On a visit to New York a couple of decade in the past, Benoît Astier de Villatte and Ivan Pericoli stopped at ABC Carpet & Residence in Manhattan. The shop was among the many first to inventory ceramics from Astier de Villatte, the road the boys co-founded in Paris in 1996. They had been admiring how a few of their dishes had been displayed when a shop clerk advised them the items had been copies of these utilized by Marie Antoinette.

“No, they’re not!” Mr. Pericoli, 52, recalled saying to the clerk, who was unaware that the boys who gave the impression to be shopping had designed the plates. Whereas the plates weren’t replicas of any belonging to the French queen, their look was knowledgeable by tastes of France’s former ruling class, at the least loosely. In designing the ceramics, Mr. Pericoli stated he and Mr. Astier de Villatte, 60, are impressed by “something from the previous, any interval, ranging from the Neolithic.”

The 2, who met after every had graduated from the École des Beaux-Arts in Paris, drew on their time as college students in creating the road. Mr. Astier de Villatte’s sister, Mathilde Carron-Astier de Villatte, was one other founder, earlier than she left to begin her personal ceramics model.

As an alternative of porcelain, they selected to work with black terra cotta, a cloth extra frequent for sculpture, which that they had used in school. Within the type of historical Romans, they pressed the clay into shapes with plaster molds, then utilized a brilliant white glaze. Completed ceramics confirmed the artists’ hand of their uneven kinds and the faint glimpses of terra cotta peeking via their clean end.

The approach used offers each bit an “virtually ectoplasmic” impact, “prefer it’s been extruded out of a bowl of unpasteurized milk,” stated Mitchell Owens, the appearing options editor of The World of Interiors, who described Astier’s creations as a “form of darkish counterculture ‘porcelain.’”

Mr. Owens stated that proudly owning the ceramics has come to hold the air of membership in “a particular membership.” (He likened it to when one proprietor of Verdura jewellery acknowledges the model on one other.)

However based on Mr. Pericoli and Mr. Astier de Villatte, who each studied portray in faculty, that wasn’t the intention.

“We had been purported to be painters, not ceramists!” Mr. Pericoli stated.

‘The place is the dessert plate?’

Sue Fisher King, who owns a namesake dwelling items store in San Francisco, first encountered Astier’s merchandise on the Maison & Objet commerce present in Paris in 1996, the 12 months the model debuted. Introduced with furnishings the boys had additionally made, the ceramic choices, then restricted to a couple dishes, “stupefied” Ms. Fisher as a result of they had been neither fabricated from porcelain nor embellished or gilt within the French custom.

“Would folks purchase it?” Ms. Fisher, 82, recalled questioning earlier than inserting an order that day for plates in a sample referred to as Regence. Among the many model’s hottest, it was impressed by a mode of dish utilized by France’s Duke of Orléans.

Not lengthy after the road’s preliminary items arrived at Ms. Fisher’s store and different early retailers, prospects needed extra. “‘The place is the dessert plate? The soup plate?’” Mr. Astier de Villatte recalled of the questions that got here as curiosity of their wares grew.

One in every of Ms. Fisher’s prospects was the filmmaker George Lucas, who needed matching cups. She “was calling and calling” on behalf of him so persistently, Mr. Pericoli stated, that round 1999 “we began making cups.”

The model’s ceramics grew to incorporate not solely cups, but in addition all method of tableware and different ornamental items like pendant lamps, which at the moment are made by some 70 artisans. Whereas the whole lot is supposed for use, practicality shouldn’t be a tenet.

“We like operate, however No. 1 is magnificence,” Mr. Astier de Villatte stated. “And if it really works, it really works.”

The white, minimalist core choices have been supplemented with extra fanciful items from collaborations, together with with the French sculptor Serena Carone, who has made cups with handles formed like cocktail rings; the Japanese painter and ceramist Setsuko Klossowska de Rola, who has created a teapot within the type of a pawing cat; and the American decoupage artist John Derian, who sources vintage imagery and drawings which can be transferred onto items. (Mr. Derian’s shops have bought Astier merchandise for the reason that 2000s.)

Chelsea Miller, a knife maker in New York and Connecticut, covets Astier ceramics as a result of they’re “playful with out being too far set from custom.” Ms. Miller, 38, likes to combine dish ware when she is setting a desk, and thinks the model’s items would “dance superbly” with others she has purchased from property gross sales and Etsy.

Their clean palette also can make meals seem extra appetizing. “We eat with our eyes first,” stated Rebekah Peppler, 35, a meals author and stylist in Paris. Her newest cookbook, “À Desk,” options dishes together with a leg of lamb photographed on Astier plates, which she described as wanting like “that forgiving and completely rumpled white shirt.”

Provide and demand

Lauren Elkin, 43, a author in London, first discovered of Astier ceramics in 2000 whereas learning overseas in Paris. Fifteen years later, she acknowledged their endurance whereas attending a retreat on the dwelling of the filmmaker Agnès Varda in southeastern France, the place flowers had been organized in Astier vessels, mojitos had been served in Astier cups, and risotto was plated on Astier dishes.

“Each time I promote a guide, I purchase a bit of Astier,” Ms. Elkin stated. Although its profile has grown, the model “doesn’t seem commercialized,” she added.

Partially, that’s doubtless as a result of its ceramics output varies. Some years’ collections embody extra items, others have fewer. In conceiving of them, Mr. Pericoli and Mr. Astier de Villatte by no means limit themselves to manufacturing quotas.

“Quotas?! We’ve by no means had that dialog,” stated Mr. Derian, 59, who described himself and Astier’s co-founders as “artists who run companies.”

Mr. Derian’s outlets in Manhattan and Provincetown, Mass., embody the kind of small, native companies that Mr. Pericoli stated he and Mr. Astier de Villatte desire to promote to. Along with Mr. Derian’s and Ms. Fisher’s shops, Astier is stocked in america at Bon, a boutique in Tucson, Ariz., and Patch NYC, a store in Boston whose homeowners, Don Carney and John Ross, have additionally collaborated with the model to create ceramics that function Mr. Carney’s ink drawings.

Present distributors count on to attend as much as six months for orders, and potential retailers could wait ceaselessly as a result of the corporate’s gross sales crew is inspired to show most away.

“That is weirdly their foremost job,” Mr. Pericoli stated.

Constructing a way of life model

4 years after they began their line, Mr. Pericoli and Mr. Astier de Villatte opened a flagship retailer on Rue Saint-Honoré in Paris. A second location in that metropolis opened in 2016, and a 3rd opened final September in Seoul.

From the outset, they needed to inventory the shops with notebooks, candles and ceramics from different makers along with their very own items. “We’ve by no means needed to get obsessive about our model,” Mr. Pericoli stated.

The 2 approached corporations together with Diptyque and Santa Maria Novella, which declined to wholesale their merchandise. (Mr. Pericoli characterised the response to their inquiries again then as, “Go to hell!”) So that they started to supply an Astier line of paper items in addition to dish soaps, lotions, incenses and candles, finally hiring folks like Emilie Mazeaud, 47, a creator of scented merchandise, to affix their workers of artisans.

In February, Astier added a brand new class to its stock when it launched its first fragrance, Tucson, which has notes of candy amber and Mediterranean strawflower.

“I feel we’d even prefer to interpret the scent of one other planet,” Ms. Mazeaud stated of the ambitions for its perfume enterprise.

The corporate’s headquarters within the thirteenth Arrondissement of Paris additionally just lately expanded to incorporate a lab the place merchandise will be formulated. There are plans to introduce extra skincare, together with physique cleaning soap, and a multipurpose family cleaner that Mr. Pericoli described as “a really useful cleaning soap to be used on something from tarnished silver to tea stains.”

The founders see few limits to the place the model can go. “We may embrace something — why wouldn’t we do a lodge or a bicycle tomorrow?” Mr. Pericoli stated.

However it doesn’t matter what comes subsequent, “I feel our spine will all the time be ceramics,” he added.