Connect with us

Lifestyle

Burning Man contends with unusually slow ticket sales

Published

on

Burning Man contends with unusually slow ticket sales

Attendees dance during the annual Burning Man Festival in the early morning of Sept. 5, 2023. Thousands of revelers were stuck in the mud for days last year.

Julie Jammot/AFP via Getty Images


hide caption

toggle caption

Advertisement

Julie Jammot/AFP via Getty Images

The Burning Man festival typically draws a sellout crowd of at least 70,000 revelers. But this year, the sprawling cultural event, which takes place over a week starting in late August, is facing an unusual drop in demand.

For the first time since the festival started selling out in 2011, the organizers are offering tickets to last-minute buyers without requiring preregistration. Also, the resale market is flooded. On sites like StubHub and SeatGeek, customers can currently get their hands on a ticket for less than half of the regular price.

Festival organizers are saying the “spontaneous” ticket offering is intentional.

Advertisement

In an email to NPR, Burning Man spokesperson Dominique Debucquoy-Dodley said the festival came up with the instant gratification option in response to the global trend for last-minute ticket buying, adding that this “encourages immediacy and makes it easy for more people to immerse themselves at the heart of the global Burning Man cultural movement.”

Blame the weather and the economy

Members of the Burning Man community said the slowdown is happening for a couple of reasons, including severe and unpredictable weather.

Hudson Valley, New York-based Burner Jaky Levy blames the record-breaking heat of 2022 followed by the mud-bath-inducing rains of 2023 for putting people off in 2024.

“It takes so much work to already get there, that after all your things get drenched and ruined, a lot of people just don’t want to put themselves through that again,” Levy told NPR.

Advertisement

Other festivals like Coachella and Lollapalooza have also been struggling with ticket sales lately. One of the main reasons could be the economy. And Burning Man’s sluggish sales may equally be a result of potential attendees feeling like they can’t afford to attend.

Attendees look at a rainbow over flooding on a desert plain on Sept. 1, 2023, after heavy rains turned the annual Burning Man festival site in Nevada's Black Rock desert into a mud pit.

Attendees look at a rainbow over flooding on a desert plain on Sept. 1, 2023, after heavy rains turned the annual Burning Man festival site in Nevada’s Black Rock desert into a mud pit.

Julie Jammot/AFP via Getty Images


hide caption

toggle caption

Advertisement

Julie Jammot/AFP via Getty Images

Festival demographic data shows a big increase over the past decade in attendees with personal incomes of $100,000 to $300,000, and a steep decrease in those who earn less than $50,000. Many of those high-earning Burners work in tech — an industry which has been beset with layoffs lately, which could partly explain the drop in ticket sales.

The event is expensive: A standard ticket in 2024 costs $575. And there are plenty of additional expenses, ranging from parking and camp fees to RV rental and flights. A 2023 BBC report included attendees who said they spent up to $8,000 to attend Burning Man.

A changing culture

The Burning Man festival has evolved a great deal since its scrappy beginnings in San Francisco in the 1980s.

Advertisement

Beyond the escalating costs and bad weather, longtime attendees said the vibe of the event has changed over the past decade or so — and not necessarily for the better.

“We’ve definitely seen a tendency toward these huge expensive camps, almost concierge camping — what are called ‘plug-and-plays’ — where people pay to attend,” said Marisa Lenhart of Alameda, Calif., who has been a festival attendee since 1999.

Instead of contributing a skill, service or product to Burning Man’s community-minded gift economy, Lenhart said the plug-and-players are paying others to haul in their lavish accommodations and clean up after them. Even though the festival organizers have been trying to tamp down this behavior, it’s causing some die-hard Burners to stay away.

Vehicles seen departing the Burning Man festival in Black Rock City, Nev., on Monday.

Vehicles seen departing the Burning Man festival in Black Rock City, Nev., in September 2023.

Matt Mills McKnight/Reuters


hide caption

Advertisement

toggle caption

Matt Mills McKnight/Reuters

Vehicles seen departing the Burning Man festival in Black Rock City, Nev., on Monday.

Vehicles seen departing the Burning Man festival in Black Rock City, Nev., in September 2023.

Matt Mills McKnight/Reuters

Advertisement

Lenhart herself isn’t among them, though. She said she still plans to lead Death Guild Thunderdome, the big camp she’s been running at Burning Man for years.

“What keeps me going back is Thunderdome,” she said. “The community around this group of people who are my absolute friends and family in every way that matters.”

Though, Lenhart added, her group will have fewer members this year.

A silver lining?

The slump in ticket sales isn’t all bad news for those who return year after year.

Oakland, Calif.-based Burning Man attendee and artist Tim Bremner said it might signal an end to the jet-setting plug-and-play crowd.

Advertisement

“With this turn of maybe not selling out, I think people are hoping, like, ‘Oh, they got bored of it,’ ” he said.

Bremner added the instant gratification ticket sales also potentially mean an influx of new people who might otherwise not be able to go. He said buying a last-minute ticket was what made it possible for him to attend his first Burn, back in 2001. (The festival stopped allowing people to buy tickets without preregistering when the event started to sell out in 2011.)

“They’ll probably get a new generation of interested folks, which is pretty cool,” Bremner said.

Members of this “new generation” have been posting comments and questions on the Burning Man 2024 Facebook group about the upcoming event. Some shared their excitement.

“I’m a newbie,” posted Katie Kritzell. “Happy to share laughs, great vibes, the cost of gas, and snackaroonies!”

Advertisement

Other self-described first-timers, like Mike Morrow, took a more cynical approach, prompting questions from members of the community about whether Morrow was indeed a Burning Man virgin.

“Looking at the mild weather forecast and the high probability of a low turnout with shorter lines, smaller crowds, and maybe even a decent exodus,” Morrow wrote, “I’m wondering if I should skip this year and try again another year when the weather or crowds might be bad so I can get the ‘true’ Burner experience.”

Lifestyle

JasonMartin Says Adin Ross Disrespecting Doechii Stops in 2026

Published

on

JasonMartin Says Adin Ross Disrespecting Doechii Stops in 2026

JasonMartin
Adin Ross Disrespecting Doechii …
Will Not Be Tolerated!!!

Published

Advertisement

Continue Reading

Lifestyle

‘Everything I knew burned down around me’: A journalist looks back on LA’s fires

Published

on

‘Everything I knew burned down around me’: A journalist looks back on LA’s fires

A firefighter works as homes burn during the Eaton fire in the Altadena area of Los Angeles County, Calif., on Jan. 7, 2025.

Josh Edelson/AFP via Getty Images


hide caption

toggle caption

Advertisement

Josh Edelson/AFP via Getty Images

On New Year’s Eve 2024, journalist Jacob Soboroff was sitting around a campfire with a friend when he made an offhand comment that would come back to haunt him: The last thing he wanted to do in the new year, Soboroff said, was cover a story that would require donning a fire-safe yellow suit.

Just one week later, Soboroff was dressed in the yellow suit, reporting live from a street corner in Los Angeles as fire tore through the Pacific Palisades, the community where he was raised.

“This was a place that I could navigate with my eyes closed,” Soboroff says of the neighborhood. “Every hallmark of my childhood I was watching carbonize in front of me. … There were firefighters there and first responders and other journalists there, but it was an extremely lonely, isolating experience to be standing there as everything I knew burned down around me in real time.”

Advertisement

In his new book, Firestorm: The Great Los Angeles Fires and America’s New Age of Disaster, Soboroff offers a minute-by-minute account of the catastrophe, told through the voices of firefighters, evacuees, scientists and political leaders. He says covering the wildfires was the most important assignment he’s ever undertaken.

“The experience of doing this is something that I don’t wish on anybody, but in a way I wish everybody could experience,” he says. “It’s given me insane reverence for our colleagues in the local news community here, who, I think, definitionally were exercising a public service in the street-level journalism that they were doing and are still doing. … It was actually beautiful to watch because they are as much a first responder on a frontline as anybody else.”

Interview highlights

Firestorm, by Ben Soboroff

On the experience of reporting from the fires

You’re choking with the smoke. And I almost feel guilty describing it from my vantage point because the firefighters would say things to me like: “My eyeballs were burning. We were laying flat on our stomach in the middle of the concrete street because it was so hot, it was the only way that we could open the hoses full bore and try to save anything that we could.” …

I could feel the heat on the back of my neck as we stood in front of these houses that I remember as the houses that cars and people would line up in front of for the annual Fourth of July parade or the road race that we would run through town. Trees were on fire behind us — we were at risk of structures falling at any given minute. It was pretty surreal because this is a place I had spent so much time as a child and going back to as an adult. … I had no choice but to just open my mouth and say what I saw to the millions of people that were watching us around the country.

Advertisement

On undocumented immigrants being central to rebuilding the city

These types of massive both humanitarian and natural disasters give us X-ray vision for a time into sort of the fissures that are underneath the surface in our society. And Los Angeles, in addition to being one of the most unequal cities between the rich and the poor, has more undocumented people than virtually any other city in the United States of America. Governor Newsom knew that with the policies of the incoming administration, some of the very people that would be responsible for the cleanup and the rebuilding of Los Angeles may end up in the crosshairs of national immigration policy. And I think that that was an understatement. …

Pablo Alvarado in the National Day Laborer Organizing Network said to me that often the first people into a disaster — the second responders after the first — are the day laborers. They went to Florida after Hurricane Andrew, to New Orleans after Katrina, and they’d be ready to go in Los Angeles. And I went out and I cleaned up Altadena and Pasadena with some of them in real time.

And only months later did this wide-scale immigration enforcement campaign begin … on the streets of LA as sort of the Petri dish, the guinea pig for expanding this across the country. And it’s not an exaggeration to say that the parking lots of Home Depots, where workers [were] looking to get involved in the rebuilding of Los Angeles, has been ground zero for that enforcement campaign.

On efforts to rebuild

Advertisement

The pace is slow and it’s sort of a hopscotch of development. And I think for people who do come back, for people who can afford to come back, it’s going to be a long road ahead. You’re going to have half the houses on your street under construction for years to come. And for people that do inhabit those homes, it’s going to an isolating experience. But there’s an effort underway to rebuild. …

There’s also a lot of for-sale signs. And that’s the sad reality of this, is that there are people who, whether it’s that they can’t afford to come back … or that they just can’t stomach it, I think, sadly, a lot people are not going to be returning to their homes.

On what the Palisades and Altadena look like today

They both look like very big construction sites in a way. There are still some facades, some ruins of the more historic buildings in the Palisades. … But mostly it’s just empty lots. And in Altadena, the same thing. If you drive by the hardware store, the outside is still there. But it’s a patchwork of empty lots. Homes now under construction. And lots and lots of workers. … There are still a handful of people who are living in both the Palisades and in Altadena, but for the most part, these are communities where you’ve got workers going in during the day and coming out at night. …

We have designed this community to be one that’s in the crosshairs of a fire just like the one we experienced and that we will certainly, certainly experience again, because nobody’s packing it up and leaving Los Angeles. People may not return to their communities after they’ve lost their homes, but the ship has sailed on living in the wildland urban interface in the second largest city in the country.

Advertisement

On seeing this story, personally, as his “most important assignment”

Jacob Soboroff is a correspondent for MS NOW, formerly MSNBC.

Jacob Soboroff is a correspondent for MS NOW, formerly MSNBC.

Jason Frank Rothenberg/HarperCollins


hide caption

toggle caption

Advertisement

Jason Frank Rothenberg/HarperCollins

I don’t think I realized at the time how badly I needed the connections that I made in the wake of the fire, both with the people who have lost homes and the firefighters, first responders who were out there, but also honestly with my own family, my immediate family, my wife and my kids, my mom and my dad and my siblings and myself. I think that this was a really hard year in LA, and I think in the wake of the fire, I was experiencing some level of despair as well. Then the ICE raids happened here and sort of turned our city upside down. And this book for me was just this amazing cathartic blessing of an opportunity to find community with people I don’t think I ever would have otherwise spent time with, and to reconnect with people who I hadn’t seen or heard from in forever.

Anna Bauman and Nico Wisler produced and edited this interview for broadcast. Bridget Bentz, Molly Seavy-Nesper and Beth Novey adapted it for the web.

Continue Reading

Lifestyle

The Best of BoF 2025: A Tough Year for Luxury

Published

on

The Best of BoF 2025: A Tough Year for Luxury
High-end brands struggled to shake the gloom, with no sign of a rebound in view. Yet bright patches have emerged, with fresh energy from creative revamps, investor confidence in Kering’s new CEO and outperformance of labels like Hermes, Brunello Cucinelli and Prada.
Continue Reading
Advertisement

Trending