Finance
Rise Of Family Offices: Trillion-Dollar Shadows In Global Finance
LONDON, ENGLAND – JANUARY 20: City workers walk past the Lloyds building in the financial district, … [+]
While hedge funds and private equity firms grab headlines, family offices—the private wealth management firms serving ultra-high-net-worth families—are quietly revolutionizing the financial landscape. With trillions of dollars under management and the freedom to operate beyond the glare of public scrutiny, these silent titans are reshaping markets and economies on a scale that few fully appreciate.
The Rise of the Family Office
Family offices have experienced explosive growth in recent years. According to a recent report by Deloitte Private, the number of single-family offices worldwide is expected to surge from 8,030 in 2024 to a staggering 10,720 by 2030—a remarkable 75% increase in just six years. Even more impressive is the projected growth in assets under management (AUM). Family offices currently manage an estimated $3.1 trillion, a figure set to skyrocket to $5.4 trillion by 2030—a 73% increase.
“The growth has been explosive,” says Rebecca Gooch, global head of insights for Deloitte Private. “It’s really the past decade that has seen an acceleration in growth in family offices.”
This rapid expansion is reshaping the wealth management industry and creating a powerful new force in the financial landscape. Family offices are projected to surpass hedge funds in terms of assets under management in the coming years, becoming the new darlings of fundraising. Venture capital firms, private equity interests, and private companies are all vying for a slice of this growing pie.
Total estimated family wealth stands at US$5.5 trillion and is expected to grow 73% by 2030 to … [+]
The Power of Discretion
Unlike their more visible counterparts in the hedge fund and private equity world, family offices operate with a level of discretion that borders on invisibility. They have no obligation to report earnings, no pressure to justify fees, and no need to anxiety over quarterly performance metrics. This freedom from public scrutiny allows family offices to make bold, long-term investment decisions that can have far-reaching consequences for global markets.
Eric Johnson, Deloitte’s private wealth leader and family office tax leader, explains the appeal: “There are some organizations that don’t have products to pitch, but a lot of them do. And, lo and behold, if you engage them, what you’re going to have to buy is kind of what they’re selling, which might not be the best for the family.”
This laser focus on the family’s best interests, unencumbered by the need to sell products or satisfy external investors, gives family offices a unique edge in the market.
The Numbers Don’t Lie
The sheer scale of wealth managed by family offices is staggering. Deloitte’s report reveals that the total wealth held by families with family offices is expected to reach an eye-watering $9.5 trillion by 2030, more than doubling over the decade. To put this in perspective, the entire hedge fund industry managed approximately $4.3 trillion in assets as of Q2 2023, according to Hedge Fund Research.
North America is leading the charge in this family office revolution. The region’s 3,180 single-family offices are expected to grow to 4,190 by 2030, accounting for about 40% of the world’s total. The total wealth held by families with family offices in North America has more than doubled since 2019, reaching $2.4 trillion. By 2030, this figure is projected to hit $4 trillion.
A New Investment Paradigm
Family offices are not just growing in size; they’re also revolutionizing how ultra-high-net-worth individuals approach investing. Gone are the days of staid 60-40 stock and bond portfolios. Today’s family offices are aggressively moving into alternative assets, including private equity, venture capital, real estate, and private credit.
According to the J.P. Morgan Private Bank Global Family Office Report, family offices now allocate a whopping 46% of their total portfolio to alternative investments. The largest chunk of this—19%—goes to private equity. But family offices aren’t content with just investing in funds; they’re increasingly doing direct deals, investing directly in private companies.
A survey by BNY Wealth found that 62% of family offices made at least six direct investments last year, and 71% plan to make the same number of direct deals this year. This shift towards direct investing is sending shockwaves through the private equity and venture capital industries, as family offices become formidable competitors for deals.
The Long Game
One of the key advantages family offices have over traditional investment firms is their ability to take a long-term view. Without the pressure of quarterly earnings reports or the need to return capital to outside investors, family offices can hold investments for decades or even generations.
“Family offices can be very solid, strong partners to invest with,” notes Rebecca Gooch. “I think a lot of the private companies are very grateful for their long-term patient capital and their dedication to this space.”
This long-term perspective allows family offices to weather market volatility and capitalize on opportunities that might be too risky or illiquid for other investors. It also makes them attractive partners for private companies looking for stable, committed investors.
The Global Footprint
The influence of family offices extends far beyond North America. Asia Pacific has emerged as a hotbed of family office activity, with 2,290 family offices today—surpassing Europe’s 2,020. By 2030, Asia Pacific is expected to host 3,200 family offices, reflecting the rapid wealth creation in the region.
This global expansion is not just about numbers; it’s about diversification and opportunity. Over a quarter (28%) of family offices now have more than one branch, and 12% plan to establish another. North America and Asia Pacific are the most attractive destinations, with 34% of family offices targeting each of these regions.
The Next Generation
As wealth transfers to the next generation, family offices are evolving to meet new demands and priorities. Women now serve as the principals of 15% of family offices worldwide, signaling a shift in leadership and potentially in investment strategies.
The average age of family office principals is 68, and 4 in 10 family offices will go through a succession process in the next decade. This generational shift is likely to bring new perspectives on issues like sustainable investing, technology, and global diversification.
The Future of Finance
As family offices continue to grow in size and sophistication, their impact on global finance is only set to increase. A majority of industry insiders expect the number of family offices worldwide to expand (73%), become more institutionalized and professionally managed (66%), and adopt greater asset class and geographic investment portfolio diversification (55%).
Wolfe Tone, Deloitte Private Global leader at Deloitte Global, sums up the situation: “As they continue to navigate ongoing economic challenges and geopolitical uncertainty, family offices are expanding their services, maturing their structures, focusing on their talent strategies, and carefully managing their investments to ensure sophisticated and efficient operations for the future.”
The Bottom Line
While hedge funds and private equity firms may capture more headlines, family offices are the true titans reshaping global finance. With trillions in assets, a long-term perspective, and the freedom to operate away from public scrutiny, these institutions wield enormous influence over markets and economies.
As their assets continue to grow and their strategies evolve, family offices are poised to play an even more significant role in shaping the future of global finance. For investors, policymakers, and financial professionals, understanding the power and potential of family offices is no longer optional—it’s essential.
In a world where financial power is increasingly concentrated, family offices stand as the silent giants, moving markets and reshaping economies on their own terms. As we look to the future of global finance, it’s clear that the real action isn’t in the spotlight—it’s in the shadows, where family offices quietly pull the strings of the world economy.
Finance
Morgan Stanley has a blunt message on S&P 500
Most investors still feel like the market is fragile. Morgan Stanley thinks it is further along than they realize.
In his Sunday Start note dated April 12, Morgan Stanley equity strategist Michael Wilson argued that the S&P 500 was in the process of carving out a low after hitting the bottom of the firm’s targeted correction range of 6,300 to 6,500. The bank has consistently maintained that this is a correction within a new bull market, not the start of a bear market.
“As always, the market trades in advance of the headlines. Investors should do the same,” Wilson wrote.
The correction began last October, Wilson noted. Since then, the S&P 500’s forward price-to-earnings ratio has declined 18% from its peak.
That kind of P/E compression typically accompanies a recession or an actively tightening Federal Reserve. Morgan Stanley’s base case includes neither.
More Wall Street
Beneath the surface, more than half of the stocks in the Russell 3000 have dropped 20% or more from their 52-week highs. Wilson does not see that as a sign of complacency. He sees it as a market that has appropriately discounted the risks.
The key supporting argument is earnings. Price damage for the S&P 500 has been contained to less than 10% because earnings growth is moving in the opposite direction from valuations. Falling multiples alongside improving earnings growth is, in Wilson’s framing, the signature of a bull market correction rather than a bear market.
Wilson addressed the comparisons being drawn to previous oil shocks directly. In those prior cycles, he noted, earnings were already deteriorating or falling sharply when energy prices spiked.
Today, earnings are accelerating from already high levels. The median company is growing earnings per share in the double digits, the fastest pace since 2021.
Tax refunds are running more than 10% higher this year, which Wilson cited as additional context for why the oil move feels more contained in practice than in headlines.
On other risks, Wilson argued that both private credit and AI disruption appear better understood by markets, with many affected stocks already down 40% or more.
On private credit specifically, he cited colleague Vishy Tirupattur’s view that risks are material but not systemic, and that tightening in private credit could ultimately drive business back toward traditional lenders.
Finance
The Impact of Financial Advisors Since the Uptick in Policy Risk – Center for Retirement Research
The brief’s key findings are:
- Our recent survey research found that older investors are more concerned about their financial future due to greater uncertainty over federal policy.
- This new analysis explores whether financial advisors can help them cope.
- Advisors are broadly more optimistic than investors on the economy and on how policy actions might impact financial security.
- But on the specifics, advisors express concern over Social Security, Medicare, federal debt, and inflation, with many urging precautionary actions.
- This ambivalence may help explain why advisors have no significant impact on their clients’ views on the future or investment strategy.
Introduction
Planning for retirement has always been hard, because people face numerous risks – including outliving their money (longevity risk), investment losses (market risk), unexpected health expenses (health risk), and the erosive impact of rapidly rising prices (inflation risk). Further complicating such planning are possible shifts in the public policy environment: changes to social insurance programs can undermine the foundations of a retirement plan; changes to the tax system can scramble a household’s finances; and a ballooning government debt can increase interest rates and slow the economy. The level of policy risk seems to have increased dramatically since the start of 2025, so the question is how the recent uptick may be affecting the decisions and behavior of near-retirees and retirees.
This brief is the second of two drawn from a recent study on the potential impact of policy risk on planning for retirement.1 The first addressed that question by combining a summary of the academic literature on the nature and effects of policy risk with a new survey of the changes in the views and actions of near-retiree and retiree investors since the start of 2025. This second brief adds the results of a companion survey of financial advisors, which provides information about what advisors are thinking regarding the uptick of policy risk in 2025 and what advice they are providing their older clients.
The discussion proceeds as follows. For background, the first section provides the major findings from the first brief. The literature review establishes that increased policy risk both harms the economy and burdens individuals. And the survey of near retirees and retirees indicates that older Americans are keenly aware of the increase in policy uncertainty and are taking defensive responses. The second section describes the 2025 Survey of Financial Advisors and presents the results. The final section concludes that, while older investors are worried and taking steps, financial advisors are ambivalent. This group retains a generally positive view of the economy despite recent developments, yet harbors some specific concerns. This ambivalence may explain why advisors have no impact on their clients’ views on the financial future or on investment decisions.
Policy Uncertainty and Response of Households
To be clear, “policy risk” is not about policy change, per se, but rather about the unpredictability of future policy. Even without any change to current policy, for example, a tight and polarized election forces households to consider a wider range of policies than if the election outcome were certain or the policy positions of the candidates were similar.
Major Findings from the Literature
Researchers have used an array of techniques to measure the level of policy risk and its impact. The most common approach is textual analysis of media coverage for terms associated with policy risk.2 But other approaches include looking at the impact of actual variability in policy parameters, estimating the impact of tight elections, and using surveys to gauge household perceptions of policy uncertainty and their likely responses.
The effects of policy uncertainty on the economy are broadly negative. In terms of the macroeconomy, uncertainty depresses economic activity, increases stock-market volatility, and reduces returns.3 Similarly, unemployment is found to rise in the face of greater uncertainty, while consumption and investment tend to fall.4
For those approaching retirement and retirees, the most salient risks are related to Social Security, Medicare, and fiscal policy (e.g., the federal debt and tariffs). In terms of Social Security, the big question is how policymakers will address the projected exhaustion of assets in the retirement trust fund in 2033 – raise payroll taxes by 4 percent, cut benefits by 23 percent, or some combination of the two. With regard to Medicare, while its finances are generally structurally sound, the issue is whether policymakers will continue to tolerate the program’s growing costs, which create an ever-increasing drain on federal revenues, or cut the program by raising either premiums or copayments. In terms of the ballooning federal debt, the risks are rapidly rising interest rates on Treasury securities, which cascade through to other forms of borrowing, and/or a major increase in taxes or a decline in spending.
As individuals take precautionary steps to protect themselves against policy risks, studies have shown that scaring people to take actions that they would not have taken in a stable environment has real costs. In the context of fixing Social Security, for example, researchers have found that individuals would be willing to forgo as much as 6 percent of expected benefits or 2.5 months of earnings to resolve the uncertainty.5
Results from the 2025 Retirement Investor Survey
The survey of near-retirees and retirees was conducted by Greenwald Research between July 7 and July 31, 2025. The sample consisted of 1,443 individuals ages 45-79 with over $100,000 in investable assets.
Throughout 2025, policy changed in drastic ways, and long-term trends in Medicare and Social Security financing have become more concerning. New deficits added to the already huge federal debt, and tariffs became a major source of anxiety. Not surprisingly, survey respondents have dramatically increased their consumption of media on these issues (see Figure 1).
It should therefore come as no surprise that near-retirees and retirees in the 2025 survey expressed concern about the direction and unpredictability of federal policy. Investors’ concerns for their financial future mounted (39 percent say concern increased versus 15 percent who say it decreased), while their confidence that federal policy will benefit Americans declined (61 percent decreased versus 26 percent increased, see Figure 2).

These older investors have already reacted to this unpredictability in several ways (see Figure 3). For example, 21 percent of the unretired respondents in the sample have decided to postpone their retirements. And, on the financial side, 28 percent of the entire group have increased the amount in their emergency fund, and 33 percent have shifted to more conservative investments.
In short, the evidence shows that older Americans are keenly aware of the increase in policy uncertainty and are taking defensive responses.
How Do Financial Advisors Differ from Investors and What Role Can They Play?
One group that could help older Americans cope with the heightened level of policy uncertainty is their financial advisors. To find out what advisors are thinking and what advice they are offering, the second survey interviewed 400 financial professionals. Each professional was required to have at least 75 clients, at least three years of experience at their current firm, and to manage over $30 million in assets. Furthermore, at least 40 percent of their clients must be 50 or older, and at least half their income must be derived from financial products or planning. These advisors represented a cross section of firms, including broker-dealers, registered investment advisors, insurance companies, banks, and full-service financial services firms.
The advisor survey reveals a different view of the retirement landscape and its susceptibility to policy risk than the investor survey, but also a nuanced one. On the one hand, advisors have a much rosier view of the economy in general. In particular, while 53 percent of near-retirees and retirees say the economy deteriorated between 2024 and early 2025 and only 26 percent say it improved, the numbers for advisors are nearly flipped, with 47 percent saying the state of the economy improved and only 25 percent saying it weakened (see Figure 4).
And while investors say the government’s future actions will weaken their financial security by a nearly two-to-one margin (47 percent versus 24 percent, see Figure 5), the views of advisors are again very different. Only 31 percent of advisors believe the government will weaken their clients’ finances, while 36 percent believe government actions will be positive.
On the other hand, even advisors seem to be recommending greater caution in response to the turbulent environment in 2025. In particular, 22 percent have recommended that their clients increase emergency savings since the beginning of 2025, as opposed to 3 percent recommending a decrease (75 percent recommend no change, see Figure 6). And the amount of attention advisors pay to political and policy issues has also increased since 2024 – 54 percent say they pay more attention to these topics than last year, as compared with 5 percent saying the opposite. Advisors’ level of concern about their own clients’ financial future also reveals their general unease: 28 percent say they are more concerned about their clients’ financial future in 2025 versus 2024, while only 9 percent say they are less concerned.
The advisors’ positive outlook for retirement is also somewhat contradicted by their concern regarding specific policy risks. Figure 7 shows that advisors are worried or very worried about a variety of risks. In fact, 63 percent report being worried about a major decline in the stock market, 65 percent are worried about a cut in Social Security benefits, and 79 percent about high inflation. Figure 7 also shows investor responses where the questions were similar to those for advisors. Notably, clients rank these risks quite similarly, but are almost uniformly more worried in absolute levels. Interestingly, both investors and advisors consider the federal debt to be the most concerning of the different topics.
The underlying pessimism of advisors beneath their overall positive sheen has some specific implications. While the vast majority of advisors either do not recommend a retirement age to their clients or did not change their recommendations between 2024 and 2025, 11 percent advised a later retirement age. Only 1 percent shifted in favor of earlier retirement (see Figure 8).
Moreover, the vast majority of advisors have recommended that their clients take precautionary actions in light of anticipated policy changes (see Figure 9). In particular, 21 percent have suggested cutting back spending; 49 percent have suggested changes to investments; 43 percent have suggested acquiring financial products to hedge investment losses; and 42 percent have suggested reallocation of resources, such as Roth conversions, based on the projection of higher future taxes. Only 21 percent have not recommended any of the above actions.
Of those advisors who recommended changes in investment strategies in 2025 relative to 2024, most suggested a more conservative allocation. Twenty-five percent chose that option, relative to 18 percent who recommended a more aggressive strategy (with 21 percent suggesting a mix and 36 percent suggesting no change; see Figure 10).
When asked about their personal investments, 29 percent of advisors say that the importance of protecting their assets has increased since 2024, while only 4 percent say that the need to protect assets has become less important, with 66 percent saying their views have not changed (see Figure 11).
Overall, the pattern of responses from advisors paints a picture of frothy optimism at a high level, coupled with fundamental concern about the implications of policy on financial security. When asked in any great detail about specific policies or about the appropriate posture to strike between conservative and aggressive investment behavior, the advisors generally display an increased preference for safety as opposed to chasing returns. Putting on a brave face despite underlying concerns may be a response to clients’ need for reassurance.
The ambivalence in advisors’ views may help explain why they do not appear to have much impact on their clients. Regression results show that the correlations between having a financial advisor, on the one hand, and the change in investors’ concern for either their investments or their financial future, on the other, are statistically insignificant in both cases (see Figure 12).
Conclusion
While policy uncertainty has been much studied, big questions remain about the impact of the apparent dramatic uptick in policy risk. Our first brief on this topic showed that near-retiree and retiree investors have grown significantly more concerned about their financial well-being since the start of 2025. Even for this sample of relatively wealthy households, the potential for substantial cuts in Social Security was the major concern. In response to these risks, a meaningful share of these groups have taken steps to protect themselves, such as increasing their emergency fund and moving to more conservative investments, and those still working have delayed their retirement date.
One resource that could help older Americans cope with the heightened level of policy uncertainty is their financial advisors. Advisors, however, seem conflicted. They are generally optimistic about the economy overall, with 47 percent saying they think that the economy is stronger since the start of 2025, and only 25 percent reporting they think it is weaker. On the other hand, advisors express concern about a broad array of developments, and most of those recommending changes for their clients suggest cautious actions, such as delaying retirement or moving to more conservative investments. The ambivalence in advisors’ views may help explain why they do not appear to have much impact on their clients’ confidence. The correlations between having a financial advisor, on the one hand, and the change in investors’ concern for either their investments or their financial future, on the other, are statistically insignificant in both cases.
References
Alexopolous, Michelle and Jon Cohen. 2015. “The Power of Print: Uncertainty Shocks, Markets, and the Economy.” International Review of Economics & Finance 40: 8-28.
Baker, Scott R., Nichola Bloom, and Steven J. Davis. 2016. “Measuring Economic Policy Uncertainty.” The Quarterly Journal of Economics 131(4): 1593-1636.
Boudoukh, Jacob, Ronen Feldman, Shimon Kogan, and Matthew Richardson. 2013. “Which News Moves Stock Prices? A Textual Analysis.” Working Paper 18725. Cambridge, MA: National Bureau of Economic Research.
Fernandez-Villaverde, Jesus, Pablo Guerron-Quintana, Keith Kuester, and Juan Rubio-Ramirez. 2015. “Fiscal Volatility Shocks and Economic Activity.” American Economic Review 105(11): 3352-3384.
Leduc, Sylvain and Zheng Liu. 2016. “Uncertainty Shocks are Aggregate Demand Shocks.” Journal of Monetary Economics 82: 20-35.
Luttmer, Erzo F.P. and Andrew A. Samwick. 2018. “The Welfare Cost of Perceived Policy Uncertainty: Evidence from Social Security.” American Economic Review 108(2): 275-307.
Munnell, Alicia H. and Gal Wettstein. 2026. “How Policy Risks Affect Retirement Planning.” Special Report. Chestnut Hill, MA: Center for Retirement Research at Boston College.
Shoven, John B., Sita Slavov, and John G. Watson. 2021. “How Does Social Security Reform Indecision Affect Younger Cohorts?” Working Paper 28850. Cambridge, MA: National Bureau of Economic Research.
Endnotes
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