. and MTV: Music Television.

Reply to Fox News Digital: No response.

For more Lifestyle articles, visit foxnews/lifestyle

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Norman Thomas Linebarger

Board bio: Former executive chairman of Cummins, Inc. and former chairman and chief executive officer of Cummins, Inc.

Reply to Fox News Digital: No response. 

Jochen Zeitz, then-CEO of Puma, is shown in Berlin in 2009.  (Michele Tantussi/Bloomberg via Getty Images)

Rafeh Masood

Board bio: Chief growth and digital officer of Royal Caribbean Group

Reply to Fox News Digital: Unnamed individual answered phone, said Masood was not available. 

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Maryrose Sylvester

Board bio: Former executive, ABB Group, General Electric Intelligent Platforms, and General Electric Lighting

Reply to Fox News Digital: No response.

Fox News Digital’s Hannah Grossman contributed to this report.

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Detroit, MI

The first Detroit Lions OC candidate has emerged

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The first Detroit Lions OC candidate has emerged


Blough is only two years into his coaching career after retiring from playing after the 2023 season. He has spent the last two seasons as the Washington Commanders’ assistant quarterbacks coach, helping young quarterback Jayden Daniels emerge as a strong franchise player for Washington. Late in the 2025 season, Commanders quarterbacks coach Tavita Pritchard took the Stanford head coaching job, leaving Blough to serve as the interim quarterbacks coach for the rest of the season.

While backing up Jared Goff in Detroit, Blough was often described by the coaching staff as an excellent backup and strong offensive mind.

“I love the kid, if I’m being totally honest with you,” Campbell said back in 2021. “He’s just a little football player. And when I say that, I mean that in the highest regard. Look, he’s smart. He’s extremely smart. He knows where to go with the football, I love his timing. He knows how to command the huddle, he communicates well and on top of that, he’s a hell of a dude, by the way. He just is. So, he has not disappointed. He’s doing a good job. He’s out there competing with the rest of those guys.”

As of now, this is the only known candidate for the Lions’ offensive coordinator position, but it’s still early in the process. When more candidates emerge, we’ll have a tracker so you can see all of the names in one place.

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Milwaukee, WI

Pregnant Milwaukee mom of 3-year-old dead after arson fire, police say

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Pregnant Milwaukee mom of 3-year-old dead after arson fire, police say


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A 22-year-old pregnant Milwaukee woman was found dead in a house fire that was intentionally set, leaving behind a 3-year-old daughter.

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The family of Gladys Johnson is heartbroken at their loss. Her death occurred 33 years almost to the day that her brothers died in a fire.

Gladys Johnson was discovered by her mother, Michelle Johnson, following a fire at their residence in the 2800 block of North 26th Street on Jan. 5.

The Milwaukee Police Department said a 21-year-old man has been arrested for arson. Police said the man intentionally brandished a firearm and then started a house on fire.

The man who was arrested is the father of Johnson’s daughter and unborn child, according to Josie Johnson-Smith, Gladys Johnson’s aunt.

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Police said Gladys Johnson’s cause of death is officially undetermined and under investigation, but the Milwaukee County Medical Examiner’s Office ruled the death a homicide.

“He took my niece’s life,” Johnson-Smith said. “He threatened to kill her before. That’s why she ended up back with her mom.”

The Journal Sentinel does not typically name suspects unless they’ve been formally charged with a crime.

Gladys Johnson was five months pregnant with a baby boy, according to Johnson-Smith. “She was so happy, teaching her daughter that she was going to be a big sister,” Johnson-Smith said.

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Fire-related death reopens old wounds

Gladys Johnson’s death reopens old wounds for her mother, who lost two sons in a bar fire in Milwaukee in 1992.

Milwaukee Journal reporting from the time recalls Terrance Bizzle-Johnson, 4, and Antonio Bizzle-Johnson, 2, being found dead on New Year’s Eve 1992 from smoke inhalation after a fire broke out at a family tavern on the north side of the city.

The Journal’s article details a harrowing rescue attempt by family members, including by Josie Johnson-Smith and Michelle Johnson.

Gladys Johnson was the ‘light in our family’

Gladys Johnson was named after her late grandmother.

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“She was the most loving person you ever wanted to meet,” Johnson-Smith said. “Her spirit was a light. If you were in a bad mood, she would cheer you up. She was the light in our family.

“Her daughter is 3 years old and can talk, spell, and say her ABCs. She was a good mom.

“We’re just so devastated right now. He’s seemed like a nice man. So many young women have passed away with domestic situations and it’s just overwhelming.

“The only thing I’d ask the community, to the young women out there that are going through situations similar to my niece, speak out. Don’t be ashamed. You have to tell somebody.”

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Gladys’ Johnson’s family started a GoFundMe fundraiser to help cover funeral expenses.

Where to find help for domestic violence

Victim advocates can help with safety planning. Calls to advocates are confidential and do not involve law enforcement.

  • The National Domestic Violence Hotline is 800-799-7233.
  • The National Sexual Assault Hotline is 800-656-4673.
  • End Domestic Abuse Wisconsin has a statewide directory of resources at endabusewi.org/get-help.
  • Wisconsin Coalition Against Sexual Assault has a statewide directory of resources at wcasa.org/survivors/service-providers.
  • The Sojourner Family Peace Center in Milwaukee operates a 24-hour confidential hotline at 414-933-2722.
  • The Milwaukee Women’s Center offers a 24-hour crisis line at 414-671-6140.
  • We Are Here Milwaukee provides information on culturally specific organizations at weareheremke.org.
  • Kids Matter Inc. provides free legal services and specialized assistance to individuals caring for children impacted by domestic violence and homicide. Kids Matter can be reached at 414-344-1220 and offers free online resources at kidsmatterinc.org.



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Minneapolis, MN

2,000 federal agents sent to Minneapolis area to carry out ‘largest immigration operation ever,’ ICE says

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2,000 federal agents sent to Minneapolis area to carry out ‘largest immigration operation ever,’ ICE says


WASHINGTON (AP) — The Trump administration has launched what officials describe as the largest federal immigration enforcement operation ever carried out, preparing to deploy as many as 2,000 federal agents and officers to the Minneapolis area for a sweeping crackdown tied in part to allegations of fraud involving Somali residents.

The surge dramatically expands the federal law enforcement footprint in Minnesota amid heightened political and community tensions. Immigration and Customs Enforcement Acting Director Todd Lyons, during an interview with Newsmax, called the crackdown the agency’s “largest immigration operation ever.”

READ MORE: Noem says Homeland Security is investigating fraud in Minneapolis

Neither Lyons nor Department of Homeland Security Homeland Security spokeswoman Tricia McLaughlin said how many officers were involved.

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A person briefed on the operation told The Associated Press the Department of Homeland Security plans to dispatch as many as 2,000 officers to the Minneapolis-St. Paul area. The person was not authorized to publicly discuss operational details and spoke on the condition of anonymity.

Immigrant rights groups and elected officials in the Twin Cities reported a sharp increase Tuesday in sightings of federal agents, notably around St. Paul. Numerous agents’ vehicles were reported making traffic stops, outside area businesses and apartment buildings.

Homeland Security Secretary Kristi Noem was also present and accompanied ICE officers during at least one arrest. A video posted on X showed Noem wearing a tactical vest and knit cap as agents arrested a man in St. Paul. In the video, she tells the handcuffed man: “You will be held accountable for your crimes.”

READ MORE: What to know about Trump administration freezing federal child care funds

The Department of Homeland Security said in a news release that the man was from Ecuador and was wanted in his homeland and Connecticut on charges including murder and sexual assault. It said agents arrested 150 people Monday in enforcement actions in Minneapolis.

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Minnesota governor blasts surge

Minnesota Gov. Tim Walz, a Democrat, criticized the federal enforcement surge as “a war that’s being waged against Minnesota.”

“You’re seeing that we have a ridiculous surge of apparently 2,000 people not coordinating with us, that are for a show of cameras,” Walz told reporters in Minneapolis on Tuesday, a day after announcing he was ending his campaign for a third term.

WATCH: Fraud scandals and Trump’s rhetoric escalate fears in Minnesota’s Somali community

Many residents were already on edge. The Trump administration has singled out the area’s Somali community, the largest in the U.S. Last month, Minneapolis Police Chief Brian O’Hara criticized federal agents for using “questionable methods” following a confrontation between agents and protesters.

Molly Coleman, a St. Paul City Council member whose district includes a manufacturing plant where agents arrested more than a dozen people in November, said Tuesday was “unlike any other day we’ve experienced.”

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“It’s incredibly distressing,” Coleman said. “What we know happens when ICE comes into a city, it’s an enforcement in which every single person is on guard and afraid.”

Julia Decker, policy director at the Immigrant Law Center of Minnesota, said there had been an increase in sightings of federal agents and enforcement vehicles in locations like parking lots.

“We can definitely a feel a heavier presence,” said Dieu Do, an organizer with the Minnesota Immigrant Rights Action Committee, which dispatches response teams to reports of agents.

Surge includes investigators focused on fraud allegations

Roughly three-quarters of the enforcement personnel are expected to come from ICE’s Enforcement and Removal Operations, which carries out immigration arrests and deportations, said the person with knowledge of the operation. The force also includes agents from Homeland Security Investigations, ICE’s investigative arm, which typically focuses on fraud and cross-border criminal networks.

HSI agents were going door-to-door in the Twin Cities area investigating allegations of fraud, human smuggling and unlawful employment practices, Lyons said.

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The HSI agents are largely expected to concentrate on identifying suspected fraud, while deportation officers will conduct arrests of immigrants accused of violating immigration law, according to the person briefed on the operation. Specialized tactical units are also expected to be involved.

The operation also includes personnel from U.S. Customs and Border Protection, including Cmdr. Gregory Bovino, the person familiar with the deployment said. Bovino’s tactics during previous federal operations in other cities have drawn scrutiny from local officials and civil rights advocates.

Hilton drops Minnesota hotel that canceled agents’ reservations

Hilton said in a statement Tuesday that it was removing a Minnesota hotel from its systems for “not meeting our standards and values” when it denied service to federal agents.

The Hampton Inn Lakeville hotel, about 20 miles (32 kilometers) outside Minneapolis, apologized Monday for canceling the reservations of federal agents, saying it would work to accommodate them. The hotel, like the majority of Hampton Inns, is owned and operated by a franchisee.

The Hampton Inn Lakeville did not respond to requests for comment.

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Federal authorities began increasing immigration arrests in the Minneapolis area late last year. Noem and FBI Director Kash Patel announced last week that federal agencies were intensifying operations in Minnesota, with an emphasis on fraud investigations.

President Donald Trump has repeatedly linked his administration’s immigration crackdown in Minnesota to fraud cases involving federal nutrition and pandemic aid programs, many of which have involved defendants with roots in Somalia.

The person with information about the current operation cautioned that its scope and duration could shift in the coming days as it develops.

Balsamo reported from New York. AP journalists Steve Karnowski in Minneapolis, Sophia Tareen in Chicago and Sarah Raza in Sioux Falls, South Dakota, and Russ Bynum in Savannah, Georgia, contributed to this story.

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