Lifestyle
Chinese manufacturers on TikTok claim they make the world's luxury goods. Is that true?
These TikTok videos focus on the idea that Chinese manufacturers are selling luxury goods that are the same quality as well-known brands for a fraction of the price, and urging consumers to buy directly from them.
(@Senbags02 and @elizabethhenzie/Screenshot by NPR)
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(@Senbags02 and @elizabethhenzie/Screenshot by NPR)
This week, in the wake of widespread confusion about Trump’s tariffs on China, a certain kind of video started going viral on TikTok, and then on other corners of the internet.
What is it? Why, it’s the Chinese luxury goods conspiracy, Charlie Brown! If you don’t already know what we’re talking about, the videos in question feature a pretty standard format:
- A supposed Chinese manufacturer or factory owner informs the viewer that they are going to be “spilling the tea.”
- The alleged secret? That European luxury manufacturers have been using their factories to produce their brand name wares, then charging an enormous markup that is passed on to the consumer.
What’s the big deal? These videos have gone viral (though the most popular ones have been continually deleted and reuploaded on TikTok), and comments are flooded with users that are outraged by this shocking “reveal” and ready to spend their cash on a product that they think is more fairly priced.
- China’s manufacturers making knockoff products is nothing new – but Trump’s tariff wars are striking fear and confusion among consumers who are bracing for higher costs. Users have compiled lists and express disbelief over the fact that they could’ve been getting a better deal this entire time.
- It’s part of a desire to feel ‘in’ on a secret – that’s what fashion writer and X savant (formerly known as Twitter) Derek Guy wrote on his massively popular account. He spoke with NPR, and shared that while the knockoff bag you’re ordering could be great quality, it definitely won’t be an Hermès. He watched that first manufacturer TikTok embedded above, and immediately, a few things stuck out:
- “The price [of the bag] was wrong. The price of the components are wrong. And also the thing that he named that was togo leather in the video was not actually the leather. So that also sent off alarms…. He wouldn’t discuss the stitching or the work that goes into it. “
The thing about the Chinese fashion manufacturing TikTok discourse is that people haven’t seen what it takes to build a reputable business. Look at what independent craftspeople go through: years of training, selling to discerning buyers, building a reputation, and expansion. 🧵 pic.twitter.com/jgL2GtIVBm
— derek guy (@dieworkwear) April 15, 2025
What are people saying? “The idea of finding what you think is a secret deal online is incredibly enticing,” Guy shared.
And it’s not like many of these brands don’t outsource mass production to other countries. But when it comes to Hermès specifically, that logic doesn’t fly.
- “They have a certain flagship line, which are their leather goods, and within that, there are tiers of leather goods. Certainly the Birkin and Kelly bag is the top of the top for them. That’s what they hang their reputation on… I know they make them in France, they make them in-house. They’re not outsourced to China. They’re also made in a specific way that I think makes them distinct from other luxury goods.”
Part of the confusion comes from the fact that when it comes to name brand dupes, Chinese craftsmanship has gotten better, and the originals have become easier to replicate.
- “Over the last 50 or 75 years, a lot of high end clothing has devolved. When you look at even the mid-century, a mid-tier womenswear item would include pleats and darts and complicated construction. And then over time, that clothing has become simpler and simpler, where Balenciaga sells graphic printed T-shirts. So as the item becomes simpler, then it’s easier to reproduce,” he explained.
- “If you fold a piece of paper once over, yeah, that’s pretty easy to duplicate. But if someone folds it into this really complicated origami, like Hermès does, then it will be harder for someone to duplicate that.”
So what now? Guy wants to make two separate things clear to curious consumers.
One: Casting these doubts has nothing to do with the skill level of the workers. “There are Asian artisans that make handsome leather goods that I think are up there with Hermès. They’re not making knockoff Birkins or Kelly bags. They have their own designs,” he said.
- “[China does] make a lot of fine clothes. And also the counterfeiters also make clothes or accessories and other goods that are often just as good or hard to spot as the originals.”
And two: Be skeptical!
- “I just recently saw the same person behind these videos has also done the same videos for cars, [saying] things like, ‘We can manufacture Western cars for cheaper.’ What are the chances that the guy who specializes in Hermès bags also specializes in any cars and all of these other categories of goods?” said Guy.
As for the luxury brand itself? NPR reached out to Hermès for comment but did not receive a reply by the time this article was published.
Lifestyle
What worked — and what didn’t — in the ‘Stranger Things’ finale
Sadie Sink as Max Mayfield.
Netflix
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Yes, there are spoilers ahead for the final episode of Stranger Things.
On New Year’s Eve, the very popular Netflix show Stranger Things came to an end after five seasons and almost 10 years. With actors who started as tweens now in their 20s, it was probably inevitable that the tale of a bunch of kids who fought monsters would wind down. In the two-plus-hour finale, there was a lot of preparation, then there was a final battle, and then there was a roughly 40-minute epilogue catching up with our heroes 18 months later. And how well did it all work? Let’s talk about it.
Worked: The final battle
The strongest part of the finale was the battle itself, set in the Abyss, in which the crew battled Vecna, who was inside the Mind Flayer, which is, roughly speaking, a giant spider. This meant that inside, Eleven could go one-on-one with Vecna (also known as Henry, or One, or Mr. Whatsit) while outside, her friends used their flamethrowers and guns and flares and slingshots and whatnot to take down the Mind Flayer. (You could tell that Nancy was going to be the badass of the fight as soon as you saw not only her big gun, but also her hair, which strongly evoked Ripley in the Alien movies.) And of course, Joyce took off Vecna’s head with an axe while everybody remembered all the people Vecna has killed who they cared about. Pretty good fight!
Did not work: Too much talking before the fight
As the group prepared to fight Vecna, we watched one scene where the music swelled as Hopper poured out his feelings to Eleven about how she deserved to live and shouldn’t sacrifice herself. Roughly 15 minutes later, the music swelled for a very similarly blocked and shot scene in which Eleven poured out her feelings to Hopper about why she wanted to sacrifice herself. Generally, two monologues are less interesting than a conversation would be. Elsewhere, Jonathan and Steve had a talk that didn’t add much, and Will and Mike had a talk that didn’t add much (after Will’s coming-out scene in the previous episode), both while preparing to fight a giant monster. It’s not that there’s a right or wrong length for a finale like this, but telling us things we already know tends to slow down the action for no reason. Not every dynamic needed a button on it.
Worked: Dungeons & Dragons bringing the group together
It was perhaps inevitable that we would end with a game of D&D, just as we began. But now, these kids are feeling the distance between who they are now and who they were when they used to play together. The fact that they still enjoy each other’s company so much, even when there are no world-shattering stakes, is what makes them seem the most at peace, more than a celebratory graduation. And passing the game off to Holly and her friends, including the now-included Derek, was a very nice touch.
Charlie Heaton as Jonathan Byers, Natalia Dyer as Nancy Wheeler, Maya Hawke as Robin Buckley, and Joe Keery as Steve Harrington.
Netflix
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Netflix
Did not work: Dr. Kay, played by Linda Hamilton
It seemed very exciting that Stranger Things was going to have Linda Hamilton, actual ’80s action icon, on hand this season playing Dr. Kay, the evil military scientist who wanted to capture and kill Eleven at any cost. But she got very little to do, and the resolution to her story was baffling. After the final battle, after the Upside Down is destroyed, she believes Eleven to be dead. But … then what happened? She let them all call taxis home, including Hopper, who killed a whole bunch of soldiers? Including all the kids who now know all about her and everything she did? All the kids who ventured into the Abyss are going to be left alone? Perfect logic is certainly not anybody’s expectation, but when you end a sequence with your entire group of heroes at the mercy of a band of violent goons, it would be nice to say something about how they ended up not at the mercy of said goons.


Worked: Needle drops
Listen, it’s not easy to get one Prince song for your show, let alone two: “Purple Rain” and “When Doves Cry.” When the Duffer Brothers say they needed something epic, and these songs feel epic, they are not wrong. There continues to be a heft to the Purple Rain album that helps to lend some heft to a story like this, particularly given the period setting. “Landslide” was a little cheesy as the lead-in to the epilogue, but … the epilogue was honestly pretty cheesy, so perhaps that’s appropriate.
Did not work: The non-ending
As to whether Eleven really died or is really just backpacking in a foreign country where no one can find her, the Duffer Brothers, who created the show, have been very clear that the ending is left up to you. You can think she’s dead, or you can think she’s alive; they have intentionally not given the answer. It’s possible to write ambiguous endings that work really well, but this one felt like a cop-out, an attempt to have it both ways. There’s also a real danger in expanding characters’ supernatural powers to the point where they can make anything seem like anything, so maybe much of what you saw never happened. After all, if you don’t know that did happen, how much else might not have happened?
This piece also appears in NPR’s Pop Culture Happy Hour newsletter. Sign up for the newsletter so you don’t miss the next one, plus get weekly recommendations about what’s making us happy.
Listen to Pop Culture Happy Hour on Apple Podcasts and Spotify.
Lifestyle
The Best of BoF 2025: Conglomerates, Controversy and Consolidation
Lifestyle
Sunday Puzzle: P-A-R-T-Y words and names
On-air challenge
Today I’ve brought a game of ‘Categories’ based on the word “party.” For each category I give, you tell me something in it starting with each of the letters, P-A-R-T-Y. For example, if the category were “Four-Letter Boys’ Names” you might say Paul, Adam, Ross, Tony, and Yuri. Any answer that works is OK, and you can give answers in any order.
1. Colors
2. Major League Baseball Teams
3. Foreign Rivers
4. Foods for a Thanksgiving Meal
Last week’s challenge
I was at a library. On the shelf was a volume whose spine said “OUT TO SEA.” When I opened the volume, I found the contents has nothing to do with sailing or the sea in any sense. It wasn’t a book of fiction either. What was in the volume?
Challenge answer
It was a volume of an encyclopedia with entries from OUT- to SEA-.
Winner
Mark Karp of Marlboro Township, N.J.
This week’s challenge
This week’s challenge comes from Joseph Young, of St. Cloud, Minn. Think of a two-syllable word in four letters. Add two letters in front and one letter behind to make a one-syllable word in seven letters. What words are these?
If you know the answer to the challenge, submit it below by Wednesday, December 31 at 3 p.m. ET. Listeners whose answers are selected win a chance to play the on-air puzzle.
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