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One college major is more popular than ever—but comes with financial catch

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One college major is more popular than ever—but comes with financial catch

One college major is soaring in popularity—but graduates shouldn’t expect to be making good money from that alone.

A degree in psychology has proven an increasingly popular choice for college students year after year, with a noted spike in degrees awarded following 2020.

In 2023, 140,711 bachelor’s degrees in psychology were awarded to graduates across the United States, compared to 86,989 two decades earlier in 2004, according to the American Psychologial Association (APA).

The trend has been attributed to several possible factors, from younger generations becoming more open about mental health discussions, to online psychology influencers gaining popularity, and even certain films and TV shows.

But while the number of psychology graduates is increasing, the monetary reward may not be what they hope.

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According to a 2025 report from the Federal Reserve Bank of New York, the median wage of a psychology graduate in their early career is $45,000—moving to $70,000 by mid-career.

Dr. Ryan Sultan MD, double board-certified and the founder and director of Integrative Psych, believes the rise in psychology degrees is generational.

“Younger people tend to be more open to discussing mental health topics, including anxiety, depression, and trauma,” he told Newsweek. “They’re more comfortable having conversations about psychological wellbeing compared to previous generations. They have more exposure to psychology and related concepts, and therefore more people are seeking out psychology degrees.”

Stock photo of a row of college students with diplomas at their graduation ceremony.

Lacheev/Getty Images

Career strategist Patrice Williams Lindo, CEO of Career Nomad, suggested this choice of major is rising “because people are desperate to understand themselves and the world around them, especially in the wake of collective trauma from the pandemic, social unrest, and economic uncertainty.

“Gen Z in particular is drawn to psychology not only through TikTok therapy culture but because they see mental health work as purpose-driven—even if it doesn’t pay six figures out the gate.”

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Lindo pointed to a particular uptick of interest in psychology majors post-pandemic, as discourse around mental health became more mainstream on social platfoms, which may have made psychology degrees feel culturally relevant and important, despite it not having a clear career path post-graduation.

When it comes to graduate roles being relatively poorly paid, Sultan believes this is a positive thing “for the future of psychology.”

“I find that these younger psychology students are conscious of the fact that it’s not a money-driven profession, and therefore choose this field because they are genuinely interested in understanding the mind and human behavior,” he suggested.

However, Sultan works closely with psychology students at his practice, and notes some may not know exactly what the course and career entail, as they “often tell me that they weren’t expecting the field to have such a large research component.”

Career strategist Linda said people may not realize that a bachelor’s degree in psychology alone rarely leads to a high-paying role, and being a clinician requires a lot of further work.

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“You need a clear plan for either further training or using your psych background in allied fields—like UX research, HR, or policy—if you want sustainable income.”

This correlates with the experience of Dr. Azadeh Weber, who now runs a private practice in California where she says she makes $200,000 a year working part-time. But after graduating with a bachelor’s in psychology, she couldn’t find a job in her field and ended up with a career in tech sales, unrelated to her degree.

At the age of 30, she returned to education, attending graduate school, and became a doctor of clinical psychology at the age of 36.

“I believe the reason why getting an undergraduate degree in psychology is popular is because many people are intrinsically motivated to understand themselves and others,” she said.

“One of the most beautiful parts of my job is also learning from my clients. Everyone has something to teach others,” she said.

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She noted that, had she stayed in her tech sales career, at this stage she “may be making the same income as I do now” but it would likely mean having to work “full-time at a corporation.”

“This would mean less time with my family. Overall, I am happy with my decision and love my job.”

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Graham Price, Senior Consultant, Financial Restructuring

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Graham Price, Senior Consultant, Financial Restructuring

Graham is a senior consultant in the global special situations & private credit practice, based in the Hong Kong office. Dually qualified in England & Wales and Hong Kong, Graham focuses on both finance and restructuring matters across the Asia-Pacific region. He represents private credit funds, private equity sponsors, major institutional lenders and asset managers on a wide range of finance transactions, including cross-border leveraged financings, restructurings, special situations, direct lending, margin loans, real estate finance and corporate facilities.

Prior to joining Akin, Graham worked at leading international law firms in Hong Kong and London where he also undertook a secondment to Barclays Capital. 

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Global brand in an EFL world – Wrexham’s finances explained as club eye Premier League

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Global brand in an EFL world –  Wrexham’s finances explained as club eye Premier League

Because the EFL’s profit and sustainability rules are about trying to make sure clubs are not losing unsustainable amounts of money.

Despite going on a summer spending spree, paying about £30m for players and having one of the highest net spends around, Wrexham are well within the financial parameters because of the commercial revenue already being brought in thanks to deals with giants such as United Airlines and HP.

In League Two, they were already bringing in more than 20 of the 24 Championship clubs.

“Under the PSR rules, you’re allowed to lose £39m over three years,” said Maguire. “Looking at their two most recent sets of accounts, Wrexham lost around about £23m – but they’ve had substantial increases in broadcast revenue, from about £1.2m in TV money in League Two to about £12m this season.”

That is before taking into account a significant jump in sponsorship and commercial income, with chief executive Michael Williamson estimating they are already on a par with some top-flight clubs.

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“We have a global brand, a Premier League brand in the Championship,” Williamson told Ben Foster’s Fozcast podcast in August 2025.

“What we don’t have is the broadcast revenue of Premier League clubs or the parachute payments.

“From a commercial standpoint, if you compared us to Championship clubs, I’m sure we’d be among the top and – on commercial revenues only – we would probably surpass a handful of Premier League clubs, around four or five I would guess.”

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12 finance pros reveal the stocks they’re personally recommending to clients in 2026

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12 finance pros reveal the stocks they’re personally recommending to clients in 2026

As you work on diversifying your stock portfolio, it can be a good idea to take a step back and consider your options. What sectors are advantageous now? Should a new approach be taken?

We spoke with 12 financial and investing experts who shared the stocks that have currently piqued their interest. And, they shared their best advice on how to approach your picks. If you’re looking for sound advice this year, and beyond, you can find advisers using CFP Board, NAPFA or this free tool from our ad partner SmartAsset that matches you to fiduciary advisers.

CrowdStrike or the ETF Global X Cybersecurity — Myles J. McHale Jr., president and founder of Wealthcare Advisors

“Many of us have faced credit card fraud or financial/romance scams, and these issues are not going away. I recommend investing in network security, endpoint protection and identity management. Specifically, the individual stock CrowdStrike (CRWD) or the ETF Global X Cybersecurity ETF (BUG) are excellent choices in this space. With the continued expansion of AI, cybersecurity investments will remain crucial,” McHale says, while adding that “there is no need to panic or drastically change your current asset allocation.”

BBB Foods — Rick Munarriz, stock analyst at Motley Fool

“Valuations and tensions are high, so if there were ever a time to be a Peter Lynch disciple and ‘buy what you know,’ this would be it. Don’t chase hot stock tips in companies and industries you don’t fully understand or aren’t passionate about. One of my favorite stocks heading into 2026 is BBB Foods (NYSE: TBBB). It’s the parent company of Tiendas 3B, a fast-growing retail chain in Mexico specializing in ‘hard discount’ groceries.

It’s a stacker, and by that I mean a company that is stacking growth on top of growth. BBB Foods is expanding its chain at a low double-digit percentage rate. It’s also growing average store-level sales — or what they call comparable-store sales — in the low double digits. Stack those two things together consistently, and BBB Foods has rattled off four consecutive years of better-than-30% revenue growth.”

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BlackRock, GE Aerospace and Walmart — Jason Bernat, investment adviser, president and CEO of American Financial Services

“We are anticipating several rate cuts in 2026 which will support higher valuations but also increased volatility. I personally believe that AI will continue to remain central. Stocks tied to AI computing and data center buildouts are obvious choices. However, moving beyond pure hype tech, into sectors like financials, industrials, and even value, will give a major growth opportunity.

NVIDIA (NVDA), Broadcom (AVGO), Marvel (MRVL), Taiwan Semiconductor (TSM), Alphabet (GOOGL) [and] Amazon (AMZN) are your champion AI stocks with high earning potentials, momentum, and cloud and hardware growth expectancy. Outside those, I like BlackRock (BLK), which has strong earnings growth. GE Aerospace (GE) industrial and defense exposure with projected revenue growth. Finally with a more defensive position if markets wobble is Walmart (WMT).”

“Focus on owning high-quality, cash-flow-generative assets” — Josh Katz, CPA and founder of Universal Tax Professionals

“The easy-money era, where simply being in the market guaranteed strong returns, has shifted. This year, focus on owning high-quality, cash-flow-generative assets and let that income, reinvested over time, do the heavy lifting for your portfolio. Patience and discipline will be key differentiators.

I always favor diversified exposure through ETFs that capture the themes above rather than risky individual stock picks. The U.S. equity market is projected for resilient growth, with firms poised to benefit from AI-driven efficiency gains, a friendly policy mix and strong earnings potential. This remains the core, growth-oriented foundation of a portfolio. In a market favoring quality and durable cash flow, funds focused on companies with a history of growing their dividends are essential.”

Renewable energy and energy storage — Jamie Hobkirk, CFP at Reynders McVeigh Capital Management

“As we move into 2026, I think it is important for investors to stay diversified across different sectors and not get hung up on the winners of 2025. More recently, we are starting to see increased breadth in the market, which presents more investment opportunities for investors.

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Themes that Reynders McVeigh continues to like are renewable energy, energy storage and the buildout of the electric grid. The expansion of artificial intelligence is creating a growing demand for energy. With current demand outpacing production, multiple energy sources will be needed to support continued growth. Companies that support these themes are Schneider Electric, Nexans, and Nextpower Inc. to name a few.”

AI and tech — Carson K. Odom, CPA, CFP and wealth adviser at Adams Wealth Partners

“AI and technology leadership remain central to the conversation, but concentration is the biggest risk factor here. My biggest warning would be to make sure investors are aware of how concentrated an index fund they own may be. Some may not realize that 40% of their index fund is concentrated in under 10 names.

Themes I like for 2026 are tech and AI infrastructure, quality earnings and underperforming small-cap stocks. AI got the headlines in 2025, and I think the infrastructure behind it can take the lead in 2026. Also, high quality small-cap stocks have really lagged in performance since 2021. We’re nearing one of the largest deficits in small cap performance relative to large caps in recent history. If history tends to give us a lesson, it’s that there’s usually a reversion to the mean with these trends, which makes small caps appear attractive.”

Walmart and American Express — Ekenna Anya-Gafu, CFP, accredited asset management specialist, AIF and founder of Pacific Canyon Investments

“My number one piece of advice is have a long-term thesis and try to ignore the noise (a lot easier said than done). My biggest thought when it comes to the stock market and retail clients is that understanding the source of products, where they are made, and who the company is selling to is extremely important.” Anya-Gafu recommends:

“Walmart (WMT): They have close to a monopoly on low-income shoppers, and if the K curve (different groups in the economy experience very different outcomes at the same time) shows more in 2026, I believe the middle class will start to fade, which puts more individuals and households into lower income thresholds.

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American Express (AXP): We saw that 93% of all purchases on Black Friday [were] done on a credit card or Buy Now Pay Later (BNPL). I like American Express because their high credit profile requirements will be more protected from people not being able to pay their credit card bills, but because it is a charge card, it should make more profit than a typical credit card company.”

Digital infrastructure and essential services — Martin Robinson, CFP and director at Amzonite

“Areas such as digital infrastructure, the energy transition and essential services continue to attract attention because they tend to be more resilient across different market conditions. Companies with steady cash flows, pricing power and strong ownership are often better positioned when uncertainty is high. Ultimately, stock choices should reflect personal goals, time horizon and comfort with risk, rather than a single prediction about where the market is headed.”

MYR Group, First Solar and Recursion Pharmaceuticals — Peter Krull, director of sustainable investing at Earth Equity Advisors recommends:

“MYR Group (MYRG) — Specialists in electrical infrastructure. Between the clean energy transition and the AI buildout, we’re going to need to move electrons efficiently across the country. MYR designs and builds transmission lines to meet the ever-growing demand for more electricity. I see continued growth for at least the next decade in their services.

Recursion Pharmaceuticals (RXRX) — One of the most promising uses of AI technology is in biotechnology and pharmaceutical development. Recursion teamed up with NVIDIA to build a supercomputer to analyze potential drug opportunities. The analysis performed by the Recursion system has the potential to speed up the drug development process and reduce the cost of development by half. This is a riskier opportunity, but there should be long-term potential.

First Solar (FSLR) — First Solar is a leading designer and manufacturer of solar panels and systems for utility-scale developments, and the largest headquartered in the U.S. They are focused on innovation in the solar manufacturing space, investing in clean manufacturing and higher cell efficiency.”

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Healthcare, energy and housing — Chris McMahon, president and CEO at Aquinas Wealth Advisors LLC

“We believe the market will broaden out dramatically over the next few years. The current overconcentration in tech stocks will begin to spread into the broader market. In particular, we think sectors such as construction, banking, and materials are well positioned for growth.” McMahon recommends:

“Healthcare: this sector has languished as the market reduced allocation based on the uncertainty of Secretary Kennedy. We have had time to see that in spite of some changes.

Energy: driven by the demand from AI and also a return to U.S. manufacturing we expect energy to outperform in the coming year.

Housing/material: lower interest rates will drive spending and fuel the growth of this sector. [The] $3-6 million shortage of housing is real and means good things for the sector.”

Commodities — Michael E. Chadwick, CFP and founder at Fiscal Wisdom Wealth Management

“The public needs to understand capital is slowing [and] rotating away from stocks to hard assets. While the world chases seven stocks and crypto, the next cycle will favor hard assets and the most richly valued things today will take the biggest bath. Index funds, popular mutual funds, ETFs that are passive, and lifestyle funds are the most dangerous things to own today and will likely see massive falls followed by upswings.

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I like the commodity complex in general — precious metals No. 1, miners No. 2, critical metals No. 3, energy No. 4, [hard commodities like energy, gold and silver] and Latin America is also very attractive. I like them because they’re out of favor, undervalued and have been ignored. The whole world is chasing AI, tech and crypto, so some amazing opportunities exist in boring areas. This is where the real money will be made in the next cycle.”

Utilities and industrials — Doug Beath, global equity strategist at the Wells Fargo Investment Institute

“We continue to be very positive on the AI buildout and believe we’re closer to the early innings of the cycle than the end, but are also cognizant of valuations. We downgraded the technology sector to neutral several months ago and now favor the ancillary trends related to AI but with better valuations such as utilities with the data centers, and industrials to help build out those data centers.

Financials also have a favorable AI-related theme in terms of financing and M&A activity — and seem particularly oversold so far in 2026. At some point, we could overweight technology again if there’s a pullback or market conditions changed. This leads to another theme we’re recommending to clients this year, and that is prepare to ‘be nimble.’”

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