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Mark Gastineau doesn't need your attention anymore

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Mark Gastineau doesn't need your attention anymore

LEBANON, Pa. — Narrow evergreens tower over the split-level house, lining the long driveway. Arborvitae, they are called. There are 145 of them, and not one has a branch out of place.

When Mark Gastineau and his wife came to see this property for the first time a few years ago, he stopped at the trees that are the color of the uniform he once wore. The realtor told them to come inside and look around, but Gastineau didn’t need to go inside. All he needed to see were the trees.

“They’re the most beautiful trees in the world,” he says. “I love them.”

Gastineau was one of the most accomplished pass rushers in NFL history. But more than that, he was a star. After games ended and his teammates left, he sometimes stayed on the Shea Stadium field so he could feel the crowd’s roar in his chest. He sat on talk show couches for David Letterman, Oprah and Dick Cavett. He won the 1985 “Superstars” competition in Miami and was featured in a six-page spread for “Playgirl” magazine titled, “Mark Gastineau: Out of Uniform.”

Gastineau still is the kind of person who turns heads at the grocery store, with thick black hair slicked back into a mullet that would stick out from the back of a helmet if he still wore one. But he’s 67 now, living with the reverberations of the life he led.

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Like many of yesterday’s football heroes, Gastineau has cognitive issues. Headaches come and go, and he tires more quickly than before. At one point he thought he had Parkinson’s, but he says two neurologists have ruled that out.

Gastineau survived Stage 3 colon cancer in 2019 — he wore a colostomy bag for a year — but the chemo left him with neuropathy. If offered, he’ll take a hand when getting out of a chair.

As he gazes out at his Arborvitae, what’s certain is Mark Gastineau isn’t Mark Gastineau anymore.


In his dreams, he was a rodeo cowboy, but as a child growing up on his family’s ranch in the White Mountains of Arizona, Gastineau lacked confidence. Other kids bullied him.

In 2019, Gastineau told the New York Post he had been repeatedly raped as a child, starting when he was 11, by a worker on the ranch. Terrified for his family’s safety, he explained to the Post, he had repressed the memories for more than four decades.

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Gastineau repressed nothing else. Everything was a plea for acknowledgment. He was labeled an attention seeker. Really, he was an attention needer.

He performed his first sack dance at Round Valley High School in Arizona, then began a college experience that settled at East Central Oklahoma, an NAIA school. He had 27 sacks there and danced plenty.

Speed was his gift, so he worked to enhance it by running downhill in his driveway over and over in an early adaptation of overspeed training. When an NFL scout timed him in the 40-yard dash, Gastineau ran 4.6 seconds at 265 pounds. In disbelief, the scout told him to do it again. After another 4.6, the scout said his watch must have been off. He tried another, and Gastineau ran a 4.59.

Jets coaches were in charge of the North team at the 1979 Senior Bowl and needed a last-minute replacement player. New York’s Connie Carberg, the NFL’s first female scout, researched the possibilities. She phoned Gastineau to feel him out and was impressed by his determination and enthusiasm, so she recommended him.

His performance was so impressive that he was voted the most outstanding defensive lineman on the North team, and the Jets drafted him in the second round.

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Mark Gastineau was a pioneer of both the quarterback sack and the post-sack celebration. (Tom Berg / Getty Images)

Gastineau rushed the passer like fire on a trail of gasoline.

“Dominant is the first word that comes to your mind,” fellow Jets defensive lineman Joe Klecko says. “In his best days as a pass rusher, I don’t think there was any better.”

Weighing as much as 290 pounds, Gastineau bench-pressed 400 and squatted 600. With the hunting instincts of a big cat — and an edge from the steroids he admits to taking — Gastineau went after quarterbacks with bloodlust.

“If the quarterback got up, I didn’t do my job,” Gastineau says.

In his third season in 1981, he had 20 sacks, one-half less than the league-leading Klecko. When the NFL made sacks an official statistic two years later, Gastineau’s 19 topped the league. Fans started calling the Jets’ D-line of Gastineau, Klecko, Marty Lyons and Abdul Salaam “The New York Sack Exchange.” Team publicist Frank Ramos used it in press releases.

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After sacks, Gastineau celebrated by pumping his arms, jumping and punching a fist to the sky. “I’d just go nuts,” he says.

“He was like a young colt, full of energy, enthusiasm and passion,” Carberg says.

“I’d have to believe that Mark singlehandedly made the sack a glamorous play and made the NFL start keeping the sack as a meaningful statistic,” Jets coach Joe Walton once said. “He brought attention to it like no one before.”

The look-at-me wasn’t always well received, however. In 1983, Rams offensive tackle Jackie Slater took offense and went after Gastineau, precipitating a melee that saw 37 players fined.

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It was the first of two brawls that week for Gastineau. Early one morning at Studio 54, the New York nightclub where celebrities and trouble always could be found, noses were broken and arrests made. Gastineau was convicted of misdemeanor assault and sentenced to 90 days of community service.

Klecko, the throwback, and Gastineau, the throwforward, were a fierce tandem on the field but an uncomfortable one away from it. “I didn’t like what he was doing at all,” says Klecko, the leader of the defense. “But he liked that spotlight.”

At one point, Klecko led Gastineau into trainer Bob Reese’s office. He closed the door and locked it. Then he pounded his thick index finger into Gastineau’s shaved chest.

“Your sack dance is killing us,” he told him. “You have to cut this s— out.”

The point was made.

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“I was definitely afraid of Klecko,” he says. “He was two years above me, strong as an ox and knew how to intimidate.”

It wasn’t just the sack celebrations that created rifts. The reviews on Gastineau’s run defense were mixed. His relentlessness and ability to penetrate often resulted in running backs being dropped in the backfield, but on other plays, his gap assignment looked like a wide-open highway.

“Mark worried about the statistics more than I or anybody else did,” Klecko says. “He always wanted to get to the quarterback right away, so we used to have to make coverups on the run.”

An opportunity arose for a New York Sack Exchange poster, but Gastineau’s agent tried to make it a Gastineau poster. Eventually, after hard feelings, he was talked into posing with the others.

When teammates took issue with how he drew attention to himself, Gastineau purposely drew more, wearing a mink coat and driving a Rolls-Royce, a Ferrari and a Lamborghini. “Just to get back at them and piss them off,” he says.

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Walton, however, told Klecko to go easy on Gastineau. The coach acknowledged having two sets of rules — one for the rest of the players and one for Gastineau. He was the only one allowed to use the telephone in the trainer’s room. If he was late for meetings — and he often was — no one was to say anything. Gastineau’s father, Ernie, ran the 40-yard dash with players.

“That team was full of cliques and petty jealousies,” says then-Jets wide receiver Wesley Walker, who recalls one teammate spitting a wad of chewing tobacco in Gastineau’s soda cup when he wasn’t looking.

Walker didn’t have a problem with the sack dances — “Those are things I enjoyed,” he said. “He didn’t do it in a malicious way. He created something. A lot of guys do that now.” But before the 1984 season, the NFL passed a rule that said players who participated in prolonged, excessive or premeditated celebrations would be penalized 15 yards. It was referred to as “The Gastineau Rule.”


Despite his production, Gastineau’s New York Sack Exchange teammates Joe Klecko (center) and Marty Lyons (right) had little love for him while he was playing. (Focus on Sport / Getty Images)

With 22 sacks that year, Gastineau set a record that stood for 17 seasons. “I just remember him bringing it every play,” says Hall of Fame Houston Oilers offensive lineman Bruce Matthews, whom Gastineau beat for one of those sacks.

The sacks won him fans but not friends. Teammates voted running back Freeman McNeil most valuable player on the Jets after he rushed for 1,070 yards — 13th-most in the NFL. At the Pro Bowl that season, one of five he played in, Gastineau had four sacks and two forced fumbles on the way to being named MVP. Then Klecko swiped Gastineau’s helmet and gave it to Raiders Pro Bowler Howie Long as a souvenir.

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In a 1986 divisional-round playoff against the Browns, Gastineau was determined to knock quarterback Bernie Kosar out of the game. In the fourth quarter, Gastineau hit him with such fury and force that he popped three teeth from his mouth.

The hit was gratifying but only momentarily. It was third-and-24, and Gastineau was assessed a roughing-the-passer penalty that kept alive a touchdown drive that enabled Kosar and the Browns to win in double overtime. Gastineau’s teammates refused to speak to him afterward.

When players went on strike the following summer, Gastineau crossed the picket line, saying he needed the money to pay his estranged wife. As he was entering the Jets facility, teammates spit on his car. He got out of the car swinging.

While he was still married to his first wife, Gastineau began seeing Brigitte Nielsen, the 6-foot-1 Danish model known for her roles in “Red Sonja” and “Rocky IV” fresh off relationships with Sylvester Stallone and Arnold Schwarzenegger.

Nielsen had her people get in touch with his people after she saw him in a televised interview wearing nothing but a towel. They became the Taylor and Travis of their day. “People” magazine featured them on the cover, calling them “a pair of humongous lovebirds … unable to keep their hands or lips off each other.”

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Through the first seven games of the 1988 season, Gastineau seemed revitalized. He was selected to serve as a game captain for the first time in his career, drew praise from teammates and was leading the AFC in sacks. He attributed his success to his happiness with Nielsen. But the relationship eventually became a wedge between him and the Jets.

Walker walked into an elevator at the team hotel and saw the two of them, expecting an introduction, but Gastineau never looked up, never said a word.

“I loved Mark and all my teammates,” Walker says. “But I think he did things that didn’t give a good indication of the type of person he really was. He got to be such a superstar that he kind of elevated himself over everybody.”

On Oct. 21, 18 days after Gastineau had three sacks in a game against the Chiefs, the 31-year-old stunned his team by announcing his retirement, citing Nielsen’s ovarian cancer diagnosis that was later discovered to be a precancerous condition.

After quitting football, Gastineau and Nielsen had each other’s names tattooed on their derrieres and partied from New York to Denmark to Scottsdale to Los Angeles. They broke up. She accused him of hitting her. They got back together. She got pregnant. Wherever they went, they saw spots from photo flashes. Gastineau says his drinking became a demon. It would be evident many times in the next dozen years or so.

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After a tumultuous couple of years, Gastineau and Nielsen split for good in 1990. There was a comeback attempt in the Canadian Football League that lasted just four games, then a short-lived reincarnation as a boxer, where some of Gastineau’s opponents admitted throwing fights. He faced drug charges in 1993 after being arrested with 200 amphetamine pills at Sky Harbor International Airport in Phoenix and was eventually sentenced to three years of probation.

Multiple women accused Gastineau of domestic abuse, including Nielsen and his second wife. He denies those allegations. In 1998, he was charged with misdemeanor assault, menacing and criminal possession of a weapon against his then-girlfriend, who became his second wife shortly thereafter (a year later, he was arrested for violating a protection order she obtained against him).

Gastineau pled guilty and was sentenced to undergo counseling. He failed to show up and was sentenced to serve weekends in jail. When he skipped a weekend, he was ordered to spend one year at a residential treatment center in the Bronx. He says his attorney wrongly advised him that he could leave the state. When he did, he was arrested and sentenced to 18 months in prison.

At Rikers Island, the Bronx jail known for violence, abuse and squalor, he says inmates tried to intimidate him and shake him down for money. “Sometimes it was really, really, really scary,” he says. One day a Jets game came on the prison television. And he saw a player wearing No. 99 — his number. “How did I get here?” he asked himself.

This was the bottom. Right where he was supposed to be.

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Gastineau has found peace at home with Jo Ann and Gracie. (Dan Pompei / The Athletic)

After 11 months, Gastineau was released from Rikers. When he had been in the residential drug treatment program, he met congregants of Times Square Church who invited him to attend a service there.

Whenever Gastineau met people at the church, he introduced himself by saying, “Mark Gastineau, New York Jets.” He saw himself as who he had been, not who he could be, and this made him wonder if God — or anyone else — could love him. He met with Pastor David Wilkerson, who founded the nondenominational church. “You are not Mark Gastineau anymore,” Wilkerson told him. “You are now a child of God.”

In 2005, he met a realtor who didn’t know anything about him. “Wait until you read about me,” he told her. “I’m not in the Hall of Fame. I’m in the hall of shame.”

She read about him and then came to believe he wasn’t Mark Gastineau anymore. “I went by how he treated me,” says Jo Ann Gastineau, who became his third wife in 2007.

Mark led Jo Ann to Times Square Church, which was just what she needed. And she was just what he needed. They volunteered to scrub the church’s public toilets and joined the choir. For a weekly rehearsal, they drove from New Jersey, which sometimes took hours. They took the drive again on Sundays to perform at three services — 10 a.m., 3 p.m. and 6 p.m.

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“He couldn’t sing that well, so we put him in the top row,” pastor Carter Conlon says. “He said he thought it was because he was tall. But it was because the top row was the farthest from the microphone.

“I didn’t know anything about sports, but the sports fans couldn’t believe the same Mark Gastineau who played for the New York Jets was wearing a robe, clapping his hands, crying and singing.”

But Gastineau was still struggling with something — he couldn’t forgive Klecko. Conlon told him unforgiveness would hurt him more than Klecko and implored him to let it go. The former teammates were together for an appearance in 2020 in New Jersey, shortly after Klecko had shoulder surgery. Gastineau suggested they pray for healing. Klecko was deeply appreciative.

“I was a young kid,” Klecko says now. “If I could go back, I probably would have been more accepting of his way and tried to talk to him more about it. Once the game is set aside, you have a different life. There is no confrontation between us anymore. I wish him all the best.”

These days, whenever they see each other, Gastineau asks about Klecko’s family, and that means everything to Klecko.

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“I shouldn’t have done the things that I did,” Gastineau says. “The playboy attitude I had basically brought me into an atmosphere that was really wrong.”

He was once the highest-paid defensive lineman in the NFL, and players around the league envied “Gastineau money.” But during his cancer ordeal, money was tight. A GoFundMe effort helped. His old teammate Lyons organized a fundraiser, and some powerful people stepped up anonymously.

Gastineau gets by now. Paychecks from appearances help. He established a scholarship fund through Times Square Church that benefits at-risk youth with “passionate desire to serve Jesus through sports or music-related ministries.”

Gastineau finished his career with 107 1/2 sacks — 0.78 sacks per game played. The only players with a better sacks-per-game rate in history are T.J. Watt, Deacon Jones, Myles Garrett and Reggie White. Sports Illustrated’s Paul Zimmerman once ranked him history’s seventh-greatest pass rusher. Yet with his complicated legacy, Gastineau has never been a semifinalist for the Pro Football Hall of Fame.

“To me, he is equally deserving as Joe Klecko for the Hall of Fame,” Matthews says. “When you were preparing to play the Jets, you highlighted him, and he still produced. I think that’s the epitome of a Hall of Fame player.”

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When Klecko was inducted into the Hall of Fame last year, Gastineau attended. Klecko once said it would be an injustice if Gastineau was inducted. He thinks differently now, saying he would vote for him.

Being a Hall of Famer would be nice. But Gastineau doesn’t need a gold jacket. He doesn’t need to be noticed anymore.

“I have a wonderful life, a wonderful wife and this little dog,” he says, looking down at Gracie, their Golden Retriever who won’t stop giving affection. “They both love me, and that’s everything I need, you know?”

(Illustration: Sean Reilly / The Athletic; photos: Focus on Sport, Rick Stewart /Getty Images, Dan Pompei / The Athletic)

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Closed-Door Romance Books That Will Make You Swoon

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Closed-Door Romance Books That Will Make You Swoon

As a lifelong fan of romantic comedies, my list of favorite “sweet” romances is extensive.

Not because I have a spice aversion — but because the rom-coms I love most, with that classic cinematic vibe, often come with fewer peppers on the spice scale.

Some people refer to these books as “closed door.” I prefer to think of them as “in the hall” romances (though that admittedly doesn’t roll off the tongue quite the same way). The reader is there for all the swoon, the burn and the banter — but when things head to the bedroom, the reader remains out in the hallway. With less focus on what happens inside the boudoir, all that juicy heightened tension and yearning really shine. Here are a few of my favorites.

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Book Review: ‘Seek the Traitor’s Son,’ by Veronica Roth

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Book Review: ‘Seek the Traitor’s Son,’ by Veronica Roth

SEEK THE TRAITOR’S SON, by Veronica Roth


I read Veronica Roth’s new novel for adults, “Seek the Traitor’s Son,” over one weekend and had a hard time putting it down, and not just because I was procrastinating on my house chores.

There’s much about the novel one would expect from Roth, the author of the Divergent series, one of the hottest dystopian young adult series of the 2010s. Thematically, the novels are similar. Like “Divergent,” this new book is also set in an alternate, dystopian version of our world; it is also packed with vivid, present-tense prose full of capitalized labels to let you know that something different is going on; and it also centers on a classic “Chosen One” who is burdened by the mantle of savior she carries.

These are classic tropes, but I, like many other genre fiction fans, enjoy that familiarity. Still, I’m always hoping for a subversion, a tornado twist that sucks me into imagination land.

In “Seek the Traitor’s Son,” our Chosen One is Elegy Ahn, the spare heir of the most powerful woman in Cedre. Elegy likes her life, even if it’s filled with danger. See, some time ago, a virus took over the world. The contagion is strange: Everyone who is infected dies, but 50 percent of the people who die come back to life with mysterious cognitive gifts.

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After the outbreak, Earth split into two factions: The dominant Talusar, who worship the Fever, believe it is a divine gift, willingly infect themselves with it and consider anyone who does not submit to it a blasphemer; and Cedre, a small country made up of everyone who rejects the virus and the dogma around it. They are, naturally, at war.

Early in the book, Elegy, solidly on the Cedre side, and Rava Vidar, a brutal Talusar general, are summoned by an order of prophets who tell them: One of you will lead your people to victory over the other, and one of the deciding factors involves an unnamed man whom Elegy is prophesied to fall in love with.

Elegy doesn’t want this. But the prophecy spurs the Talusar into action, and so her mother assigns her a Talusaran refugee as a knight and forces her into the fray as the Hope of Cedre.

If that seems like a lot of setup, don’t worry. That’s just the first few chapters. Besides, if you know those dystopian novel tropes, you’ll get the hang of it. Roth gets through the world exposition quickly, and after a rather jarring time skip, the plot takes off, effectively and entertainingly driving readers to the novel’s exhilarating end.

The strength of “Seek the Traitor’s Son” is Roth’s character work. Elegy is a dynamic heroine. She has a lot to lose, and she leads with love, which is reflected in the intense grief she feels for the people she’s lost in the war and the life the prophecy took from her. It’s love that makes her stop running from her destiny and do what she thinks is right to save the people she has left.

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Many authors isolate their characters to back them into bad decisions, so it’s refreshing that Roth has given Elegy a community to support her. Her sister Hela in particular is a treat. She’s refreshingly grounded, and often gives a much needed reprieve from the melodrama of the other characters’ lives. (She has an important subplot that has to do with a glowing alien plant, but the real reason you should pay attention to her is that she’s funny, loves her sister so much, has cool friends and listens to gay romance novels.) Hela and Elegy’s unwavering loyalty to each other casts a positive illumination on both characters.

My favorite character is Theren, Elegy’s knight, who is kind and empathetic to everyone but himself. As the obvious romantic lead, his character most diverges from genre standard because of the nuanced depiction of his trauma. He has been so broken by his experiences that he thinks what he can do with his body is all he can offer, and it’s worth nothing to him.

But like I said, I need subversion, and for all the creative world-building, I didn’t quite get it. The most distinct part of the novel was the setting and structure of alternate Earth, as well as the subcultures born from that setting. But after ripping through the novel, I found that those details didn’t provide nourishment for thought, and the general handwaviness of the technology and history of Earth was distractingly easy to nitpick.

I am a greedy reader, so I want my books to have everything: romance, action, an intellectual theme, novel ideas about the future, and character development. “Seek the Traitor’s Son” comes close. The novel is the first in a series, and I’m willing to hold my reservations until I read the next book. Elegy and Theren are worth it.


SEEK THE TRAITOR’S SON | By Veronica Roth | Tor | 416 pp. | $29

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Revolution is the Theme at the Firsts London Book Fair

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Revolution is the Theme at the Firsts London Book Fair

To mark the 250th anniversary of the U.S. Declaration of Independence, “Revolution” is the timely theme of the Firsts London book fair, opening Thursday in the contemporary art spaces of the Saatchi Gallery.

The fair, running Thursday through Sunday, will feature 100 dealers’ booths on three floors of the neoclassical, early 19th-century building in the upscale Chelsea neighborhood and will take place at a moment of geopolitical convulsion, if not revolution. It also coincides with a profound change in reading habits: Fewer people read for pleasure, and when they do, more often it is on a screen. And yet some physical books are fetching record prices.

Why is that? Clues can be found at Firsts London, regarded as Britain’s pre-eminent fair devoted to collectible books, maps, manuscripts and ephemera. Dealers will be responding to the revolution theme by showing a curated selection of items that document political upheavals over the centuries.

While the organizers — members of the nonprofit Antiquarian Bookseller’s Association and the International League of Antiquarian Booksellers — have been eager to expand the theme to include material that throws light on revolutions in other realms such as science and social attitudes, the momentousness of the Declaration’s anniversary has spurred dealers to bring items with ties to 18th-century America.

The New York-based dealer James Cummins Bookseller, for instance, will be offering a 1775 London printing of Congress’s declaration of the “Causes and Necessity of Taking Up Arms” against the British authorities. Mostly written by John Dickinson and Thomas Jefferson and published just a year before the Declaration of Independence, the document represents a decisive moment in the colonies’ struggle for self-determination. It is priced at $22,500.

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“We’re generalists. We’re bringing a bit of everything,” said Jeremy Markowitz, a specialist on American books at Cummins. “But this year, because of the anniversary, we’re bringing Americana that we otherwise wouldn’t have brought.”

The London dealer Shapero Rare Books will be showing a letter written in January 1797 by Thomas Paine, one of the most influential Founding Fathers, to his friend Col. John Fellows who had served with the American militia during the Revolutionary War. The text reiterates the views of Paine’s open letter to George Washington, urging him to retire from the presidency, fearing that the office might become hereditary. With an asking price of 95,000 pounds, or about $130,000. Paine’s letter to Fellows was written just weeks before Washington stood down in March at the end of his second term, a practice later enshrined in the 22nd Amendment limiting presidents to two terms.

Bernard Quaritch, another London bookseller, will be exhibiting a first edition in book form of “The Federalist Papers,” the celebrated collection of essays written in favor of the new Constitution by Alexander Hamilton, James Madison and John Jay from 1787-1788. (These texts are mentioned in Lin-Manuel Miranda’s award-winning musical “Hamilton.”) In its original binding, with the pages uncut and largely unopened, this pioneering work of U.S. political philosophy is priced at £220,000.

The fair, like the United States, has gone through its own process of reinvention. It is the sixth annual edition of Firsts London, but its origins stretch from 1958, when its more traditional forerunner, the London International Antiquarian Book Fair, was founded.

The rebranded Firsts London was initially held at an exhibition space in Battersea Park in 2019, then transferred to the Saatchi in 2021. (There is also Firsts New York and Firsts Hong Kong.) Last year the event attracted an estimated 5,000 visitors over its four days, according to the organizers, and notable sales were made.

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“Book fairs are now part of the ‘experience culture.’ In an age where everything is available at a click, fairs have to present themselves in a different way,” the exhibitor Daniel Crouch said.

Crouch will be showing two late-18th-century engraved maps printed on paper of New York by Bernard Ratzer, an engineer commissioned by the British to survey the city and its environs in 1766 and 1767 in case it became a battlefield. Ratzer’s large three-sheet map of the southern end of Manhattan and part of New Jersey and Brooklyn is priced at £240,000; his smaller map of south Manhattan at £25,000. Both date from January 1776, just six months before the Declaration of Independence was adopted in Philadelphia on July 4, 1776.

Other revolutions are also represented. The cover design of Millicent Fawcett ’s classic 1920 Suffragists tract, “The Women’s Victory — and After,” from the collection of the Senate House Library at the University of London, is the poster image for the event and the library is lending the entire pamphlet for display at the fair.

Scientific revolutions are represented by items like a 1976 first edition of Richard Dawkins’s book “The Selfish Gene,” offered at £2,250 by Ashton Rare Books of Market Harborough in Leicestershire, England. Fold the Corner Books in Surrey is offering a handwritten letter by an anonymous British spy describing scenes in Paris in 1791 during the French Revolution, and the dealers at Peter Harrington are bringing a Chinese parade banner from the Cultural Revolution. The banner and the letter are each priced at £750.

While the U.S. document’s anniversary has spurred many exhibitors to show rare 18th-century American items, the organizers stressed the fair’s wider remit.

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“We wanted to do something related to our cousins over the water, but something a bit broader than just the American Revolution,” said Tom Lintern-Mole, the chairman of this year’s London fair.

“Revolution is a concept,” he said. “It encompasses everything to do with our world. Printing itself was a revolution. It helps foment revolutions. We like to think that books make history, as well as being artifacts of it.”

In terms of making sales, science fiction and science and fantasy are genres that many traders see as the key growth areas, because of, in great part, recent Hollywood adaptations. “Affluent younger collectors are moving the needle in the market,” said Pom Harrington, owner of Peter Harrington.

Cummins is offering a 1965 first edition of “Dune” for $16,500, while the London-based Foster Books will be asking £22,500 for a 1954-1955 three-volume first edition of “The Lord of the Rings” by J.R.R. Tolkien. It is sumptuously covered in red morocco leather by the binders at Bayntun Riviere.

And with the rise of tech, online sales have increasingly replaced high street transactions, resulting in many rare-book shops closing. Tom W. Ayling, who trades from his home in Oxfordshire and is exhibiting at Firsts London, is one of the most prominent of a cohort of young dealers who sell online and at fairs without the expense of a shop.

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“I get almost all my customers through social media,” said Ayling, who has about 298,000 followers on Instagram alone.

Tolkien is a favorite subject for his engaging, regular video posts. Ayling will be bringing a copy of the author’s extremely rare collection of poems, “Songs for the Philologists.” Printed in 1936, only about 15 copies of the collection are known. Ayling is asking £65,000 for this one.

“I put as much content out there as I can to get people interested in book collecting,” Ayling said. “I want to widen the arcane world of book collecting to a mass audience.”

A mass audience collecting — let alone reading — books? That really would be a revolution.

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