Lifestyle
They’re fronting, they’re flexing, they’re bonding. Celebrating an immigrant family photo tradition
Artist and founder of Tlaloc Studios Ozzie Juarez, and film director-model-multidisciplinary artist Pablo Simental.
The photos are warm and grainy, some of them taken at an angle. They show four young men smiling — no, beaming. It’s 1991: The jackets are puffy, the shoes are high-top, and the hair is specific. In the photo, the men are somewhere in Beverly Hills, where, whether they realized it or not, they were manifesting a new future. Standing in front of the large glass windows of a luxury car showroom at night, butterfly doors opening up like angel wings in the background, the men in the photos feel like they’re on the precipice of something special. They’re fronting, they’re flexing, they’re bonding.
The people in the images are the elders of Image’s fashion director at large, Keyla Marquez, captured at time when they’d recently immigrated to L.A. from El Salvador. This was their ritual: After endless days working at restaurants, Marquez’s uncles, father and family friend would book it to Beverly Hills, where they’d post up in front of fancy car dealerships that sold Ferraris, Porsches and Rolls-Royces, and have photo shoots. In the moment, it was something to do, a reason to get out of the two-bedroom apartment they shared with three families, a way to take up space in this new city. It’s a photographic tradition that was familiar to photographer Thalía Gochez, whose own father came to the U.S. from El Salvador as a young teenager and also used to take pictures of himself in front of classic cars around L.A., inscribed with love notes to her mother on the back. For both sets of families, these photos were hard proof: that they were here, that they had made it.
Keyla Marquez’s uncles, father and family friend in 1991.
(Courtesy of Keyla Marquez)
This editorial is Marquez and Gochez’s re-creation of these relics left behind by the men in their family. It was brought to life with two of Marquez’s closest friends as models, whom she describes as her “babies”: artist and founder of Tlaloc Studios Ozzie Juarez, and film director-model-multidisciplinary artist Pablo Simental. The energy at the photo shoot was nothing short of familial, with Marquez, Gochez, Juarez and Simental all understanding the vision through a sort of shorthand. With the project, Marquez and Gochez honor this ritual as an art form, and cement it as a Latino immigrant tradition.
Keyla Marquez: My mom has photos laying everywhere. I opened a shoebox and on the top was [a] photo of my uncle. I was like, “¿Mami, qué es esto?” She was like, “Your dad and your uncles — because they used to all work at restaurants — after they would get done with work, on the weekends, they would go and cruise Beverly Hills and take photos in front of cars.” They would send those photos back to El Salvador and be like, “Look, this is what life in America is.” I [thought] it would be cool to do something inspired by this.
For this story, I really wanted to work with Thalía. … So much of her work is Latino, brown stories. I reached out to her and gave her the whole spiel via DM. I sent her a photo of my uncle. And then [Thalía] responded, and [was] like, “Yo, my dad used to do the exact same thing.” And then she shared a photo of her dad and was like, “My dad used to take photos in front of cars, and none of them were his and he would write things in the back of the photos, too.” Our families are so cute. Here we are, just fronting. It was meant to be.
Pablo (left) wears Louis Vuitton top, jacket, pants, Jacques Marie Mage sunglasses, Toga shoes. Ozzie (right) wears Louis Vuitton, personal jewelry, Locs sunglasses.
Thalía Gochez: I’ve always been a fan of Keyla’s work. And we both followed each other for a minute. When she DMd me, I was like, “Let me open this right away.” I was super excited when I heard the actual concept. A big part of my artistic practice is honoring lineage and honoring story through style. It’s always been important for me to go beyond fashion to create a story and highlight identity. This [project] is so aligned with what I always want to do and what I already do. Also a big inspiration for me not only is my culture and heritage, but my childhood and my upbringing. I’m constantly looking through archives, through family photographs.
My dad passed away when I was 15. He was a huge car guy. That’s how he put food on the table. He would sell really rare Porsche parts — we always had classic cars in the driveway. He was a one-man show. But before I was born, he would take a lot of photographs in front of cool cars, and it’s exactly what Keyla said, he would write things to my family back in El Salvador. It wouldn’t just be in front of cars, it would be in front of restaurants, fountains, this idea of luxury. This is such a rare shared experience. It’s a true sense of community — that word is hyperpopularized, but this right here, what we’re doing, is community-building. That’s what’s so important about art and what photography can actually do.
Thalía Gochez’s father in Los Angeles. (Courtesy of Thalía Gochez)
KM: I think it’s a ritual that a lot of immigrant families partake in. Even when we were shooting [this editorial], a lot of tourists were literally posing to take photos in front of the Louis Vuitton store. It’s still happening, it’s just a little more polished now. For my family, [it was] putting on their Sunday’s best and just going and taking photos in front of places selling the American dream. It’s their definition of luxury. Especially Beverly Hills — in El Salvador, you think it’s so elegant and so unattainable, that’s where all the rich people live. Then you go, and it’s not what you think it is, but you still want to sell this image and this idea, and it’s like, “What are the places that we can go and take photos of?” The stores and the car dealerships. I think it’s letting people know that “look, we crossed the border, and it was all worth it, because here’s this photo.”
TG: For my father, when I look at those photographs, there’s a spiritual aspect to it. He was kind of manifesting this life. He was like, “Oh, hey, look at this car. I don’t have it yet, but stay tuned.” And a lot of the cars he did [end up having]. It’s a very hard thing to leave your home country, come into a new space, and have this access to luxury. A lot of it, too, is empowering. Like, “Look, I came all the way over here. I’m in front of this amazing building, in front of this car, and I feel empowered, I feel this is mine in some way.” Even growing up, I remember going on car rides with my dad and my family through nice neighborhoods and looking at all the houses, even in Beverly Hills. Maybe he didn’t have that access to do that in his home country. But here, it’s within reach. It feels like a part of his story.
KM: I wonder what conversations they had hanging out there taking photos. Like, who brought the camera?! Who was just like, “Nos vamos ir a tomar fotos”? You see a softness in those photos that you usually don’t see in Latino men.
TG: It’s incredibly vulnerable too because, yeah, they’re manifesting, but it’s technically not theirs.
KM: My family worked a lot when they first moved here, day and night at Chinese food restaurants. They lived in a two-bedroom apartment — it was three families. At night, it was like, “Let’s go out and drive around and have a moment outside from our apartment where we don’t even have space.” They had to go out to have a moment to bond with the other men in the family. It was mostly just not having resources and using the sidewalk as a resource to hang out.
Pablo wears Balmain top, jacket, pants, Jacques Marie Mage sunglasses, Toga shoes.
Ozzie wears Gucci, personal jewelry, Tecova boots.
TG: There was definitely a lack of space to explore your imagination, so they created their own little spaces. Backtrack to when [my dad] was in his 20s, he was a huge storyteller. When he was trying to pick up my mom, he would take pictures of himself and write novels about it and send it to her. When I look back at his life, and how he moved, he was very much an artist. He would take the most beautiful portraits of my mother. I also wanted to ask who took these photos of him. Would he do a timer? He was a very solo man, so I need to know more. Maybe one day I’ll have that privilege of learning that.
KM: I come from a very religious family, where people just pray for you nonstop. [Seeing these photos], it was like our prayers had been answered. Crossing a border was really hard back then, and everyone in my family did it. [It was like] all those extreme, super dangerous things were not in vain. Every time [family members from El Salvador] come here, they’re like, “Take us to all the places that you sent us photos of.” [We take] the family to the Hollywood sign, [to] Rodeo. When I first started making good money, I took my mom to the Gucci store to buy some shoes. That’s a big deal for immigrant families. Never in a million years did my mom think she would be buying something from a store on Rodeo.
TG: I feel like we’re not normally allotted that opportunity. I think [my family’s perspective] was that they thought he was just rich.
KM: They all think we’re rich. Like, “They’re millionaires in America.”
TG: Obviously, [my dad] wasn’t [rich] in our perspective, but he was earning and had access to even just clothes, food, resources that they didn’t have access to. So in their eyes, he was this success.
KM: It’s important to let the world know how much value there is in these stories. When you bring in some of these brands that are not accessible to the world — some of the looks that I got are probably not even going to get made to be sold in stores, there’s so much exclusivity in that world — for me, it’s like bridging that gap. I can bring in that world because of the agency that I have in this world. And I can bring in my community and my friends, and bring in this memory from my family. Bringing all these things together and retelling this story, that’s such a superpower. I can’t wait to see how many people are going to be like, “My family used to do that, too.” I was in the car coming home [from the shoot] and I was just crying because I’m so grateful and blessed that I get to do this. An immense feeling of gratitude and love that I get to tell these stories.
TG: For me, it was important to honor my father. Honor what he used to do. A lot of the blessings I have today in my life are because of him, because he did dream, because he did create those spaces for himself. I am reaping the benefits from his labor, from his resilience, from his tenacity, from his ambition. He came to America at 14 years old with $10 in his pocket. And now, I’m able to support myself fully financially from my art and that’s such a privilege. I wouldn’t have been able to do that if he didn’t didn’t lay down the foundation. So a big part of this project for me was just to honor him and the rituals he used to do.
KM: That’s the goal with everything that I do: the ripple effect it causes. What is it going to inspire a younger me to do? I wish I had seen someone like me growing up.
Production Mere Studios
Models Ozzie Juarez, Pablo Simental
Grooming Carla Perez
Styling Assistant Deirdre Marcial
Pinstripe Art Diana Ramirez
Lifestyle
If you loved ‘Sinners,’ here’s what to watch next
Michael B. Jordan plays twin brothers Smoke and Stack in Sinners.
Warner Bros. Pictures
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Warner Bros. Pictures
Ryan Coogler’s supernatural horror stars Michael B. Jordan playing twin brothers who open a 1930s juke joint in Mississippi. Opening night does not go as planned when vampires appear outside. “In a straightforward metaphor for all the ways Black culture has been co-opted by whiteness, the raucous pleasures and sonic beauty of the juke joint attract the interest of a trio of demons … they wish to literally leech off of the talents and energy of Black folks,” writes critic Aisha Harris. The film made history with a record 16 Academy Award nominations.


We asked our NPR audience: What movie would you recommend to someone who loved Sinners? Here’s what you told us:
Near Dark (1987)
Directed by Kathryn Bigelow; starring Adrian Pasdar, Jenny Wright, Lance Henriksen
If you want another cool vampire movie with Western kind of vibes, check out Kathryn Bigelow’s Near Dark — super underseen and kind of hard to find, but really gritty and sexy and another very different take on what you might think is a genre that had been wrung dry. – Maggie Grossman, Chicago, Ill.
30 Days of Night (2007)
Directed by David Slade; starring Josh Hartnett, Melissa George, Danny Huston
It follows a group of people in a small Alaskan town as they struggle to survive an invasion of vampires who have taken advantage of the month-long absence of the sun. Both this and Sinners revolve around a vampire takeover and the people’s fight to outlast the “night.” – Nathan Strzelewicz, DeWitt, Mich.
The Wailing (2016)
Directed by Na Hong-jin; starring Kwak Do-won, Hwang Jung-min, Chun Woo-hee, Jun Kunimura
In this South Korean supernatural horror film, a mysterious illness causes people in a quiet rural village to become violent and murderous. A local police officer investigates while trying to save his daughter, who begins showing the same disturbing symptoms. The film blends folk horror, religion, and psychological dread, exploring themes of faith, evil, and moral weakness. Like Sinners, it centers on a supernatural force corrupting a close-knit community, builds slow-burning tension, and examines spiritual conflict and human frailty. – Amy Merke, Bronx, N.Y.
Fréwaka (2024)
Directed by Aislinn Clarke; starring Bríd Ní Neachtain, Clare Monnelly, Aleksandra Bystrzhitskaya
In this Irish folk horror film, a home care worker, Shoo, is assigned to stay with an elderly woman who’s convinced she’s under siege by malevolent fairies. Like Sinners, Fréwaka blends folk traditions and social commentary with horror. The social failures Shoo copes with (untreated mental health issues, religious abuse) are just as frightening as the supernatural forces. – Kerrin Smith, Baltimore, Md.
And a bonus pick from our critic:
Ma Rainey’s Black Bottom (2020)
Directed by George C. Wolfe; starring Viola Davis, Chadwick Boseman, Glynn Turman
This is an adaptation of August Wilson’s play about a legendary blues singer (Viola Davis) muscling through a recording session with white producers who want to control her music. Chadwick Boseman’s blistering in his final role. – Bob Mondello, NPR movie critic
Carly Rubin and Ivy Buck contributed to this project. It was edited by Clare Lombardo.
Lifestyle
Solar energy for renters has taken off in 10 states. Not in California
The tiny town of West Goshen, Calif., was exactly the kind of place that community solar was designed for.
Near Visalia, most of its 500 residents live in mobile homes, where companies won’t install rooftop panels without a solid foundation. And until recently, they used propane for heating and cooking, with price fluctuations in the winter posing hardships for low-income families.
Community solar, in which residents get a discount on their bills for subscribing as a group to small solar arrays nearby, was designed to help low-income residents, apartment dwellers, renters and others who can’t put panels on their own roofs.
Over the last 11 years, New York, Maine, Minnesota, Massachusetts and other states have built thriving community solar programs. But California has built, at most, only 34 projects since 2015, and experts say that’s a generous accounting.
“We’ve had community solar for a dozen years, and it simply has not produced anything of scale and anything of note,” said Derek Chernow, director of Californians for Local, Affordable Solar and Storage, a developer trade group that’s pushing to get a more robust program off the ground. “Projects don’t pencil out.”
The West Goshen residents were among the lucky few, becoming part of a community solar project in 2024.
“It has kind of allowed us to kind of breathe a little bit,” said resident and community organizer Melinda Metheney. Her bill has dropped by about $300 in the summer months, thanks to the 20% community solar discount, stacked with other low-income discounts and clean energy incentives, she said.
West Goshen’s panels sit about 10 miles out of town, in a field surrounded by farms. Energy and climate experts agree California must add much more clean energy to its grid, some 6 gigawatts by 2032, the California Public Utilities Commission said in a new plan last week.
Assemblymember Christopher M. Ward (D-San Diego), who in 2022 authored a bill to create a more effective community solar program, said the state needs to double its annual solar installation rate to reach that goal and is not on track to do that using only large utility-scale solar farms and individual rooftop arrays.
“We need mid-scale community solar,” he said.
Energy and climate experts agree California must add much more clean energy to its grid, some 6 gigawatts by 2032, the California Public Utilities Commission said in a new plan last week. Above, solar panels at Extra Space Storage in Pico Rivera.
(Kayla Bartkowski / Los Angeles Times)
He and a coalition of environmental groups, solar developers and the Utility Reform Network, a ratepayer advocacy group, worked to put his 2022 law into effect. They coalesced around requiring utilities to pay community solar developers and customers for the electricity they feed to the grid using the same formula they use for people who install rooftop solar.
But in May 2024, the California Public Utilities Commission decided to go with a late-in-the-game proposal backed by the state’s investor-owned utilities to pay community solar at a lower rate.
The agency, along with its public advocate’s office, argued that crediting solar developers at the higher rate would raise bills for customers who don’t have solar, who would still have to shoulder the cost of grid maintenance. It’s similar to the argument they’ve made to cut incentives for rooftop solar.
The new program relied on federal money, including the Biden administration’s Solar for All, to sweeten the deal for developers. But the utilities commission spent very little of the $250 million available under that grant before the Trump administration tried to claw it back last summer, and now it is held up in litigation.
At a legislative oversight hearing last week, Kerry Fleisher, the commission’s director of distributed energy resources, blamed the loss for the new program’s failure to launch.
“There’s been a tremendous amount of uncertainty in terms of the Solar for All funding that was intended to supplement this program,” Fleisher said. “That’s part of the reason why this has taken longer than normal.” She said the commission still plans to release a program in the next several months.
Ward, the San Diego lawmaker who wrote the community solar bill, called the program “fatally flawed” in an interview.
He’s now considering a bill to bring the community solar program more in line with what he initially envisioned — higher incentives, requirements for battery storage, and compliance with state law that mandates new houses be built with solar.
A study last year funded by a solar trade group found that could save California’s electric system $6.5 billion over 20 years. But Ward’s effort to revive his program last year failed to pass the Assembly appropriations committee.
“All the other states in our country that have adopted similar community solar program models, they are working,” said Ward, adding that 22 states have programs comparable to the one solar advocates want in California. “The writing on the wall suggests that, exactly as we feared years ago, this was not the way to go.”
California Public Utilities Commission spokesperson Terrie Prosper called California “a leader in cost-effective, least-cost solar deployment overall compared to any other state,” in an emailed statement.
Under the commission’s definition, the state has brought on 34 projects, representing 235 megawatts of community solar. But studies from groups such as the Institute for Local Self-Reliance and Wood Mackenzie use different definitions for community solar, and they show California far behind at least 10 other states.
Meanwhile, advocates and developers involved in successful community solar projects in California say they were difficult to get off the ground.
Homes in the Avocado Heights area of Los Angeles County are part of a community solar project.
(Kayla Bartkowski / Los Angeles Times)
One that came online in May in the unincorporated communities of Bassett and Avocado Heights in the San Gabriel Valley provides solar electricity to about 400 low-income residents. They get 20% discounts on their electric bills for subscribing to panels installed on two Extra Space Storage building rooftops in Pico Rivera.
Organizers said it took nearly five years to find the right location and comply with utility requirements. They also got a grant in addition to funding provided by the state utilities commission’s solar program.
It “would not have happened if it hadn’t been for the grant,” said Genaro Bugarin, a director at the Energy Coalition nonprofit that proposed and coordinated the project.
Brandon Smithwood, vice president of policy at Dimension Energy, the developer for the project in West Goshen, said he still hopes to see a community solar program in California that compensates projects for the way they help out the grid.
“We’ve seen it can work, and we know what we have won’t work,” Smithwood said at the hearing.
Lifestyle
Mundane, magic, maybe both — a new book explores ‘The Writer’s Room’
There’s a three-story house in Baltimore that looks a bit imposing. You walk up the stone steps before even getting up to the porch, and then you enter the door and you’re greeted with a glass case of literary awards. It’s The Clifton House, formerly home of Lucille Clifton.
The National Book Award-winning poet lived there with her husband, Fred, starting in 1967 until the bank foreclosed on the house in 1980. Clifton’s daughter, Sidney Clifton, has since revived the house and turned it into a cultural hub, hosting artists, readings, workshops and more. But even during a February visit, in the mid-afternoon with no organized events on, the house feels full.
The corner of Lucille Clifton’s bedroom, where she would wake up and write in the mornings
Andrew Limbong/NPR
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Andrew Limbong/NPR
“There’s a presence here,” Clifton House Executive Director Joël Díaz told me. “There’s a presence here that sits at attention.”
Sometimes, rooms where famous writers worked can be places of ineffable magic. Other times, they can just be rooms.
Princeton University Press
Katie da Cunha Lewin is the author of the new book, The Writer’s Room: The Hidden Worlds That Shape the Books We Love, which explores the appeal of these rooms. Lewin is a big Virginia Woolf fan, and the very first place Lewin visited working on the book was Monk’s House — Woolf’s summer home in Sussex, England. On the way there, there were dreams of seeing Woolf’s desk, of retracing Woolf’s steps and imagining what her creative process would feel like. It turned out to be a bit of a disappointment for Lewin — everything interesting was behind glass, she said. Still, in the book Lewin writes about how she took a picture of the room and saved it on her phone, going back to check it and re-check it, “in the hope it would allow me some of its magic.”
Let’s be real, writing is a little boring. Unlike a band on fire in the recording studio, or a painter possessed in their studio, the visual image of a writer sitting at a desk click-clacking away at a keyboard or scribbling on a piece of paper isn’t particularly exciting. And yet, the myth of the writer’s room continues to enrapture us. You can head to Massachusetts to see where Louisa May Alcott wrote Little Women. Or go down to Florida to visit the home of Zora Neale Hurston. Or book a stay at the Scott & Zelda Fitzgerald Museum in Alabama, where the famous couple lived for a time. But what, exactly, is the draw?

Lewin said in an interview that whenever she was at a book event or an author reading, an audience question about the writer’s writing space came up. And yes, some of this is basic fan-driven curiosity. But also “it started to occur to me that it was a central mystery about writing, as if writing is a magic thing that just happens rather than actually labor,” she said.
In a lot of ways, the book is a debunking of the myths we’re presented about writers in their rooms. She writes about the types of writers who couldn’t lock themselves in an office for hours on end, and instead had to find moments in-between to work on their art. She covers the writers who make a big show of their rooms, as a way to seem more writerly. She writes about writers who have had their homes and rooms preserved, versus the ones whose rooms have been lost to time and new real estate developments. The central argument of the book is that there is no magic formula to writing — that there is no daily to-do list to follow, no just-right office chair to buy in order to become a writer. You just have to write.
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