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Bindi blunder by US celebrity website mistaking Tasmania for Tanzania

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Bindi blunder by US celebrity website mistaking Tasmania for Tanzania

Tasmania has had many tourism slogans over the years from ‘Come down for air’ to ‘Go behind the scenery’, but perhaps it should consider ‘not to be confused with Tanzania’.

A major United States celebrity news publication has mistaken Australia’s island state for the East African country after the world-famous Irwin family visited Cradle Mountain, with Bindi Irwin posting images from her family’s trip on her Instagram, which has a following of 5.7 million people.

She made the trip to the Tasmanian national park with her husband Chandler, daughter Grace, brother Robert and mother Terri.

Some of the photos from the Irwin family holiday, which was not in Tanzania.(Instagram: Bindi Irwin)

Attracting global attention, it was picked up by People which touts itself as the number one source for the “most trustworthy celebrity news”.

It published a story about the trip, noting “Bindi was joined by her husband, daughter, mother and brother for the trip to the East African country”.

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People magazine web story about Bindi Irwin.

People’s headline about the Irwin family holiday, which was in Tasmania — not in Tanzania.(People magazine)

“On Saturday, June 22, the Australian TV personality, 25, shared a carousel of photos on Instagram from a family vacation in the East African country, tagging the resort where they stayed, Cradle Mountain Lodge, in the last photo.”

The People article was also posted to its 9.7 million followers on Facebook.

The wildlife loving family are dressed in puffer jackets in front of the iconic Dove Lake, and several social media followers aptly pointed out the current temperature in Tanzania was 29 degrees.

One person wrote “I once had a map of Australia that labelled Tasmania as Tanzania. A lot of people are mistaking the two and still getting paid”.

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Another asked: “Are they on top of Mt Kilimanjaro with a toddler?!?”

Celebrity reach

Those in the tourism business said the gaffe wasn’t all bad news for Tasmania.

Amy Hills from the Tourism Industry Council of Tasmania said it would still draw attention to Cradle Mountain as a destination.

“While it appears this an unfortunate mistake, as clearly Tasmania is a long way from Tanzania, in an odd way it gives us an ability to create even more buzz about our iconic Cradle Mountain,” Ms Hills said.

“When influencers like Bindi Irwin share snapshots of our island, especially while enjoying it with friends and family, it has great reach and potential impact.

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“Hopefully those reading the article will visit Bindi’s actual post and see those snow-capped mountains and the iconic cradle landscape, sparking them to investigate their own trip to Tassie, during the winter months.”

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Associate professor Anne Hardy from the University of Tasmania’s school of social sciences said influencers and celebrities had a huge impact on people’s interest in places.

“Millions and millions will see their post, so they have a massive impact,” she said.

She pointed to a summer visit to Cradle Mountain by actor Nicole Kidman.

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“What we can see is when you have an influencers in a particular area, when people go to that area because of the influencer, they often try and mimic what the influencer has done,” she said.

“It has a profound impact on where people go and what experiences they seek.”

Opportunity beckons

Dr Hardy said the Tanzania mix-up could be a problem if people were seeking out an experience they couldn’t find.

“From Tasmania’s perspective there’s a risk they’ll lose tourists to Tanzania, but I think most people are smart enough to work it out provided there’s not a Cradle Mountain over in Tanzania,” she said.

She said Tasmania and Tanzania could work together like a twin-city arrangement.

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“They could have a lost traveller agency if you’ve got travellers over in Tanzania seeking wombats?”

 A social media post promoting an article about Bindi Irwin's family holiday

People’s social media post about the Irwin family holiday, which was not in Tanzania, as has already been pointed out.(Supplied)

Dr Hardy said Tourism Tasmania could turn it into a new campaign.

“Tourism Tasmania is doing some really quirky and humorous marketing at the moment, so this story probably provides them with an opportunity,” she said.

The agency recently unveiled its ‘Odd Jobs campaign’ where it invites tourists to apply for positions to organise oysters and walk wombats.

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“Tourism Tasmania has become synonymous with super quirky marketing, so for me this provides them with another little opportunity and they can turn it around for the state,” she said.

“We’ve always been known as quirky and unusual and this just plays into our brand strength.”

Cradle Mountain in winter.

Cradle Mountain, not in Tanzania.(Deborah Hunter Photography)

Dr Hardy said in all seriousness, the Tasmanian tourism industry was having a more difficult time than usual, with this year’s Dark Mofo festival — a large drawcard in winter — scaled down.

“There hasn’t been as many visitors around, so any quirky, fun stories around the state from people like Bindi will help those operators who would really like more business at this time of the year,” she said.

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“The power of word of mouth and the power of an influencers is super important when people are making decisions on where to do.”

Tourists and sightseers at a coastal lookout.

Tourists take in the view of Wineglass Bay, also not in Tanzania.(Supplied: Tasmania Parks and Wildlife Service)

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Tasmania’s Deputy Premier Michael Ferguson said he was “sorry People magazine haven’t recently been to Tasmania like the Irwins have, we’re so pleased for their time here in our state”.

“I think People magazine might like to run a second column about how good it is here in Tassie, the best island on earth.”

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Mr Ferguson said he didn’t think it would be damaging for Tasmania’s brand.

“The interest is welcome in the sense that we get the same kind of questions from our friends in America who occasionally think the Tasmanian Devil is from a little island off Africa and it only stimulates conversation and makes people look into the truth of the matter and fall in love with our state.”

Not the first time

Confusion about Tasmania and Tanzania seems common place, and the state’s entry in online encyclopedia Wikipedia is quick to clear up the state is ‘not to be confused with Tanzania’.

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Sunday Puzzle: For Mimi

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Sunday Puzzle: For Mimi

Sunday Puzzle

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Sunday Puzzle

This week’s challenge

Today’s puzzle is a tribute to Mimi. Every answer is a familiar two word phrase or name in which each word starts with the letters MI-.

Ex. Assignment for soldiers –> MILITARY MISSION

1. Pageant title for a contestant from Detroit

2. One of the Twin Cities

3. Nickname for the river through New Orleans

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4. Super short skirt

5. Neighborhood in Los Angeles that contains Museum Row

6. Just over four times the distance from the earth to the moon

7. Goateed sing-along conductor of old TV

8. American financier who pioneered so-called “junk bonds”

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9. Little accident

10. Land-based weapon in America’s nuclear arsenal

11. In “Snow White,” the evil queen’s words before “on the wall”

Last week’s challenge

Last week’s challenge comes from Benita Rice, of Salem, Ore. Name a famous foreign landmark (5,4). Change the eighth letter to a V and rearrange the result to make an adjective that describes this landmark. What landmark is it?

Answer

Notre Dame –> Renovated

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Winner

Chee Sing Lee of Bangor, Maine

This week’s challenge

This week’s challenge comes from James Ellison, of Jefferson City, Mo. Think of a popular movie of the past decade. Change the last letter in its title. The result will suggest a lawsuit between two politicians of the late 20th century — one Republican and one Democrat. What’s the movie and who are the people?

If you know the answer to the challenge, submit it below by Thursday, April 23 at 3 p.m. ET. Listeners whose answers are selected win a chance to play the on-air puzzle.

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L.A.’s unofficial Statue of Liberty is a Fashion Nova billboard off the 10 Freeway

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L.A.’s unofficial Statue of Liberty is a Fashion Nova billboard off the 10 Freeway

This story is part of Image’s April’s Thresholds issue, a tour of L.A. architecture as it’s actually experienced.

A landmark is a landmark because it tells you that you’re home now — the piece of earth you’ve chosen to inhabit saying, “You’ve made it back, congratulations.” We identify our cities with their landmarks, and because we identify with our cities, we identify with the landmarks too. They are us and we are them, mirroring each other through eternity. A city like New York or Chicago, with the Chrysler Building, the Bean, etc., has landmarks that exist in the world’s popular consciousness. But L.A.’s most cherished landmarks belong to us and us alone, a secret you’re let in on if you live here long enough and pay attention.

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The Fashion Nova baddie in horizontal sprawl off the Vertigo, for example, is an emblem for those in the know. Our twisted version of a capitalist guardian angel, patron saint of spandex in a cropped matching set. Welcome to El Pueblo de Nuestra Señora la Reina de los Ángeles de Fashion Nova. Merging on the 110 South from the 10 East while the sunset burns and traffic thickens is a miracle in more ways than one, and in the spirit of compulsively performing the sign of the cross when you pass a church on the freeway, this billboard is deserving of its own acknowledgment.

It may not be the landmark L.A. asked for, but in Sayre Gomez’s painting “Vertigo,” you begin to understand why it’s the one we deserve. At the opening for “Precious Moments,” Gomez’s solo show at David Kordansky, the room was vibrating. A game of energetic ping-pong unfolded underneath the gallery’s fluorescent light, beams of identification, recollections or stabs of grief bouncing off each piece in the exhibition. People were seeing hyperspecific parts of a city they love reflected in a hyperspecific way — for better and for worse. Recognition has two edges and they both happen to be sharp. Gomez twists the knife deeper for a good cause: He wants you not just to look but to really see.

In his work exist iconic signs of beloved local establishments — like the Playpen — the blinding glint reflecting off downtown’s skyline, telephone poles regarded as totems. The line to see Gomez’s replica of L.A.’s graffiti towers, “Oceanwide Plaza,” snaked through the gallery’s courtyard. Once inside, at least three graffiti writers whose names were blasted on the replica pointed it out proudly, even gave out stickers to take home. The truth can be beautiful and it can be ugly — in this case it’s both — on the flip side showing up in the form of smog, tattered flags and an abandoned graffiti tower that starkly represents the pitfalls of capitalism and greed, a neon arrow pointing to the homelessness crisis.

Because the Vertigo is something everybody who lives here recognizes as central to a sort of framework of Los Angeles. And I think the encampment has become that as well. It’s connecting these integral components — something that’s more revelatory and more fun with something that’s more grave.

— Sayre Gomez

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In the main gallery, I was stuck on “Vertigo.” On the 12-foot canvas, my eye went to the place out of focus: the thin strip of billboard in the background featuring a young woman with sand-dune hips, patent knee-high boots and long black hair laid up on her side, wearing cat ears and a tiger bodysuit as flush as second skin. The model made the kind of eye contact that felt dangerous — might cause an accident if you’re not careful. “#1 Halloween Destination … FASHION NOVA,” it read. I knew her, anyone who has driven through the two main arteries of Los Angeles knows her. The black-and-white smiley motif of the Vertigo, an events space, sat right next to her face, just happy to be there, it seemed, above a painted sign that says “Ready to Party?”

The sky was the color of cotton candy, but the stale kind that’s been hardening in a plastic bag for days after the fair. Something rancid about it. In the foreground of the painting was a car encampment with a tattered floral sheet woven through the windows, cloth tarps and couch cushions creating a shield against the elements. Small plastic children’s toys lined at the top of the car — dinosaurs and dump trucks and sharks — creating their own shrunken skyline in front of the Vertigo, signaling that young kids likely lived there. It’s less juxtaposition for juxtaposition’s sake and more an accurate reflection of the breakneck duality of living in a place like L.A.

Even angels exist within the context of their environments. Our Fashion Nova baddie hangs off the Vertigo, a building that has used its ad space as physical clickbait and political posturing for over a decade. It’s promoting the kind of fast fashion brand that’s been regarded as a case study on the industry’s environmental impact. In the years the billboard has been up, it’s looked over dozens and dozens of car encampments like the one depicted in Gomez’s piece.

She feels dubious, yes. But no less like ours.

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Julissa James: I’ve lived in L.A. for 13 years now. For me, the city and the architecture of the city is less the Frank Lloyd Wrights and Frank Gehrys — there’s that — but other landmarks that signal, “Oh, I’m home.” The Fashion Nova baddie above the Vertigo has always been that for me. Your piece is layered and there’s so much more to it than just that, but that’s the first thing I saw and was like, “Whoa. I need to talk to Sayre. We need to talk about ‘Vertigo.’”

Sayre Gomez: It’s like L.A.’s Statue of Liberty. It’s the city of anti-landmarks, you know what I mean? I mean, there’s the Hollywood sign, which I think is so telling, because it’s the remnants of a real estate venture. The city is built by real estate schemes and 100 years later we’re feeling the effects of it. You’ve got empty skyscrapers and a massive homeless catastrophe. L.A. doesn’t really have real landmarks. It has anti-landmarks.

JJ: When did the Fashion Nova billboard above the Vertigo click for you as something that felt representative of the city, or something that you wanted to depict?

SG: My studio is in Boyle Heights, so I pass that billboard multiple times a week. This is my 20th year in L.A. and that building’s always been a big mystery to me. It was empty when I moved here before this guy Shawn Farr bought it and turned it into Casa Vertigo. I think he probably makes more money on it with the ad space than anything. I know nobody who has ever been there. Very mysterious to me. So that’s what I was drawn to.

Gallery view with Sayre Gomez's "Vertigo," 2025, acryllic on canvas, 96 x 144 inches in the distance.

(Paul Salveson from David Kordansky Gallery)

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The Vertigo has always been mysterious to me. And that whole fashion industry is mysterious to me — the kind of shmatta, American Apparel-adjacent, or maybe coming out of the wake of that. These kinds of businesses, or the representations of these businesses, how do they function and how do they flourish? Is it aboveboard? What more perfectly encapsulates that than that building? It’s this weird thing you can’t quite figure out but somehow it has a lot of money and then it’s an event space, supposedly billed as that. Clearly it’s this big ad thing, and I’m very interested in the changing dynamics of capital. The capital of yesteryear, which was based on the brick and mortar, where things are being made in a specific location, maybe on an assembly line or in a specific way, to a kind of capital that is based solely on advertising or on viewership. These beautiful buildings acting as pedestals for some kind of ad space, you know? It becomes an anti-landmark for me. Something where I’m like, “Oh, there’s that thing again.”

JJ: It’s this gorgeous Beaux Arts building …

SG: It’s a Freemason building!

JJ: When I’ve talked to some people about the Vertigo, they’re like, “the Fashion Nova building?”

SG: They always have the woman in the same pose — same pose, different clothes. If you remember before Fashion Nova, they would have these provocative ad campaigns or provocative slogans. “Twerk Miley” was up, remember that? They did a Trump one: “TRUMP NOW.” They did one for Kanye when he ran for president. The 10 and the 110 are literally the crossroads of the city, so it’s really poised to be a special building. It has a special designation because of the location.

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JJ: Talk to me about the process of doing this piece. Where did it start and how did it evolve?

SG: I was cruising around that vicinity trying to see if I could get a good vantage point to take photos of Vertigo. And then I stumbled upon this car — the car that’s in the foreground of the painting. Anytime I see an encampment that has kids’ toys, things that reference back to the lives of children, it hits hard. But I like to lay it all out there. I like to make things confrontational. I want it to be difficult. The painting isn’t based on a one-to-one photo [Gomez paints from a composite rendering of images he’s taken around town], but I knew that I wanted to use that car, and I knew I wanted to get the Vertigo building, and so I started just messing around with different iterations. I could never find a good angle to take a good photo of the building, so I just went on Vertigo’s website and I was like, “I’m just using these.” I switched the sky and put a more moody, atmospheric sky in.

JJ: Which I loved, because we know that feeling — you’re merging onto the 110 and you see a beautiful sunset. The euphoria of like, “L.A. is the best city in the world.” But you know what? What I found so interesting about your piece is that it was revealing to me about myself, but also about so many of us that live in L.A. and have lived here for years and have developed a jadedness. When I saw your piece, immediately I was like, “Oh my God, the Vertigo! The Vertigo! The Vertigo!” And then I was like, “OK, wait, hold on, there’s so much more going on here.” But the fact that my eye went to that first instead of the car encampment, the kids’ toys, brought up a lot of questions about my own relationship to the city and the things that we choose to see, the things that maybe we’ve seen so much of that we subconsciously filter it out. Why was it important for you to put these two things up against each other in this way?

SG: Because the Vertigo is something everybody who lives here recognizes as central to a sort of framework of Los Angeles. And I think the encampment has become that as well. It’s connecting these integral components — something that’s more revelatory and more fun with something that’s more grave. That’s what I’m doing in my work at large. I use the sunsets and the beauty to create a dialogue, to entice people to sort of look a little bit at how things are contextualized, how things act, what’s actually happening. I don’t make things in a vacuum. I was working on this show and I was going to really push this agenda of incorporating more of my experience with my kids into the work. That’s also a double-edged sword. I wanted to interject some levity, because the work can get so dark. I wanted to bring in some iconography from their world and things that they get excited about. When you’re juxtaposing that with really stark things, it becomes darker. I want to thicken the stock a little bit. Make things a little more complex.

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‘Wait Wait’ for April 18. 2026: With Not My Job guest Phil Pritchard

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‘Wait Wait’ for April 18. 2026: With Not My Job guest Phil Pritchard

Phil Pritchard of the Hockey Hall of Fame works the 2019 NHL Awards at the Mandalay Bay Events Center on June 19, 2019 in Las Vegas, Nevada. (Photo by Bruce Bennett/Getty Images)

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This week’s show was recorded in Chicago with host Peter Sagal, judge and guest scorekeeper Alzo Slade, Not My Job guest Phil Pritchard and panelists Alonzo Bodden, Adam Burke, and Dulcé Sloan. Click the audio link above to hear the whole show.

Who’s Alzo This Time

The Don Vs The Poppa; World’s Worst Doctor; Should We Eat That?

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Panel Questions

Big Cheese News!

Bluff The Listener

Our panelists tell three stories about someone missing a huge opportunity in the news, only one of which is true.

Not My Job: Phil Pritchard, the NHL’s Keeper of the Stanley Cup, answers three questions about the other NHL, National Historic Landmarks

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Peter talks to Phil Pritchard, the NHL’s Keeper of the Stanley Cup. Phil plays our game called, “Let’s Go Visit The NHL” Three questions about National Historic Landmarks.

Panel Questions

The Trump Dump and Air Traffic Control Becomes Animal Control

Limericks

Alzo Slade reads three news-related limericks: Spice Up Your Spring Cleaning; A Fizzy Meaty Drink; The Right Way to Eat Peeps.

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Lightning Fill In The Blank

All the news we couldn’t fit anywhere else

Predictions

Our panelists predict the next big AirBnB story in the news

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