Lifestyle
The antithesis of the Olympics: Using AI to write a fan letter
In a Google ad during the Olympics, a dad uses AI tool Gemini to write a letter from his daughter to star hurdler Sydney McLaughlin-Levrone.
Screenshot by NPR/YouTube
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Screenshot by NPR/YouTube
On Fresh Air in 1986, Maurice Sendak told Terry Gross a story about a little boy who sent him a card and a drawing. Sendak wrote back, including a drawing of his own. Later, the boy’s mother wrote Sendak again, explaining that her son loved the response so much that he ate it. To Sendak, this was the ultimate compliment. “He saw it, he loved it, he ate it,” he chuckled.
Their correspondence stands in contrast to another fan letter many Olympics fans have seen in recent days. During the games, a number of AI ads have been in rotation, but none has raised as many eyebrows as one for Gemini, Google’s AI assistant. In the commercial, a father’s voiceover explains that his daughter, like him, is a runner. And she’s a huge fan of Olympic hurdler Sydney McLaughlin-Levrone. He says he’s “pretty good with words,” but he wants her fan letter to Sydney to be “just right.”
Does he help her? Does he encourage her? Does she enter into the process at all? No. He just asks Gemini to write the letter. The prompt: “Help my daughter write a letter telling Sydney how inspiring she is. And be sure to mention that my daughter plans on breaking her world record. She says sorry, not sorry.”
Where to begin. Where! To! Begin!
Let us address quality first
I do not like generative AI, but for the sake of research, I fed this prompt – this very prompt! – into Gemini. I am not going to post the result here in full, but I can assure you that if you ranked all the middle managers of your bank from most to least inspiring, went to the one at the bottom, and asked them to write a draft of this letter for you, this is what you would get. The result is obligatory, desultory, boring and obviously machine-made. It contains sentences like, “You’ve shown the world that with determination, anything is achievable,” a toothless flop of a sentence that is, for the record, false.
The only – the only! – spark of personality comes in the machine’s dutiful inclusion of “sorry not sorry,” which Ad Dad put in the prompt. That is not artificial intelligence, it is a program taking the one piece of yourself that you included and spitting it back out, unchanged.
YouTube
The problem with an AI approach to admiration
Generative AI advocates have sometimes claimed an interest in helping people with disabilities or people with limited English. Their internal business plans may reveal what role those considerations actually play in their planning, and AI could indeed have some of those applications. The bigger issue is that in many cases, including this one, the marketing of generative AI is a broadside against singularity in favor of digestibility, against creativity in favor of drudgery. It’s perfect for anyone who watched the video for Pink Floyd’s “The Wall” and rooted for the meat grinder.
What Google is selling in this ad is not an assistive device; it is the promised replacement of your flawed humanity with the immaculate verbiage of Google. Immaculate verbiage like, “Watching you compete is like witnessing magic unfold.” So if you like your letters awkwardly structured and with all the emotion of a birthday card from your eye doctor, Gemini can help.
What a fan letter could be
Ad Dad is going about this all wrong. He says Gemini can get the letter “just right.” But there is no need for a fan letter to be “just right.” There is perhaps no truer example on Earth of “it’s the thought that counts” than a letter to someone you admire, telling them how much their work or their example means to you. Ad Dad’s daughter could have done anything from writing a short note in her own words to drawing a picture, and it would have been fine.
If you do want to help your kid write a fan letter as an exercise, don’t give her a tool designed to extrude the average of all the other letters that have come before it. Sit down with her and help her be specific. When did you first see Sydney compete? What does it look like to you when she goes over a hurdle? How do you feel when you see her perform? Do you like her stance? The way she hits a finish line? Her smile when she wins? What do you love about running? And sure, go over spelling with her if you want, too, or help her with her grammar. It’s a perfect opportunity.
A fan letter is not the beginning of a transaction, or even necessarily an exchange (though it can be that). It is an offering, a gift given in appreciation. Its purpose is not to impress, but to express. That it contains your wild and beautiful self – however imperfect, misspelled, and simple as it may be — is what makes it valuable.
A kid doesn’t need a comms strategy or a marketing department. There is all kinds of time for her to learn how to write a proper business letter, or a complaint letter, or a letter to Congress, or a legal brief or business plan. A kid needs to develop confidence that her voice is valuable and should be used. And over time, of course her writing can improve — but only if she’s given a chance to build skills. If you tell her to hit up Gemini when she wants to produce a letter, how will she ever live without it? Choosing a message of “don’t practice, just hit this button” is strange anywhere, but it feels downright perverse during the Olympics.
All an admirer needs to be is her best self. And who knows? If she genuinely makes a gesture on paper from the bottom of her heart, somebody might become overwhelmed and eat it. It’s been known to happen.
Sunday Puzzle
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On-air challenge
Every answer is a familiar three-word phrase, in which the first and last words are the same, and the middle word is “to.”
Ex. Like a lease that has no expiration date –> MONTH TO MONTH
1. Consecutive, as wins
2. Like carpet that fully covers a room
3. Clear across the United States
4. [Fill in the blank:] ___ resuscitation
5. Deeply personal, as a conversation between two people
6. Like heavy traffic
7. How a traveling salesman may go around a neighborhood
8. The time 9:50
9. Like two people directly in front of each other
10. When making a comparison, things you should compare because they’re alike
11. Kind of defense in basketball
12. [Double:] Line from a burial service suggesting the transience of physical life
Last week’s challenge
Last week’s challenge comes from James Ellison, of Jefferson City, Mo. Think of a popular movie of the past decade. Change the last letter in its title. The result will suggest a lawsuit between two politicians of the late 20th century — one Republican and one Democrat. What’s the movie and who are the people?
Answer: “Ford v Ferrari” –> (Gerald) Ford vs. (Geraldine) Ferraro
This week’s challenge
This week’s challenge comes from Gordon Legge, of South Minneapolis, Minn. Name an animal whose first five letters in order spell a religious figure. And if you change the animal’s next-to-last letter, its last five letters in order will spell another religious figure. What animal is this?
If you know the answer to the challenge, submit it here by Thursday, April 30 at 3 p.m. ET. Listeners whose answers are selected win a chance to play the on-air puzzle. Important: include a phone number where we can reach you.
I stir in the dark. So do the others. There are around 30 of us, maybe more — all experiencing the soundscape of the quartz bowls; a tech-free hour designed for us to commune with memory, creativity and emotion. A chime brings the sound bath to its formal end, signaling us to reacquaint ourselves with the physical present, to officially “wake up.” Slipping out of blankets and off of tall, puffy mattresses, we give thanks, take a crystal, a mantra card … and leave the giant mattress warehouse for the bright lights of Glendale Boulevard.
While not affiliated with any specific modality, the sound bath inside the Atwater Village branch of Mattress Central has a cult-like following. The brainchild of practitioner Alice Moon, the event (which often sells out) is one of many nontraditional wellness offerings from her company Moon Soul Sound Baths. At the monthly event, her patrons gather at the store, select a mattress (alone or with a friend), get cozy and swap the static of the world for the soothing harmonics of Moon’s quartz bowls.
As you might imagine, Moon is fairly nontraditional herself. She grew up in New Orleans and after Hurricane Katrina she felt compelled to make a change. She came to L.A. for a long vacation and ended up staying.
“I just wanted to take a month-long trip,” Moon said. “But when I got here I was like, this is the missing puzzle piece that my life needed.”
In Los Angeles, Moon embraced cannabis culture. She became a self-taught cannabis industry PR professional and even created a tech start-up for locating edibles based on dietary needs (a kind of Yelp for cannabis, she explained). But after being diagnosed with cannabinoid hyperemesis syndrome, a condition in which long-term cannabis users can suffer from symptoms like severe nausea, she again felt a need for change.
Alice Moon plays an ocean drum while walking around participants; her sessions are 50 minutes long.
(Kayla Bartkowski / Los Angeles Times)
“That kind of flipped my world upside down,” Moon said. “I went on this journey of trying to find things that brought me joy, the same way that cannabis did.”
Sound baths were the answer, helping Moon feel calm, positive and connected to herself. After years of practicing, Moon felt inspired to share her love of sound baths with others. “One day I woke up and I said, you know what? I feel like it is my time to bring that type of peace to other people.”
With her social media savvy and PR sensibilities at play, Moon wanted to create an experience that would be extra comfortable … and, of course, memorable. Inspired by other wellness practitioners, Moon reached out to Mattress Central to create her own version of the trend. A couple million views on Threads and hundreds of fans later, her baths book well in advance and to rave reviews. While Moon’s frequently sold-out mattress store offering has clearly made a splash on the L.A. wellness scene — it’s not the only one.
Heather Fink, left, and Nubia Jimenez, right, recline and wear sleep masks during a relaxing sound bath.
(Kayla Bartkowski / Los Angeles Times)
In West Hollywood, Barry Raccio is also host to a highly coveted mattress store sound bath. With a background in Kundalini yoga, breath work, meditation and sound healing, Raccio is a 20-year veteran of the wellness space. In Hästens mattress showroom on Beverly Boulevard, he hosts a small but sought-after sound bath happening called the “Deep Reset Luxury Sound Bath Experience.”
At the event, Raccio — who’s facilitated baths for companies including Chanel, BMW and the Parker Hotel — pours tea, plays instruments (including the traditional quartz bowls) and holds court among ultra-premium Hästens beds, including the $720,000 Grand Vividus mattress, called “the most expensive mattress in the world.”
On these ultra-luxury mattresses, a small group of 10, maybe 12 people experience the crystal bowls and “heal their nervous systems” much deeper than a normal bath — one profound, restful hour away from the chaos of the modern world. It’s a more intimate, more opulent version of Moon’s baths, but with a similar healing effect (and yes — you can book the Grand Vividus for the occasion).
Alice Moon performs with crystal singing bowls.
(Kayla Bartkowski / Los Angeles Times)
“Rest is a luxury,” Raccio says. “Because [the mattresses] are so comfortable, they conform to bodies without needing anything under your knees or even a pillow. You’re just so supported that the nervous system drops in much quicker and the relaxation process is even more profound. The effects of the sound healing even go deeper.”
In their own ways, Raccio and Moon’s mattress store sound baths are tapping into a collective need for rest, but beyond that — a gentle pause from technology for one’s own well-being. The chakra-balancing work of a sound bath coupled with the uniquely relaxing context of a mattress store gets guests there and beyond (deep sleep and snoring are commonplace at these events).
“At the mattress store, it’s like, you can really, really relax. And I just want people to feel comfortable and safe and, you know, just a moment for them,” Moon said. “That’s what it really is. It’s a moment for everyone to just, like, be there for themselves.”
In 1995, when Madonna held herself a lavish 37th birthday party, she chose a suitably trendy location: the Delano, the Art Deco Miami Beach hotel that the impresario Ian Schrager had transformed into a magnet for the glamorati and guests that aspired to be like them.
With its tastemaker clientele and discreet yet indulgent atmosphere, the hotel felt like a mix of a St. Tropez resort crossed with a fashion week after party.
“There were the cool rock star people, there were the Hollywood billionaire types, the downtown fashion New York people, people swimming naked in the pool at 1 a.m.,” said David Barton, the popular trainer whose gym had a branch in the hotel for several years. “You were just in this other world.”
A couple of decades before celebrities’ every move was documented on social media, the Delano was a safe space for revelry without consequences, perhaps with some selfie-free relaxation thrown in. The ambience stretched throughout the property, which included poolside bungalows and Blue Door restaurant, of which Madonna was an owner.
“It was really the Miami equivalent of Studio 54,” said Paul Wilmot, a former fashion publicist and Delano regular in its mid-90s heyday.
Next month, after closing in 2020, cycling through several ownership changes and undergoing a redesign that cost about $100 million, the hotel, in its latest incarnation, Delano Miami Beach, is scheduled to reopen. The reconstituted version is decidedly different than Schrager’s, focusing on pranayama breathing instead of partying and matcha lattes over martinis, with a bit of the atmosphere you might expect at a Soho House thrown in.
The aim, said Ben Pundole, the chief brand officer for Delano Hotels, is “to capture the current zeitgeist of wellness and experience and community.”
These days, getting the in crowd to South Beach may be a challenge. In the past decade or so, other neighborhoods — the Miami Design District, Downtown Miami, Little River, Coconut Grove and Wynwood — have stolen its alluring thunder.
“It’s been a nonfactor for so many years,” Ingrid Casares, a Miami native and an owner of Liquid, the defunct nightclub that opened in South Beach the same week as Schrager’s iteration of the Delano, said of the neighborhood.
“Back in the 1990s, it was like a small village, like Ibiza almost,” she said. “It was a very quaint town where we all knew each other.”
Pundole added that, with the new Delano, “we really have a responsibility to bring some of that back.”
Today’s Delano includes 171 guest rooms, with rates starting at $395. The décor is still imbued with some of the grandeur that guests of a certain age will remember, like extra-high ceilings and grand columns on the ground floor. The new design is sleeker and less imposing, without most of the quirky details — a giant outdoor chess set, diaphanous curtains wafting inside the lobby — dreamed up by the architect and interior designer Philippe Starck.
Where a giant Starck-designed white chair once sat, there’s now a cafe to grab a decaf oat cappuccino; at the renovated Rose Bar, the menu includes mocktails built on ginger ale or soda water alongside Negronis and old-fashioneds. In the basement spa, guests can order CBD shots or mushroom “coffee” and sit in a 22-seat communal sauna designed for what Pundole called “social wellness.”
Miami Beach itself is aiming to rebrand itself around wellness, too. In February, the city introduced its spring break campaign, this year called “Break a Sweat.” On its website, an image of a yoga class on the beach with participants in the downward dog position is captioned “Bottoms Up.” Under a photo of a muscle-clad man inverted over a workout bar, the caption reads, “This is our kind of hang over.”
“That’s an evolution also of what’s happening in our society,” said Steven Meiner, the mayor of Miami Beach. “Drinking is down, especially in the younger generation, and that is being felt and impacted in Miami Beach, as well.”
Miami Beach — a different city than Miami, strictly speaking — is seemingly trying to shift away from its image as a hotbed of partying, especially during spring break. Beyond late-night cacophony, the revelry on South Beach streets like Ocean Drive had a reputation for being potentially dangerous. Sometimes, it lived up to that image: In March 2023, shootings caused two deaths.
“We saw a level of chaos and, unfortunately, violence in the past that we’ve cleaned up the last couple years,” Meiner said. Through measures like increased police visibility, Miami Beach reduced its crime rate by about 20 percent last year compared with 2024.
“South Beach is maturing,” said Lara Koslow, a Miami-based managing director and senior partner at Boston Consulting Group, a global management firm. “It’s moving from a party-first identity toward a more curated, luxury-lifestyle positioning.”
As for its history of debauchery, she said, “that’s both an opportunity and a challenge.”
Perhaps with that in mind, some hotels close to the Delano that were once its chic competitors — the Raleigh, the Sagamore and the Shore Club — are also being reconceived. Nearby, the Fasano Group and Aman Resorts have properties in the works, too.
The opening of hotels like a Miami Beach Aman “could be just enough to have another resurgence down there,” Schrager said.
As for the new Delano, he said: “I don’t really know much about the reopening. I only really know about what we did and the pivotal impact it had on Miami Beach.”
The Delano’s footprint is poised to go well beyond South Beach. It is now a chain with Delano-branded hotels planned in a handful of cities, including New York, over the next few years. There are already Delanos in Paris and Dubai. A Delano-ifed apartment building intends to break ground in Downtown Miami next year.
With the reinvented Delano now set to open in South Beach next month, the question is: Can it survive as a wellness destination?
“Maybe that time has come and gone,” Barton said. “I don’t know that you can recreate what happened at the Delano.”
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