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The best Black Friday exercise equipment sales of 2024 | Fortune Recommends Health

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The best Black Friday exercise equipment sales of 2024 | Fortune Recommends Health

Once you’ve watched the Macy’s Thanksgiving Day parade and enjoyed a second helping of pumpkin pie, it’s time to start gearing up for Black Friday fitness deals. Many major fitness brands offer generous deals to get help with you prepare for your fitness goals in the coming year.

Opening 10 windows on your browser is one way to see who has the best deal, but that takes a lot of time. To help you save time (and money!) our fitness experts have gathered all the Black Friday fitness information you need. Here are the deals worth paying attention to.


The best Black Friday fitness equipment sales

  • Rep Fitness

    :

    10 % off many products in November

  • NordicTrack

    :


    Details coming soon

  • Force USA

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    :

    Free flooring with every all-in-one trainer purchase for the Fall Sale

  • Sole Fitness

    :

    $300 off F98, $200 off ST90/F80, $100 off F63/F65

  • Plunge

    :

    Save $350 on the All-In, and enjoy 0% APR for 12 and 24 months

  • Horizon Fitness

    :

    $200 off with code FALL200 (5.0 AT), $100 off with code FALL100 (7.4 AT, 5.0R, 5.0U, 7.8 AT), $50 off with code FALL50 (T101)

  • Snode Sport

    :

    The store’s deal code is BF2024, 10% discount on all products.

  • Tonal

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    :


    Details coming soon

  • PRx

    :

    All Racks and Profile® Folding Benches will be on sale (discount amounts vary)

  • Bells of Steel

    :

    10% off select products throughout the month of November

  • Hydrow

    :

    $450 off Hydrow Pro Rower and $250 off Hydrow Wave Rower from Saturday November 15-Tuesday November 26

  • Echelon Fitness

    :


    Details coming soon

a man is holding rep fitness double black diamond power bar on a white background
a man is holding rep fitness double black diamond power bar on a white background

REP Fitness manufactures individual workout equipment and workout systems to help you make gains in your home or commercial gym.

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Enjoy savings for the full month of November with REP Fitness, a brand our team loves, especially when building a

home gym

or commercial gym. This company has it all: dumbbells, kettlebells, benches, bars and plates, squat racks, cable machines, lat bars, and lots of storage options. Short on space? You might try adjustable kettlebells or a two-tier dumbbell rack for your gym.

Free shipping on all orders. REP Fitness also offers assembly; those costs vary based on the piece of equipment ordered.


A man works out on a NordicTrack AirGlide 14i Elliptical.
A man works out on a NordicTrack AirGlide 14i Elliptical.

NordicTrack has one of our factor elliptical machines on the market with an impressive range of incline and resistance levels. We’re also big fans of NordicTrack’s treadmills with wifi connectivity.

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woman using the force usa g15 home gym to perform standing chest flyes
woman using the force usa g15 home gym to perform standing chest flyes

Whether you have a power rack, leg press machine, or all-in-one trainer, you want supportive flooring under your equipment to keep it in good condition and you safe.

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You can get free flooring if you buy a Force USA

all-in-one trainer

between November 1 and 30. All-in-one trainers typically have a powerrack, (more commonly called a squat rack), to help you chase heavy squats, a Smith machine that acts as a spotter if you are lifting alone, and a variety of light to heavy weights to switch up your routine.

Force USA offers a 10% discount for first responders and military personnel. All buyers receive free shipping, a lifetime warranty, and 0% financing on equipment.

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sole fitness lcr exercise bike
sole fitness lcr exercise bike

SOLE Fitness manufactures ellipticals, bikes, rowers, treadmills, and a variety of accessories.

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SOLE Fitness is giving buyers big discounts on popular equipment this holiday season. Whether you are training for an event and want to level up your gains in the gym, or just want to stay fit and active, SOLE fitness has equipment that is intuitive and easy to set up and use.

Curbside delivery is free. If you’d like to specify which room of your space equipment is delivered to, it’ll cost you $199. Assembly will bring your total delivery costs to $350.


The Plunge cold plunge tub with minimalist white design and separate cooling unit
The Plunge cold plunge tub with minimalist white design and separate cooling unit

Celebrate the holiday season with a new cold plunge to support your post-workout recovery.

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This

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all-in-one cold plunge

cools to 37 degrees Fahrenheit and can come with a filter system to provide clean, clear water. This is the largest tub Plunge offers and fits people who are as tall as 6 feet, 9 inches. If you live in a very cold climate you can also purchase a heater to prevent freezing. And, with smartphone connectivity, you can set your temperature controls from anywhere.


woman is running on treadmill horizon fitness 7.0
woman is running on treadmill horizon fitness 7.0

This holiday season, Horizon Fitness is offering discounts on treadmills, bikes, and more.

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Treadmills from Horizon Fitness have Bluetooth connectivity so you can listen to your favorite workout playlist while getting shredded. Horizon Fitness also has recumbent bikes for a more leisurely workout, or upright exercise bikes for more intense rides.

Horizon Fitness offers a 7% discount to military personnel, first responders, teachers, and medical providers. Shipping, delivery, and assembly is available but prices are not listed on the Horizon Fitness website. You can contact the company at (888) 878-9011 or support@horizonfitness.com.

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best adjustable dumbbells snode 80lb adjustable dumbbells
best adjustable dumbbells snode 80lb adjustable dumbbells

Snode Fitness has adjustable dumbbells, benches, racks, bars, plates, rowers, and accessories like gloves.

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Achieve your fitness goals with Snode Sport products and nab a free pair of training gloves when you make a purchase. Crank out your deadlifts and back squats with bars and heavy plates that can help you hit your next PR.

Snode offers a 5% discount to military personnel, law enforcement, and first responders. Free shipping is available for purchases over $99.



Tonal:


Details coming soon

a weight bench on the floor in front of a tonal machine mounted on the wall
a weight bench on the floor in front of a tonal machine mounted on the wall

Tonal makes one of our favorite smart wall-mounted smart gym systems that helps take your training to another level.

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folding squat rack prx profile full cage
folding squat rack prx profile full cage

All PRx racks are on sale during the company’s Black Friday blitz.

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PRx has a variety of racks on sale to help you beat your personal record for lifts and heavy squats. The company also has folding benches that are adjustable for you to do a variety of exercises on an incline. These are excellent options if you don’t have a lot of space.


bells of steel ss4 on a white background
bells of steel ss4 on a white background

Bells of Steel has a variety of racks, weights, strength training equipment, cardio equipment, and apparel like t-shirts, hoodies, and tanks.

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If you’re looking for a strength machine to do leg presses, reverse hammers, or hip thrusts, Bells of Steel has equipment worth considering. And, if you prefer bodyweight exercises, Bells of Steel has resistance bands, ab mats, and core sliders.


A female athlete on the Hydrow Wave
A female athlete on the Hydrow Wave

Hydrow has some of our favorite compact rowers for tighter gym spaces.

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Deciding on the

best rowing machine

can take some time, which is why we review as many as we can. We like the Hydrow Wave’s use of magnetic resistance that gives the rider a smooth rowing experience. We also like that you can row along with a trainer, enjoying the 16-inch screen for a more lifelike experience.

Hyrdow membership gets you access to more than 5,000 workouts in beautiful destinations across the globe.



Echelon:

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Details coming soon

exercise bike echelon connect ex-5
exercise bike echelon connect ex-5

Echelon has some of our favorite treadmills, including folding options.

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How to get the best Black Friday deals

There are certain factors that could affect your decision-making and shopping experience this Black Friday. We suggest you do the following:

Start shopping early

The days of setting the alarm for 4 a.m. on Black Friday are a faded memory, thanks to online shopping. Starting in early November deals start to pop up on websites; we strive to put all that useful information in one place for easy comparison shopping. Fitness equipment is a popular purchase around the holidays and starting early will help you get the product you want in time for your holiday present deadline!

Find the best exercise equipment for you

Finding the best exercise equipment can be easy for everyday gym enthusiasts, but it may be overwhelming for beginners. If you’re getting back into a routine or are new to exercise, you might want to start small and not blast your budget until you find the exercises you enjoy and are likely to stick with. A treadmill is a good option for beginners or someone overcoming a medical issue. (

1

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) A Smith machine, on the other hand, is a better option for advanced athletes who understand progressive overload to maximize their back squat and seated calf raise. (

2

)

Review brand policies

Brand policies around shipping, warranty, and returns are important to read before you buy. Exercise equipment can be expensive, and top brands offer financing so you can pay in installments. Look for money-back guarantees and reach out to customer service if you haven’t found answers in the fine print. It’s also a good idea to read honest reviews on sites like Trustpilot or the Better Business Bureau.

FAQs


Is Black Friday a good time to buy exercise equipment?



Black Friday is a great time to buy exercise equipment. You can find brands offering hundreds off equipment. Black Friday is also when top brands have sales on last year’s equipment—that might help you save even more if you’re OK not having the newest model.

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When do Black Friday sales start?



Black Friday sales can start any time in November, even on Thanksgiving Day, so you might want to start shopping weeks before you’re ready to put down a credit card. Black Friday deals often last up to five days, leading up to Cyber Monday.

Our experts


Lily Moe

Lily is a Brooklyn-based writer and editor with over seven years of experience in health media. As a former Fitness Coach, Lily’s editorial prowess has largely focused on fitness, nutrition, and weight management. She has also spent a fair share of time in testing labs, analyzing everything from protein powders to yoga mats. Her work has appeared in Verywell Fit, Verywell Mind, Health, and more.

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Lauren Evoy Davis

Lauren Evoy Davis

Fortune Recommends Writer

About Author

Lauren Evoy Davis is a health journalist with expertise in cancer and other chronic conditions. She holds a master’s degree in journalism from American University and a bachelor’s degree in English from Elon University. Her work has been published by the American Society of Clinical Oncology, National Council on Aging, HelpGuide, WebMD, Everyday Health, and Verizon. She tests meal kits, meal delivery services, and fitness apps. When not writing or reading, Lauren enjoys paddle boarding on the Chesapeake Bay in Maryland, weightlifting, and gardening.

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References

    1. Nascimento, L.R., Boening, A., Galli, A., Polese, J.C., & Ada, L. (2021, April). Treadmill walking improves walking speed and distance in ambulatory people after stroke and is not inferior to overground walking: a systematic review. J Physiother, 67(2):95-104.


      https://pubmed.ncbi.nlm.nih.gov/33744188/

    2. Plotkin, D., Coleman, M., Van Every, D., Maldonado, J., Oberlin, D., Israetel, M., Feather, J., Alto, A., Vigotsky, A.D., & Schoenfeld, B.J. (2022, September 30). Progressive overload without progressing load? The effects of load or repetition progression on muscular adaptations. PeerJ, 10:e14142.


      https://pubmed.ncbi.nlm.nih.gov/36199287/

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Fitness

Enter 2026 stronger than ever with these expert-approved fitness tips

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Enter 2026 stronger than ever with these expert-approved fitness tips
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Whether you’re focused on building muscle, improving your balance or working on your ability to complete longer, sustained workouts, one thing’s for sure: you’ll need to take small, actionable steps to reach your fitness goals.

Remember, you don’t need to drastically overhaul your life on January 1. In fact, before making any major changes to your dietary pattern and exercise routine, it’s best to have a conversation with your doctor first, especially if you live with any chronic conditions. In the long run, you’ll most benefit from taking small, actionable steps to help achieve your fitness and nutrition goals, the experts say.

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We asked fitness experts to break down their top tips to help you kick off 2026 stronger than ever.

How to fit exercise into a busy schedule

If you’re hitting the reset button on your fitness routine, start small and choose an exercise you enjoy, says Dr. Kimberly Burbank, a primary care sports medicine fellow and team physician at UCLA Athletics. You don’t necessarily need to do the movements traditionally associated with exercise to get a good workout in, either. “I really encourage people to choose (a movement) they actually enjoy doing, because they will probably stick with it more,” she says.

To help set attainable fitness goals, one route is to use the SMART framework of goal setting, recommends Dr. Brandee L. Waite, a professor and vice chair of Wellness & Community Engagement Department of Physical Medicine & Rehabilitation at UC Davis School of Medicine, the medical director of the UC Davis Health Sports Medicine Clinic and the director of Lifestyle & Longevity Medicine Innovation.

The SMART acronym stands for goals that are specific, measurable, attainable, realistic and time bound, and what’s great about using this framework in an exercise context is that you’re able to approach fitness as you would any other appointment — if it’s scheduled on your calendar, there’s a greater likelihood you’ll honor it, Waite says.

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When it comes to fitting exercise into a busy schedule, “I try to encourage consistency over perfection,” Burbank says. Often, her patients will express frustration that they’ve missed a week of exercise — and therefore their entire workout schedule has been thrown off. While it’s important to “be as consistent as you can, (understand) that you don’t have to be perfect to still make a meaningful difference,” she says.

If you’re someone who prefers to exercise in the morning, try to make it easy for yourself when you wake up. “It’s so easy when that alarm goes off to just ignore it and move on. But if you have laid out your clothes the night before, have your coffee prepped (and) have your bag packed, then there’s so many (fewer) variables and barriers,” Burbank says.

How often should you exercise?

There’s no perfect cadence as to how often you should exercise. “What works really well for one person, will not work at all for another person. So, it does need to be personalized and realistic,” says Waite. However, there is something to be said about shorter, more frequent workouts. There’s a lower risk of injury, and they’re faster to complete and generally easier to stay consistent with, Burbank says.

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Ultimately, what’s most important is to meet a certain number of goal minutes every week, says Dr. Julia L. Iafrate, a sports medicine physician at NYU Langone Health and a team physician for the U.S. Ski Team. The Physical Activity Guidelines for Americans and the American College of Sports Medicine recommend adults participate in 150-to-300 minutes of moderate-intensity exercise a week. While this might sound intimidating, that breaks down to only 30 minutes of exercise a day over the course of five days, and could consist of a mix of pilates, yoga or brisk walking.

If you prefer vigorous-intensity aerobic exercises (like HIIT or running), it’s recommended you complete at least 75 minutes a week, which evens out to a little more than 20 minutes of exercise a day over the course of three days. On top of these exercises, the organizations suggest adults should partake in muscle-strengthening workouts at least two days a week.

What are the most beginner-friendly exercises?

There are a few forms of exercise that should be a central focus of your workouts: cardio, muscle strengthening and balance work. Practicing each type of exercise can help improve your ability to do the others and also reduce your risk of injury, Iafrate says.

  • Cardio. Incorporating aerobic exercises that get your heart rate up (such as running, swimming or cycling) is key to improving endurance, supports heart and lung health, and lowers your risk for a number of chronic diseases, Iafrate says. 
  • Muscle strengthening. Resistance training with weights stimulates two types of muscle contractions: eccentric loading and concentric loading. When you perform a bicep curl with a dumbbell in hand, that’s considered a concentric motion. As you lower the dumbbell and your arm straightens, that is an eccentric motion, Iafrate says. Both movements are important for strength building, tendon health and bone mineral density, she explains. 
  • Balance work. Functional movement training, including tai chi and yoga, is especially beneficial for maintaining flexibility, stabilizing your body and limiting the likelihood of falls down the line, Iafrate says. 
  • Weight-bearing exercise. “Walking, especially for beginners, is super underrated,” Burbank says. Getting your step count up to 7,000 steps a day offers immense benefits for health, including lowering your risk for cardiovascular diseases and type 2 diabetes, according to a 2025 study published in Lancet Public Health.

If you’re relatively new to exercise and don’t know what is helpful or harmful, Waite recommends having at least two-to-three sessions with a physical therapist to develop the right type of exercise program. For instance, if someone has a medical condition like hip arthritis, a professional can provide “modifications for a regular fitness training program that won’t further exacerbate the problem that is currently bothering them,” Waite says.

How can nutrition support fitness goals? 

“Nutrition and exercise have such a symbiotic relationship,” Burbank says. Throughout your week, prioritize whole, fiber-rich foods, including fruits, vegetables and whole grains. Americans aren’t consuming nearly enough protein, which is essential to muscle building, muscle recovery and satiety, Burbank notes. Your minimum daily intake of protein should hover between 0.8 grams to 1.2 grams of protein per kilogram of body weight. To increase your protein intake, the Dietary Guidelines for Americans 2020-2025 recommends incorporating more lean meats, poultry, eggs, seafood, legumes, nuts, seeds and soy into your diet.

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Hydration is particularly important, especially prior to working out. “When you’re dehydrated, (it will) increase your likelihood for fatigue and poor peak performance,” Iafrate says. Ideally, we should be drinking between 2.5 to 3 liters of water a day, Burbank says. 

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Fitness

New Year’s Fitness Goals: Avoid These Common Mistakes

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New Year’s Fitness Goals: Avoid These Common Mistakes

A new year usually brings new fitness goals, fueling spikes in gym memberships and social media feeds filled with workout selfies. Yet, just as quickly as this wave of motivation appears, it usually recedes.

Why does this cycle repeat itself year after year? Well-meaning individuals often start with intense, all-or-nothing approaches that are difficult to sustain, fitness experts say. Life gets in the way, motivation wanes, and the pressure to see immediate results leads to burnout.

A commitment to fitness is a common challenge, and finding a solution is crucial for long-term success, according to Steven Hale, M.D., a primary care sports medicine physician with Baptist Health Orthopedic Care. To get expert advice on this topic, award-winning journalist Johanna Gomez hosted a new Baptist Healthtalk podcast featuring Dr. Hale.

He emphasizes that the most effective plan is one that fits into one’s life seamlessly.

“If it’s in your schedule every day, then you’re going to have to do something active,” Dr. Hale explains. “Whether that’s mobility, maybe you only have 20 or 15 minutes to stretch. Maybe you have an hour this one day because you got off work early. Now you can do some more strength training and maybe some increased cardio.”

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This approach shifts the focus from overwhelming daily workouts to simply incorporating movement into your daily schedule. Building on this foundation of practical advice, Dr. Hale answered some of the most common questions about starting a new fitness routine.

I haven’t worked out in a long time. What’s a good way to start without getting overwhelmed or injured?

Dr. Hale: It really depends on your previous activity level and experience with exercise. Someone who was a college athlete or has a lot of experience can probably go back to the gym, start with lighter weights, and build from there. For someone who is less experienced or doesn’t enjoy the gym environment, I often recommend starting at home. You can look up fun follow-along exercise videos on platforms like YouTube.

Classes can also be a great option for those new to exercise, as they provide guidance from instructors. Personal trainers are another fantastic resource if they fit your budget. The key is to start slow to minimize your risk of injury. Don’t go too hard in the beginning. The first few workouts might not feel great as you get back in shape, so making it fun and enjoyable will help you stick with it longer.

Diet and exercise are both important, but which one should I focus on more if I want to see results?

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Dr. Hale: As a doctor, I have to say they go hand-in-hand; I can’t recommend one without the other. Diet is just as important, if not more important, than exercise when it comes to seeing results quickly. In the short term, diet probably has a slight edge. We often talk about creating a calorie deficit for weight loss, which means the calories you consume should be less than the calories you burn.

It’s much easier to consume calories than it is to burn them. A single high-calorie meal can easily undo the effort of an hour-long workout. However, for long-term health, diet and exercise are equally important. What you put into your body for nutrients is just as vital as staying active. Instead of overhauling your entire diet at once, which is hard to stick to, try making one small, manageable change each week. For example, cut out one specific snack food or fast-food meal. This slow progression helps you build sustainable habits.

How do I know the difference between normal muscle soreness and an actual injury?

Dr. Hale: It’s a great question because many people enjoy the feeling of being sore after a good workout — it’s like a victory. Soreness is typically a dull ache that you feel after exercise, and it usually goes away within a few days. Pain that should concern you is more severe. On a pain scale of one to ten, anything greater than a three is something to pay attention to.

Concerning pain might also be sharp, or you might have felt a ‘popping’ sensation during your workout. Other warning signs include mechanical symptoms like a joint feeling unstable or locking up. These are more serious symptoms that indicate you should probably see an orthopedic specialist. It’s important to listen to your body and not push through sharp or worsening pain.

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The phrase “no pain, no gain” is very popular. Is it true that I need to push through pain to make progress?

Dr. Hale: That is one of the first myths I address in my practice. The “no pain, no gain” philosophy is not a good approach for orthopedic health. If you feel pain, it’s a sign that there is inflammation in that area. Pushing through that pain will only worsen the inflammation and delay your recovery.

Instead of pushing through it, pain is a signal from your body to rest or modify your activities. Give the affected area time to heal and for the inflammation to calm down before you return to that specific exercise. If you continue to push through pain, you risk causing the issue to last longer or become more severe. You can likely push through discomfort that is less than a three out of ten on the pain scale, but anything more than that requires attention.

I want to stay consistent, but I’ve heard working out every day is bad. How often should I be exercising?

Dr. Hale: This depends on how you define ‘workout.’ If you’re doing intense strength training where you are really stressing your muscles, those muscles need time to recover. Overtraining can lead to inflammation, pain, and a higher risk of injury. In that case, you need to build recovery days into your schedule.

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However, you can and should do something active every day. I recommend having something in your schedule daily because it makes it harder to use excuses and push it off. We can think of these as ‘mobility days’ versus ‘strength days.’ A mobility day could be stretching, yoga, or going for a walk. A strength day involves more intense activity like lifting weights or jogging. For example, a good plan could be three or four strength training days per week with active recovery like walking on the other days. This way, you are moving your body every day while still giving your muscles time to recover. Any activity is beneficial.

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Fitness

Here’s how strong your grip should be in each decade of your life

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Here’s how strong your grip should be in each decade of your life

I recently took a longevity fitness test, an element of which included a grip strength assessment with a hand dynamometer. Research links grip strength to longevity, as it is considered a good indicator of overall physical strength and risk of frailty, as well as neuromuscular function (or the connection between brain and muscle).

How is grip strength linked to longevity?

“Handgrip strength is measured with a handheld dynamometer as the peak force produced by a maximal isometric contraction of the forearm muscles. From research, it is proven to give a quick, reliable snapshot of global muscle strength and is considered a biomarker for physiological reserve, rather than just hand function,” explains Athanasios Tzoumaris, strength and conditioning coach at London-based gym and health clinic Hooke Fitness, where I took my test.

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