Fitness
How luxury gyms aim to reach the next wellness frontier
Altea Ottawa occupies a former 129,000-square-foot Canadian Tire at the corner of Carling Avenue and Clyde Avenue North. The new fitness and wellness centre offers a variety of classes, including reformer pilates.Supplied/Altea Active
What was once an expansive garage is now home to a large swimming pool in Ottawa’s newest wellness destination – a members-only health and fitness sanctuary that merges self-care and sophistication.
Altea Active, a chain of new fitness and wellness centres, opened the pool at its 129,000-square-foot Ottawa outpost in early May, says chief executive officer Jeff York, a former executive at both Farm Boy and retailer Giant Tiger.
With high-class amenities such as aquatics facilities, recovery areas and multiple types of fitness classes, Altea Ottawa – which officially opened in November – is redefining how and when Canadians get their sweat on in a postpandemic world.
Renewed focus on fitness
In the year after June, 2022, almost 400 fitness and recreational sports centres opened across the country, according to Statistics Canada. At the same time, fitness industry revenue hit nearly $4.3-billion in 2022, up from $3-billion a year earlier as pandemic restrictions relaxed.
It’s “a new day in fitness” across the country, says Sara Gilbert, president of the Fitness Industry Council of Canada. While Canadians once spent money on trips they had postponed during COVID, they’ve “turned to themselves again” with a renewed sense of urgency, she adds.
The renovation of an old Canadian Tire into arguably Ottawa’s most modern fitness facility reflects an industry that has “always been at the forefront of innovation,” Ms. Gilbert says.
“You look back in the 1980s and we had these huge step-aerobic studios, and that took up most of the space in gyms. The gym industry … our strength is the ability to innovate and always listen to what members need, and the ongoing transition of our facilities to meet those needs.”
Redefining Canadian workout culture
Altea Ottawa is now Canada’s largest fitness and wellness centre.
The $30-million facility boasts nine fitness studios (the spin room alone cost $1-million), six pickleball courts, exercise machines of all kinds and zones for emerging fitness-class concepts such as HyRox (the new CrossFit, Mr. York says). There’s also a postworkout recovery area with red-light therapy and Hyperice cold-therapy boots, a women-only exercise space, the new 25-metre pool, as well as a smoothie bar and a Starbucks in the lobby.
The $30-million Altea Ottawa boasts nine fitness studios, including its iconic spin room, which alone cost $1-million.Supplied/Altea Active
There are four other Altea locations across the country. A fifth will arrive soon in the former 31,000-square-foot Nordstrom Rack in Toronto’s upscale Yorkville neighbourhood. The forthcoming location will open under the name of AVANT by Altea Active – the company’s ultrapremium offering that’s specific to urban areas such as Yorkville.
“We tend to look at real estate as a static thing, but it services a fluid world, and as that world ebbs and flows, change abounds,” says Shawn Hamilton, principal at Proveras Commercial Realty in Ottawa. “Spaces get occupied with uses we would never have dreamed of.”
Unlike other large-scale gyms, Altea’s facilities won’t be popping up everywhere.
“It’s the opposite of GoodLife. We want to be exclusive,” Mr. York explains. “We are going to [places] where the market is already there for people who want the best. But we want to deliver it at a competitive price where people are still getting value.”
Standing out in a crowded market
Mr. York says Altea’s competition are mid-sized fitness studios. If you’re a regular at hot yoga, boot camps and spin classes, you could pay upward of $1,000 a month in fees, he explains. Altea offers all that and more in one place – something that is becoming more common across the country.
Altea is not the only fitness centre working to redefine exercise culture in Canada. At Toronto’s The Well, a mixed-use complex less than a kilometre from the CN Tower, sits the newest Sweat and Tonic – a cheekily-named boutique gym that offers more than a half-dozen classes, personal training, a spa with registered massage therapists, a pool and sauna. The city’s Yorkville neighbourhood is also saturated with fitness options, including luxury gym Equinox, Barry’s Bootcamp and three GoodLife gyms.
“You’ve got to be where people live, work and play. That’s the key for the future,” Mr. York says. “You upgrade your facility because that’s where the market is going. The murky middle is not where you want to be.”
Altea Ottawa features a strength-training area and exercise machines of all kinds. CEO Jeff York says it’s unlike other gyms thanks to its exclusivity and to targeting a part of the market where people ‘want the best.’Supplied/Altea Active
Altea’s Ottawa plan was clear from the start, Mr. York explains, with 80 per cent of the original blueprint becoming reality. It eliminated a restaurant and members’ club from the plan – the same thing it did at the Liberty Village location in Toronto – because it wanted to focus on fitness.
Challenges of renovation
Altea’s renovation in Canada’s capital took just over a year. A full month was needed just to remove shelves, nuts and bolts from the Canadian Tire for what would become the facility’s hotel-like lobby, Mr. York says.
The challenges also ranged from laughable – swapping the directions of the old escalators – to serious, such as installing individual HVAC systems in each room and studio. It was a hurdle, but it was a success. Despite the facility’s roughly 6,000 members and upward of 350 fitness classes per week, there’s a reduction in body odour because of the new system.
That work was all taking place on the inside.
“No one knew we were working on it because we never changed the physical structure,” Mr. York says. “The biggest question was, ‘When are you going to start construction?’ but we had already started for six months.
“Making a big building feel comfortable is hard to do.”
Only 16 per cent of Canadians have a gym membership, according to the Health and Fitness Association, so it’s no surprise that fitness facilities in Canada would aim to strike a balance between value and choice.
“Many boutiques under one roof is the way fitness should be delivered,” Mr. York says.
You won’t find dumbbells or weight machines in the gym Sean Keogh runs. At Calisthenics Club Houston, it’s all about training with body weight.
“That’s all we do,” Keogh said — but that’s enough to keep new members coming through the doors, excited to learn moves like handstands and pullups.
Keogh and his members have plenty of company. These days, content creators, independent gyms and megachains alike are promoting calisthenics, an age-old form of fitness that uses little or no equipment and instead relies on body weight for resistance.
In July, President Donald Trump even reestablished the Presidential Fitness Test, intending that youth across the country will again practice old-school exercises like situps, pushups and pullups.
It’s little surprise that these no-frills moves are making a comeback in our over-scheduled society, said Anatolia Vick-Kregel, director of the Lifetime Physical Activity Program at Rice University. “We don’t always have time to go to the gym,” she said. “This is what you can do at home or in your office.”
Another reason might be economic, said Michael Stack, an exercise physiologist and president of the Physical Activity Alliance, a coalition of groups that promote physical activity. With no equipment required, calisthenics-based programs are affordable for exercisers and profitable for gyms that offer them. Plus, people may have gotten used to exercising with few accoutrements during the pandemic.
“This trend has been building,” Stack said. “The pandemic definitely accelerated it.”
This article is part of AP’s Be Well coverage, focusing on wellness, fitness, diet and mental health. Read more Be Well.
How effective are calisthenics?
There’s plenty of research to suggest that calisthenics can improve everything from muscle strength to aerobic conditioning, Vick-Kregel said.
“Body weight is phenomenal,” she said.
But there are limits to its effects, said John Raglin, a professor of kinesiology at the Indiana University School of Public Health, Bloomington. “It can be effective,” Raglin said. “But I think the idea that it can or should replace the use of even simple equipment is wrong-headed.”
Sometimes, Raglin said, using equipment can actually make exercises simpler or safer to perform. Many people, for example, do pushups with improper form.
“If you’re not strong enough or you have joint issues or arthritis, then lying on a bench and using small hand weights can actually be safer and more practical,” he said.
It all depends what your goal is
Beyond safety, people looking to significantly increase their strength or muscle size will likely see more dramatic results if they use weights, Raglin said. Doing so “utilizes more of your muscle and generates more force than you could otherwise,” he explained.
Lifting weights also damages muscle tissue in a way that can be productive, as muscles grow larger through the body’s repair process. Over time, though, it may take larger amounts of weight to keep seeing gains. Progress plateaus as the body gets used to exercises it’s done before.
It’s not impossible to grow muscle through calisthenics, Vick-Kregel said; it’s just harder to continuously level up exercises for sustained progress without increasing external weight.
“After you’ve done a couple workouts of squatting with your body weight, your body’s going to need external load to get stronger or to build muscle tissue,” Stack agreed.
In other words, if you’re after bulging biceps, you may need more than calisthenics to get there. But if you’re just looking to get moving and improve your health, your body is probably enough.
Particularly for the roughly 75% of Americans who aren’t meeting federal physical activity guidelines — which call for at least 75 minutes of vigorous or 150 minutes of moderate aerobic activity a week, plus two strength-training sessions — calisthenics are a great option, Stack said.
“Body weight is the simplest apparatus you can use,” Stack said. “I would encourage anyone who’s not exercising to start exercising with just their body.”
How to begin a calisthenics routine
First, assess your current fitness and mobility, Vick-Kregel said. With the help of a mirror, workout buddy or trainer, see if you can do exercises like planks, pushups and squats with correct form. If not, look for modifications, such as doing pushups from your knees.
Once you feel confident with the fundamentals, aim to perform calisthenics in 10- to 30-minute chunks, two to three times a week, she suggested. (For a little more structure, you can consult the The Five Basic Exercises Plan, or 5BX, a classic calisthenics program developed by the Royal Canadian Air Force in the 1950s.)
Progressively increase the duration and intensity of your workouts as you get fitter. “Gradual progression is critical,” Vick-Kregel emphasized.
As you get more experienced, though, calisthenics can be performed at high intensity. Keogh maintains that these exercises are not just for beginners. There are plenty of ways to increase the difficulty of body-weight exercises over time, making them both highly challenging and effective, he said.
For doubters, Keogh has a blunt message: “Try it.”
Physical activity saves lives, but now it turns out there’s a “precise dosage” at which it becomes especially effective in preventing heart disease.
Exercising is key to longevity; it’s been associated with everything from improved cardiovascular health to increased strength to a longer life. But there’s one exercise, in particular, that a doctor says women over 50 should add to their routine.
Meet the expert: Steven Bowers, D.O., board-certified family physician and author of Secrets of the World’s Healthiest People
Daily strength workouts may help boost all aspects of life, Steven Bowers, D.O., board-certified family physician and author of Secrets of the World’s Healthiest People, previously told Prevention. Physical fitness makes functional tasks like carrying grocery bags from the car, opening jars, and lifting heavy items easier.
There are plenty of moves to try, but Dr. Bowers says the one that should get top billing in your routine is the plank.
While planks challenge your whole body, they’re particularly great for strengthening your core. “Core muscle fibers tend to shrink and become less supple as we age, which can put more strain on your back,” he previously said. Having a strong core is important for balance and stability, and it can help you go about your day with more ease.
Wondering how long to hold a plank, and the proper form? First, place your forearms on the floor. Your elbows should be right below your shoulders, and your arms should be parallel—not turning in or out. Your feet should also be shoulder-width apart. Press your hands and toes into a mat on the ground, lifting your body, squeezing your glutes and quads for support. Your body should create one straight line from head to toe. Don’t lock your knees or arch your back, and keep your neck straight by looking slightly in front of you.
Hold this position for 20 seconds. “As you get more comfortable and your core gets stronger, hold the plank for as long as possible without sacrificing form or breath,” Dr. Bowers noted. It’s that simple! Whether you’re a pro or want to test your plank skills, adding the simple move to your routine may be what your core has been waiting for.
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