Finance
What financial markets say about the economic implications of a potential Trump election victory
Some of Donald Trump’s policy proposals could have profound macroeconomic implications, but there is large uncertainty around the (net) economic effects a second Trump term would have. For instance, would the US dollar appreciate due to new tariffs, or would it fall in the face of Trump’s repeated vocal opposition to a strong dollar? And what would a Trump victory mean for US growth or the disinflationary process underway in both the US and the euro area? As the election draws closer, this uncertainty has already led to heightened volatility in financial markets, as documented by Albori and coauthors in a recent VoxEU contribution (Albori et al. 2024). Extending their analysis, in this column we use betting market data in a VAR model to assess the economic implications of a second Trump term from the perspective of financial market participants.
Measuring Trump’s victory odds using betting data
We directly measure the market’s evolving assessment of Trump’s victory prospects using data from prediction markets. These markets allow participants to bet money on certain events, including election outcomes. As with other financial market prices, betting quotes then contain all sorts of information that might affect the outcome of the bet, and have been used by Moramarco and coauthors to quantify political risk in a Vox contribution (Moramarco et al. 2020). For our analysis, we use implied probabilities of a Trump victory in the upcoming US presidential election from PredictIt and PolyMarket, as averaged and provided by Bloomberg.
Relative to election polling data – which were used by Albori et al. (2024) – betting odds come with several advantages. First, they account for the particularities of the US electoral system such as the Electoral College.
An improvement, say, in polling numbers does not necessarily translate into better chances of actually winning the election.
Second, polling data are gathered over several days and published with a lag.
In contrast, betting odds respond to election-relevant news almost immediately in an information efficient way.
However, the odds of a Trump election win, and by implication betting quotes, will generally respond to all sorts of news and economic developments, giving rise to an identification problem. For instance, the publication of surprisingly high US inflation readings might lower the odds of a Democratic win because they could signal continued price pressures that weigh on the current administration’s perceived economic performance. To the extent that an inflation surprise also signals more restrictive US monetary policy, asset prices might fall. Therefore, an observed co-movement of betting odds and asset prices is not necessarily informative about what we are ultimately interested in, namely, the causal effect of changes in Trump’s likelihood to win the election, as interpreted by financial markets.
We overcome this identification problem by exploiting the real-time nature of betting quotes. Specifically, we measure the high-frequency movements of Trump betting odds around key election-related events (see Table 1).
These events clearly affected the markets’ assessment of the likelihood of a Trump victory, but were independent of other factors such as the state of the economy. This allows us to use these high-frequency movements as an instrumental variable in a financial market VAR, which we describe below.
Figure 1 Betting odds around two key election-related events
Note: Implied probabilities for a Trump (light blue) and Harris/Biden (dark dashed) victory in the US presidential elections 2024 derived from prediction markets around the assassination attempt on July 13 (left panel) and the 2nd presidential debate (right panel). Values in percent. Time refers to Easter Daylight Time (EDT, Washington D.C.).
Source: ElectionBettingOdds.com, authors’ calculations.
To illustrate the approach, Figure 1 shows the evolution of betting odds around two such election-related events. The left panel depicts the implied probability of a Trump victory, next to the one for Biden or Harris, around the failed assassination attempt on Trump on 13 July. In the hours before the event, the likelihood of a Trump victory was steady at around 59%. Yet, once the failed attempt on Trump’s life – and his defiant response in its aftermath – were reported around 6:30pm EDT, the probability jumped up to roughly 65%. The odds of a Biden/Harris win dropped correspondingly. The right panel shows that Harris’ chances of winning increased by almost 4 percentage points around the second presidential debate on 10 September, in line with the perception that Harris delivered a more convincing performance.
Notably, both events occurred when other US markets were closed (on the weekend and in the late evening, respectively), such that other US news or data releases are unlikely to explain the observed jumps.
Table 1 Events used to construct the instrument
Note: The third column shows the change in Trump’s election likelihood in a 2-3 hour window around the respective event, which we use as the instrument value on these days.
Source: ElectionBettingOdds.com, authors’ calculations.
The causal effects of a higher Trump election likelihood on financial markets in a structural financial market model
We estimate a financial market VAR model containing daily observations of eight variables from 1 January to 13 September 2024.
As outlined, the first variable measures the probability that Trump will win the election, expressed in log odds. Additionally, the model contains two-year treasury yields, the (log) S&P 500, and the (log) EUR-USD exchange rate to capture important aspects of the US economy. We further add prices of assets that arguably stand to benefit from a Trump victory, as often reported in the financial press (the log share price of Trump Media & Technology Group (DJT), and the log price of Bitcoin in USD).
Finally, we include market-based inflation compensation (inflation linked swaps) in the US and the euro area over the next 24 months as a measure capturing genuine inflation expectations and associated inflation risks.
Armed with the instrument derived from high-frequency movements in betting odds, we can then identify and trace out the dynamic effects of a Trump election likelihood shock. Figure 2 shows that a 20% increase in Trump’s log odds to win the election (equivalent a five percentage point increase in the probability of a win) increases the two asset prices associated with so-called Trump trades significantly: the price of Bitcoin increases by more than 3% on impact, the DJT share price by almost 10%. We interpret these results as lending credibility to the underlying identification scheme.
An increase in the likelihood that Trump wins the presidential election also significantly affects key US financial market prices. Two-year US interest rates rise by roughly five basis points following the shock, whereas the S&P 500 tends to fall at least initially by almost half a percent. The same applies for the EUR-USD exchange rate, implying an immediate depreciation of the euro.
Notably, both US and euro area two-year inflation swap rates rise and reach a peak response of almost four basis points.
Figure 2 Impulse responses to a Trump election likelihood shock
Note: Impulse responses in the daily financial market VAR model to an exogenous shock to the likelihood of a Trump victory in the US presidential election, normalized to increase Trump’s log odds by 20% (equivalent to a five percentage point increase in the implied probability). All values in percent(age points). Dark shaded areas denote 68%, light shaded areas 90% confidence bands.
Taken together, the impulse responses suggest that market participants associate a Trump election victory, if anything, with contractionary supply-side effects on net. Such an interpretation would be in line with standard macroeconomic theory to the extent that some of Trump’s policy proposals (imposing additional tariffs, expelling migrants) would increase price pressures but weigh on potential output in the US. If instead demand-type effects dominated, one would expect the observed rise in inflation expectations to be accompanied by an increase in broad stock market valuations. The estimated increase in two-year interest rates can be rationalised by the expectation of tighter US monetary policy as a response to rising inflationary pressures. Finally, a weaker euro is in line with expectations that Trump would raise tariffs also on European and not just on Chinese goods (Jeanne and Son 2024). This euro depreciation, alongside higher tariff-driven import prices, would transmit inflationary pressures to the euro area as well.
Authors’ note: The opinions expressed in this article are those of the authors and do not necessarily reflect the views of the Bundesbank or the Eurosystem.
References
Albori, M, A Moro and V Nispi Landi (2024), “US election risks and the impact of Trump’s re-election odds on financial markets”, VoxEU.org, 24 July.
Gertler, M and P Karadi (2015), “Monetary Policy Surprises, Credit Costs, and Economic Activity”, American Economic Journal: Macroeconomics 7(1):44-76.
Jeanne, O and J Son (2024), ‘To what extent are tariffs offset by exchange rates?’, Journal of International Money and Finance 142:103015.
Moramarco, G, G Trigilia and P Manasse (2020), “Political risk and exchange rates: The lessons of Brexit”, VoxEU.org, 17 February.
Finance
How Natura &Co Is Transforming Finance with Generative AI on SAP S/4HANA
For a company navigating one of the most consequential transformations in its history, financial clarity is not optional—it is essential. Natura &Co, the Brazilian personal care and cosmetics group behind iconic brands such as Natura and Avon, has long been committed to combining purpose-driven business with commercial performance. After a period of strategic portfolio reshaping, including the divestiture of its Aesop and The Body Shop holdings, the company is now sharpening its focus on profitability and operational excellence across Latin America and global markets.
At the center of that effort sits a deceptively complex challenge: understanding, in real time, which revenue and cost factors are driving or eroding gross margin across a highly diversified business. For years, answering that question meant manual reporting, delayed insights, and finance teams spending valuable time on data gathering rather than analysis.
That’s now changing, thanks to a co-innovation initiative developed together with SAP and Numen, a global SAP partner specializing in digital transformation and enterprise software implementation.
From manual reporting to proactive decision intelligence
The project’s goal was to replace a labor-intensive gross margin analysis process with a generative AI application embedded directly into Natura &Co’s financial workflows. Built on SAP Business AI Platform, SAP’s unified foundation integrating business technology, data, and AI capabilities, the application connects directly to data in SAP S/4HANA to provide finance teams with automated insights and narrative recommendations in real time, without the need for manual data pulls or offline reporting.
The application enables users to explore revenue, cost, and margin drivers interactively, identifying at a glance which elements are protecting or eroding margin performance across markets and product lines. Crucially, human oversight remains central to the design: the AI application generates insights, while finance professionals retain full control over interpretation and decisions.
“The implementation of gross margin analysis using AI in SAP S/4HANA marked an inflection point in the analytical capability of our finance area,” said Rogério Dias Garcia, tech manager, ERP Latam, Natura &Co. “We overcame delays and raised the standard of insights by integrating margin analysis from SAP S/4HANA with a large language model connected via the SAP AI Core layer. This architecture allowed us to provide, in an agile, secure, and completely anonymous manner, a stratified and precise view of gross margin offenders and protectors—discriminating exactly which revenue or cost elements were driving market performance.”
A collaborative architecture for scalable AI adoption
Natura &Co’s application derived from a prototype SAP partner Numen created in early 2024 at SAP’s global Hack2Build on business AI, leveraging the generative AI capabilities of SAP Business AI Platform. The solution was designed and developed through close collaboration between Natura &Co, Numen, and SAP. From the outset, the approach was to align AI adoption with concrete business priorities, ensuring the application would be scalable and production-ready rather than a standalone prototype.
Numen brought deep SAP implementation expertise to the project, combining knowledge of SAP S/4HANA architecture with hands-on experience in building solutions on SAP Business AI Platform. The technology stack—SAP S/4HANA, SAP AI Core, SAP Fiori, and SAP Business Technology Platform—provided the secure, integrated foundation needed to connect financial data with generative AI capabilities in an enterprise context.
“SAP enabled the transformation by providing the technological foundation and expert support,” said Carlos Aravechia, head of Data Design & Intelligence at Numen.
The success of the project has validated a broader conviction at Natura &Co: that generative AI, embedded directly in ERP workflows, can fundamentally reposition finance from a transactional function to a strategic business partner.
A blueprint for other businesses
The Natura &Co project demonstrates a pattern that other organizations can replicate, particularly those running SAP S/4HANA. The combination of structured ERP data with the contextual reasoning capabilities of large language models creates a foundation for decision intelligence that goes well beyond traditional business intelligence tools.
The project was built within a six-month co-innovation sprint and went live in August 2025. It is currently in use across Natura &Co’s Equador operations.
Looking ahead, Natura &Co is already planning the next phase: integrating Joule Agents to further automate the extraction of standard analytical content and deepen the AI-driven optimization of financial processes.
“The success of this initiative validates the transformative potential of embedded AI within our ERP,” Dias Garcia noted. “We are now ready to move forward—deepening these insights and integrating the capability of Joule Agents to maximize the extraction of standard content and further optimize our business decisions.”
For SAP customers evaluating how to move from AI experimentation to AI in production, the Natura &Co project offers a concrete, replicable model: start with a high-value, well-defined business process, embed AI directly into existing workflows, and build in human oversight from the start.
Finance
Low-income Chinese girl aces gaokao, inspires live-streamers offering help
A girl from a disadvantaged rural family in central China topped this year’s gaokao, attracting numerous live-streamers eager to finance her education, which she declined.
The home of 18-year-old secondary school graduate Han Yaping in a Henan province village was recently bustling with live-streamers.
This attention came after Han achieved an impressive score of 699 out of 750 in the gaokao, China’s national college entrance exam.
She has received offers from China’s two leading universities, Tsinghua University and Peking University.
Han’s accomplishment is particularly remarkable given her family’s impoverished circumstances.
Her mother suffers from ankylosing spondylitis, an inflammatory arthritis affecting the spine, preventing her from working. Her father, who earns a living through farming and odd jobs, serves as the family’s sole provider. Han also has a younger sister.
Finance
UK financial regulator publishes landmark AI review
The UK’s Financial Conduct Authority (FCA) published a landmark review on Monday that proposes recommendations to regulate the impact of artificial intelligence (AI) on the financial decisions made by consumers.
The review, titled the Mills Review, anticipates that both consumers and firms will start delegating “more financial decision-making to AI systems,” including for agreements, initiating transactions, and executing decisions “within agreed parameters.” One of the key findings of the review outlined that while AI can help bridge advice gaps and “support growth,” there remain risks “associated with fraud, cyber security, and consumer harm.” Conducting the review, Sheldon Mills highlighted that “AI can also amplify risks: bias, discrimination, exclusion, opaque decision-making (particularly when multiple AI models interact), misleading or hallucinatory advice and erosion of consumer trust.”
The review stated that presently, one in five adults in the UK are “already open to AI making decisions for them,” particularly when decisions feel “complex or high stakes.” It found that roughly 26 percent of the population “trust general-purpose tools such as ChatGPT, Claude or Gemini for financial advice” with little awareness that such platforms provide no “formal routes to recourse” or protections.
Overall, the Mills Review identified four areas that it anticipates will be impacted by AI in the financial sector: “the transformation of firms,” “new consumer journeys,” “a reshaped competition landscape,” and “amplified financial crime and cyber risk.” The FCA projected the shift in how consumers and firms consult AI to take place by 2030.
The Mills Review put forth seven “priority” recommendations to be considered by the FCA Board. It recommended that any transitions to autonomous AI models be monitored and that regulatory frameworks and perimeters be adapted and secured. The review called for the strengthening of “system-wide coordination and oversight,” the scaling up of the FCA’s AI Lab to enable it to support AI models and innovation for agentic finance, and an “AI-enabled agentic supervisory model” to be built and adopted. Finally, it recommended that a trusted “public-interest AI-enabled financial capability service” be developed.
The FCA announced, in the press release, that it will launch an AI “good and poor practice publication” in late 2026.
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