Fitness
The best Black Friday exercise equipment sales of 2024 | Fortune Recommends Health
Once you’ve watched the Macy’s Thanksgiving Day parade and enjoyed a second helping of pumpkin pie, it’s time to start gearing up for Black Friday fitness deals. Many major fitness brands offer generous deals to get help with you prepare for your fitness goals in the coming year.
Opening 10 windows on your browser is one way to see who has the best deal, but that takes a lot of time. To help you save time (and money!) our fitness experts have gathered all the Black Friday fitness information you need. Here are the deals worth paying attention to.
The best Black Friday fitness equipment sales
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Rep Fitness
:
10 % off many products in November -
NordicTrack
:
Details coming soon
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Force USA
:
Free flooring with every all-in-one trainer purchase for the Fall Sale -
Sole Fitness
:
$300 off F98, $200 off ST90/F80, $100 off F63/F65 -
Plunge
:
Save $350 on the All-In, and enjoy 0% APR for 12 and 24 months -
Horizon Fitness
:
$200 off with code FALL200 (5.0 AT), $100 off with code FALL100 (7.4 AT, 5.0R, 5.0U, 7.8 AT), $50 off with code FALL50 (T101) -
Snode Sport
:
The store’s deal code is BF2024, 10% discount on all products. -
Tonal
:
Details coming soon
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PRx
:
All Racks and Profile® Folding Benches will be on sale (discount amounts vary) -
Bells of Steel
:
10% off select products throughout the month of November -
Hydrow
:
$450 off Hydrow Pro Rower and $250 off Hydrow Wave Rower from Saturday November 15-Tuesday November 26 -
Echelon Fitness
:
Details coming soon
REP Fitness manufactures individual workout equipment and workout systems to help you make gains in your home or commercial gym.
Enjoy savings for the full month of November with REP Fitness, a brand our team loves, especially when building a
home gym
or commercial gym. This company has it all: dumbbells, kettlebells, benches, bars and plates, squat racks, cable machines, lat bars, and lots of storage options. Short on space? You might try adjustable kettlebells or a two-tier dumbbell rack for your gym.
Free shipping on all orders. REP Fitness also offers assembly; those costs vary based on the piece of equipment ordered.
NordicTrack has one of our factor elliptical machines on the market with an impressive range of incline and resistance levels. We’re also big fans of NordicTrack’s treadmills with wifi connectivity.
Whether you have a power rack, leg press machine, or all-in-one trainer, you want supportive flooring under your equipment to keep it in good condition and you safe.
You can get free flooring if you buy a Force USA
all-in-one trainer
between November 1 and 30. All-in-one trainers typically have a powerrack, (more commonly called a squat rack), to help you chase heavy squats, a Smith machine that acts as a spotter if you are lifting alone, and a variety of light to heavy weights to switch up your routine.
Force USA offers a 10% discount for first responders and military personnel. All buyers receive free shipping, a lifetime warranty, and 0% financing on equipment.
SOLE Fitness manufactures ellipticals, bikes, rowers, treadmills, and a variety of accessories.
SOLE Fitness is giving buyers big discounts on popular equipment this holiday season. Whether you are training for an event and want to level up your gains in the gym, or just want to stay fit and active, SOLE fitness has equipment that is intuitive and easy to set up and use.
Curbside delivery is free. If you’d like to specify which room of your space equipment is delivered to, it’ll cost you $199. Assembly will bring your total delivery costs to $350.
Celebrate the holiday season with a new cold plunge to support your post-workout recovery.
This
all-in-one cold plunge
cools to 37 degrees Fahrenheit and can come with a filter system to provide clean, clear water. This is the largest tub Plunge offers and fits people who are as tall as 6 feet, 9 inches. If you live in a very cold climate you can also purchase a heater to prevent freezing. And, with smartphone connectivity, you can set your temperature controls from anywhere.
This holiday season, Horizon Fitness is offering discounts on treadmills, bikes, and more.
Treadmills from Horizon Fitness have Bluetooth connectivity so you can listen to your favorite workout playlist while getting shredded. Horizon Fitness also has recumbent bikes for a more leisurely workout, or upright exercise bikes for more intense rides.
Horizon Fitness offers a 7% discount to military personnel, first responders, teachers, and medical providers. Shipping, delivery, and assembly is available but prices are not listed on the Horizon Fitness website. You can contact the company at (888) 878-9011 or support@horizonfitness.com.
Snode Fitness has adjustable dumbbells, benches, racks, bars, plates, rowers, and accessories like gloves.
Achieve your fitness goals with Snode Sport products and nab a free pair of training gloves when you make a purchase. Crank out your deadlifts and back squats with bars and heavy plates that can help you hit your next PR.
Snode offers a 5% discount to military personnel, law enforcement, and first responders. Free shipping is available for purchases over $99.
Tonal:
Tonal makes one of our favorite smart wall-mounted smart gym systems that helps take your training to another level.
Details coming soon
All PRx racks are on sale during the company’s Black Friday blitz.
PRx has a variety of racks on sale to help you beat your personal record for lifts and heavy squats. The company also has folding benches that are adjustable for you to do a variety of exercises on an incline. These are excellent options if you don’t have a lot of space.
Bells of Steel has a variety of racks, weights, strength training equipment, cardio equipment, and apparel like t-shirts, hoodies, and tanks.
If you’re looking for a strength machine to do leg presses, reverse hammers, or hip thrusts, Bells of Steel has equipment worth considering. And, if you prefer bodyweight exercises, Bells of Steel has resistance bands, ab mats, and core sliders.
Hydrow has some of our favorite compact rowers for tighter gym spaces.
Deciding on the
best rowing machine
can take some time, which is why we review as many as we can. We like the Hydrow Wave’s use of magnetic resistance that gives the rider a smooth rowing experience. We also like that you can row along with a trainer, enjoying the 16-inch screen for a more lifelike experience.
Hyrdow membership gets you access to more than 5,000 workouts in beautiful destinations across the globe.
Echelon:
Echelon has some of our favorite treadmills, including folding options.
Details coming soon
How to get the best Black Friday deals
There are certain factors that could affect your decision-making and shopping experience this Black Friday. We suggest you do the following:
Start shopping early
The days of setting the alarm for 4 a.m. on Black Friday are a faded memory, thanks to online shopping. Starting in early November deals start to pop up on websites; we strive to put all that useful information in one place for easy comparison shopping. Fitness equipment is a popular purchase around the holidays and starting early will help you get the product you want in time for your holiday present deadline!
Find the best exercise equipment for you
Finding the best exercise equipment can be easy for everyday gym enthusiasts, but it may be overwhelming for beginners. If you’re getting back into a routine or are new to exercise, you might want to start small and not blast your budget until you find the exercises you enjoy and are likely to stick with. A treadmill is a good option for beginners or someone overcoming a medical issue. (
1
) A Smith machine, on the other hand, is a better option for advanced athletes who understand progressive overload to maximize their back squat and seated calf raise. (
2
)
Review brand policies
Brand policies around shipping, warranty, and returns are important to read before you buy. Exercise equipment can be expensive, and top brands offer financing so you can pay in installments. Look for money-back guarantees and reach out to customer service if you haven’t found answers in the fine print. It’s also a good idea to read honest reviews on sites like Trustpilot or the Better Business Bureau.
FAQs
Is Black Friday a good time to buy exercise equipment?
Black Friday is a great time to buy exercise equipment. You can find brands offering hundreds off equipment. Black Friday is also when top brands have sales on last year’s equipment—that might help you save even more if you’re OK not having the newest model.
When do Black Friday sales start?
Black Friday sales can start any time in November, even on Thanksgiving Day, so you might want to start shopping weeks before you’re ready to put down a credit card. Black Friday deals often last up to five days, leading up to Cyber Monday.
Our experts
Lily Moe
Lily is a Brooklyn-based writer and editor with over seven years of experience in health media. As a former Fitness Coach, Lily’s editorial prowess has largely focused on fitness, nutrition, and weight management. She has also spent a fair share of time in testing labs, analyzing everything from protein powders to yoga mats. Her work has appeared in Verywell Fit, Verywell Mind, Health, and more.
Lauren Evoy Davis
Fortune Recommends Writer
About Author
Lauren Evoy Davis is a health journalist with expertise in cancer and other chronic conditions. She holds a master’s degree in journalism from American University and a bachelor’s degree in English from Elon University. Her work has been published by the American Society of Clinical Oncology, National Council on Aging, HelpGuide, WebMD, Everyday Health, and Verizon. She tests meal kits, meal delivery services, and fitness apps. When not writing or reading, Lauren enjoys paddle boarding on the Chesapeake Bay in Maryland, weightlifting, and gardening.
References
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Nascimento, L.R., Boening, A., Galli, A., Polese, J.C., & Ada, L. (2021, April). Treadmill walking improves walking speed and distance in ambulatory people after stroke and is not inferior to overground walking: a systematic review. J Physiother, 67(2):95-104.
https://pubmed.ncbi.nlm.nih.gov/33744188/
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Plotkin, D., Coleman, M., Van Every, D., Maldonado, J., Oberlin, D., Israetel, M., Feather, J., Alto, A., Vigotsky, A.D., & Schoenfeld, B.J. (2022, September 30). Progressive overload without progressing load? The effects of load or repetition progression on muscular adaptations. PeerJ, 10:e14142.
https://pubmed.ncbi.nlm.nih.gov/36199287/
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Fitness
How Jeremy Clarkson Reset His Health and Fitness at 66 – Walking, Pilates and Trying ‘Not to Die’
Rewind a decade or so, and Jeremy Clarkson had a particular disdain for exercise, healthy eating and denying himself life’s pleasures. He never worked out, smoked 40 cigarettes a day and, in his own words, drank four pints of wine daily. Now, at 65, his entire outlook on health and longevity has shifted.
At the heart of Clarkson’s desire to change are his young grandchildren.
‘I’m not going to dwell on the joys of being a grandparent because what can be said about it has already been said. But I have decided that it is so wonderful that I want it to go on for as long as is humanly possible. Which means I must do everything in my power not to die,’ he wrote in his column forThe Times.
And the British TV personality has certainly had a couple of wake-up calls.
After being admitted to hospital with pneumonia in 2017, Clarkson then suffered what he described as ‘really bad coronary artery problems’ at the end of 2024. Documented in the latest series of Clarkson’s Farm, he experienced a ‘sudden deterioration’ in his health and needed a stent fitted to restore proper blood flow.
Why Clarkson Finally Started Taking His Health Seriously
Since then, he has taken up reformer Pilates, had a pickleball court installed at his Oxfordshire home and started going for walks when the weather is just right.
‘Eventually, I decided that organised, indoor exercise was not for me and decided instead to do walking. Not when it’s raining obviously. Or if it’s too cold, or hot. And not if I’m busy. But on a reasonably temperate Sunday morning, I’d get out there and pootle along,’ he wrote.
‘So far I’ve relied on luck to keep me alive. But I’m in sniper’s alley right now and I have to work at dodging the bullets. Two years ago, I saw old age as a wearisome tangle of tubes and knee-replacement surgery. Now though, thanks to my grandchildren, I’m actively looking forward to it.’
Clarkson’s comments highlight just how much his attitude to ageing has changed.
‘I’m buying time. It hurts and it’s expensive. But it’s better than wasting your money on a new watch.’
The Diet Changes Behind Clarkson’s 3-Stone Weight Loss
Diet has also become a key part of his health overhaul.
He now eats burgers wrapped in lettuce rather than buns and opts for alcohol-free versions of his Hawkstone beer. Underpinning much of that change has been a microdose of the GLP-1 medication Mounjaro, which Clarkson credits with helping him lose more than three stone in six months by suppressing his appetite – although he admits he doesn’t particularly enjoy the experience.
‘When you are on Muntjac [his name for Mounjaro] you can come down in the morning and idly help yourself to a small handful of sunflower seeds,’ Clarkson said. ‘And it’ll feel like you’ve just finished a massive Christmas lunch. You’re stuffed.
‘So you find yourself living a minibar existence. Tiny packets of milk, sachets with only three grains of sugar in them, vodka in thimbles. That’s not living, though. That’s existing.’
If there’s one thing Kori Sampson knows, it’s how to optimise your body composition for performance. To tap into his knowledge as an elite athlete and coach, we asked him to create a 4-week plan to help you move faster, recover quicker and keep pushing when the fatigue sets in – all while improving your muscle-to-fat ratio.
Ready to build muscle, burn fat and come out the other side looking, feeling and performing better? Click here to get 14 days of free access to the plan via the Men’s Health app.
Ryan is a Senior Writer at Men’s Health UK with a passion for storytelling, health and fitness. Having graduated from Cardiff University in 2020, and later obtaining his NCTJ qualification, Ryan started his career as a Trainee News Writer for sports titles Golf Monthly, Cycling Weekly and Rugby World before progressing to Staff Writer and subsequently Senior Writer with football magazine FourFourTwo.
During his two-and-a-half years there he wrote news stories for the website and features for the magazine, while he also interviewed names such as Les Ferdinand, Ally McCoist, Jamie Redknapp and Antonio Rudiger, among many others. His standout memory, though, came when getting the opportunity to speak to then-Plymouth Argyle manager Steven Schumacher as the club won League One in 2023.
Having grown up a keen footballer and playing for his boyhood side until the age of 16, Ryan got the opportunity to represent Northern Ireland national futsal team eight times, scoring three goals against England, Scotland and Gibraltar. Now past his peak, Ryan prefers to mix weightlifting with running – he achieved a marathon PB of 3:31:49 at Manchester in April 2025, but credits the heat for failing to get below the coveted 3:30 mark…
You can follow Ryan on Instagram or on X
Fitness
Fitness coach debunks 8 ‘crazy’ exercise myths women still believe: From periods and workouts to weightlifting
Despite growing awareness around fitness and women’s health, several outdated exercise myths continue to persist. From misconceptions about strength training to beliefs surrounding periods, pregnancy and weight loss, many women still receive advice that isn’t backed by science. These myths can not only slow progress but also discourage women from prioritising their health and fitness. (Also read: Can eating too much protein be harmful? Experts explain why excess intake may do more harm than good )
Fitness coach Zoe recently addressed some of the most common misconceptions women continue to hear in a June 12 Instagram post titled, “craziest exercise myths women still hear.” Here’s what she had to say:
1. Periods mean complete bed rest
According to Zoe, menstruation does not mean you need to stop exercising altogether. “No. You can train. Just adjust intensity if needed,” she wrote, explaining that while energy levels may fluctuate during different phases of the menstrual cycle, movement and exercise can still be beneficial.
2. After marriage or kids, fitness is not important
Many women are often made to feel that fitness should take a back seat after major life changes such as marriage or motherhood. Zoe strongly disagrees. “That is exactly when it becomes more important,” she said, highlighting the need to maintain strength, mobility and overall health while navigating increased responsibilities.
3. A C-section means your core is gone forever
Recovering from a Caesarean delivery can be challenging, but Zoe says it doesn’t mean women should give up on rebuilding strength. “Wrong. It means you need rebuilding, not giving up,” she wrote, emphasising that gradual rehabilitation and proper training can help restore core function.
4. Walking around the house is enough exercise
While daily movement is important, Zoe points out that it isn’t the same as a structured workout. “No. That is movement, not full training,” she explained, noting that a balanced fitness routine should include strength, mobility and cardiovascular exercises.
5. Sweating more means more fat loss
Many people associate excessive sweating with effective fat burning, but Zoe says that’s a common misunderstanding. “No. It means you are hot,” she wrote. Sweat is the body’s cooling mechanism and does not necessarily reflect the number of calories burned or fat lost.
6. Running will ruin your uterus, boobs or joints
This long-standing myth often discourages women from running or high-impact activities. “No. Poor preparation and weak support is the issue,” Zoe said, stressing the importance of proper training, supportive gear and gradually building endurance.
7. Women should only do yoga, not weights
Strength training is still viewed by some as a male-dominated form of exercise, but Zoe believes women benefit greatly from lifting weights. “Women need strength too,” she wrote, highlighting how resistance training supports muscle mass, bone health, metabolism and overall fitness.
8. Carbs at night make you fat
Carbohydrates often get unfairly blamed for weight gain, especially when eaten in the evening. “No. Overeating does,” Zoe explained, pointing out that overall calorie intake and dietary patterns matter far more than the timing of carbohydrate consumption.
Note to readers: This article is for informational purposes only and not a substitute for professional medical advice. Always seek the advice of your doctor with any questions about a medical condition.
This report is based on user-generated content from social media. HT.com has not independently verified the claims and does not endorse them.
For Hobart teacher Mary Holton, health means everything.
She started feeling the squeeze from cost-of-living pressures when fuel prices spiked again.
“Going out for just fitness alone was a bit much,”
she said.
Mary Holton says since joining the group, her fitness across the board has improved. (ABC News: Jake Grant)
Many Tasmanians are feeling cost-of-living pressures in a very physical way, with locals saying exercise routines are being dropped, health appointments delayed and wellbeing pushed to the bottom of the list as budgets tighten.
Ms Holton relies on multiple physiotherapy sessions each week, but says paid fitness classes simply are not an option.
“That costs … so to actually go to other classes as well, it’s out of my budget really.“
Ollie Mathewson conducts a free workout session. (ABC News: Jake Grant)
National data shows that almost half of Australians already fall short of minimum physical activity guidelines, and rising prices are making even basic care unaffordable for many.
Consultant clinical psychologist academic Kimberley Norris says this is exactly how unhealthy patterns begin.
“We tend to focus on the most stressful thing first … and health is one of those things we don’t think about until things go wrong,”
Professor Norris said.
Kimberley Norris says humans tend to focus on alleviating stress first and foremost, and warns de-prioritising health can become a cycle. (ABC News: Jake Grant)
For Ms Holton, going to a free workout group in her local community was a game-changer.
“Came down and absolutely loved it. It’s really nice to have a group and it just keeps growing,” she said.
Finding a free exercise group has drastically improved her health, as noted by her GP, and she is part of a growing trend.
Free exercise classes become a lifeline
At a community exercise class in South Arm, south-east of Hobart, the mood is upbeat, with laughter, movement, and a sense of relief.
Participation has more than doubled in the past year, with more than 100 Tasmanians now involved.
Trainer Ollie Mathewson said the surge was unmistakable.
“It’s free of charge for everybody … and over the last 12 months I’ve noticed a lot more people starting to come along,”
he said.
Ollie Mathewson says attendance at his classes has almost doubled over the past year. (ABC News: Jake Grant)
Across greater Hobart, free and low-cost alternatives are multiplying and include walking groups, community-run circuits, and morning and afternoon fitness meet-ups.
Tasmanians are increasingly organising their own solutions.
Mr Mathewson said connections drive outcomes.
“A lot of people talk about weight and strength, which are obviously insanely important, having other people there to push you single every week makes it a hundred times easier.“
Professor Norris said one’s health can be prioritised for free.
“What we know about health is, it’s more about sustainable wellbeing, it’s about quality of life,” she said.
“So rather than focusing on how much you can deadlift, how far you can run, it’s about how your life has improved and how close your life is to the way you want to live it.”
She said free options were vital because once people stop moving, it becomes harder to start again.
“If we develop routines in which health is not a priority, then we almost get stuck in this cycle of health always being last.“
Health appointments being delayed or dropped
For some Tasmanians, the financial pressure is forcing even tougher choices.
Amy Dakin says she can’t even think about getting a gym membership with all the other costs of living on her mind. (ABC News: Jake Grant)
Amy Dakin, who lives with a compromised immune system, often has no choice but to delay essential care.
“My health needs to be prioritised, but your bills come first, really,” she said.
Jordyn Rowbottom says she’s not the only one changing her hobbies to save on costs. (ABC News: Jake Grant)
Jordyn Rowbottom has seen the same pattern around her.
“People are being forced to cut what they can access,”
she said.
Professor Norris warns that these short-term decisions can create long-term harm, not just for individuals, but for the broader health system.
She said the combination of financial pressure and reduced physical activity would create a public health challenge.
Trainers adapting to shrinking budgets
Personal trainer Nickola Orr works with clients across different income levels, ages and needs.
She said affordability now shapes almost every program she designs.
“You want to make sure they can get as much help as they can within their price range,”
she said.
Nickola Orr is concerned about access to fitness and health services in the face of rising cost pressures. (ABC News: Jake Grant)
With the median individual spend on fitness in Tasmania sitting at almost $600 last year, Ms Orr said the warning signs were already visible.
“We’re going to see more results of long-term neglect; higher injuries, more need for mental health assistance. It’s going to snowball.”
Her concerns echo Professor Norris’s academic findings that once healthy routines break down, the consequences ripple for years.
“The changes are very small … while they add up over time, there is no immediate impact,”
Ms Orr said.
Calls for more free and low-cost options
Mr Mathewson hopes the success of free community classes will inspire governments and private operators to expand accessible fitness programs.
“More free options would be a great thing. There are a few now, but there should be more,” he said.
The Tasmanian government has said it will release its 20-year preventive health strategy this month, titled The Health Revolution.
A Department of Health spokesperson said the strategy “will address the broader social, economic, and environmental factors that influence health and wellbeing”.
“Specific issues about access to health services and programs are being considered through the Access to Health Services project, a Commonwealth-State partnership.
“The Health Revolution will complement that project by addressing the root causes of poor health and the underlying conditions to make it easier for Tasmanians to live well.“
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