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The best Black Friday exercise equipment sales of 2024 | Fortune Recommends Health

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The best Black Friday exercise equipment sales of 2024 | Fortune Recommends Health

Once you’ve watched the Macy’s Thanksgiving Day parade and enjoyed a second helping of pumpkin pie, it’s time to start gearing up for Black Friday fitness deals. Many major fitness brands offer generous deals to get help with you prepare for your fitness goals in the coming year.

Opening 10 windows on your browser is one way to see who has the best deal, but that takes a lot of time. To help you save time (and money!) our fitness experts have gathered all the Black Friday fitness information you need. Here are the deals worth paying attention to.


The best Black Friday fitness equipment sales

  • Rep Fitness

    :

    10 % off many products in November

  • NordicTrack

    :


    Details coming soon

  • Force USA

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    :

    Free flooring with every all-in-one trainer purchase for the Fall Sale

  • Sole Fitness

    :

    $300 off F98, $200 off ST90/F80, $100 off F63/F65

  • Plunge

    :

    Save $350 on the All-In, and enjoy 0% APR for 12 and 24 months

  • Horizon Fitness

    :

    $200 off with code FALL200 (5.0 AT), $100 off with code FALL100 (7.4 AT, 5.0R, 5.0U, 7.8 AT), $50 off with code FALL50 (T101)

  • Snode Sport

    :

    The store’s deal code is BF2024, 10% discount on all products.

  • Tonal

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    :


    Details coming soon

  • PRx

    :

    All Racks and Profile® Folding Benches will be on sale (discount amounts vary)

  • Bells of Steel

    :

    10% off select products throughout the month of November

  • Hydrow

    :

    $450 off Hydrow Pro Rower and $250 off Hydrow Wave Rower from Saturday November 15-Tuesday November 26

  • Echelon Fitness

    :


    Details coming soon

a man is holding rep fitness double black diamond power bar on a white background
a man is holding rep fitness double black diamond power bar on a white background

REP Fitness manufactures individual workout equipment and workout systems to help you make gains in your home or commercial gym.

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Enjoy savings for the full month of November with REP Fitness, a brand our team loves, especially when building a

home gym

or commercial gym. This company has it all: dumbbells, kettlebells, benches, bars and plates, squat racks, cable machines, lat bars, and lots of storage options. Short on space? You might try adjustable kettlebells or a two-tier dumbbell rack for your gym.

Free shipping on all orders. REP Fitness also offers assembly; those costs vary based on the piece of equipment ordered.


A man works out on a NordicTrack AirGlide 14i Elliptical.
A man works out on a NordicTrack AirGlide 14i Elliptical.

NordicTrack has one of our factor elliptical machines on the market with an impressive range of incline and resistance levels. We’re also big fans of NordicTrack’s treadmills with wifi connectivity.

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woman using the force usa g15 home gym to perform standing chest flyes
woman using the force usa g15 home gym to perform standing chest flyes

Whether you have a power rack, leg press machine, or all-in-one trainer, you want supportive flooring under your equipment to keep it in good condition and you safe.

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You can get free flooring if you buy a Force USA

all-in-one trainer

between November 1 and 30. All-in-one trainers typically have a powerrack, (more commonly called a squat rack), to help you chase heavy squats, a Smith machine that acts as a spotter if you are lifting alone, and a variety of light to heavy weights to switch up your routine.

Force USA offers a 10% discount for first responders and military personnel. All buyers receive free shipping, a lifetime warranty, and 0% financing on equipment.

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sole fitness lcr exercise bike
sole fitness lcr exercise bike

SOLE Fitness manufactures ellipticals, bikes, rowers, treadmills, and a variety of accessories.

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SOLE Fitness is giving buyers big discounts on popular equipment this holiday season. Whether you are training for an event and want to level up your gains in the gym, or just want to stay fit and active, SOLE fitness has equipment that is intuitive and easy to set up and use.

Curbside delivery is free. If you’d like to specify which room of your space equipment is delivered to, it’ll cost you $199. Assembly will bring your total delivery costs to $350.


The Plunge cold plunge tub with minimalist white design and separate cooling unit
The Plunge cold plunge tub with minimalist white design and separate cooling unit

Celebrate the holiday season with a new cold plunge to support your post-workout recovery.

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all-in-one cold plunge

cools to 37 degrees Fahrenheit and can come with a filter system to provide clean, clear water. This is the largest tub Plunge offers and fits people who are as tall as 6 feet, 9 inches. If you live in a very cold climate you can also purchase a heater to prevent freezing. And, with smartphone connectivity, you can set your temperature controls from anywhere.


woman is running on treadmill horizon fitness 7.0
woman is running on treadmill horizon fitness 7.0

This holiday season, Horizon Fitness is offering discounts on treadmills, bikes, and more.

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Treadmills from Horizon Fitness have Bluetooth connectivity so you can listen to your favorite workout playlist while getting shredded. Horizon Fitness also has recumbent bikes for a more leisurely workout, or upright exercise bikes for more intense rides.

Horizon Fitness offers a 7% discount to military personnel, first responders, teachers, and medical providers. Shipping, delivery, and assembly is available but prices are not listed on the Horizon Fitness website. You can contact the company at (888) 878-9011 or support@horizonfitness.com.

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best adjustable dumbbells snode 80lb adjustable dumbbells
best adjustable dumbbells snode 80lb adjustable dumbbells

Snode Fitness has adjustable dumbbells, benches, racks, bars, plates, rowers, and accessories like gloves.

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Achieve your fitness goals with Snode Sport products and nab a free pair of training gloves when you make a purchase. Crank out your deadlifts and back squats with bars and heavy plates that can help you hit your next PR.

Snode offers a 5% discount to military personnel, law enforcement, and first responders. Free shipping is available for purchases over $99.



Tonal:


Details coming soon

a weight bench on the floor in front of a tonal machine mounted on the wall
a weight bench on the floor in front of a tonal machine mounted on the wall

Tonal makes one of our favorite smart wall-mounted smart gym systems that helps take your training to another level.

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folding squat rack prx profile full cage
folding squat rack prx profile full cage

All PRx racks are on sale during the company’s Black Friday blitz.

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PRx has a variety of racks on sale to help you beat your personal record for lifts and heavy squats. The company also has folding benches that are adjustable for you to do a variety of exercises on an incline. These are excellent options if you don’t have a lot of space.


bells of steel ss4 on a white background
bells of steel ss4 on a white background

Bells of Steel has a variety of racks, weights, strength training equipment, cardio equipment, and apparel like t-shirts, hoodies, and tanks.

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If you’re looking for a strength machine to do leg presses, reverse hammers, or hip thrusts, Bells of Steel has equipment worth considering. And, if you prefer bodyweight exercises, Bells of Steel has resistance bands, ab mats, and core sliders.


A female athlete on the Hydrow Wave
A female athlete on the Hydrow Wave

Hydrow has some of our favorite compact rowers for tighter gym spaces.

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Deciding on the

best rowing machine

can take some time, which is why we review as many as we can. We like the Hydrow Wave’s use of magnetic resistance that gives the rider a smooth rowing experience. We also like that you can row along with a trainer, enjoying the 16-inch screen for a more lifelike experience.

Hyrdow membership gets you access to more than 5,000 workouts in beautiful destinations across the globe.



Echelon:

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Details coming soon

exercise bike echelon connect ex-5
exercise bike echelon connect ex-5

Echelon has some of our favorite treadmills, including folding options.

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How to get the best Black Friday deals

There are certain factors that could affect your decision-making and shopping experience this Black Friday. We suggest you do the following:

Start shopping early

The days of setting the alarm for 4 a.m. on Black Friday are a faded memory, thanks to online shopping. Starting in early November deals start to pop up on websites; we strive to put all that useful information in one place for easy comparison shopping. Fitness equipment is a popular purchase around the holidays and starting early will help you get the product you want in time for your holiday present deadline!

Find the best exercise equipment for you

Finding the best exercise equipment can be easy for everyday gym enthusiasts, but it may be overwhelming for beginners. If you’re getting back into a routine or are new to exercise, you might want to start small and not blast your budget until you find the exercises you enjoy and are likely to stick with. A treadmill is a good option for beginners or someone overcoming a medical issue. (

1

Advertisement

) A Smith machine, on the other hand, is a better option for advanced athletes who understand progressive overload to maximize their back squat and seated calf raise. (

2

)

Review brand policies

Brand policies around shipping, warranty, and returns are important to read before you buy. Exercise equipment can be expensive, and top brands offer financing so you can pay in installments. Look for money-back guarantees and reach out to customer service if you haven’t found answers in the fine print. It’s also a good idea to read honest reviews on sites like Trustpilot or the Better Business Bureau.

FAQs


Is Black Friday a good time to buy exercise equipment?



Black Friday is a great time to buy exercise equipment. You can find brands offering hundreds off equipment. Black Friday is also when top brands have sales on last year’s equipment—that might help you save even more if you’re OK not having the newest model.

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When do Black Friday sales start?



Black Friday sales can start any time in November, even on Thanksgiving Day, so you might want to start shopping weeks before you’re ready to put down a credit card. Black Friday deals often last up to five days, leading up to Cyber Monday.

Our experts


Lily Moe

Lily is a Brooklyn-based writer and editor with over seven years of experience in health media. As a former Fitness Coach, Lily’s editorial prowess has largely focused on fitness, nutrition, and weight management. She has also spent a fair share of time in testing labs, analyzing everything from protein powders to yoga mats. Her work has appeared in Verywell Fit, Verywell Mind, Health, and more.

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Lauren Evoy Davis

Lauren Evoy Davis

Fortune Recommends Writer

About Author

Lauren Evoy Davis is a health journalist with expertise in cancer and other chronic conditions. She holds a master’s degree in journalism from American University and a bachelor’s degree in English from Elon University. Her work has been published by the American Society of Clinical Oncology, National Council on Aging, HelpGuide, WebMD, Everyday Health, and Verizon. She tests meal kits, meal delivery services, and fitness apps. When not writing or reading, Lauren enjoys paddle boarding on the Chesapeake Bay in Maryland, weightlifting, and gardening.

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References

    1. Nascimento, L.R., Boening, A., Galli, A., Polese, J.C., & Ada, L. (2021, April). Treadmill walking improves walking speed and distance in ambulatory people after stroke and is not inferior to overground walking: a systematic review. J Physiother, 67(2):95-104.


      https://pubmed.ncbi.nlm.nih.gov/33744188/

    2. Plotkin, D., Coleman, M., Van Every, D., Maldonado, J., Oberlin, D., Israetel, M., Feather, J., Alto, A., Vigotsky, A.D., & Schoenfeld, B.J. (2022, September 30). Progressive overload without progressing load? The effects of load or repetition progression on muscular adaptations. PeerJ, 10:e14142.


      https://pubmed.ncbi.nlm.nih.gov/36199287/

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Fitness

Physical Fitness Movies and Shows to Keep You Motivated Toward Your Goals

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Physical Fitness Movies and Shows to Keep You Motivated Toward Your Goals

The New Year is a time when many of us feel motivated to think more about our physical fitness. Lift heavier weights. Run longer distances. Shave a few seconds off that mile time. Whether you’re looking to hit a new PB or simply incorporate more movement into your daily routine, it’s easier to reach your goals if you surround yourself with positive affirmations about staying consistent and practicing discipline.

Lock in by watching these movies and shows that celebrate a good sweat session. You can stream these titles while climbing the Stairmaster, foam rolling after the gym, or enjoying a well-deserved rest day in a cozy, horizontal position. After all, visualization is one way to gear up to get moving — and it can be done from the comfort of your couch.

Final Draft

It’s never too late to restart a fitness journey. This Japanese series gathers together twenty-five former professional athletes — some of whom had no choice but to walk away from their respective sports, and others who retired on their own terms. They take part in a high-stakes survival competition, and the winner is awarded 30 million yen to kick-start their second-chance career. Among the participants: baseball legend Yoshio Itoi, soccer icon Yoshito Ōkubo, and three-division boxing world champion Hozumi Hasegawa.

Lorena, Light-Footed Woman

The sport of running is hard enough, but tackling a long-distance race without some good sneakers is a whole new kind of challenge. This short documentary introduces Lorena Ramírez, the member of Mexico’s Rarámuri community who earned the world’s attention in 2017 by competing in the Cerro Rojo UltraTrail, an ultramarathon of over 30 miles. She did so while wearing huaraches — traditional Mexican sandals — as well as her trademark long skirt and other customary indigenous garb.

The Other Shore: The Diana Nyad Story

Diana Nyad first gained acclaim in 1975 for swimming around Manhattan in record time. This documentary follows the long-distance swimmer as she pursues a perilous goal — swimming from Cuba to Florida without the use of a protective shark cage — a journey she attempts repeatedly, up until the age of 63. Afterward, queue up Nyadthe dramatic take starring Annette Bening as the athlete and Jodie Foster as her best friend and trainer, Bonnie Stoll.

Physical: 100

This search for the ultimate physique in Korea caught the attention of fitness lovers worldwide — for good reason. In this unique tournament, 100 athletes, bodybuilders, and military professionals take part in daunting challenges that test raw strength, speed, endurance, and technique. They face off in various trials until there’s only one competitor left standing. Want even more rivalry? Queue up Physical: Asia, the continent-wide spin-off in which athletes compete in teams representing their countries of origin.

SPRINT

This docuseries closely follows the world’s fastest athletes as they ready their bodies, minds, and spirits to compete in the 2024 Olympic Games in Paris. Created by the same team behind Formula 1: Drive to Survive, these episodes zoom in on American sprinters Gabby Thomas, Noah Lyles, Fred Kerley, Twanisha ‘TeeTee’ Terry, Kenny Bednarek, and Melissa Jefferson-Wooden, as well as runners from the UK, Ivory Coast, Italy, Jamaica, and Kenya. Watching these elite runners prove what the human body is capable of is apt inspiration for athletes at any level. 

Tour de France: Unchained

Go behind the scenes of the world’s most thrilling race on two wheels: the Tour de France, the famed road cycling competition that spans approximately 2,200 miles over a period of three weeks. In each of its three seasons, the series embeds with multiple teams as they race while dealing with terrain, injury, and other setbacks. These episodes track the annual men’s competition in 2022, 2023, and 2024.

Ultimate Beastmaster

After countless hours of training, contestants take on the supersized obstacle course called “The Beast.” Produced by and featuring Sylvester Stallone, the international competition made history when it debuted with six localized versions in various countries, all featuring different competitors, hosts, and languages of origin. (The U.S. edition is hosted by Terry Crews and Charissa Thompson.) Also available to stream: Ultimate Beastmaster Mexico, hosted by Inés Sainz and Luis Ernesto Franco.

 

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Brazilian jiu-jitsu helped me find joy in movement again—here are three of my favorite solo moves you can do at home

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Brazilian jiu-jitsu helped me find joy in movement again—here are three of my favorite solo moves you can do at home

If you’re looking for a way to move your body that builds strength, boosts your mobility and improves your mental agility, you need to try Brazilian jiu-jitsu (also known as BJJ).

Many people assume martial arts aren’t for them. I certainly never thought it was something I would enjoy. Working as a fitness writer, I’ve tried countless forms of exercise over the years, but grappling on the floor with a stranger had never appealed to me.

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Fitness

How to get started at the gym – and keep going

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How to get started at the gym – and keep going
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It’s important to have goals in mind as you set out on your fitness journey, whether you’re trying to lose weight, gain muscle or train for a race.skynesher/Supplied

January is notoriously the busiest time of year at the gym. A survey from Ipsos reported that a third of Canadians made exercise-based resolutions for the new year, with many folks working out for the first time or returning to fitness after some time away. If you’re new to exercise, the gym can feel like an intimidating place. But it doesn’t need to be. Below we’ve put together a few suggestions to help you get started.

Have a plan going in

For success at the gym, it’s crucial to have a plan. Before you start, it’s important to identify your goals. Are you looking to get stronger? Training for a race or competition? Do you want to improve body composition? While almost any consistent exercise is going to improve your overall health, specific results require specific training.

Following a workout program can help you stay committed – here’s how to write your own

Those completely new to working out may want to invest in a few sessions with a personal trainer. A reputable trainer will be able to put together a plan based on your preferences and skill level, while walking you through the proper form for each exercise. If cost is an issue, many gyms offer a free intro training session as a sign-up perk. There are also hundreds of different workout programs you can find online and video tutorials outlining proper form.

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If you’re intimidated to exercise on your own, a fitness class allows you to follow along with an instructor while getting some quick pointers on how to properly perform the workout. Many gyms offer discounted or free classes to first-time visitors.

Trying to do too much, too fast will burn you out, leave you injured or both

When you’re motivated by a new year’s resolution, it’s tempting to pencil in long gym sessions multiple times a week. But that kind of regime is rarely sustainable. If you’d like to make exercising a habit beyond January – and you’ll need to for any kind of lasting results – it’s best to think about what you can do in the long term.

“You can either do an hour of weightlifting a few days a week, and actually do it, or you have these imaginary 10-hour training sessions you’ll never actually have time for,” said Dan John, strength coach and author. “I try to focus on [programs that are] doable, repeatable and reasonable.”

Want to focus on healthy aging in 2026? Here are 10 nutrition tips to start the new year

Similarly, trying to immediately push beyond your physical limitations is a great way to get injured. For weightlifting, it’s important to consider proper warm-ups, active mobility exercises and learning the right techniques before trying to lift anything too heavy. For cardio, Canada Running Series offers a Couch to 5K plan that eases newcomers into jogging by starting small and gradually increasing the length/difficulty of each run.

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Follow basic gym etiquette

The gym is a shared public space. Everyone there is trying to get in a good workout. That’s harder to do when people are having phone conversations, listening to videos without using headphones and refusing to wipe down their equipment after use.

In March, fitness trainer Paul Landini wrote an article explaining some unofficial rules to follow when going to the gym, including being mindful of other people’s space and making sure you’re not monopolizing equipment during busy hours.

Try to find what you like about the gym

Changes in body composition, strength and overall health take time. They also need upkeep over the long term. Building a consistent fitness habit is something that will help with all those goals. One of the best ways to do that is finding something at the gym you genuinely enjoy doing. That can be working out with a friend to add a social aspect to exercise and accountability to show up. It can entail learning a new fitness-adjacent skill such as boxing or training for a competition like Hyrox. It can be rooted in the sense of accomplishment that comes with getting stronger. Whatever the reason, finding the joy in exercise is going to be key if you want to move beyond short-term motivation.

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